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GetResponse Platform Help

GetResponse平台帮助

Help the user with GetResponse platform questions — from email campaigns and autoresponders through automation workflows, conversion funnels, webinars, course creation, and API usage.
为用户解答GetResponse平台相关问题——覆盖邮件活动、自动回复、自动化工作流、转化漏斗、网络研讨会、课程创建和API使用等全场景。

Step 1 — Gather context

步骤1 — 收集上下文信息

Ask the user:
  1. What area do you need help with?
    • A) Email campaigns — newsletters, broadcasts, A/B testing
    • B) Autoresponders — time-based automated email sequences
    • C) Marketing automation — visual workflow builder
    • D) Conversion funnels — lead magnet, sales, webinar funnels
    • E) Landing pages — builder, templates, forms
    • F) Webinars — live, on-demand, integration with funnels
    • G) Courses — course creator, student management, premium newsletters
    • H) SMS marketing — campaigns, automation
    • I) Web push notifications — setup, campaigns
    • J) Live chat — widget setup, automation
    • K) E-commerce — Shopify/WooCommerce, abandoned cart, product recommendations
    • L) Contacts — import, segmentation, scoring, list management
    • M) Integrations — API, webhooks, Zapier, native connectors
    • N) Analytics & reporting — campaign performance, automation stats
    • O) Something else — describe it
  2. What plan are you on?
    • A) Free
    • B) Starter ($19/mo)
    • C) Marketer ($59/mo)
    • D) Creator ($69/mo)
    • E) MAX / Enterprise
    • F) Not sure / considering GetResponse
  3. What's the goal?
    • A) Set something up for the first time
    • B) Optimize or improve existing setup
    • C) Troubleshoot a problem
    • D) Migrate from another platform
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
向用户询问以下信息:
  1. 你需要哪个模块的帮助?
    • A) 邮件活动——通讯、批量推送、A/B测试
    • B) 自动回复——基于时间的自动化邮件序列
    • C) 营销自动化——可视化工作流构建器
    • D) 转化漏斗——引流磁铁、销售、网络研讨会漏斗
    • E) 落地页——构建器、模板、表单
    • F) 网络研讨会——直播、点播、与漏斗集成
    • G) 课程——课程创建器、学员管理、付费通讯
    • H) SMS营销——活动、自动化
    • I) 网页推送通知——设置、活动推送
    • J) 实时聊天——组件设置、自动化
    • K) 电商——Shopify/WooCommerce、弃购召回、商品推荐
    • L) 联系人——导入、细分、评分、列表管理
    • M) 集成——API、webhook、Zapier、原生连接器
    • N) 分析与报表——活动表现、自动化数据统计
    • O) 其他——请描述具体问题
  2. 你使用的是哪个套餐?
    • A) 免费版
    • B) 入门版($19/月)
    • C) 营销版($59/月)
    • D) 创作者版($69/月)
    • E) MAX/企业版
    • F) 不确定/正在考虑使用GetResponse
  3. 你的使用目标是什么?
    • A) 首次搭建某个功能
    • B) 优化或改进现有配置
    • C) 排查某个问题
    • D) 从其他平台迁移
如果用户的请求已经提供了大部分上下文信息,可以直接跳到相关步骤。 先基于合理假设给出你认为最优的解答(需明确说明假设内容),最后仅询问1-2个最关键的 clarifying 问题即可。

Step 2 — Route or answer directly

步骤2 — 分流或直接解答

If the question is about general strategy rather than GetResponse-specific config, route to the appropriate skill:
Question typeRoute to
Email marketing strategy (not GetResponse-specific)
/sales-email-marketing
Funnel strategy across tools
/sales-funnel
Webinar selling strategy
/sales-webinar
Course/membership strategy
/sales-membership
Lead scoring design
/sales-lead-score
SPF/DKIM/DMARC setup across tools
/sales-deliverability
Connecting GetResponse to CRM via Zapier
/sales-integration
Live chat strategy across tools
/sales-live-chat
Otherwise, answer directly with GetResponse-specific guidance below.
如果问题属于通用策略而非GetResponse专属配置,请分流到对应的技能:
问题类型分流到
邮件营销策略(非GetResponse专属)
/sales-email-marketing
跨工具漏斗策略
/sales-funnel
网络研讨会销售策略
/sales-webinar
课程/会员策略
/sales-membership
线索评分设计
/sales-lead-score
跨工具SPF/DKIM/DMARC设置
/sales-deliverability
通过Zapier连接GetResponse和CRM
/sales-integration
跨工具实时聊天策略
/sales-live-chat
否则,请结合下方的GetResponse平台专属指引直接解答。

