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ChineseEmail Marketing for Opt-In Subscribers
面向选择加入订阅者的电子邮件营销
Help the user plan, build, and optimize email marketing campaigns for subscribers who opted in — covering broadcasts, nurture sequences, automation workflows, segmentation, and list management across GrooveMail, Mailchimp, ActiveCampaign, ConvertKit, Klaviyo, and other platforms.
帮助用户为主动选择加入的订阅者规划、搭建和优化电子邮件营销活动——涵盖GrooveMail、Mailchimp、ActiveCampaign、ConvertKit、Klaviyo及其他平台的广播邮件、培育序列、自动化工作流、受众细分和列表管理。
Step 1 — Gather context
步骤1 — 收集上下文
Ask the user:
-
What's the goal?
- A) Welcome / onboarding new subscribers
- B) Nurture leads toward a purchase
- C) Promote a launch, sale, or event
- D) Re-engage inactive subscribers
- E) Post-purchase retention / upsell
- F) Cart abandonment recovery
- G) General list management or segmentation
- H) Other — describe it
-
What does your list look like?
- Approximate list size
- How subscribers joined (lead magnet, checkout, webinar, organic, etc.)
- Current engagement level (healthy, declining, unknown)
-
What platform are you using (or considering)?
- GrooveMail (Groove.cm), Mailchimp, ActiveCampaign, ConvertKit, Klaviyo, Drip, AWeber, GetResponse, Brevo (Sendinblue), HubSpot Marketing, or other
-
What's your audience type?
- B2B or B2C
- Product/service category
- Typical buyer journey length
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end — don't gate your response behind gathering complete context.
询问用户：
-
营销目标是什么？
- A) 欢迎/引导新订阅者
- B) 培育潜在客户促成转化
- C) 推广新品发布、促销活动或线下/线上活动
- D) 重新激活沉睡订阅者
- E) 售后留存/交叉销售/向上销售
- F) 挽回购物车弃单用户
- G) 列表管理或受众细分
- H) 其他——请具体描述
-
订阅列表情况如何？
- 列表大致规模
- 订阅者来源（引流赠品、结账环节、线上研讨会、自然流量等）
- 当前参与度（良好、下降、未知）
-
正在使用或考虑使用哪个平台？
- GrooveMail（Groove.cm）、Mailchimp、ActiveCampaign、ConvertKit、Klaviyo、Drip、AWeber、GetResponse、Brevo（Sendinblue）、HubSpot Marketing或其他平台
-
受众类型是什么？
- B2B或B2C
- 产品/服务类别
- 典型购买旅程时长
如果用户的请求已提供大部分上述信息，可直接跳至对应步骤。 先基于合理假设（需明确说明）给出初步解决方案，最后仅询问1-2个最关键的澄清问题——不要要求用户提供所有上下文后才给出回复。
Step 2 — Strategy
步骤2 — 策略制定
Email types and when to use them
邮件类型及适用场景
| Sequence Type | Trigger | Typical Length | Goal |
|---|---|---|---|
| Welcome series | New subscriber opt-in | 3-7 emails over 7-14 days | Build trust, set expectations, deliver lead magnet, introduce offer |
| Nurture sequence | After welcome series or lead magnet download | 5-12 emails over 2-6 weeks | Educate, build authority, move toward purchase decision |
| Promotional / broadcast | Manual send or scheduled | 1-3 emails per campaign | Drive action on a specific offer, event, or announcement |
