sales-cloutboost

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Cloutboost Platform Help

Cloutboost平台帮助指南

Helps the user set up and get the most out of Cloutboost — the gaming-focused influencer marketing platform and agency that connects game publishers with gaming creators across YouTube, Twitch, and TikTok. Covers Portal discovery, campaign management, analytics, retargeting, and PR services.

本指南帮助用户搭建并充分利用Cloutboost——这款专注游戏领域的网红营销平台与代理服务，连接游戏发行商与YouTube、Twitch、TikTok上的游戏创作者。涵盖Portal创作者挖掘、活动管理、分析、重定向及公关服务。

Step 1 — Gather context

步骤1 — 收集背景信息

references/learnings.md

exists, read it first for accumulated knowledge.

Ask the user:

What do you need help with?
- A) Finding gaming influencers (Portal discovery)
- B) Setting up or managing a campaign
- C) Understanding analytics and reporting
- D) Retargeting from influencer content
- E) PR and media relations for a game launch
- F) Understanding pricing and plans
- G) API access or integrations
- H) Something else — describe it
What type of game or brand?
- A) Indie game studio
- B) Mid-size publisher
- C) AAA publisher
- D) Mobile game developer
- E) Non-gaming brand targeting gamers
- F) Other — describe it
What's your current setup?
- A) Evaluating Cloutboost — haven't signed up
- B) Using the self-serve Portal
- C) Working with Cloutboost's managed agency service
- D) Comparing Cloutboost to other options
Budget range?
- A) Under $5K (Portal self-serve only)
- B) $5K-20K (managed campaign minimum)
- C) $20K-100K (multi-campaign)
- D) $100K+ (ongoing retainer)

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

若存在

references/learnings.md

文件，请先阅读以获取积累的相关知识。

向用户询问以下问题：

您需要哪方面的帮助？
- A) 寻找游戏网红（Portal创作者挖掘）
- B) 搭建或管理活动
- C) 理解分析与报告内容
- D) 基于网红内容进行重定向
- E) 游戏发布的公关与媒体关系
- F) 了解定价与套餐
- G) API访问或集成
- H) 其他需求——请描述
您的游戏或品牌类型是？
- A) 独立游戏工作室
- B) 中型发行商
- C) AAA级发行商
- D) 移动游戏开发商
- E) 针对游戏玩家的非游戏品牌
- F) 其他——请描述
您当前的使用状态是？
- A) 评估Cloutboost——尚未注册
- B) 使用自助式Portal
- C) 与Cloutboost的托管代理服务合作
- D) 对比Cloutboost与其他平台
预算范围是？
- A) 低于5000美元（仅支持Portal自助服务）
- B) 5000-20000美元（托管活动最低门槛）
- C) 20000-100000美元（多活动套餐）
- D) 100000美元以上（长期合作 retainer）

如果用户的请求已提供大部分上述背景信息，请直接跳至相关步骤。 先基于合理假设（需明确说明）给出最佳答案，最后仅询问1-2个最关键的澄清问题。

Step 2 — Route or answer directly

步骤2 — 路由或直接解答

If the request maps to another skill, route:

Influencer marketing strategy (not Cloutboost-specific) →
```
/sales-influencer-marketing
```
Gaming marketing strategy (game launches, streamer partnerships) →
```
/sales-gaming-marketing
```
General retargeting strategy →
```
/sales-retargeting
```
PR and media relations strategy →
```
/sales-media-relations
```
Ad campaign strategy →
```
/sales-b2b-advertising
```

Otherwise, answer directly from the platform reference below.

若请求对应其他技能，请进行路由：

网红营销策略（非Cloutboost专属）→
```
/sales-influencer-marketing
```
游戏营销策略（游戏发布、主播合作）→
```
/sales-gaming-marketing
```
通用重定向策略 →
```
/sales-retargeting
```
公关与媒体关系策略 →
```
/sales-media-relations
```
广告活动策略 →
```
/sales-b2b-advertising
```

否则，直接参考下方平台资料进行解答。

Step 3 — Cloutboost platform reference

步骤3 — Cloutboost平台参考资料

Read
references/platform-guide.md
for detailed module documentation, pricing, Portal features, managed service, and integrations.

You no longer need the platform guide details — focus on the user's specific situation.

