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Payhip Platform Help

Payhip平台帮助

Step 1 — Gather context

步骤1 — 收集上下文

If 
references/learnings.md
exists, read it first for accumulated platform knowledge.
  1. What are you trying to do?
    • A) Set up a new Payhip store or add my first product
    • B) Configure pricing, coupons, or discounts
    • C) Set up courses, memberships, or coaching
    • D) Connect Payhip to my email provider or other tools
    • E) Embed Payhip on my existing website
    • F) Set up or manage my affiliate program
    • G) Troubleshoot a payment, checkout, or delivery issue
    • H) Use the Payhip API or webhooks
    • I) Something else
  2. Which plan are you on?
    • A) Free (5% transaction fee)
    • B) Plus — $29/mo (2% fee)
    • C) Pro — $99/mo (0% fee)
    • D) Not sure / haven't signed up yet
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
若
references/learnings.md
文件存在，请先阅读该文件以获取积累的平台相关知识。
  1. 你想要完成什么操作？
    • A) 设置新的Payhip店铺或添加首个产品
    • B) 配置定价、优惠券或折扣
    • C) 设置课程、会员或辅导服务
    • D) 将Payhip连接到电子邮件服务商或其他工具
    • E) 在现有网站嵌入Payhip
    • F) 设置或管理联盟计划
    • G) 排查支付、结账或交付问题
    • H) 使用Payhip API或webhook
    • I) 其他操作
  2. 你使用的是哪个套餐？
    • A) 免费版（5%交易手续费）
    • B) Plus版 — 每月29美元（2%手续费）
    • C) Pro版 — 每月99美元（0%手续费）
    • D) 不确定 / 尚未注册
跳转规则：如果用户的提示已包含足够上下文，直接跳至步骤2。

Step 2 — Route or answer directly

步骤2 — 转接或直接解答

If the question is about...Route to...
Digital product pricing strategy, launch playbooks
/sales-digital-products [question]
Email marketing strategy (not Payhip-specific ESP connection)
/sales-email-marketing [question]
Membership pricing, content structure, retention
/sales-membership [question]
Checkout conversion optimization theory
/sales-checkout [question]
Affiliate program design (commission models, recruitment)
/sales-affiliate-program [question]
Sales funnel strategy
/sales-funnel [question]
When routing, provide the exact command: "This is a {problem domain} question — run: 
/sales-{skill} {user's original question}
"
如果问题涉及...转接至...
数字产品定价策略、发布方案
/sales-digital-products [问题内容]
电子邮件营销策略（非Payhip专属ESP连接）
/sales-email-marketing [问题内容]
会员定价、内容结构、留存策略
/sales-membership [问题内容]
结账转化优化理论
/sales-checkout [问题内容]
联盟计划设计（佣金模式、招募策略）
/sales-affiliate-program [问题内容]
销售漏斗策略
/sales-funnel [问题内容]
转接时，请提供精确指令："这属于{问题领域}问题 — 执行：
/sales-{skill} {用户原问题}
"

Step 3 — Payhip platform reference

步骤3 — Payhip平台参考文档

Read 
references/platform-guide.md
 for the full platform reference — product types, store builder, marketing tools, integrations, pricing, data model, workflows.
Read 
references/payhip-api-reference.md
 if the user's question involves the API, webhooks, coupons API, or license key management.
Answer the user's question using only the relevant section. Don't dump the full reference.
**阅读
references/platform-guide.md
**获取完整平台参考信息——包括产品类型、店铺搭建器、营销工具、集成功能、定价、数据模型、工作流程。
若用户问题涉及API、webhook、优惠券API或许可证密钥管理，请阅读
references/payhip-api-reference.md
。
仅使用相关章节内容解答用户问题，不要直接粘贴完整参考文档。

Step 4 — Actionable guidance

步骤4 — 可落地指导

You no longer need the platform guide — focus on the user's specific situation.
  • For product setup: recommend the right product type, pricing, and delivery method based on their content
  • For plan selection: model fees at their expected revenue to find the break-even between Free/Plus/Pro
  • For integrations: identify the best connection method (native, Zapier, webhook, embed)
  • For troubleshooting: check Gotchas first, then platform guide for specifics
If you discover a gotcha, workaround, or tip not covered in 
references/learnings.md
, append it there.
无需再依赖平台指南——聚焦用户的具体场景。
  • 产品设置：根据用户内容推荐合适的产品类型、定价和交付方式
  • 套餐选择：根据用户预期收入计算手续费，找到免费版/Plus版/Pro版之间的收支平衡点
  • 集成配置：确定最佳连接方式（原生集成、Zapier、webhook、嵌入）
  • 故障排查：先检查“注意事项”，再查阅平台指南获取具体细节
如果发现
references/learnings.md
中未涵盖的注意事项、解决方法或技巧，请添加至该文件中。

