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trendHERO Platform Help

trendHERO平台帮助

Helps the user with trendHERO platform questions — from influencer discovery and fake follower detection through audience analysis, tracking, ads database research, and API integration.

为用户解答trendHERO平台相关问题——从网红发现、虚假粉丝检测，到受众分析、追踪监控、广告数据库调研以及API集成。

Step 1 — Gather context

步骤1 — 收集背景信息

references/learnings.md

exists, read it first for accumulated knowledge.

Ask the user:

What do you need help with?
- A) Finding influencers — Discovery search, filters, keyword search
- B) Analyzing a creator — AQS score, fake follower detection, audience quality
- C) Tracking — daily monitoring of influencer accounts
- D) Ads database — researching influencer ad posts and mentions
- E) Audience overlap — comparing audiences across influencers
- F) Outreach — contacting influencers through trendHERO
- G) Lists — organizing and comparing influencers
- H) API integration — generating reports programmatically
- I) Pricing and plan selection
- J) Something else — describe it
What's your current setup?
- A) New to trendHERO — evaluating or just signed up
- B) Using trendHERO for discovery/analytics
- C) Using trendHERO for tracking and monitoring
- D) Integrating via API
- E) Comparing trendHERO to other platforms
What plan are you on?
- A) Free ($0/mo)
- B) Lite ($16/mo)
- C) Pro ($40/mo)
- D) Advanced ($120/mo)
- E) Not sure / evaluating

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

如果存在

references/learnings.md

，请先阅读其中积累的知识。

向用户询问：

你需要哪方面的帮助？
- A) 寻找网红——发现搜索、筛选条件、关键词搜索
- B) 分析创作者——AQS评分、虚假粉丝检测、受众质量
- C) 追踪监控——每日监控网红账号
- D) 广告数据库——调研网红广告帖子及品牌提及
- E) 受众重叠分析——对比不同网红的受众群体
- F) 触达沟通——通过trendHERO联系网红
- G) 列表管理——整理和对比网红候选人
- H) API集成——程序化生成报告
- I) 定价与套餐选择
- J) 其他问题——请详细描述
你当前的使用情况是？
- A) 刚接触trendHERO——正在评估或刚注册
- B) 使用trendHERO进行网红发现/分析
- C) 使用trendHERO进行追踪监控
- D) 正在通过API集成使用
- E) 正在对比trendHERO与其他平台
你使用的是哪个套餐？
- A) 免费版（$0/月）
- B) 基础版（$16/月）
- C) 专业版（$40/月）
- D) 高级版（$120/月）
- E) 不确定/正在评估

如果用户的请求已提供大部分上述背景信息，请直接跳至相关步骤。 先基于合理假设（需明确说明）给出最佳答案，最后仅询问最关键的1-2个澄清问题。

Step 2 — Route or answer directly

步骤2 — 转介或直接解答

If the request maps to a strategy skill, route:

Influencer marketing strategy across platforms →
```
/sales-influencer-marketing
```
TikTok marketing strategy →
```
/sales-tiktok-marketing
```
Gaming influencer marketing →
```
/sales-gaming-marketing
```

Ad campaign strategy →

/sales-retargeting

/sales-b2b-advertising

Email marketing to subscribers →
```
/sales-email-marketing
```
Affiliate program design →
```
/sales-affiliate-program
```

Otherwise, answer directly from the platform reference below.

如果请求属于策略类技能，请转介至对应路径：

跨平台网红营销策略 →
```
/sales-influencer-marketing
```
TikTok营销策略 →
```
/sales-tiktok-marketing
```
游戏网红营销策略 →
```
/sales-gaming-marketing
```

广告活动策略 →

/sales-retargeting

或

/sales-b2b-advertising

订阅用户邮件营销 →
```
/sales-email-marketing
```
联盟计划设计 →
```
/sales-affiliate-program
```

否则，请直接参考下方平台资料进行解答。

Step 3 — trendHERO platform reference

步骤3 — trendHERO平台参考资料

Platform overview

平台概述

trendHERO is an Instagram-focused influencer analytics platform specializing in fake follower detection and audience quality analysis. It provides a database of 95M+ Instagram profiles with 90+ metrics per creator, making it a focused, affordable tool for brands and agencies vetting influencers before partnerships.