| Re-engagement | Inactivity trigger (30-90 days no opens) | 3-5 emails over 7-14 days | Win back attention or clean list |
| Post-purchase | Purchase confirmation | 3-7 emails over 14-30 days | Onboard, reduce refunds, drive reviews, upsell |
| Cart abandonment | Cart created but not completed | 2-4 emails over 24-72 hours | Recover the sale |
| 序列类型 | 触发条件 | 典型时长 | 目标 |
|---|---|---|---|
| 欢迎序列 | 新订阅者完成选择加入 | 7-14天内发送3-7封邮件 | 建立信任、设定预期、交付引流赠品、介绍产品/服务 |
| 培育序列 | 完成欢迎序列或领取引流赠品后 | 2-6周内发送5-12封邮件 | 教育受众、建立权威、推动用户做出购买决策 |
| 促销/广播邮件 | 手动发送或定时发送 | 每个活动发送1-3封邮件 | 促使用户针对特定优惠、活动或公告采取行动 |
| 重激活序列 | 沉睡触发（30-90天未打开邮件） | 7-14天内发送3-5封邮件 | 赢回用户注意力或清理无效订阅者 |
| 售后序列 | 购买确认后 | 14-30天内发送3-7封邮件 | 引导用户使用产品、降低退款率、推动评价、向上销售 |
| 购物车弃单序列 | 创建购物车但未完成结账 | 24-72小时内发送2-4封邮件 | 挽回订单 |
Frequency planning
发送频率规划
- New subscribers (first 14 days): Daily or every-other-day is acceptable — engagement is highest right after opt-in
- Active nurture: 2-3 emails per week maximum
- Ongoing broadcasts: 1-2 per week for most lists; 3-4 per week only for media/content brands with high engagement
- Re-engagement: Condensed — every 2-3 days over 1-2 weeks, then remove or suppress non-responders
- 新订阅者（前14天）：每天或隔天发送均可——订阅初期用户参与度最高
- 活跃培育阶段：每周最多发送2-3封邮件
- 日常广播邮件：大多数列表每周1-2封；高参与度的媒体/内容品牌可每周3-4封
- 重激活序列：密集发送——1-2周内每2-3天发送一封，之后移除或屏蔽未响应者
Segmentation strategies
受众细分策略
Segment by these dimensions (in priority order):
- Engagement level — Active (opened/clicked in last 30 days), Warm (31-90 days), Cold (90+ days)
- Source / opt-in method — Lead magnet topic, webinar attended, product interest shown
- Purchase history — Never purchased, one-time buyer, repeat customer, VIP
- Behavior triggers — Pages visited, links clicked, emails opened, products viewed
- Demographics / firmographics — Industry, company size, role (B2B) or location, age, interests (B2C)
按以下优先级维度进行细分：
- 参与度——活跃用户（近30天打开/点击过）、潜力用户（31-90天）、沉睡用户（90天以上）
- 来源/订阅方式——引流赠品主题、参与的线上研讨会、显示出兴趣的产品
- 购买历史——从未购买、一次性买家、复购客户、VIP用户
- 行为触发——访问的页面、点击的链接、打开的邮件、浏览的产品
- 人口统计/企业统计信息——行业、公司规模、职位（B2B）或地域、年龄、兴趣（B2C）
Key metrics and benchmarks
核心指标及基准值
| Metric | Healthy Range | Warning | Action Needed |
|---|---|---|---|
| Open rate | 20-25%+ | 15-20% | Below 15% |
| Click rate | 2-5%+ | 1-2% | Below 1% |
| Click-to-open rate | 10-15%+ | 5-10% | Below 5% |
| Unsubscribe rate | Below 0.3% | 0.3-0.5% | Above 0.5% |
| Bounce rate | Below 1% | 1-2% | Above 2% |
| Spam complaint rate | Below 0.05% | 0.05-0.1% | Above 0.1% |
These benchmarks vary by industry — e-commerce and media tend to have lower open rates but higher volume; B2B SaaS tends to have higher open rates on smaller, more targeted lists.