Step 3 — GetResponse platform reference

步骤3 — GetResponse平台参考手册

Email marketing

邮件营销

  • Newsletter (broadcast): One-time email sends to lists or segments. Drag-and-drop editor with 100+ templates. AI content generator for subject lines and body copy.
  • A/B testing: Test subject lines, content, send time, or from field. Up to 5 variants. Auto-send winner after test period.
  • Perfect Timing: AI-based per-subscriber send time optimization — delivers emails when each contact is most likely to engage.
  • Time Travel: Send at a specific local time regardless of subscriber timezone.
  • RSS-to-email: Automatically send new blog posts to subscribers.
  • 通讯(批量推送):向列表或细分人群发送的一次性邮件。拖拽编辑器内置100+模板,支持AI生成主题行和正文内容。
  • A/B测试:可测试主题行、内容、发送时间、发件人字段,最多支持5个变体,测试期结束后自动发送优胜版本。
  • Perfect Timing:基于AI的单用户发送时间优化——在每个联系人最可能互动的时间投递邮件。
  • Time Travel:按收件人所在地的指定当地时间发送,不受时区影响。
  • RSS转邮件:自动向订阅者推送新博客文章。

Autoresponders

自动回复

Time-based automated email sequences triggered by subscription date:
  • Day 0: Welcome email (immediate)
  • Day 1: Introduction / value proposition
  • Day 3: Educational content
  • Day 7: Offer / CTA
  • Configure per-list — each list can have its own autoresponder sequence.
  • Set delivery time, day of cycle, and tracking options per message.
  • Available on all plans including Starter.
基于订阅日期触发的时间型自动化邮件序列:
  • 第0天:欢迎邮件(立即发送)
  • 第1天:介绍/价值主张
  • 第3天:教育内容
  • 第7天:优惠/CTA
  • 可按列表配置——每个列表可拥有独立的自动回复序列
  • 可设置单条消息的投递时间、周期天数和追踪选项
  • 所有套餐均支持,含入门版

Marketing automation

营销自动化

Visual workflow builder (Marketer plan+ required):
  • Triggers: Subscribe, open email, click link, purchase, visit URL, tag applied, custom event, birthday/anniversary, score change
  • Actions: Send email, send SMS, send web push, wait, tag, score, move to list, copy to list, webhook, custom event
  • Conditions: If/else splits based on contact data, engagement, tags, scores, consent
  • Filters: Narrow workflow to specific segments within a running automation
  • Templates: Pre-built workflow templates for welcome series, abandoned cart, lead nurturing, re-engagement, post-purchase
  • Starter plan limit: 1 automation workflow. Marketer+: unlimited.
可视化工作流构建器(需营销版及以上套餐):
  • 触发器:订阅、打开邮件、点击链接、购买、访问URL、标签添加、自定义事件、生日/纪念日、评分变更
  • 动作:发送邮件、发送SMS、发送网页推送、等待、打标签、评分、移动到列表、复制到列表、webhook、自定义事件
  • 条件:基于联系人数据、互动情况、标签、评分、 consent 进行if/else分流
  • 过滤器:在运行中的自动化流程里缩小受众到特定细分群体
  • 模板:预置欢迎序列、弃购召回、线索培育、二次触达、购后跟进等工作流模板
  • 入门版限制:仅支持1个自动化工作流,营销版及以上无限制

Conversion funnels

转化漏斗

Pre-built funnel templates that combine landing pages, emails, and (optionally) webinars into a guided conversion path:
  • Lead magnet funnel: Landing page → opt-in form → autoresponder sequence → download delivery
  • Sales funnel: Landing page → sales page → order form → thank you page (integrates with payment processors)
  • Webinar funnel: Registration page → confirmation email → reminder sequence → webinar → follow-up
  • List building funnel: Social ads → landing page → signup form → welcome email
  • Visual funnel dashboard shows conversion at each stage.
  • Available on Marketer plan+.
预置漏斗模板,将落地页、邮件和(可选)网络研讨会组合为引导式转化路径:
  • 引流磁铁漏斗:落地页 → 注册表单 → 自动回复序列 → 资料下载
  • 销售漏斗:落地页 → 销售页 → 订单表单 → 感谢页(支持与支付服务商集成)
  • 网络研讨会漏斗:注册页 → 确认邮件 → 提醒序列 → 网络研讨会 → 后续跟进
  • 列表搭建漏斗:社交广告 → 落地页 → 注册表单 → 欢迎邮件
  • 可视化漏斗看板展示每个阶段的转化率
  • 需营销版及以上套餐支持