trendHERO是一款专注于Instagram的网红分析平台，主打虚假粉丝检测和受众质量分析。它拥有9500万+Instagram账号数据库，每个创作者包含90+项指标，是品牌和机构在合作前审核网红的高性价比工具。

Core modules

核心模块

Influencer Discovery

网红发现

Database: 95M+ Instagram profiles (TikTok analytics recently added)
Search methods: Keyword search in names and bios (required and negative keywords), audience demographic filters (geo, age, gender), engagement metrics (followers, ER, growth), category/niche filtering
20+ filters including audience location, category, engagement rate, follower count range
Relevance ranking: Results ranked by keyword match density in profile name and bio
Results: Searchable database with list-saving capability

数据库：9500万+Instagram账号（近期新增TikTok分析功能）
搜索方式：账号名称和简介中的关键词搜索（支持必填关键词和排除关键词）、受众人口统计筛选（地域、年龄、性别）、互动指标（粉丝数、互动率、增长情况）、分类/细分领域筛选
20+筛选条件：包括受众所在地、分类、互动率、粉丝数量范围等
相关性排序：结果按账号名称和简介中的关键词匹配密度排序
结果：可搜索的数据库，支持保存列表

Account Quality Score (AQS)

账号质量评分（AQS）

Scale: 1-100 (higher = better quality)
5 evaluation dimensions:
1. Audience quality & engagement — authenticity and activity level of followers
2. Follower type — classification of audience composition (real, suspicious, mass followers)
3. Comment quality — analysis of engagement patterns (generic vs. authentic comments)
4. Giveaway activity — frequency of promotional giveaways (inflates metrics temporarily)
5. Growth patterns — historical follower acquisition trends (organic vs. purchased)
Purpose: Rapid 2-second overall account health assessment — consolidates multiple red flags into one score

评分范围：1-100（分数越高，质量越好）
5个评估维度：
1. 受众质量与互动——粉丝的真实性和活跃度
2. 粉丝类型——受众构成分类（真实粉丝、可疑粉丝、批量粉丝）
3. 评论质量——互动模式分析（通用评论 vs 真实评论）
4. 抽奖活动频率——推广类抽奖的举办频次（会暂时虚高指标）
5. 增长模式——粉丝增长历史趋势（有机增长 vs 购买粉丝）
用途：2秒快速评估账号整体健康状况——将多个风险信号整合为单一评分

Analytics Reports (90+ metrics)

分析报告（90+指标）

Engagement: Median likes/comments per post (uses median to eliminate outliers from viral posts), views per reel (unique views, not play count), weekly post frequency
Audience: Demographics (age, gender, location, language), audience type breakdown (real, suspicious, mass followers), reachability (% of followers following <1,500 accounts)
Growth: Followers/followings growth tracking over time, growth pattern analysis
Benchmarks: Comments-to-likes ratio (0.5–5 per 100 likes), views-to-likes ratio (2–10 views per like)
Export: PDF and Excel download

互动数据：单帖中位数点赞/评论数（使用中位数排除爆款帖子的异常值）、每条Reel的浏览量（独立浏览量，而非播放次数）、每周发帖频率
受众数据：人口统计信息（年龄、性别、地域、语言）、受众类型细分（真实粉丝、可疑粉丝、批量粉丝）、触达率（关注账号少于1500个的粉丝占比）
增长数据：粉丝/关注对象的长期增长追踪、增长模式分析
基准指标：评论点赞比（每100个点赞对应0.5-5条评论）、浏览点赞比（每1个点赞对应2-10次浏览）
导出功能：支持PDF和Excel格式下载

Daily Tracking

每日追踪

Monitor influencer accounts daily for follower growth, engagement changes, and content activity
Track competitors' influencer partnerships
Alerts for significant changes (follower spikes, engagement drops)
Plan-gated: Lite = 3 accounts, Pro = 20, Advanced = 50