| 指标 | 健康区间 | 预警区间 | 需要采取行动 |
|---|---|---|---|
| 打开率 | 20-25%+ | 15-20% | 低于15% |
| 点击率 | 2-5%+ | 1-2% | 低于1% |
| 点击打开率 | 10-15%+ | 5-10% | 低于5% |
| 退订率 | 低于0.3% | 0.3-0.5% | 高于0.5% |
| Bounce率 | 低于1% | 1-2% | 高于2% |
| 垃圾邮件投诉率 | 低于0.05% | 0.05-0.1% | 高于0.1% |
这些基准值因行业而异——电商和媒体行业通常打开率较低但邮件量较大；B2B SaaS行业的打开率较高，且列表更精准。
Step 3 — Platform-specific guidance
步骤3 — 平台专属指导
In Groove.cm (GrooveMail)
Groove.cm（GrooveMail）
GrooveMail is the email marketing component of the Groove.cm suite. Key capabilities and how to use them:
Broadcasts
- Navigate to GrooveMail > Broadcasts to create one-time email sends
- Use the drag-and-drop editor or HTML editor for email design
- Always send a test email before broadcasting — check rendering on mobile
- Schedule sends using GrooveMail's built-in scheduler; best results with send-time optimization if available
Sequences (Automation)
- Create automated sequences under GrooveMail > Sequences
- Set triggers: opt-in to a list, tag applied, purchase via GrooveSell, page visit via GroovePages
- Set delays between emails (e.g., 1 day, 2 days) — front-load early emails, then space out
- Use conditional logic to branch based on opens, clicks, or purchases
- Remove subscribers from a sequence when they take the desired action (e.g., purchase) to avoid irrelevant follow-ups
Segmentation and Tags
- Use tags liberally — tag on opt-in source, link clicks, page visits, and purchases
- Create segments combining tags, list membership, and engagement data
- Use GrooveMail's built-in engagement scoring to identify active vs. cold subscribers
Integration with Groove Suite
- GrooveSell purchases can trigger email sequences automatically
- GroovePages forms feed directly into GrooveMail lists
- GrooveMember membership events (signup, lesson completion) can trigger targeted emails
- Use GrooveAffiliate data to send different emails to affiliates vs. customers
GrooveMail tips
- Warm up new sending domains gradually — start with your most engaged segment
- Use the built-in link tracking to trigger automations based on click behavior
- Set up a sunset policy: suppress subscribers who haven't opened in 90+ days to protect deliverability
GrooveMail是Groove.cm套件中的电子邮件营销组件。以下是核心功能及使用方法：
广播邮件
- 进入GrooveMail > Broadcasts创建一次性发送的邮件
- 使用拖放编辑器或HTML编辑器设计邮件
- 广播前务必发送测试邮件——检查移动端渲染效果
- 使用GrooveMail内置的调度器安排发送时间；若支持发送时间优化功能，建议启用以获得最佳效果
序列（自动化）
- 在GrooveMail > Sequences下创建自动化序列
- 设置触发条件：加入列表、添加标签、通过GrooveSell完成购买、访问GroovePages页面
- 设置邮件间隔（如1天、2天）——前期邮件密集发送，后续逐步拉开间隔
- 使用条件逻辑根据打开、点击或购买行为分支
- 当用户采取目标行动（如购买）时，将其从序列中移除，避免发送无关的跟进邮件
细分与标签
- 灵活使用标签——根据订阅来源、链接点击、页面访问和购买行为添加标签
- 结合标签、列表成员资格和参与度数据创建细分受众
- 使用GrooveMail内置的参与度评分识别活跃用户与沉睡用户
与Groove套件的集成
- GrooveSell的购买行为可自动触发电子邮件序列
- GroovePages的表单可直接将数据同步至GrooveMail列表
- GrooveMember的会员事件（注册、课程完成）可触发定向邮件
- 利用GrooveAffiliate数据向联盟营销人员和客户发送不同的邮件
GrooveMail使用技巧
- 逐步预热新的发送域名——从参与度最高的细分受众开始
- 使用内置的链接追踪功能，基于点击行为触发自动化流程
- 设定休眠政策：屏蔽90天以上未打开邮件的订阅者，以保护邮件送达率
In ActiveCampaign
ActiveCampaign
- Use Automations (not Campaigns) for sequences — visual workflow builder is the core strength
- Leverage site tracking and event tracking to trigger behavior-based automations
- Use lead scoring to move contacts between nurture stages automatically
- Conditional content blocks let you personalize within a single email based on tags or fields
- CRM integration is native — use deal stage changes to trigger email sequences
- 使用Automations（而非Campaigns）创建序列——可视化工作流构建器是其核心优势
- 利用网站追踪和事件追踪触发基于行为的自动化流程