阅读
references/platform-guide.md
获取详细的模块文档、定价、Portal功能、托管服务及集成信息。

您无需再关注平台指南的细节——专注于用户的具体场景即可。

Step 4 — Actionable guidance

步骤4 — 可落地指导

Based on the user's specific question:

Discovery playbook — how to use Portal filters to find the right gaming creators for their game genre, budget, and platform
Campaign setup — workflow from creator shortlist through content approval and publication
Plan selection — which Portal plan fits their team size, campaign volume, and export needs
Self-serve vs managed — decision framework: Portal alone for discovery + DIY outreach, managed service for full-cycle campaign execution
Retargeting setup — how to bridge influencer content into paid ad campaigns
PR planning — leveraging Cloutboost's gaming media relationships for launch coverage

根据用户的具体问题提供以下指导：

挖掘操作手册——如何使用Portal筛选器，根据游戏类型、预算和平台找到合适的游戏创作者
活动搭建流程——从创作者候选名单到内容审核、发布的完整工作流
套餐选择建议——哪款Portal套餐适合您的团队规模、活动数量及导出需求
自助服务vs托管服务决策框架——仅用Portal进行创作者挖掘+自主邀约，或选择托管服务进行全周期活动执行
重定向设置方法——如何将网红内容接入付费广告活动
公关规划建议——利用Cloutboost的游戏媒体资源获取发布曝光

Gotchas

注意事项

Best-effort from research — review these, especially items about plan-gated features and pricing that may be outdated.

$5K minimum for managed service. The Portal is affordable ($279-$1,029/yr) but agency campaigns start at $5K. Indie studios on tight budgets should start with Portal-only for discovery, then handle outreach themselves.
Portal is discovery-focused, not a full campaign platform. For features like automated outreach sequences, content approval workflows, and creator payments, you need the managed service or to handle those processes externally.
Gaming-only database. The 1.5M+ creator database is exclusively gaming. If you need influencers outside gaming (beauty, fitness, tech), use a general-purpose platform like Modash or influData instead.
API is v0.0.1. Don't build production integrations against it without confirming stability with Cloutboost. Expect limited endpoints and potential breaking changes.
Retargeting claims are self-reported. The "3x higher CTR" claim for influencer content retargeting is from Cloutboost's marketing. Benchmark against your own performance data.
Pricing is annual for Portal. No monthly billing option for any Portal plan. The Indie plan at $279/yr is the lowest commitment.
Content review is plan-gated. Campaign management features (including content review/approval) have campaign limits per plan — Indie has none, Studio allows 10, Scale allows 50.
Self-improving: If you discover something not covered here, append it to
```
references/learnings.md
```
with today's date.

基于研究的最佳实践——请重点关注与套餐限制功能及可能过时的定价相关的内容。

托管服务最低预算5000美元。Portal价格亲民（每年279-1029美元），但代理活动起价为5000美元。预算紧张的独立工作室应先从仅使用Portal进行创作者挖掘开始，自行处理邀约工作。
Portal以创作者挖掘为核心，并非全功能活动平台。若需要自动邀约序列、内容审核工作流及创作者付款等功能，您需要使用托管服务或外部工具处理这些流程。
仅含游戏领域创作者数据库。150万+创作者数据库专为游戏领域打造。若您需要游戏以外领域（美妆、健身、科技）的网红，请使用Modash或influData等通用平台。
API版本为v0.0.1。在未确认Cloutboost的稳定性前，请勿基于该API搭建生产环境集成。预计端点有限且可能出现破坏性变更。
重定向效果为自报数据。Cloutboost营销宣传中提到的“点击率提升3倍”是其自报数据，请以您自身的性能数据为基准进行对比。
Portal定价为年度计费。所有Portal套餐均无月付选项。最低门槛是每年279美元的Indie套餐。
内容审核功能受套餐限制。活动管理功能（包括内容审核/批准）的活动数量受套餐限制——Indie套餐无此功能，Studio套餐允许10个活动，Scale套餐允许50个活动。
自我优化：若发现未涵盖的内容，请将其添加至
```
references/learnings.md
```
并标注日期。

Related skills

Examples

示例

Example 1: Find Twitch streamers for an indie RPG

示例1：为独立RPG游戏寻找Twitch主播

User says: "I'm launching a turn-based RPG on Steam next month. I need to find mid-tier Twitch streamers who play RPGs. Budget is $10K." Skill does:

Recommends using Portal advanced filters: game genre = RPG, platform = Twitch, follower range = 10K-100K
Explains how to use game title filters to find streamers who played similar RPGs
Advises on managed service vs DIY: $10K qualifies for managed, which handles outreach and negotiation
Suggests starting with 15-20 streamers at $500-700 each for a launch window campaign Result: User has a discovery strategy and understands self-serve vs managed trade-offs for their budget

用户提问：“我下个月将在Steam上发布一款回合制RPG游戏，需要找到玩RPG的中量级Twitch主播，预算10000美元。” 技能处理：

建议使用Portal高级筛选器：游戏类型=RPG、平台=Twitch、粉丝数量范围=1万-10万
说明如何使用游戏标题筛选器找到玩过同类RPG的主播
分析托管服务vs自主操作：10000美元符合托管服务门槛，可由平台处理邀约与谈判
建议在发布窗口期与15-20名主播合作，每位预算500-700美元结果：用户获得创作者挖掘策略，并了解针对自身预算的自助服务与托管服务的权衡