Webinars

网络研讨会

Built-in webinar platform (Creator plan+):
  • Live webinars: Screen sharing, chat, polls, whiteboard, call-to-action buttons, file sharing
  • On-demand webinars: Record live webinars and make available for replay
  • Attendee limits: Creator plan: 300 attendees. MAX: 500-1,000.
  • Integration: Webinars integrate with automation workflows — trigger emails based on registration, attendance, or non-attendance.
  • Webinar funnels: Combine with conversion funnels for end-to-end webinar marketing (registration → reminders → live event → follow-up → offer).
内置网络研讨会平台(需创作者版及以上套餐):
  • 直播研讨会:屏幕共享、聊天、投票、白板、CTA按钮、文件共享
  • 点播研讨会:录制直播研讨会并开放回放
  • 参会人数限制:创作者版:300人,MAX版:500-1000人
  • 集成能力:网络研讨会可与自动化工作流集成——基于注册、参会、未参会情况触发邮件
  • 研讨会漏斗:可与转化漏斗结合实现全链路研讨会营销(注册 → 提醒 → 直播 → 跟进 → 转化)

Course creator

课程创建器

Create and sell online courses (Creator plan+):
  • Course builder: Modules, lessons, quizzes, certificates
  • Content types: Video, text, PDF, downloadable files
  • Student management: Track progress, completion rates
  • Payment: Integrate with Stripe for paid courses
  • Student limits: Creator plan: up to 500 students. Higher tiers: more.
  • Premium newsletters: Paid newsletter subscriptions — recurring revenue from content.
创建和售卖在线课程(需创作者版及以上套餐):
  • 课程构建器:模块、课时、测验、证书
  • 内容类型:视频、文本、PDF、可下载文件
  • 学员管理:追踪进度、完成率
  • 支付:与Stripe集成支持付费课程
  • 学员人数限制:创作者版:最多500名学员,更高套餐支持更多人数
  • 付费通讯:付费通讯订阅,实现内容类 recurring 收入

SMS marketing

SMS营销

SMS campaigns and automation (Marketer plan+):
  • Send SMS broadcasts to contact lists
  • SMS as an action in automation workflows (alongside email)
  • SMS credits purchased separately
  • Short codes and sender IDs vary by country
SMS活动和自动化(需营销版及以上套餐):
  • 向联系人列表发送SMS批量推送
  • 可在自动化工作流中添加发送SMS动作(与邮件配合)
  • SMS额度需单独购买
  • 短码和发件人ID因国家/地区而异

Web push notifications

网页推送通知

Browser push notifications:
  • Opt-in prompt on your website
  • Send push campaigns to opted-in subscribers
  • Trigger push in automation workflows
  • Available on all paid plans
浏览器推送通知:
  • 网站上的 opt-in 弹窗
  • 向已授权的订阅者发送推送活动
  • 可在自动化工作流中触发推送
  • 所有付费套餐均支持

Live chat

实时聊天

Website chat widget:
  • Embed on landing pages or external websites
  • Capture visitor info for contact list
  • Automated greeting messages
  • Available on all paid plans
网站聊天组件:
  • 可嵌入落地页或外部网站
  • 捕获访客信息存入联系人列表
  • 自动化问候消息
  • 所有付费套餐均支持

Contact management & scoring

联系人管理与评分

  • Lists: Contacts organized into lists. Each list can have its own autoresponders.
  • Tags: Apply tags manually, via import, or via automation rules
  • Custom fields: Unlimited custom contact fields
  • Contact scoring: Assign points based on engagement (opens, clicks, purchases, page visits). Score thresholds trigger automation actions. Marketer plan+ required.
  • Segmentation: Filter by demographics, behavior, engagement, tags, scores, e-commerce activity. Dynamic segments auto-update.
  • Consent fields: GDPR-compliant consent tracking
  • 列表:联系人按列表组织,每个列表可拥有独立的自动回复序列
  • 标签:可手动打标签、通过导入打标签、通过自动化规则打标签
  • 自定义字段:无限制的联系人自定义字段
  • 联系人评分:基于互动行为(打开、点击、购买、页面访问)分配分值,达到阈值可触发自动化动作,需营销版及以上套餐支持
  • 人群细分:可按人口属性、行为、互动情况、标签、评分、电商行为筛选,动态细分自动更新
  • Consent字段:符合GDPR要求的 consent 追踪