- 使用线索评分自动将联系人在不同培育阶段间转移
- 条件内容块可根据标签或字段在单封邮件内实现个性化内容
- 原生集成CRM——利用交易阶段变化触发电子邮件序列
In Mailchimp
Mailchimp
- Use Customer Journeys (replacing the old Automation feature) for multi-step sequences
- Segments vs. Tags: use tags for manual/import-based grouping, segments for dynamic rule-based filtering
- Pre-built journeys available for welcome, abandoned cart, and re-engagement — customize rather than build from scratch
- Send Time Optimization is available on paid plans — enable it for broadcasts
- Content Optimizer scores your email copy and gives improvement suggestions
- 使用Customer Journeys（替代旧版Automation功能）创建多步骤序列
- 细分受众vs标签：标签用于手动/导入的分组，细分受众用于基于规则的动态筛选
- 提供欢迎、购物车弃单和重激活的预构建旅程——建议自定义而非从零开始搭建
- 付费计划支持发送时间优化——为广播邮件启用该功能
- 内容优化器会为邮件文案评分并给出改进建议
In ConvertKit (Kit)
ConvertKit（Kit）
- Visual Automations are the core workflow builder — connect sequences, events, and conditions
- Sequences are linear email series; Automations are the branching logic layer on top
- Tag-based architecture (no traditional "lists") — segment entirely through tags and custom fields
- Landing pages and forms are built in — each can trigger different automations
- Creator-focused: excellent for course creators, newsletters, and digital product sellers
- Visual Automations是核心工作流构建器——可连接序列、事件和条件
- 序列是线性的邮件系列；Automations是在序列之上的分支逻辑层
- 基于标签的架构（无传统“列表”）——完全通过标签和自定义字段进行细分
- 内置着陆页和表单——每个表单可触发不同的自动化流程
- 面向创作者：非常适合课程创作者、新闻通讯和数字产品卖家
In Klaviyo
Klaviyo
- Flow builder is the automation engine — pre-built flows for welcome, cart abandonment, post-purchase, winback, and browse abandonment
- Deep e-commerce integration (Shopify, WooCommerce, BigCommerce) — product data, cart data, and purchase history available in email templates
- Predictive analytics: expected date of next order, lifetime value, churn risk
- Dynamic product recommendations based on browsing and purchase history
- SMS + email in the same flow — use conditional splits to choose channel based on subscriber preferences
- Flow builder是自动化引擎——提供欢迎、购物车弃单、售后、赢回和浏览弃单的预构建流程
- 深度集成电商平台（Shopify、WooCommerce、BigCommerce）——邮件模板可调用产品数据、购物车数据和购买历史
- 预测分析：预测下次下单日期、客户终身价值、流失风险
- 基于浏览和购买历史的动态产品推荐
- 同一流程中支持短信+邮件——使用条件分支根据订阅者偏好选择渠道
Step 4 — Actionable guidance
步骤4 — 可落地执行的指导
Subject line formulas
主题行公式
Use these proven patterns (A/B test two per send):
| Formula | Example |
|---|---|
| Curiosity gap | "The one thing killing your [desired outcome]" |
| Benefit + specificity | "How to [benefit] in [specific timeframe]" |
| Question | "Are you still [struggling with X]?" |
| Social proof | "How [name/company] got [specific result]" |
| Urgency (use sparingly) | "[X hours] left to grab [offer]" |
| Personal / conversational | "Quick question about your [topic]" |
| List / number | "5 [things] that [outcome]" |
Keep subject lines under 50 characters for mobile. Avoid ALL CAPS, excessive punctuation (!!!), and spam trigger words (free, guarantee, act now) in every email.
使用以下经过验证的模板（每次发送A/B测试两个版本）：
| 公式 | 示例 |
|---|---|
| 好奇心缺口 | “扼杀你[预期成果]的一个关键因素” |
| 利益+具体性 | “如何在[具体时长]内实现[利益]” |
| 提问式 | “你还在[为X烦恼]吗？” |
| 社交证明 | “[名称/公司]如何获得[具体成果]” |
| 紧迫感（谨慎使用） | “仅剩[X小时]可领取[优惠]” |
| 个性化/口语化 | “关于你的[主题]的一个小问题” |
| 列表/数字式 | “5个能[达成成果]的[方法]” |
主题行长度控制在50字符以内，适配移动端。避免全大写、过多标点（!!!）以及垃圾邮件触发词（如free、guarantee、act now）。
Email copy structure
邮件文案结构
Follow this framework for most marketing emails:
- Hook (first 1-2 lines) — Open with a question, story, bold claim, or relatable pain. This must earn the scroll.