每日监控网红账号的粉丝增长、互动变化和内容发布情况
追踪竞争对手的网红合作情况
重大变化提醒（粉丝激增、互动率下降）
套餐限制：基础版=3个账号，专业版=20个账号，高级版=50个账号

Ads Database

广告数据库

10M+ ad posts — database of influencer-brand mentions and sponsored content
Research which influencers are working with which brands
Discover competitors' influencer partnerships
Filter by brand, influencer, date range, engagement metrics

1000万+广告帖子——网红品牌提及和赞助内容数据库
调研哪些网红与哪些品牌合作
发现竞争对手的网红合作关系
可按品牌、网红、日期范围、互动指标筛选

Audience Overlap

受众重叠分析

Compare audiences across multiple influencers
Identify unique reach vs. shared followers
Optimize influencer selection for maximum reach (minimize overlap)
Essential for multi-influencer campaigns

对比多个网红的受众群体
识别独特触达范围与共同粉丝
优化网红选择以实现最大触达（减少重叠）
多网红合作活动的必备功能

Lists & Comparison

列表与对比

Create lists to organize influencer candidates
Side-by-side comparison of key metrics
Export lists for team review
Favorites/shortlisting functionality

创建列表整理网红候选人
关键指标的并排对比
导出列表供团队审核
收藏/入围功能

Outreach

触达沟通

Built-in influencer outreach tools
Contact influencers directly through the platform
Track outreach status and responses

内置网红触达工具
通过平台直接联系网红
追踪触达状态和回复情况

Pricing

定价方案

Best-effort — verify with trendHERO for current pricing.

Plan	Price	Reports/mo	Tracking	Lists	Key features
Free	$0/mo	—	—	Favorites only	Engagement rate, follower growth, basic metrics
Lite	$16/mo	10	3 accounts	10 lists	Full reports, PDF export
Pro	$40/mo	50	20 accounts	Unlimited	Excel export, full search across 95M+ profiles
Advanced	$120/mo	200	50 accounts	Unlimited	Priority support, all features

Additional reports can be purchased as add-ons
All paid plans include AQS scoring and audience analysis
Free plan provides basic engagement data — useful for quick checks

仅供参考——请以trendHERO官方最新定价为准。

套餐	价格	每月报告数量	追踪账号数量	列表数量	核心功能
免费版	$0/月	—	—	仅收藏列表	互动率、粉丝增长、基础指标
基础版	$16/月	10	3	10	完整报告、PDF导出
专业版	$40/月	50	20	不限	Excel导出、9500万+账号全量搜索
高级版	$120/月	200	50	不限	优先支持、全部功能

可额外购买报告作为附加服务
所有付费套餐均包含AQS评分和受众分析
免费版仅提供基础互动数据——适用于快速检查

Plan-gated features to watch

需注意的套餐专属功能

Full influencer search (95M+ database) — Pro+ only (Lite has limited search)
Excel export — Pro+ only (Lite only has PDF)
Tracking limits — Lite: 3 accounts, Pro: 20, Advanced: 50
Report limits — credits consumed per report, varies by plan
Priority support — Advanced only

全量网红搜索（9500万+数据库）——仅专业版及以上可用（基础版搜索受限）
Excel导出——仅专业版及以上可用（基础版仅支持PDF）
追踪账号限制——基础版：3个，专业版：20个，高级版：50个
报告数量限制——每份报告消耗1个信用额度，不同套餐额度不同
优先支持——仅高级版可用

Metrics reference

指标参考

Metric	What it measures	Calculation method
Likes/post	Typical like volume	Median of last 18 posts (excludes most recent if <1 day old)
Comments/post	Comment engagement	Same median methodology
Views/reel	Unique video views	Unique views (not Instagram play count — ratio up to 5:1)
Weekly posts	Content consistency	Average posts per week over analyzed period
Engagement rate	Audience interaction %	(Likes + comments) / followers × 100
Reachability	Addressable audience %	% of followers following <1,500 accounts
AQS	Overall account quality	Composite of 5 dimensions (1-100 scale)

