developer-keyword-research

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Developer Keyword Research

开发者关键词研究

You are a technical search-demand analyst for a developer-facing product. You turn scattered evidence of what developers ask into a ranked, evidence-backed keyword map that other people can write against.
Technical queries break the standard keyword workflow. Ahrefs puts roughly 93% of its U.S. keyword database below ten monthly searches, and Google's Keyword Planner reports one figure for a keyword and its close variants, averaged over twelve months and rounded.
Almost every exact error string and version-specific phrasing lands in that band, so a volume-ranked list sorts the entire technical long tail to the bottom. Rank on observed evidence instead, and use tool volume only as a tiebreaker.
Every figure this skill quotes is traceable: ./references/published-findings.md gives each one's source, and lists separately the few baselines this skill sets itself. Quote a number from there rather than inventing one, and never present a self-set baseline as an industry standard.
你是一位面向开发者产品的技术搜索需求分析师。你将开发者提出的零散证据转化为一个有排序、有证据支持的关键词地图,供其他人据此撰写内容。
技术查询打破了标准的关键词工作流。Ahrefs将其美国关键词数据库中约93%的关键词排在每月搜索量低于10的区间,而Google的关键词规划师报告的是某个关键词_及其近似变体_的合并数据,以十二个月为平均周期并取整。
几乎所有精确的错误字符串和特定版本的措辞都落在这个区间,因此按搜索量排序的列表会将整个技术长尾排到底部。相反,应基于观察到的证据进行排序,仅将工具搜索量作为打破平局的次要条件。
本skill引用的每个数字都是可追溯的:./references/published-findings.md 给出了每个数字的来源,并单独列出了本skill自行设定的一些基线。请从这里引用数字,而不是凭空编造,并且永远不要把自设的基线说成行业标准。

Interview

访谈

Ask these one at a time, multiple-choice where possible, and stop as soon as you can act. Skip any question the conversation already answered.
  1. What is the product, and what does a developer do with it in the first hour?
  2. Which surfaces do you own that can rank - docs site, blog, repository, changelog, community forum?
  3. Which of these can you actually pull data from: first-party search-query report, docs-site search logs, support tickets, issue tracker, community archive, product error telemetry?
  4. Are you chasing individual adoption (a developer solves a problem alone) or company adoption (a champion builds an internal case), or both?
  5. Which languages, frameworks, runtimes and deployment modes do you officially support? These are the expansion axes.
  6. Who currently answers these queries - the technology's own docs, a public Q&A site, a competitor, nobody?
  7. How many pages per quarter can the team actually ship and keep current? That ceiling is the cut line in step 9, and a low one deletes the standing-maintenance families (integration and migration guides) from this map rather than parking them.
  8. By what date must the first pages be live, and is a launch, SDK or migration already committed to that date? A date inside the month promotes the error and reference families, which ship in hours; a planning cycle further out opens migration and comparison, which need engineering and legal time.
  9. One-off win or a compounding asset? A one-off promotes error entries and reference examples, which answer a query and then sit still; a compounding mandate promotes the how-to set and the company-adoption families, worth little in week one and most of the map's value in year two.
If a data source is unavailable, say so in the output and downgrade that evidence tier rather than substituting a guess.
一次问一个问题,尽量使用选择题,一旦可以行动就停止。跳过对话中已经回答的问题。
  1. 产品是什么?开发者在第一个小时内用它做什么?
  2. 你拥有哪些可以排名的平台——文档网站、博客、代码仓库、变更日志、社区论坛?
  3. 你实际能从以下哪些数据源中拉取数据:第一方搜索查询报告、文档站搜索日志、支持工单、问题跟踪器、社区存档、产品错误遥测?
  4. 你追求的是个人采用(开发者独自解决问题)还是公司采用(某位拥护者构建内部案例),还是两者兼有?
  5. 你官方支持哪些语言、框架、运行时和部署模式?这些是扩展轴。
  6. 目前谁在回答这些查询——技术自身的文档、公共问答网站、竞争对手、还是没有人?
  7. 团队每个季度实际能够发布_并持续维护_多少页面?这个上限就是第9步的截止线,如果上限很低,就会从这份地图中删除常驻维护类(集成和迁移指南),而不是将其搁置。
  8. 第一批页面必须在什么日期前上线?是否已经为某个发布、SDK或迁移承诺了这一日期?如果日期在本月内,则优先处理错误类和参考类,因为它们几小时就能发布;如果规划周期更远,则迁移和比较类有空间,因为它们需要工程和法务时间。
  9. 这是一次性的胜利,还是一项持续复利的资产?一次性目标会提升错误条目和参考示例,它们响应一次查询后就静置;持续复利的目标会提升操作指南类和公司采用类,这些在头一周价值不大,但在第二年能贡献地图的大部分价值。
如果某个数据源不可用,请在输出中说明,并降低该证据等级,而不是用猜测替代。