Gotchas

注意事项

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
  1. EU/UK VAT only — Payhip handles EU and UK VAT automatically but does NOT manage US state sales tax or other global tax obligations. If you sell to US customers, you're responsible for sales tax compliance. Consider a merchant of record (Lemon Squeezy, Paddle) if global tax is a concern.
  2. Subscriber sync delay — Payhip pushes new subscribers to your connected ESP every 10 minutes, not instantly. Don't expect real-time subscriber updates.
  3. Limited customization — The store builder has a small number of themes and layout blocks. No custom CSS, limited SEO tools. If design flexibility is important, embed Payhip's checkout on your own site instead.
  4. No order bumps or upsell flows — Payhip has cross-selling and referral discounts but no true checkout order bumps or post-purchase upsell pages like ThriveCart or Groove.
  5. Webhook retry window — Failed webhook deliveries retry hourly for only 3 hours, then stop. Monitor your endpoint reliability.
  6. Account suspension risk — Reports of stores being removed without warning for suspected PLR/MRR content violations. Keep proof of original content creation.
基于研究的尽力整理——请重点查看与套餐专属功能和集成相关的注意事项，这些内容可能已过时。
  1. 仅支持欧盟/英国增值税 — Payhip会自动处理欧盟和英国的增值税，但不负责美国各州销售税或其他全球税务义务。如果面向美国客户销售，你需要自行负责销售税合规。若关注全球税务问题，可考虑使用代收款服务商（如Lemon Squeezy、Paddle）。
  2. 订阅者同步延迟 — Payhip每10分钟才会将新订阅者推送至已连接的ESP，并非实时同步。不要期望订阅者信息能实时更新。
  3. 自定义功能有限 — 店铺搭建器仅提供少量主题和布局模块，不支持自定义CSS，SEO工具也有限。若设计灵活性很重要，建议在自有网站嵌入Payhip结账功能。
  4. 无订单追加或 upsell 流程 — Payhip支持交叉销售和推荐折扣，但不具备ThriveCart或Groove那样的真正结账订单追加或购买后upsell页面功能。
  5. Webhook重试窗口 — 失败的webhook交付仅会每小时重试一次，持续3小时后停止。请监控你的端点可靠性。
  6. 账户暂停风险 — 有报告显示部分店铺因涉嫌PLR/MRR内容违规被无预警移除。请保留原创内容的创建证明。

Related skills

相关技能

  • /sales-digital-products
    — Digital product pricing, launch strategy, and platform comparison
  • /sales-membership
    — Membership and course structure, pricing, and retention
  • /sales-checkout
    — Checkout page optimization (upsells, order bumps, payment plans)
  • /sales-affiliate-program
    — Affiliate program design (commissions, recruitment, tracking)
  • /sales-email-marketing
    — Email marketing strategy (nurture sequences, automation, segmentation)
  • /sales-podia
    — Podia platform help (courses, downloads, memberships, coaching, email)
  • /sales-do
    — Not sure which skill to use? The router matches any sales objective to the right skill. Install: 
    npx skills add sales-skills/sales --skill sales-do
  • /sales-digital-products
    — 数字产品定价、发布策略和平台对比
  • /sales-membership
    — 会员与课程结构、定价和留存策略
  • /sales-checkout
    — 结账页面优化（upsell、订单追加、付款计划）
  • /sales-affiliate-program
    — 联盟计划设计（佣金、招募、追踪）
  • /sales-email-marketing
    — 电子邮件营销策略（培育序列、自动化、细分）
  • /sales-podia
    — Podia平台帮助（课程、下载、会员、辅导、邮件）
  • /sales-do
    — 不确定使用哪个技能？该路由工具可将任何销售目标匹配到合适的技能。安装方式：
    npx skills add sales-skills/sales --skill sales-do