- Bridge (2-4 lines) — Connect the hook to the reader's situation. Build empathy or tension.
- Body (the value) — Deliver the insight, story, tip, or offer. Keep paragraphs to 1-3 lines. Use white space aggressively.
- CTA (1 clear action) — One primary call to action per email. Make it specific ("Download the template" not "Click here"). Button or text link — test both.
- P.S. (optional) — Restate the CTA or add a secondary hook. P.S. lines are among the most-read parts of an email.
Formatting rules:
- 1-3 sentences per paragraph (mobile readability)
- Write at a 5th-8th grade reading level
- Use "you" more than "we" or "I"
- One idea per email — don't dilute with multiple topics
大多数营销邮件遵循以下框架：
- 钩子（前1-2行）——以问题、故事、大胆断言或共鸣痛点开头。必须吸引用户继续滚动阅读。
- 过渡（2-4行）——将钩子与读者的处境联系起来，建立共情或制造紧张感。
- 主体（价值传递）——提供见解、故事、技巧或优惠。段落控制在1-3行，大量留白提升可读性。
- CTA（清晰的单一行动）——每封邮件仅设置一个核心行动号召。内容要具体（如“下载模板”而非“点击这里”）。可使用按钮或文本链接——建议测试两种形式。
- P.S.（可选）——重申CTA或添加次要钩子。P.S.是邮件中阅读量最高的部分之一。
格式规则：
- 每段1-3句话（适配移动端阅读）
- 写作难度控制在5-8年级水平
- 多使用“你”而非“我们”或“我”
- 每封邮件聚焦一个主题——不要因多个主题分散用户注意力
CTA design
CTA设计
- One primary CTA per email — multiple CTAs reduce click rate
- Use action verbs: "Get the guide," "Start your trial," "Book your spot"
- Repeat the CTA 2-3 times in longer emails (top, middle, bottom)
- Buttons get higher click rates than text links in B2C; text links often outperform in B2B
- Create urgency when appropriate: "Spots are limited" (only if true)
- 每封邮件仅设置一个核心CTA——多个CTA会降低点击率
- 使用动作动词：“获取指南”、“开始试用”、“预约席位”
- 长邮件中重复CTA 2-3次（顶部、中部、底部）
- B2C场景中按钮点击率高于文本链接；B2B场景中文本链接通常表现更好
- 适时制造紧迫感：“席位有限”（仅限真实情况）
A/B testing
A/B测试
Test one variable at a time in this priority order:
- Subject line (biggest impact on open rate) — test 2 variants on 20% of list, send winner to remaining 80%
- Send time — test morning vs. afternoon, weekday vs. weekend
- CTA — button vs. text link, placement, wording
- Email length — short (under 150 words) vs. long (300+ words)
- From name — brand name vs. personal name vs. personal + brand
Minimum sample size: 1,000 subscribers per variant for statistically meaningful results. Below that, test across multiple sends and look for patterns.
按以下优先级每次测试一个变量：
- 主题行（对打开率影响最大）——在20%的列表中测试2个版本，将获胜版本发送给剩余80%的用户
- 发送时间——测试上午vs下午、工作日vs周末
- CTA——按钮vs文本链接、位置、文案
- 邮件长度——短邮件（150字以内）vs长邮件（300字以上）
- 发件人名称——品牌名vs个人名vs个人名+品牌名
最小样本量：每个变体至少1000名订阅者，以获得具有统计意义的结果。若样本量不足，可在多次发送中测试并寻找规律。
Send time optimization
发送时间优化
General benchmarks (always test for your specific audience):
| Audience | Best Days | Best Times |
|---|---|---|
| B2B | Tuesday, Wednesday, Thursday | 8-10 AM or 1-2 PM recipient's timezone |
| B2C | Tuesday, Thursday, Saturday | 10 AM, 1 PM, or 8 PM recipient's timezone |
| E-commerce | Thursday, Friday, Sunday | 10 AM or 7-9 PM recipient's timezone |
Send-time optimization features (available in most platforms) learn per-subscriber open patterns and deliver at the individually optimal time — enable this when available.