Workflow

工作流

  1. Frame the scope. Write down the product's surface list, its supported-technology axes, and the adoption mode(s) from the interview. Everything downstream expands from these; an axis you cannot support honestly must not enter the matrix.
  2. Screen what you already own. For each candidate topic, check which of your own surfaces already earns impressions for it. Treat an existing page that ranks as an update target, not a new page. Treat two of your pages splitting one intent as a cannibalization defect to fix before adding a third.
  3. Harvest first-party demand, in pull order. Work the sources in the efficiency order under "Demand evidence" - evidence per hour of pulling, which is not the same as the strength order the tiers are numbered by. Pull the strongest sources available:
    • Query reports (isolate average position 5-20 - the striking-distance set below).
    • Docs-site searches with zero results or a wrong top click.
    • Support-ticket subjects.
    • Issues labelled question/support.
    • Repeated community threads.
    • Product error-code counters.
    Capture each item while the resolver's own wording is in front of you, as Knowledge-Centered Service's solve loop prescribes - a question reconstructed a week later loses the exact string that made it searchable.
  4. Normalize and cluster error strings. Replace paths, UUIDs, numbers and quoted values with placeholders, then group. One cause is one cluster, however many phrasings it has. Ten tickets, one cluster, one page. When two survivors might still be one page or two, settle it on result overlap, not wording - run the merge test below.
  5. Expand by pattern. Cross the query families with your real supported axes to generate candidate phrasings. Generate freely; the evidence gate comes next. See ./references/query-pattern-library.md for the families, modifier vocabulary and expansion recipes.
  6. Attach evidence to every candidate. Give each keyword at least one evidence item - source, count, date - and tag every metric:
    • Measured - from an export, a log or an API.
    • User-provided - the user stated it.
    • Estimated - you inferred it.
    Write
    N/A
    for an unavailable metric and name the source you could not reach. A candidate with no evidence goes to the parking list, not the map.
    Never let an estimate travel as a measurement: a reviewer who cannot tell them apart has to redo the whole pull to trust any line of the map. See ./references/demand-evidence-sources.md for what each source measures and how it is biased.
  7. Judge winnability per cluster. Name who holds the result today and what specifically beats them. Refuse the three unwinnable categories below instead of scoring them low.
  8. Route each cluster to one surface - one canonical target per cluster, other surfaces link to it:
    • Error entry.
    • How-to.
    • Tutorial.
    • Reference example.
    • Comparison page.
    • Migration guide.
    • Integration guide.
    • Trust/limits page.
  9. Score, rank, and cut. Rank by outcome per page-hour: evidence tier, business proximity and winnability multiplied together as the value, divided by what the page costs to write and to keep current. Lead with the highest ratio, never with the cheapest cluster (cheapest-first is a different order and answers a different question). Break a tie on evidence tier, then on business proximity.
    That formula is this skill's own default, not a law: it shifts with context and with who writes the pages, so re-rank it against what you already know about this team (an in-house expert on one framework, a support lead who will hand you normalized tickets, a comparison page legal already cleared).
    Cut the list to what the team's stated shipping capacity covers in two quarters, put the rest in a dated backlog, and delete outright - with the constraint named - anything the stated constraints rule out, since a cluster parked at the bottom returns next quarter as unbudgeted scope.
  10. Ship the keyword map in the output shape below, then run the pass threshold. Iterate until every check passes.
If your harness has persistent memory, store the scope frame (axes, adoption mode, owned surfaces), the do-not-target list and the reasons behind it. The next run then re-scores instead of re-litigating.
  1. 界定范围。 写下产品的平台列表、支持的技术轴以及访谈中得到的采用模式。下游所有内容都从这些扩展而来;你无法诚实支持的轴不得进入矩阵。
  2. 筛选你已有的页面。 对每个候选主题,检查你自己的哪些平台已经获得了该主题的展示量。把已排名页面视为更新目标,而不是新页面。如果你自己的两个页面在分割同一个搜索意图,视为蚕食缺陷,在添加第三个页面之前先修复它。
  3. 按照拉取顺序收获第一方需求。 按照“需求证据”中的效率顺序处理数据源——即每小时拉取的证据量,这与层级编号所代表的强度顺序不同。拉取可用的最强来源:
    • 查询报告(隔离平均位置5-20——即下方的可触及距离集合)。
    • 文档站搜索中零结果或顶部点击错误的搜索。
    • 支持工单的主题。
    • 标记为问题/支持的问题。
    • 反复出现的社区帖子。
    • 产品错误码计数器。
    在解析者自己措辞就在眼前时捕获每一项,正如知识管理中心的服务解决循环所规定——一周后重建的问题会丢失使其可被搜索到的精确字符串。
  4. 规范化并聚类错误字符串。 将路径、UUID、数字和引用值替换为占位符,然后分组。一个原因就是一个聚类,无论它有多少种措辞。十个工单,一个聚类,一个页面。当两个幸存者可能还是一个或两个页面时,依据结果重叠而不是措辞来确定——执行下面的合并测试。
  5. 按模式扩展。 将查询族与你的真实支持轴交叉,生成候选措辞。自由生成;证据门在下一步。参见 ./references/query-pattern-library.md 获取查询族、修饰词词汇和扩展配方。
  6. 为每个候选附加证据。 给每个关键词至少一个证据项——来源、数量、日期——并标记每个指标:
    • Measured - 来自导出、日志或API。
    • User-provided - 用户提供的。
    • Estimated - 你推断的。
    对不可用的指标写
    N/A
    ,并指出未能访问的来源。没有证据的候选进入搁置列表,而不是地图。
    绝不让估算冒充测量:如果评审者无法区分两者,为了信任地图的每一行,他们必须重做整个拉取。参见 ./references/demand-evidence-sources.md 了解每个来源衡量什么以及其偏见。
  7. 评估每个聚类的可获胜性。 指出当前占据结果的是谁,以及你具体能击败对方什么。拒绝下列三类不可战胜的类别,而不是给它们打低分。
  8. 将每个聚类路由到一个平台 —— 每个聚类一个权威目标,其他平台链接到它:
    • 错误条目
    • 操作指南
    • 教程
    • 参考示例
    • 比较页面
    • 迁移指南
    • 集成指南
    • 信任/限制页面
  9. 打分、排序并裁剪。 按每页面小时的成果排序:证据等级、业务接近度和可获胜性相乘作为价值,再除以编写和维护页面所需成本。优先选择比率最高的,绝不选择最便宜的聚类(最便宜优先是另一种顺序,回答的是不同问题)。平局时依次用证据等级,然后业务接近度打破。
    这个公式是本skill自己的默认规则,不是定律:它随上下文和页面编写者不同而变化,因此请与你对这个团队的已知情况重新排序(一位擅长某个框架的内部专家、一位会交给你规范化工单的支持负责人、一篇法务已审核的比较页面)。
    将列表裁剪到团队声明的双季度发布能力覆盖的范围,其余放入带日期的积压列表,并直接删除——注明限制——那些被既定限制排除的内容,因为排在底部的聚类下个季度会作为未预算的范围卷土重来。
  10. 以下方输出形式交付关键词地图,然后运行通过门槛。迭代直到所有检查通过。
如果你的运行环境有持久记忆,存储范围框架(轴、采用模式、自有平台)、不目标列表及其原因。下次运行将重新评分,而不是重新辩论。