Example 2: Choose a Portal plan

示例2：选择Portal套餐

User says: "I'm a mobile game publisher running 3-4 influencer campaigns per quarter. Which Cloutboost plan should I get?" Skill does:

Calculates campaign needs: 12-16 campaigns/year
Compares Studio (10 campaigns) vs Scale (50 campaigns)
Recommends Studio if campaigns are small, Scale if running concurrent campaigns or need unlimited users
Notes CSV export limits and team size differences Result: User has a plan recommendation with clear reasoning

用户提问：“我是一家移动游戏发行商，每季度运行3-4个网红营销活动，应该选择哪款Cloutboost套餐？” 技能处理：

计算年度活动需求：12-16个活动
对比Studio套餐（10个活动）与Scale套餐（50个活动）
若活动规模较小建议选择Studio套餐，若需同时运行多个活动或需要无限用户则建议选择Scale套餐
说明CSV导出限制及团队规模差异结果：用户获得带有明确理由的套餐推荐

Example 3: Set up retargeting from influencer content

示例3：基于网红内容设置重定向

User says: "Our YouTube influencer campaign generated 2M views but we want to turn that into paid ads. Can Cloutboost help with retargeting?" Skill does:

Explains Cloutboost's retargeting service — repurposing influencer video content into paid ad formats
Notes this requires the managed service (not Portal-only)
Recommends building custom audiences from video viewers + engagers
Routes to
```
/sales-retargeting
```
for platform-agnostic retargeting setup on Google/Meta/TikTok Result: User understands the retargeting pathway and which parts Cloutboost handles vs self-serve

用户提问：“我们的YouTube网红活动获得了200万次观看，想将其转化为付费广告，Cloutboost能帮忙做重定向吗？” 技能处理：

解释Cloutboost的重定向服务——将网红视频内容复用为付费广告格式
指出此功能仅支持托管服务（不支持仅Portal）
建议基于视频观看者和互动者创建自定义受众
路由至
```
/sales-retargeting
```
获取在Google/Meta/TikTok上的通用重定向设置指导结果：用户了解重定向流程，以及Cloutboost负责的部分与需自主操作的部分

Troubleshooting

故障排除

Portal search returns too many irrelevant results

Portal搜索返回过多无关结果

Symptom: Searching for gaming creators but getting channels outside your target genre or game type Cause: Basic filters are too broad — follower count and platform alone don't narrow to gaming niches Solution: Use advanced filters: specify game genre, specific game titles, and content activity status. Filter by shorts ratio to exclude channels that primarily post short-form content if you need long-form gameplay videos. Check email verification status to focus on contactable creators.

症状：搜索游戏创作者时得到目标类型或游戏以外的频道原因：基础筛选器过于宽泛——仅靠粉丝数量和平台无法缩小到游戏细分领域 解决方案：使用高级筛选器：指定游戏类型、具体游戏名称及内容活跃状态。若需要长实玩视频，可通过短视频占比筛选排除主要发布短视频的频道。查看邮箱验证状态，聚焦可联系的创作者。

Managed campaign not generating expected engagement

托管活动未达到预期互动量

Symptom: Influencer content is live but engagement (views, likes, comments) is lower than predicted Cause: Creator-game mismatch, wrong audience demographics, or content didn't resonate with the creator's audience Solution: Review the creator selection criteria with your Cloutboost account manager. Check if selected creators actually play your game genre regularly (not just one-off sponsored content). Ask for audience demographic reports to verify alignment. For future campaigns, request a test phase with 2-3 creators before scaling to the full roster.

症状：网红内容已上线，但互动量（观看、点赞、评论）低于预期原因：创作者与游戏不匹配、受众 demographics 不符、内容未引起创作者粉丝共鸣 解决方案：与Cloutboost客户经理一起回顾创作者选择标准。检查所选创作者是否经常玩您的游戏类型（而非仅单次赞助内容）。请求受众 demographic 报告验证匹配度。对于未来活动，建议在全面推广前先与2-3名创作者进行测试阶段合作。

Unsure whether to use Portal or managed service

不确定使用Portal还是托管服务

Symptom: Want to run influencer campaigns but not sure if you need full agency support Cause: Budget and team capacity aren't clear Solution: Use Portal alone ($279-$1,029/yr) if you have someone on your team who can handle creator outreach, negotiation, content review, and reporting. Use managed service ($5K+ minimum) if you want Cloutboost to handle everything end-to-end. Hybrid approach: use Portal for discovery, then engage managed service for the top-priority campaigns only.

症状：想要运行网红营销活动，但不确定是否需要完整的代理支持原因：预算和团队能力不明确 解决方案：若团队中有专人可处理创作者邀约、谈判、内容审核和报告，可仅使用Portal（每年279-1029美元）。若希望Cloutboost处理全流程，可选择托管服务（最低5000美元）。混合方案：使用Portal进行创作者挖掘，仅针对优先级最高的活动使用托管服务。