通用基准（需针对特定受众测试）：
| 受众类型 | 最佳发送日 | 最佳发送时间 |
|---|---|---|
| B2B | 周二、周三、周四 | 收件人时区的8-10点或1-2点 |
| B2C | 周二、周四、周六 | 收件人时区的10点、13点或20点 |
| 电商 | 周四、周五、周日 | 收件人时区的10点或19-21点 |
大多数平台提供发送时间优化功能，该功能会学习每个订阅者的打开模式，并在最佳时间单独发送——建议启用该功能。
List hygiene
列表维护
Perform these maintenance tasks regularly:
- Monthly: Review bounce rates. Remove hard bounces immediately (most platforms do this automatically).
- Quarterly: Run a re-engagement campaign for subscribers who haven't opened in 60-90 days. Suppress or remove non-responders.
- Before every large broadcast: Exclude unengaged segments (90+ days no opens) to protect sender reputation.
- Annually: Full list audit — remove all contacts inactive for 12+ months, verify email addresses on segments with high bounce rates.
- Ongoing: Honor unsubscribes within 24 hours (legally required in most jurisdictions). Use double opt-in for new subscribers to ensure list quality from the start.
定期执行以下维护任务：
- 每月：查看Bounce率。立即移除硬Bounce的订阅者（大多数平台会自动处理）。
- 每季度：为60-90天未打开邮件的订阅者运行重激活活动。屏蔽或移除未响应者。
- 每次大型广播前：排除沉睡细分受众（90天以上未打开邮件），以保护发件人信誉。
- 每年：全面审核列表——移除12个月以上未活跃的所有联系人，验证高Bounce率细分受众的邮箱地址。
- 日常：24小时内处理退订请求（大多数司法辖区有法律要求）。新订阅者使用双重选择加入，从源头保证列表质量。
Gotchas
注意事项
- Sending to your full list every time destroys deliverability. Always exclude unengaged subscribers from broadcasts. ISPs watch engagement ratios — low open rates on large sends trigger spam filtering for everyone on your list.
- Skipping the welcome sequence is the biggest missed revenue opportunity. Welcome emails get 4x the open rate and 5x the click rate of regular broadcasts. If you're not sending a welcome series immediately after opt-in, you're losing your highest-engagement window.
- More emails is not always the problem when people unsubscribe. Irrelevant emails cause more unsubscribes than high frequency. A daily email that's consistently valuable retains better than a weekly email that misses the mark. Segment and send relevant content rather than just reducing frequency.
- Automations without exit conditions create embarrassing moments. If someone buys your product and then receives a sales email for that same product the next day, you've broken trust. Every automated sequence needs exit rules: remove/suppress when the desired action is taken.
- Importing a purchased or scraped list into your email marketing platform will get you banned. Every major platform (Mailchimp, ActiveCampaign, ConvertKit, Klaviyo, GrooveMail) requires opt-in consent. Importing cold contacts results in high bounces, spam complaints, and account suspension. Use /sales-cadence for cold outbound instead.