E-commerce

电商

  • Shopify: Native integration — sync products, customers, orders, abandoned carts. Automated abandoned cart emails, product recommendations, post-purchase flows.
  • WooCommerce: WordPress plugin — same capabilities as Shopify integration.
  • Magento, BigCommerce, PrestaShop: Additional e-commerce connectors.
  • Product recommendations: AI-powered product recommendations in emails based on purchase/browse history.
  • Promo codes: Generate and distribute unique promo codes in emails.
  • Revenue tracking: Attribute revenue to specific campaigns and automations.
  • Shopify:原生集成——同步商品、客户、订单、弃购数据,支持自动化弃购召回邮件、商品推荐、购后流程
  • WooCommerce:WordPress插件——与Shopify集成能力一致
  • Magento、BigCommerce、PrestaShop:支持额外的电商连接器
  • 商品推荐:基于购买/浏览历史在邮件中插入AI生成的商品推荐
  • 优惠码:生成并在邮件中发放唯一优惠码
  • 收入追踪:将收入归因到具体活动和自动化流程

Data model

数据模型

ObjectKey fieldsNotes
Contact
email
,
name
,
customFieldValues
,
tags
,
scoring
,
campaign
(list)
Contacts belong to campaigns (lists)
Campaign (list)
campaignId
,
name
,
description
,
optinTypes
"Campaign" = mailing list in GetResponse terminology
Newsletter
newsletterId
,
name
,
subject
,
sendOn
,
campaign
One-time email sends
Autoresponder
autoresponderId
,
name
,
subject
,
triggerSettings
Day-based automated emails
Automation
workflowId
,
name
,
status
Visual automation workflows
Landing page
landingPageId
,
name
,
url
Hosted landing pages
Webinar
webinarId
,
name
,
startsOn
,
status
Live or on-demand webinars
Tag
tagId
,
name
Applied to contacts for segmentation
Custom field
customFieldId
,
name
,
type
,
values
Contact custom attributes
Important terminology: In GetResponse, a "campaign" means a mailing list, not an email send. An email send is called a "newsletter." This is a common source of confusion.
对象关键字段说明
Contact(联系人)
email
,
name
,
customFieldValues
,
tags
,
scoring
,
campaign
(列表)
联系人属于campaign(列表)
Campaign(列表)
campaignId
,
name
,
description
,
optinTypes
GetResponse术语中「Campaign」= 邮件列表
Newsletter(邮件推送)
newsletterId
,
name
,
subject
,
sendOn
,
campaign
一次性邮件发送
Autoresponder(自动回复)
autoresponderId
,
name
,
subject
,
triggerSettings
按天触发的自动化邮件
Automation(自动化)
workflowId
,
name
,
status
可视化自动化工作流
Landing page(落地页)
landingPageId
,
name
,
url
托管的落地页
Webinar(网络研讨会)
webinarId
,
name
,
startsOn
,
status
直播或点播网络研讨会
Tag(标签)
tagId
,
name
打在联系人上用于细分
Custom field(自定义字段)
customFieldId
,
name
,
type
,
values
联系人自定义属性
重要术语说明:在GetResponse中,「campaign」指的是邮件列表,而非一次邮件发送。单次邮件发送被称为「newsletter」,这是新用户常见的混淆点,也会导致API使用错误——
POST /v3/campaigns
是创建列表,而非创建邮件。如果有人询问如何「创建campaign」,请先确认他们指的是列表还是邮件发送。

API quick reference

API快速参考

ActionMethod & endpoint
Get contacts
GET /v3/contacts
Create contact
POST /v3/contacts
Update contact
POST /v3/contacts/{contactId}
Delete contact
DELETE /v3/contacts/{contactId}
Get campaigns (lists)
GET /v3/campaigns
Create campaign (list)
POST /v3/campaigns
Get newsletters
GET /v3/newsletters
Create newsletter
POST /v3/newsletters
Get autoresponders
GET /v3/autoresponders
Get tags
GET /v3/tags
Create tag
POST /v3/tags
Get custom fields
GET /v3/custom-fields
Get landing pages
GET /v3/landing-pages
Get webinars
GET /v3/webinars
  • Base URL:
    https://api.getresponse.com/v3
    (retail),
    https://api3.getresponse360.com/v3
    (MAX)
  • Auth:
    X-Auth-Token: api-key {your-api-key}
    header. OAuth 2.0 also supported.
  • Rate limits: 30,000 calls/10 min, 80 calls/sec, max 10 simultaneous requests. API keys expire after 90 days of inactivity.
  • MAX users: Must include
    X-Domain
    header with client domain.
操作请求方法与端点
获取联系人
GET /v3/contacts
创建联系人
POST /v3/contacts
更新联系人
POST /v3/contacts/{contactId}
删除联系人
DELETE /v3/contacts/{contactId}
获取campaign(列表)
GET /v3/campaigns
创建campaign(列表)
POST /v3/campaigns
获取newsletter(邮件推送)
GET /v3/newsletters
创建newsletter(邮件推送)
POST /v3/newsletters
获取自动回复
GET /v3/autoresponders
获取标签
GET /v3/tags
创建标签
POST /v3/tags
获取自定义字段
GET /v3/custom-fields
获取落地页
GET /v3/landing-pages
获取网络研讨会
GET /v3/webinars
  • 基础URL
    https://api.getresponse.com/v3
    (普通版),
    https://api3.getresponse360.com/v3
    (MAX版)
  • 鉴权:请求头添加
    X-Auth-Token: api-key {your-api-key}
    ,也支持OAuth 2.0
  • 速率限制:30000次调用/10分钟,80次调用/秒,最多同时10个请求。API密钥90天无活动会过期
  • MAX版用户:必须在请求头中添加
    X-Domain
    携带客户端域名