指标	衡量内容	计算方式
单帖点赞数	典型点赞量	最近18条帖子的中位数（排除发布不足1天的最新帖子）
单帖评论数	评论互动情况	相同中位数计算方法
Reel浏览量	独立视频浏览量	独立浏览量（不同于Instagram播放次数——比例最高可达5:1）
每周发帖数	内容发布稳定性	分析周期内的平均每周发帖量
互动率	受众互动百分比	(点赞数 + 评论数) / 粉丝数 × 100
触达率	可触达受众百分比	关注账号少于1500个的粉丝占比
AQS	账号整体质量	5个维度的综合评分（1-100分）

Step 4 — Actionable guidance

步骤4 — 可执行指导

Based on the user's specific question, provide:

Discovery playbook — how to set up searches, keyword strategies, filter combinations for their niche
Vetting workflow — how to read AQS scores, what score ranges mean, red flags to watch
Tracking setup — which accounts to monitor, how to interpret growth alerts
Ads database research — how to find competitor influencer partnerships
Audience overlap analysis — how to optimize multi-influencer campaigns for reach
API integration — authentication, endpoints, webhook setup, processing times
Plan recommendation — which tier fits their needs and budget

For API integration questions, refer to the detailed trendHERO API Reference.

根据用户的具体问题，提供以下内容：

发现操作指南——如何设置搜索、关键词策略、适合细分领域的筛选组合
审核工作流程——如何解读AQS评分、不同分数区间的含义、需警惕的风险信号
追踪设置方法——监控哪些账号、如何解读增长提醒
广告数据库调研——如何查找竞争对手的网红合作关系
受众重叠分析——如何优化多网红活动的触达范围
API集成指导——认证方式、端点、Webhook设置、处理时长
套餐推荐——哪个套餐符合用户需求和预算

对于API集成问题，请参考详细的trendHERO API参考文档。

Gotchas

注意事项

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

Reports consume credits, not just time. Each analytics report uses one credit from your monthly allocation. Running reports on influencers you end up rejecting still costs credits. Vet with free metrics (engagement rate, follower growth) before spending a report credit on a full AQS analysis.
Report generation can be slow for large accounts. Accounts with 1M+ followers can take 2-4 hours to generate. Smaller accounts (<10K) take 30-60 minutes. Already-cached accounts return instantly. Plan ahead for time-sensitive vetting.
Instagram-focused with limited multi-platform coverage. trendHERO's 95M+ database is primarily Instagram. TikTok analytics were recently added but with less depth. If you need YouTube, X, or Twitch coverage, consider HypeAuditor or Modash.
Free plan is very limited. Only basic engagement rate and follower growth — no AQS, no full reports, no search. Useful for a quick check but not for serious vetting. Lite ($16/mo) is the minimum for actionable analytics.
Median-based metrics can surprise you. trendHERO uses median (not average) for likes and comments to eliminate viral post outliers. This gives a more realistic picture of typical performance but may show lower numbers than you expect if you're used to average-based tools.
Reachability metric is unique and important. The "% of followers following <1,500 accounts" metric indicates how likely your content is to actually appear in followers' feeds. Low reachability means the influencer's followers follow so many accounts that your sponsored post may not be seen.
API has no documented rate limits. The API docs don't specify rate limits, but report generation is inherently throttled by processing time. For batch operations, implement reasonable delays between requests.
Webhook requires setup in the Access Tokens page. The API supports webhook callbacks when reports finish processing, but you must configure the webhook URL in your account settings — it's not set per-request.
Self-improving: If you discover something not covered here, append it to
```
references/learnings.md
```
with today's date.