- 每次都向整个列表发送邮件会严重损害送达率。广播邮件务必排除沉睡订阅者。互联网服务提供商（ISP）会监控参与度比例——大规模发送的低打开率会触发垃圾邮件过滤，影响所有订阅者的邮件送达。
- 跳过欢迎序列是最大的收入损失机会。欢迎邮件的打开率是普通广播邮件的4倍，点击率是5倍。如果订阅后不立即发送欢迎序列，就会错过用户参与度最高的窗口期。
- 用户退订的原因通常不是发送频率过高。无关的邮件比高频率发送更易导致退订。持续提供价值的每日邮件，比内容不符预期的每周邮件留存率更高。应通过细分发送相关内容，而非仅仅降低发送频率。
- 没有退出条件的自动化流程会造成尴尬局面。如果用户购买产品后第二天收到同一产品的促销邮件，会破坏信任。每个自动化序列都需要退出规则：当用户采取目标行动时，将其移除/屏蔽。
- 将购买或抓取的列表导入电子邮件营销平台会导致账号被封。所有主流平台（Mailchimp、ActiveCampaign、ConvertKit、Klaviyo、GrooveMail）都要求订阅者的同意。导入陌生联系人会导致高Bounce率、垃圾邮件投诉和账号暂停。陌生开发信请使用/sales-cadence。
Related skills
相关技能
- /sales-groove — Groove.cm platform-specific guidance (GrooveMail, GroovePages, GrooveSell, GrooveFunnels)
- /sales-cadence — Cold outbound email cadences and sequences (NOT opt-in marketing)
- /sales-deliverability — SPF, DKIM, DMARC, domain warm-up, and inbox placement
- /sales-funnel — Funnel strategy and page design (landing pages that feed your email list)
- /sales-checkout — Checkout optimization and post-purchase flows
- /sales-do — Route to any sales skill by describing what you need
- /sales-groove——Groove.cm平台专属指导（GrooveMail、GroovePages、GrooveSell、GrooveFunnels）
- /sales-cadence——陌生开发信节奏与序列（不适用于选择加入的营销场景）
- /sales-deliverability——SPF、DKIM、DMARC、域名预热和收件箱投递
- /sales-funnel——漏斗策略和页面设计（为邮件列表引流的着陆页）
- /sales-checkout——结账流程优化和售后流程
- /sales-do——通过描述需求跳转至任意销售相关技能
Examples
示例
Example 1: Welcome sequence design
示例1：欢迎序列设计
User: "I just launched a lead magnet (PDF checklist for first-time homebuyers) and need a welcome sequence. I'm using Mailchimp with about 200 subscribers so far. B2C audience."
What the skill does: Designs a 5-7 email welcome sequence with specific timing, subject lines, and content outlines for each email. Starts with immediate lead magnet delivery, progresses through trust-building and education, and ends with a soft pitch for the user's core offer. Includes Mailchimp-specific setup instructions using Customer Journeys.
用户：“我刚推出了一个引流赠品（首次购房者PDF checklist），需要设计一个欢迎序列。我使用Mailchimp，目前有大约200名订阅者，受众是B2C。”
技能执行内容：设计一个5-7封邮件的欢迎序列，包含具体的发送时间、主题行和每封邮件的内容大纲。从立即交付引流赠品开始，逐步建立信任和教育用户，最后以软推广核心产品结束。包括使用Mailchimp的Customer Journeys进行设置的专属指导。
Example 2: Diagnosing declining engagement
示例2：参与度下降诊断
User: "My open rates dropped from 25% to 12% over the last 3 months. I send 3 broadcasts a week to my full list of 15,000 in ActiveCampaign."
What the skill does: Diagnoses the root cause (likely sending to the full list without segmenting by engagement, causing ISP reputation decline). Provides a recovery plan: segment by engagement, run a re-engagement campaign for cold subscribers, suppress non-responders, reduce send frequency to unengaged segments, and rebuild sender reputation gradually. Includes ActiveCampaign-specific steps.
用户：“过去3个月，我的打开率从25%降到了12%。我每周通过ActiveCampaign向15000人的完整列表发送3封广播邮件。”
技能执行内容：诊断根本原因（很可能是未按参与度细分就向整个列表发送邮件，导致ISP信誉下降）。提供恢复计划：按参与度细分受众，为沉睡用户运行重激活活动，屏蔽未响应者，降低向沉睡细分受众的发送频率，逐步重建发件人信誉。包括ActiveCampaign的专属操作步骤。
Example 3: Abandoned cart automation
示例3：购物车弃单自动化设置
User: "How do I set up abandoned cart emails in Groove?"
What the skill does: Walks through setting up a cart abandonment sequence in GrooveMail triggered by GrooveSell cart events. Covers timing (first email at 1 hour, second at 24 hours, third at 48-72 hours), content strategy for each email (reminder, social proof, urgency/incentive), and exit conditions (remove from sequence on purchase).