Integrations

集成

  • E-commerce: Shopify, WooCommerce, Magento, BigCommerce, PrestaShop
  • CRM: Salesforce (bidirectional sync), HubSpot, Zoho CRM
  • CMS: WordPress, Squarespace, Wix
  • Webinar platforms: Zoom, GoToWebinar (in addition to built-in webinars)
  • Payment: Stripe, PayPal, Square (for courses and funnels)
  • Social/Ads: Facebook Custom Audiences, Google Ads
  • Analytics: Google Analytics
  • Zapier: 150+ app connections
  • Webhooks/Callbacks: Subscribe, open, click, goal reached, survey answer, unsubscribe events
  • API: Full REST API with OAuth 2.0 and API key auth
  • 电商:Shopify、WooCommerce、Magento、BigCommerce、PrestaShop
  • CRM:Salesforce(双向同步)、HubSpot、Zoho CRM
  • CMS:WordPress、Squarespace、Wix
  • 网络研讨会平台:Zoom、GoToWebinar(除内置研讨会外)
  • 支付:Stripe、PayPal、Square(用于课程和漏斗)
  • 社交/广告:Facebook自定义受众、Google Ads
  • 分析:Google Analytics
  • Zapier:支持150+应用连接
  • Webhooks/回调:支持订阅、打开、点击、目标达成、问卷回答、取消订阅事件触发
  • API:完整REST API,支持OAuth 2.0和API密钥鉴权

Pricing

定价

As of March 2026 — verify current pricing:
  • Free: 500 contacts, 2,500 emails/mo, basic email, landing pages, forms
  • Starter ($19/mo, 1K contacts): Unlimited emails, autoresponders, 1 automation, landing pages, AI content
  • Marketer ($59/mo, 1K contacts): Unlimited automations, contact scoring, SMS, advanced segmentation, webinars (100 attendees), conversion funnels
  • Creator ($69/mo, 1K contacts): Course creator, premium newsletters, webinars (300 attendees), website builder
  • MAX/Enterprise (custom): Transactional email, dedicated IP, SSO, priority support, 500-1000 webinar attendees
  • 18% discount for annual billing. Pricing scales with contact count.
2026年3月版本——请以当前官方定价为准:
  • 免费版:500个联系人,2500封邮件/月,基础邮件功能、落地页、表单
  • 入门版($19/月,1000个联系人):不限邮件数、自动回复、1个自动化工作流、落地页、AI内容生成
  • 营销版($59/月,1000个联系人):不限自动化工作流、联系人评分、SMS、高级细分、网络研讨会(100人参会)、转化漏斗
  • 创作者版($69/月,1000个联系人):课程创建器、付费通讯、网络研讨会(300人参会)、网站构建器
  • MAX/企业版(定制):事务性邮件、独立IP、SSO、优先支持、500-1000人网络研讨会
  • 年付可享18%折扣,定价随联系人数阶梯上涨