Examples

示例

Example 1: First store setup

示例1：首次店铺设置

User says: "I want to sell a $29 ebook and a $197 course on Payhip" Skill does: Walks through product creation for both types, recommends Free plan until revenue exceeds ~$580/mo (break-even for Plus), sets up cross-sell between ebook and course, connects ESP for post-purchase email sequence Result: User has both products live with cross-selling and email automation configured
用户提问："我想在Payhip上销售一本29美元的电子书和一门197美元的课程" 技能操作：引导创建两种类型的产品，建议在月收入超过约580美元（Plus版收支平衡点）前使用免费版，设置电子书与课程之间的交叉销售，连接ESP以配置购买后邮件序列 结果：用户的两款产品上线，且已配置交叉销售和邮件自动化

Example 2: Plan selection

示例2：套餐选择

User says: "I'm doing $3K/mo in sales on Payhip Free, should I upgrade?" Skill does: Calculates current fees ($150/mo at 5%), compares to Plus ($29 + $60 = $89/mo at 2%) and Pro ($99 + $0 = $99/mo at 0%). Recommends Plus immediately, Pro when revenue hits ~$5K/mo. Result: User upgrades to the right plan and saves $61/mo immediately
用户提问："我在Payhip免费版上每月销售额3000美元，应该升级套餐吗？" 技能操作：计算当前手续费（5%费率，每月150美元），对比Plus版（29美元+60美元=89美元，2%费率）和Pro版（99美元+0美元=99美元，0%费率）。建议立即升级到Plus版，当月收入达到约5000美元时升级到Pro版。 结果：用户升级到合适的套餐，每月立即节省61美元

Example 3: Embedding on existing site

示例3：在现有网站嵌入Payhip

User says: "I have a WordPress site and want to sell digital products through Payhip without sending people to payhip.com" Skill does: Explains embed options (product embed, checkout overlay, Buy Now buttons), walks through custom domain setup, recommends using Payhip embed codes in WordPress pages for seamless checkout Result: User sells through their own domain with Payhip handling payments behind the scenes
用户提问："我有一个WordPress网站，想通过Payhip销售数字产品，不想让用户跳转到payhip.com" 技能操作：讲解嵌入选项（产品嵌入、结账弹窗、立即购买按钮），引导完成自定义域名设置，建议在WordPress页面中使用Payhip嵌入代码以实现无缝结账 结果：用户可通过自有域名销售产品，由Payhip后台处理支付

Troubleshooting

故障排查

Checkout not converting

结账转化率低

Symptom: Traffic to Payhip product page but very few purchases Cause: Default Payhip product pages are minimal — limited social proof, no urgency elements, basic design Solution: Embed Payhip checkout on your own sales page (better design control). Add testimonials above the embed. Use coupons with expiration dates for urgency. Consider a custom domain for brand trust.
症状：Payhip产品页面有流量，但购买量极少 原因：默认Payhip产品页面设计极简——缺少社交证明、无紧迫感元素、设计基础 解决方案：在自有销售页面嵌入Payhip结账功能（可更好地控制设计）。在嵌入区域上方添加客户评价。使用带有效期的优惠券制造紧迫感。考虑使用自定义域名增强品牌信任。

ESP not receiving subscribers

ESP未收到订阅者

Symptom: Customers purchase but don't appear in your email list Cause: ESP integration sync runs every 10 minutes, or GDPR consent checkbox not checked by buyer Solution: Wait 10+ minutes before checking. Verify the integration is connected in Settings > Integrations. If EU customers, ensure the GDPR consent checkbox is visible and positioned clearly. For faster sync, use webhooks + Zapier instead of native ESP integration.
症状：客户完成购买，但未出现在邮件列表中 原因：ESP集成同步每10分钟运行一次，或买家未勾选GDPR同意框 解决方案：等待10分钟以上再检查。在“设置>集成”中确认集成已连接。若面向欧盟客户，确保GDPR同意框可见且位置明显。如需更快同步，可使用webhook + Zapier替代原生ESP集成。

Affiliate payouts not processing

联盟佣金未发放

Symptom: Affiliates recruited but no commissions being tracked or paid Cause: Affiliate program may not be enabled per-product, or PayPal not connected for payouts Solution: Check that affiliate program is toggled ON for each product (it's per-product, not store-wide by default). Verify PayPal is connected for affiliate payouts. Set commission rate per product in product settings.
症状：已招募联盟伙伴，但未追踪到佣金或未发放佣金 原因：联盟计划可能未针对单个产品启用，或未连接PayPal用于佣金发放 解决方案：检查每个产品的联盟计划是否已开启（默认是按产品设置，而非店铺全局开启）。确认已连接PayPal用于联盟佣金发放。在产品设置中设置每个产品的佣金比例。