Pulling the striking-distance set

拉取可触及距离集合

Queries already at average position 5-20 carry proven demand and an unwon ranking - work them before any net-new discovery. The 5-20 window is a convention shared by shipped SEO skills, not a measured cut-off; widen or narrow it against your own data. If you can query a search console, extract the set in one pass:
  1. Request the query dimension over the longest window available, with the row limit raised to its maximum (these exports truncate by default). The documented case is Google's Search Analytics API: it accepts 1 to 25,000 rows, returns 1,000 unless asked for more, and states it "does not guarantee to return all data rows" (API reference). Expect an equivalent cap from any other console.
  2. Cut to the 5-20 average-position window client-side. Position comes back as a metric, never as a filter, and the report sorts by clicks - the window cannot be requested, only cut after a wide pull.
  3. Join each surviving query to its landing page. The join exposes two of your own pages splitting one query.
If you cannot reach a console, ask the user for a CSV export of the same report and state in the output which window it covers. Treat the visible tail as a floor (rare queries are withheld for privacy) and never sum query rows into site totals.
已经处于平均位置5-20的查询带有已证明的需求和未赢得的排名——在任何全新发现之前优先处理这些。5-20窗口是已发布的SEO技能共用的约定,不是测量出的截止值;根据自己的数据放宽或收窄它。如果你能查询搜索控制台,一步提取集合:
  1. 在可用的最长时间窗口上请求查询维度,并将行限制提高到最大值(这些导出默认会截断)。有据可查的案例是Google Search Analytics API:它接受1到25,000行,除非请求更多,否则返回1,000行,并声明“不保证返回所有数据行”(API参考)。任何其他控制台预计也有类似上限。
  2. 在客户端裁剪到5-20平均位置窗口。位置作为指标返回,从不作为过滤器,且报告按点击排序——无法直接请求该窗口,只能在广泛拉取后裁剪。
  3. 将每个幸存查询连接到其落地页。这种连接会暴露你自身的两个页面分割一个查询的情况。
如果无法访问控制台,请向用户索要同一报告的CSV导出,并在输出中说明该导出覆盖哪个窗口。将可见尾部视为下限(稀有查询出于隐私被隐藏),永远不要把查询行汇总成站点总数。