Step 4 — Actionable guidance

步骤4 — 可落地指引

Getting started checklist

入门检查清单

  1. Create your first campaign (list) — this is your mailing list, not an email send
  2. Import contacts — CSV upload, copy/paste, or API. Map fields to GetResponse custom fields
  3. Authenticate your domain — Settings > Email Addresses > add and verify sending domain (SPF/DKIM)
  4. Build a signup form — embed on your website for new subscriber capture
  5. Create a welcome autoresponder — Day 0 email for immediate delivery on subscription
  6. Design your first newsletter — use the drag-and-drop editor or AI content generator
  7. Set up automation (Marketer+) — start with a welcome series workflow template
  8. Connect e-commerce — if Shopify/WooCommerce, install the native integration for abandoned cart and product sync
  9. Enable tracking — add GetResponse tracking snippet to your website for page visit tracking in automations
  10. Set up contact scoring (Marketer+) — define scoring rules for engagement actions
  1. 创建你的第一个campaign(列表)——注意这是你的邮件列表,不是一次邮件发送
  2. 导入联系人——CSV上传、复制粘贴或API导入,将字段映射到GetResponse自定义字段
  3. 域名验证——设置 > 邮箱地址 > 添加并验证发件域名(SPF/DKIM)
  4. 搭建注册表单——嵌入到你的网站用于捕获新订阅者
  5. 创建欢迎自动回复——订阅后立即发送的第0天邮件
  6. 设计你的第一封newsletter(邮件推送)——使用拖拽编辑器或AI内容生成器
  7. 设置自动化(营销版及以上)——从欢迎序列工作流模板开始搭建
  8. 连接电商平台——如果使用Shopify/WooCommerce,安装原生集成实现弃购召回和商品同步
  9. 开启追踪——在你的网站添加GetResponse追踪代码,用于自动化中的页面访问追踪
  10. 设置联系人评分(营销版及以上)——为互动行为定义评分规则

Key metrics to track

核心追踪指标

MetricWhere in GetResponseBenchmark
Open rateNewsletter statistics20-25%
Click rateNewsletter statistics2-5%
Autoresponder completionAutoresponder statistics40-60%
Automation conversionWorkflow statisticsVaries by goal
Landing page conversionLanding page statistics20-40%
Webinar attendance rateWebinar statistics30-50% of registrants
Contact score distributionContacts > ScoringHealthy: bell curve
Unsubscribe rateNewsletter statisticsBelow 0.3%
指标GetResponse中查看位置行业基准
打开率邮件推送统计20-25%
点击率邮件推送统计2-5%
自动回复完成率自动回复统计40-60%
自动化转化率工作流统计因目标而异
落地页转化率落地页统计20-40%
网络研讨会参会率研讨会统计占注册人数的30-50%
联系人评分分布联系人 > 评分健康状态:钟形曲线
退订率邮件推送统计低于0.3%

Gotchas

注意事项

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
  1. "Campaign" means mailing list, not email send. In GetResponse, a "campaign" is a contact list. An email send is a "newsletter." This terminology confuses every new user and causes API mistakes —
    POST /v3/campaigns
    creates a list, not an email. If someone asks how to "create a campaign," clarify whether they mean a list or an email.
  2. Starter plan only allows 1 automation workflow. Marketing automation requires Marketer plan ($59/mo) for unlimited workflows. Users on Starter who need multiple automations will hit this wall quickly. Autoresponders (time-based sequences) are unlimited on all plans — use those as a workaround for simple sequences.
  3. Contact scoring requires Marketer plan. Contact scoring is not available on Free or Starter. If a user on Starter asks about lead scoring, recommend upgrading or using tag-based manual scoring as a workaround.
  4. Pricing is based on peak subscriber count. GetResponse bills based on the highest contact count during the billing period, not the average. A temporary spike (e.g., importing a large list for cleaning) can push you into a higher tier for the entire month. Clean lists before importing.
  5. Transactional email is MAX-only. Unlike Brevo or SendGrid, GetResponse's transactional email (order confirmations, password resets) is only available on the MAX/Enterprise plan. Users on Starter/Marketer/Creator who need transactional email must use a separate provider.
基于调研整理——请重点关注套餐限制和集成相关的内容,部分信息可能已过时
  1. 「Campaign」指邮件列表,而非邮件发送。在GetResponse中,「campaign」是联系人列表,一次邮件发送是「newsletter」,这个术语困惑了所有新用户,也会导致API使用错误——
    POST /v3/campaigns
    是创建列表,而非创建邮件。如果有人询问如何「创建campaign」,请先确认他们指的是列表还是邮件发送。
  2. 入门版仅支持1个自动化工作流。营销自动化需要营销版($59/月)才能解锁无限工作流,入门版用户如果需要多个自动化会很快遇到限制。自动回复(时间型序列)在所有套餐都无限制——简单序列可以用自动回复作为替代方案。
  3. 联系人评分需要营销版。免费版和入门版不支持联系人评分,如果入门版用户询问线索评分,建议升级,或者使用标签手动打标作为替代方案。
  4. 定价基于峰值订阅人数。GetResponse按计费周期内最高的联系人数量计费,而非平均数量。临时的联系人数量暴涨(比如导入大量待清洗的列表)可能导致你整个月都被划入更高收费档位,导入列表前请先清洗。
  5. 事务性邮件仅MAX版支持。与Brevo或SendGrid不同,GetResponse的事务性邮件(订单确认、密码重置)仅MAX/企业版支持,入门版/营销版/创作者版用户如果需要事务性邮件必须使用独立服务商。