用户：“如何在Groove中设置购物车弃单邮件？”
技能执行内容：逐步指导在GrooveMail中设置由GrooveSell购物车事件触发的弃单序列。涵盖发送时间（第一封1小时后，第二封24小时后，第三封48-72小时后）、每封邮件的内容策略（提醒、社交证明、紧迫感/优惠），以及退出条件（购买后从序列中移除）。
Troubleshooting
故障排查
"My emails are going to spam / promotions tab"
“我的邮件被分到垃圾邮件/促销标签页”
- Check authentication first: SPF, DKIM, and DMARC must be configured (use /sales-deliverability for setup)
- Stop sending to your full list — segment by engagement and only send to subscribers who have opened in the last 60-90 days
- Reduce image-to-text ratio — image-heavy emails trigger spam filters
- Avoid spam trigger words in subject lines and body
- Ask engaged subscribers to move your email to their primary inbox and reply to it — this trains ISP algorithms
- If using a new domain or IP, warm up gradually: start with 100-200 of your most engaged subscribers and increase volume by 20-30% daily
- 首先检查认证：必须配置SPF、DKIM和DMARC（设置请使用/sales-deliverability）
- 停止向整个列表发送邮件——按参与度细分，仅向近60-90天打开过邮件的订阅者发送
- 降低图文比例——图片过多的邮件会触发垃圾邮件过滤器
- 主题行和正文中避免使用垃圾邮件触发词
- 请求活跃订阅者将你的邮件移至收件箱并回复——这会训练ISP算法
- 如果使用新域名或IP，逐步预热：从100-200名参与度最高的订阅者开始，每天增加20-30%的发送量
"My click rates are low even though open rates are fine"
“打开率正常，但点击率很低”
- Open rate is healthy but click rate is below 2%: the problem is in your email body or CTA, not deliverability
- Check CTA clarity — is there one clear, specific action? Vague CTAs like "Learn more" underperform specific ones like "Download the 5-step checklist"
- Check CTA placement — put it above the fold (visible without scrolling) and repeat at the bottom
- Check relevance — are you sending the same content to your entire list? Segment by interest and personalize content
- Test button vs. text link CTAs — the winner varies by audience
- Shorten your emails — if readers lose interest before reaching the CTA, they won't click
- 打开率健康但点击率低于2%：问题出在邮件正文或CTA，而非送达率
- 检查CTA清晰度——是否有一个明确、具体的行动？模糊的CTA如“了解更多”表现不如“下载5步checklist”
- 检查CTA位置——放在首屏（无需滚动即可看到）并在底部重复
- 检查相关性——是否向整个列表发送相同内容？按兴趣细分并个性化内容
- 测试按钮vs文本链接CTA——获胜者因受众而异
- 缩短邮件长度——如果读者在看到CTA前失去兴趣，就不会点击
"People are unsubscribing at a high rate"
“退订率很高”
- Unsubscribe rate above 0.5% per send is a warning sign
- Check frequency first — if you recently increased send frequency, that's likely the cause. Offer a "reduce frequency" option instead of only unsubscribe
- Check relevance — are you sending the same content to everyone? Segment by interest, purchase history, or engagement level
- Check expectations — did subscribers know what they were signing up for? If your opt-in promised "weekly tips" and you're sending daily promotions, there's a mismatch
- Review recent content — did a specific email spike unsubscribes? Check if it was off-topic, overly salesy, or poorly targeted
- Add a preference center so subscribers can choose topics and frequency rather than unsubscribing entirely
- 每次发送的退订率超过0.5%是预警信号
- 首先检查发送频率——如果最近增加了发送频率，这很可能是原因。提供“降低发送频率”的选项，而非仅提供退订
- 检查相关性——是否向所有人发送相同内容？按兴趣、购买历史或参与度细分
- 检查预期匹配——订阅者是否清楚他们订阅的内容？如果选择加入时承诺“每周技巧”，但实际发送的是每日促销，就会出现预期不符
- 回顾近期内容——是否某封邮件导致退订率飙升？检查是否偏离主题、过于推销或定位错误
- 添加偏好中心，让订阅者可以选择主题和发送频率，而非直接退订