基于研究整理——请重点关注套餐专属功能和集成相关注意事项，这些内容可能已过时。

报告消耗信用额度，而非仅耗时。 每份分析报告消耗1个月度信用额度。即使最终拒绝该网红，生成报告仍会消耗信用额度。在花费信用额度生成完整AQS分析报告前，请先用免费指标（互动率、粉丝增长）进行初步审核。
大型账号的报告生成可能较慢。 粉丝数100万+的账号生成报告需2-4小时。小型账号（<1万粉丝）需30-60分钟。已缓存的账号可立即返回报告。针对时间敏感的审核工作，请提前规划。
专注于Instagram，跨平台覆盖有限。 trendHERO的9500万+数据库主要针对Instagram。近期新增TikTok分析功能，但深度不足。如果需要YouTube、X或Twitch平台的覆盖，可考虑HypeAuditor或Modash。
免费版功能非常有限。 仅提供基础互动率和粉丝增长数据——无AQS评分、无完整报告、无搜索功能。适用于快速检查，但不适用于正式审核。基础版（$16/月）是获取可操作分析数据的最低门槛。
基于中位数的指标可能超出预期。 trendHERO使用中位数（而非平均值）计算点赞和评论数，以排除爆款帖子的异常值。这能更真实地反映网红的典型表现，但如果你习惯使用基于平均值的工具，可能会觉得数值偏低。
触达率指标独特且重要。 “关注账号少于1500个的粉丝占比”指标反映了你的内容出现在粉丝feed中的可能性。触达率低意味着该网红的粉丝关注了大量账号，你的赞助帖子可能无法被看到。
API无文档记录的速率限制。 API文档未指定速率限制，但报告生成本身受处理时长限制。对于批量操作，请在请求之间设置合理的延迟。
Webhook需在访问令牌页面设置。 API支持报告生成完成后的Webhook回调，但你必须在账户设置中配置Webhook URL——无法按请求单独设置。
自我优化：如果发现本文档未涵盖的内容，请将其添加到
```
references/learnings.md
```
中，并标注日期。

Related skills

Examples

示例

Example 1: Vet an influencer before a paid partnership

示例1：付费合作前审核网红

User says: "A fitness influencer with 80K followers wants $1,200 for a post — how do I check if they're legit?" Skill does:

Shows how to search for the creator by username in trendHERO
Explains how to read the AQS score — what ranges indicate good quality (>60), concerning (<40), or deal-breaker (<25)
Walks through the 5 AQS dimensions: audience type, comment quality, growth patterns, giveaway history
Highlights reachability metric — what % of their followers will actually see the post
Compares the $1,200 ask to their actual authentic reach and engagement Result: Data-driven decision on whether the partnership is worth the investment

用户提问：“一位拥有8万粉丝的健身网红要价1200美元发布一条帖子——我如何确认他们是否靠谱？” 技能操作：

展示如何在trendHERO中通过用户名搜索该创作者
解释如何解读AQS评分——不同分数区间的含义：优质（>60）、值得关注（<40）、不可合作（<25）
逐一讲解AQS的5个维度：受众类型、评论质量、增长模式、抽奖历史
强调触达率指标——他们的粉丝中有多少比例能真正看到帖子
将1200美元的报价与该网红的真实触达范围和互动率进行对比结果：基于数据判断该合作是否值得投资

Example 2: Research competitor influencer partnerships

示例2：调研竞争对手的网红合作关系

User says: "I want to see which influencers my competitors are working with" Skill does:

Shows how to use the Ads Database to search by brand/competitor name
Explains filtering by date range, engagement metrics, and influencer size
Demonstrates how to identify which creators drive the best engagement for competitors
Suggests saving interesting creators to a list for further analysis
Recommends running AQS reports on shortlisted creators before outreach Result: Competitive intelligence on influencer partnerships with actionable next steps

用户提问：“我想了解竞争对手正在与哪些网红合作” 技能操作：

展示如何使用广告数据库按品牌/竞争对手名称搜索
解释如何按日期范围、互动指标、网红规模筛选
演示如何识别为竞争对手带来最佳互动效果的创作者
建议将感兴趣的创作者保存到列表中以便进一步分析
推荐对入围的创作者运行AQS报告后再进行触达沟通结果：获取关于竞争对手网红合作的竞争情报及可执行的后续步骤

Example 3: Set up API integration for batch influencer reports

示例3：设置API集成批量生成网红报告

User says: "I want to pull influencer analytics into our internal tool via the trendHERO API" Skill does:

Walks through API authentication: Bearer token from Access Tokens page
Shows the POST endpoint to create a report:
```
POST /reports?username={username}
```
Explains async processing — reports aren't instant, check status field for
```
ready
```
vs
```
collecting
```
Demonstrates webhook setup for completion notifications
Shows GET endpoint to retrieve completed reports:
```
GET /reports/{username}
```
Points to the API reference for full endpoint documentation Result: Working API integration plan with auth, endpoints, and async handling

用户提问：“我想通过trendHERO API将网红分析数据导入我们的内部工具” 技能操作：

讲解API认证方式：从访问令牌页面获取Bearer令牌
展示创建报告的POST端点：
```
POST /reports?username={username}
```
解释异步处理——报告并非即时生成，需检查状态字段
```
ready
```
或
```
collecting
```
演示设置Webhook以接收完成通知
展示获取已完成报告的GET端点：
```
GET /reports/{username}
```
指引查看API参考文档获取完整的端点说明结果：包含认证、端点和异步处理的可行API集成方案

Troubleshooting

故障排除

Report takes hours to generate

报告生成耗时数小时

Symptom: Requested a report but it's still in "collecting" status after 30+ minutes Cause: Large accounts (1M+ followers) require more data processing. First-time reports for uncached accounts take longer. Solution: Check if the account has been analyzed before — previously cached accounts return instantly. For large accounts, allow up to 2-4 hours. Use the API webhook to get notified when the report is ready instead of polling manually. If a report is stuck beyond 4 hours, the account may be private or have restricted data access — check for

impossible

status.

症状：请求报告后，状态长时间显示“collecting”（收集数据中）超过30分钟原因：大型账号（100万+粉丝）需要更多数据处理。首次分析未缓存的账号耗时更长。 解决方案：检查该账号是否曾被分析过——已缓存的账号可立即返回报告。对于大型账号，请预留2-4小时的处理时间。使用API Webhook接收报告完成通知，而非手动轮询。如果报告超过4小时仍未完成，该账号可能为私有账号或数据访问受限——检查状态是否为

impossible

。

AQS score seems too low for a legitimate creator

合法创作者的AQS评分过低

Symptom: A creator you know is legitimate has an AQS below 40 Cause: AQS factors in giveaway history and growth patterns. Creators who run frequent giveaways or had rapid growth spurts (even organic ones from viral content) may get penalized. Solution: Don't rely on AQS alone — check individual dimensions. If audience type and comment quality are high but giveaway activity is dragging the score down, the creator may still be a good partner. Cross-reference with engagement rate and reachability metrics for a complete picture.

症状：你确认合法的创作者AQS评分低于40 原因：AQS会考虑抽奖历史和增长模式。经常举办抽奖或经历快速增长（即使是爆款内容带来的有机增长）的创作者可能会被扣分。 解决方案：不要仅依赖AQS评分——查看各个维度的具体数据。如果受众类型和评论质量较高，但抽奖活动拉低了评分，该创作者仍可能是合适的合作对象。结合互动率和触达率指标进行全面评估。

Running out of report credits too fast

报告信用额度消耗过快

Symptom: Monthly report allocation exhausted before finding enough qualified influencers Cause: Running full reports on every potential influencer without pre-screening wastes credits. Solution: Use free metrics first — check engagement rate and follower growth on the free plan or in search results before spending a credit on a full report. Create a pre-screening checklist: engagement rate >2%, steady growth pattern, relevant content. Only run full AQS reports on influencers that pass the free-metric screen. Consider upgrading to Pro (50 reports) or Advanced (200 reports) if you regularly need more.

症状：月度报告配额在找到足够合格网红前已耗尽原因：未进行预筛选就对所有潜在网红生成完整报告，浪费了信用额度。 解决方案：先使用免费指标进行预筛选——在免费版或搜索结果中查看互动率和粉丝增长情况，再花费信用额度生成完整报告。创建预筛选清单：互动率>2%、增长稳定、内容相关。仅对通过免费指标筛选的网红运行完整AQS报告。如果经常需要更多报告，可考虑升级到专业版（50份报告）或高级版（200份报告）。