Related skills

相关技能

  • /sales-email-marketing
    — Email marketing strategy across platforms (not GetResponse-specific)
  • /sales-funnel
    — Funnel strategy and optimization across tools
  • /sales-webinar
    — Webinar selling strategy across tools
  • /sales-membership
    — Course and membership strategy across tools
  • /sales-lead-score
    — Lead scoring model design across tools
  • /sales-live-chat
    — Live chat strategy across tools
  • /sales-deliverability
    — Email deliverability (SPF/DKIM/DMARC, warmup, sender reputation)
  • /sales-transactional-email
    — Transactional email delivery (provider comparison)
  • /sales-integration
    — Connect GetResponse to CRM, e-commerce, and other tools
  • /sales-checkout
    — Checkout optimization (for GetResponse sales funnels)
  • /sales-do
    — Not sure which skill to use? The router matches any sales objective to the right skill. Install:
    npx skills add sales-skills/sales --skills sales-do
  • /sales-email-marketing
    — 跨平台邮件营销策略(非GetResponse专属)
  • /sales-funnel
    — 跨工具漏斗策略和优化
  • /sales-webinar
    — 跨工具网络研讨会销售策略
  • /sales-membership
    — 跨工具课程和会员策略
  • /sales-lead-score
    — 跨工具线索评分模型设计
  • /sales-live-chat
    — 跨工具实时聊天策略
  • /sales-deliverability
    — 邮件送达率(SPF/DKIM/DMARC、域名预热、发件人信誉)
  • /sales-transactional-email
    — 事务性邮件投递(服务商对比)
  • /sales-integration
    — 连接GetResponse与CRM、电商等其他工具
  • /sales-checkout
    — 结账页优化(适用于GetResponse销售漏斗)
  • /sales-do
    — 不确定使用哪个技能?路由工具会将任何销售目标匹配到正确的技能。安装命令:
    npx skills add sales-skills/sales --skills sales-do

Examples

示例

Example 1: Building a welcome automation workflow

示例1:搭建欢迎自动化工作流

User says: "How do I create a welcome series in GetResponse that sends 5 emails over 2 weeks to new subscribers?" Skill does: Clarifies plan (need Marketer+ for automation, but Starter can use autoresponders). For Marketer+: walks through creating an automation workflow with Subscribe trigger → Send email (welcome) → Wait 1 day → Send email (value prop) → Wait 2 days → Send email (social proof) → Wait 3 days → Send email (offer) → Wait 3 days → Send email (urgency). For Starter: sets up autoresponders on Day 0, 1, 3, 6, 10. Includes subject line suggestions and exit conditions. Result: Complete welcome sequence with timing, content strategy, and platform-specific setup steps
用户提问:「我如何在GetResponse中创建一个欢迎序列,在2周内向新订阅者发送5封邮件?」 技能处理逻辑:先确认用户套餐(自动化需要营销版及以上,入门版可以用自动回复实现)。如果是营销版:讲解如何创建自动化工作流,触发器为订阅 → 发送欢迎邮件 → 等待1天 → 发送价值主张邮件 → 等待2天 → 发送社交证明邮件 → 等待3天 → 发送优惠邮件 → 等待3天 → 发送紧迫感邮件。如果是入门版:设置第0、1、3、6、10天的自动回复。包含主题行建议和退出条件。 结果:完整的欢迎序列,包含时间安排、内容策略和平台专属设置步骤

Example 2: Setting up an e-commerce abandoned cart flow

示例2:设置电商弃购召回流程

User says: "I have a Shopify store. How do I set up abandoned cart emails in GetResponse?" Skill does: Walks through: 1) Install GetResponse Shopify integration from Shopify App Store. 2) Map products and customers. 3) Create automation workflow: trigger on "Cart abandoned" event → Wait 1 hour → Send email (cart reminder with product images) → Wait 24 hours → If not purchased → Send email (social proof + urgency) → Wait 48 hours → If not purchased → Send email (discount code). Includes dynamic product block setup and promo code generation. Result: 3-step abandoned cart automation with Shopify product data and dynamic content
用户提问:「我有一个Shopify店铺,如何在GetResponse中设置弃购召回邮件?」 技能处理逻辑:讲解步骤:1)从Shopify应用商店安装GetResponse Shopify集成。2)映射商品和客户数据。3)创建自动化工作流:触发器为「购物车废弃」事件 → 等待1小时 → 发送带商品图片的购物车提醒邮件 → 等待24小时 → 若未购买 → 发送社交证明+紧迫感邮件 → 等待48小时 → 若未购买 → 发送优惠码邮件。包含动态商品块设置和优惠码生成说明。 结果:3步弃购召回自动化,对接Shopify商品数据和动态内容