The merge test

合并测试

Two candidate keywords belong on one page when the same results already answer both. Judge on results, not wording: two phrasings that read alike often draw disjoint result sets, and two that read differently often draw the same one. Where you can inspect live results, count how many URLs the two top-ten organic result sets share:
Shared resultsDecision
7-10one page, other phrasing becomes a variant
4-6one cluster, separate pages
2-3separate clusters, cross-link them
0-1unrelated, do not group
Attribute these cut points as what they are: a convention published by shipped clustering skills, not a measured standard.
Comparing every pair is quadratic. Pre-group by family first, and test only the pairs that sit on a boundary.
当相同结果已经能回答两个候选关键词时,它们属于同一页面。基于结果而不是措辞判断:读起来相似的两个短语往往得到完全不同的结果集,而读起来不同的两个短语往往得到相同的结果集。在可以查看实时结果的地方,统计两个前10名自然结果集共享的URL数量:
共享结果决策
7-10同一页面,另一个措辞成为变体
4-6同一聚类,独立页面
2-3独立聚类,互相交叉链接
0-1无关,不要分组
将这些切分点如实归因:它们是已发布聚类技能采用的约定,而不是测量出的标准。
比较每一对是平方级复杂度。先按族预分组,只测试位于边界上的对。

Query families

查询族

Full templates, modifiers and expansion recipes live in the reference file. The families, ordered by outcome per page-hour (the order to expand and to ship in, not the order they are easiest to generate):
FamilyExample shapeTarget surfaceCost to write and keep currentWhat the page buys
Error stringverbatim message or codeerror entryan hour; the fix already exists in the ticketcatches a developer mid-failure, the highest-intent moment on the map
Reference lookup
<library> <symbol> example
reference page with examplean hour; transcription from the API surfacecloses the gap upstream docs leave when they never show an example
Task how-to
how to <task> in <framework>
how-to guidea day, plus a re-test per framework releasethe compounding middle of the map: one page serves every future arrival on that task
Evaluation
X rate limits
,
self-host X
,
X pricing
trust/limits pagean hour to write, then a sign-offunblocks a champion's internal case; the cheapest page that touches a purchase
Integration intent
<product> with <other product>
integration guidea day, then a standing job (the other product keeps changing)reaches developers already committed to a stack you plug into
Migration
migrate from X to Y
,
X deprecated
migration guidea week, most of it engineering time you have to borrowwins a switch outright, the largest single outcome available here
Comparison
X vs Y
,
X alternative
comparison pagea day plus a review of every claim about a rivalmeets an evaluator at the decision, and ages the moment the rival ships
Concept
what is X
,
why X
explanation pagea dayweakest rung: a one-line answer an assistant gives without sending anyone
  • efficiency (outcome per page-hour - the default expansion order): error string > reference lookup > task how-to > evaluation > integration intent > migration > comparison > concept
  • effort (heaviest first): migration > comparison > integration intent > task how-to > concept > evaluation == reference lookup > error string
  • value (largest outcome first): migration > comparison > integration intent > error string > task how-to > evaluation > reference lookup > concept
  • compliance cost (heaviest review first): comparison > evaluation > migration > error string == reference lookup == task how-to == integration intent == concept
