gtm-plays-11
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Chinese11 GTM Plays
11种GTM策略
Quick reference for signal-based outbound plays. For templates, see references/templates.md.
| Play | Signal | Best Timing |
|---|---|---|
| 1. New Team Members | Company added team members | 2-4 weeks after hire |
| 2. Skills-Targeting | LinkedIn skills match product | Ongoing |
| 3. Role-Targeting | Uncommon job title exists | Ongoing |
| 4. Industry Research | Create signal via surveys | Value-first |
| 5. Resources for ICs | New SDRs starting roles | Evergreen |
| 6. Leaving Employees | Team member departed | 1-2 weeks after |
| 7. No Dedicated Role | Missing key title | Ongoing |
| 8. Bad Reviews | Negative G2/Capterra review | Within days |
| 9. AI-Generated Ideas | Personalized value via AI | Ongoing |
| 10. ServiceBell Allbound | Website visitor activity | Real-time |
| 11. Inbound Followers | New LinkedIn follower | 24-48 hours |
基于信号的outbound触达策略速查。如需模板，请查看references/templates.md。
| 策略 | 信号 | 最佳时机 |
|---|---|---|
| 1. 新团队成员 | 公司新增团队成员 | 入职后2-4周 |
| 2. 技能定向 | LinkedIn技能与产品匹配 | 持续进行 |
| 3. 角色定向 | 存在特殊职位头衔 | 持续进行 |
| 4. 行业调研 | 通过调研创建信号 | 价值优先 |
| 5. 个人贡献者（ICs）资源 | 新SDR入职 | 长期适用 |
| 6. 员工离职 | 团队成员离职 | 离职后1-2周 |
| 7. 缺失关键岗位 | 缺少核心职位头衔 | 持续进行 |
| 8. 负面评价 | G2/Capterra上的负面评价 | 数日内 |
| 9. AI生成创意 | 通过AI提供个性化价值 | 持续进行 |
| 10. ServiceBell全渠道 | 网站访客行为 | 实时 |
| 11. Inbound关注者 | 新增LinkedIn关注者 | 24-48小时内 |
Play Details
策略详情
1. New Team Members
1. 新团队成员
Reference new hire by name. Shows attention to their growth.
提及新员工姓名，体现对其成长的关注。
2. Skills-Targeting
2. 技能定向
Target LinkedIn skills (not just titles). Clay extracts skills from profiles.
- Salesforce skill → Salesforce add-ons
- Python skill → Developer tools
针对LinkedIn技能（而非仅头衔）。Clay可从个人资料中提取技能。
- Salesforce技能 → Salesforce附加组件
- Python技能 → 开发者工具
3. Role-Targeting
3. 角色定向
Uncommon titles signal budget/priority.
- "RevOps Manager" → RevOps is priority
- "Growth Engineer" → Technical growth exists
特殊头衔意味着预算/优先级。
- "RevOps经理" → RevOps是优先事项
- "增长工程师" → 存在技术增长需求
4. Industry-Level Research
4. 行业层面调研
Survey ICP experts → opens value-first conversations.
调研理想客户画像（ICP）专家 → 开启以价值为导向的对话。
5. Resources for ICs (Evergreen)
5. 个人贡献者（ICs）资源（长期适用）
Automated campaign sending resources to new ICs. Long-term brand building.
自动向新个人贡献者发送资源的营销活动，用于长期品牌建设。
6. Leaving Employees
6. 员工离职
Position around coverage gap after departure.
围绕离职后的岗位缺口制定策略。
7. No Dedicated Role
7. 缺失关键岗位
No "Content Manager" + $5M+ revenue = content gap opportunity.
无“内容经理”+年收入500万美元以上 → 存在内容缺口机会。
8. Bad Reviews Targeting
8. 负面评价定向
Scrape negative reviews, reference their pain, offer alternatives.
抓取负面评价，提及他们的痛点，提供替代方案。
9. AI-Generated Ideas
9. AI生成创意
Generate 2 relevant ideas + your offer as #3 (with humor).
生成2个相关创意 + 你的方案作为第3个（可加入趣味性）。
10. ServiceBell Allbound
10. ServiceBell全渠道
Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.
访客查看定价页面 → SDR在2分钟内致电 → 未接通则发送邮件 → 次日通过LinkedIn触达。
11. Inbound Followers
11. Inbound关注者
Monitor daily, filter to ICP via Clay, outreach within 24-48h.
每日监控，通过Clay筛选理想客户画像（ICP），在24-48小时内触达。
Combines with
配套技能
| Skill | Why |
|---|---|
| Understand signal strength per play |
| Automate play execution in Clay |
| Get templates for each play |
| Deep-dive on in-market signals |
| 技能 | 原因 |
|---|---|
| 了解每个策略的信号强度 |
| 在Clay中自动执行策略 |
| 获取每个策略的模板 |
| 深入研究市场内信号 |
Example prompts
示例提示词
Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?Which play should I prioritize for a $30K ACV product?为针对销售团队的策略#1（新团队成员）创建触达序列。如何在Clay中设置策略#8（负面评价）并抓取G2数据？对于客单价3万美元的产品，我应该优先使用哪种策略？