Example 3: Creating a webinar funnel

示例3:创建网络研讨会漏斗

User says: "How do I set up a webinar funnel in GetResponse to generate leads and sell my course?" Skill does: Walks through conversion funnel setup: 1) Create webinar funnel template. 2) Design registration landing page with webinar details. 3) Set up confirmation + reminder autoresponder sequence (immediate confirmation, 24hr reminder, 1hr reminder). 4) Configure live webinar with polls, CTA buttons pointing to course sales page. 5) Post-webinar automation: Send recording to attendees, special offer to non-attendees, follow-up sequence with testimonials and urgency. 6) Connect to course creator for enrollment. Result: End-to-end webinar funnel from registration through course sale
用户提问:「如何在GetResponse中搭建网络研讨会漏斗,获取线索并售卖我的课程?」 技能处理逻辑:讲解转化漏斗搭建步骤:1)选择网络研讨会漏斗模板。2)设计包含研讨会详情的注册落地页。3)设置确认+提醒自动回复序列(立即确认、24小时提醒、1小时提醒)。4)配置直播研讨会,添加投票、指向课程销售页的CTA按钮。5)研讨会结束后自动化:向参会者发送回放,向未参会者发送专属优惠,跟进序列包含 testimonials 和紧迫感内容。6)连接课程创建器实现自动 enrolment。 结果:从注册到课程售卖的全链路网络研讨会漏斗

Troubleshooting

故障排查

Emails going to spam

邮件进入垃圾箱

Symptom: Newsletters landing in spam or promotions tab Cause: Domain not authenticated, sending to unengaged contacts, or content triggers Solution: 1) Verify SPF/DKIM authentication in Settings > Email Addresses. 2) Stop sending to contacts who haven't opened in 90+ days — use engagement-based segmentation. 3) Reduce image-to-text ratio. 4) Avoid spam trigger words. 5) If on MAX, request a dedicated IP and warm it up. See
/sales-deliverability
for cross-platform guidance.
症状:邮件推送进入垃圾箱或促销标签页 原因:域名未验证、向未互动的联系人发送、内容触发垃圾规则 解决方案:1)在设置 > 邮箱地址中验证SPF/DKIM鉴权。2)停止向90天以上未打开邮件的联系人发送——使用基于互动的细分。3)降低图片占比。4)避免垃圾触发词。5)如果是MAX版,申请独立IP并进行预热。跨平台指引请参考
/sales-deliverability

Automation workflow not triggering

自动化工作流未触发

Symptom: Contacts enter the automation but don't receive messages Cause: Workflow not published, trigger conditions too narrow, or time zone mismatch Solution: 1) Verify the workflow status is "Published" (not Draft). 2) Check the trigger conditions — ensure contacts match the entry criteria. 3) Verify wait steps are set correctly (hours vs days). 4) Check that contacts have email consent and aren't suppressed. 5) Review the workflow log for specific contacts to see where they stopped.
症状:联系人进入自动化但未收到消息 原因:工作流未发布、触发条件太窄、时区不匹配 解决方案:1)确认工作流状态为「已发布」(而非草稿)。2)检查触发条件——确保联系人符合进入规则。3)确认等待步骤设置正确(小时vs天)。4)确认联系人有邮件 consent 且未被拉黑。5)查看特定联系人的工作流日志,确认停留位置。

Contact scoring not working

联系人评分未生效

Symptom: All contacts showing 0 score or scores not updating Cause: Scoring rules not configured, plan doesn't include scoring, or tracking not installed Solution: 1) Verify you're on Marketer plan or higher (Starter/Free doesn't include scoring). 2) Check Settings > Contact Scoring — scoring rules must be explicitly defined (e.g., +10 for open, +20 for click, +50 for purchase). 3) For page visit scoring, ensure the GetResponse tracking snippet is installed on your website. 4) Scoring recalculates periodically — wait for the next refresh cycle.
症状:所有联系人评分为0,或评分未更新 原因:未配置评分规则、套餐不支持评分、未安装追踪代码 解决方案:1)确认你使用的是营销版及以上套餐(免费版/入门版不支持评分)。2)检查设置 > 联系人评分——必须显式定义评分规则(比如打开+10分、点击+20分、购买+50分)。3)页面访问评分需要确保网站已安装GetResponse追踪代码。4)评分是定期重新计算的——请等待下一个刷新周期。