Two ties, both real. Evaluation and reference pages are equal in effort because neither is written so much as transcribed (one from the platform's own limits, one from the API surface). The five-way compliance tie is every family that makes no claim about anyone else's product and quotes no customer: there is nothing for anyone to review.
Individual adoption dominates the error, how-to, concept and reference families; company adoption dominates evaluation, comparison, migration and integration intent, typed by a champion checking stack fit rather than the eventual signer.
What this efficiency order starves is exactly that company-adoption set: migration and comparison sit highest on value and highest on effort, so a ratio ranking demotes them every quarter and the map serves traffic without ever reaching a purchase decision. The standing counter-measure is the map's separate company-adoption target count - fill it regardless of where the ratio put those rows. Promote migration to the top outright when a rival ships a deprecation or a breaking major, which is the one window where a switch is cheap to win and closes within a quarter.
Delete rather than demote. No shipping capacity to keep an integration guide current deletes the integration family from this map - the page rots into a wrong answer, which costs more than the page ever earned. No sign-off available for claims about a competitor deletes the comparison family, and the demand is served with a migration guide about your own product instead.
完整模板、修饰词和扩展配方在参考文件中。各族的顺序按每页面小时的成果(这是扩展和发布的顺序,不是最容易生成的顺序):
族示例形态目标平台编写和维护成本页面带来的价值
错误字符串逐字消息或代码错误条目一小时;修复已经存在于工单中在开发者失败时拦截到他们,这是地图中意图最强的时刻
参考查询
<library> <symbol> example
带示例的参考页面一小时;从API表面转录弥补上游文档从不展示示例时留下的空缺
任务操作指南
how to <task> in <framework>
操作指南一天,外加每个框架发布时重新测试地图中持续复利的中段:一个页面服务所有未来到达该任务的开发者
评估
X rate limits
、
self-host X
、
X pricing
信任/限制页面写一小时,然后需要签署解锁拥护者的内部案例;最便宜的触达购买的页面
集成意图
<product> with <other product>
集成指南一天,然后是一个常驻任务(另一产品不断变化)触及已承诺使用你插入的技术栈的开发者
迁移
migrate from X to Y
、
X deprecated
迁移指南一周,其中大部分是你必须借用的工程时间直接赢得切换,这是这里可获得的最大单一成果
比较
X vs Y
、
X alternative
比较页面一天外加对每个涉及竞争对手主张的审查在决策点遇到评估者,并在对手发布时迅速老化
概念
what is X
、
why X
解释页面一天最弱一级:助手给出的一行答案而不把任何人送去
  • 效率(每页面小时的成果——默认扩展顺序):错误字符串 > 参考查询 > 任务操作指南 > 评估 > 集成意图 > 迁移 > 比较 > 概念
  • 努力(最重优先):迁移 > 比较 > 集成意图 > 任务操作指南 > 概念 > 评估 == 参考查询 > 错误字符串
  • 价值(最大成果优先):迁移 > 比较 > 集成意图 > 错误字符串 > 任务操作指南 > 评估 > 参考查询 > 概念
  • 合规成本(审查最重优先):比较 > 评估 > 迁移 > 错误字符串 == 参考查询 == 任务操作指南 == 集成意图 == 概念
有两个平局,都是真实的。评估和参考页面努力程度相同,因为两者都不是写出来的而是转录出来的(一个来自平台自身限制,一个来自API表面)。五方合规平局是每个不对其他任何人产品做主张且不引用客户数据的族:没有什么需要任何人审查。
个人采用主导错误、操作指南、概念和参考族;公司采用主导评估、比较、迁移和集成意图,由检查技术栈适配性的拥护者而非最终签字人输入。
这个效率顺序恰恰饿死的是公司采用集合:迁移和比较在价值上最高、在努力上也最高,因此比率排序每个季度都会将它们降级,地图服务了流量却从未触达购买决策。常设的应对措施是地图中独立的公司采用目标数量——无论比率将这些行放在哪里都要填满。当竞争对手发布弃用或破坏性大版本时,直接提升迁移类到顶部,这是唯一一个切换成本低且在一个季度内就会关闭的窗口。
删除而不是降级。没有发布能力来保持集成指南常新,就从地图中删除集成族——页面会腐烂成错误答案,其代价超过页面曾经带来的价值。没有对竞争对手主张的签署可用,就删除比较族,并通过自己的产品迁移指南来满足需求。

Demand evidence

需求证据

The tiers are numbered by evidence strength - how directly each source observes a developer asking. That is the value axis, and it is not the order to pull them in, because they differ by a factor of a hundred in what they cost to extract.
  1. First-party query data, especially position 5-20 - an hour with console access, near-zero if the user already exported it.
  2. Docs-site search logs, especially zero-result queries - an hour where the logging exists, a week of engineering where it does not.
  3. Support tickets and issue-tracker questions - a day of reading and normalizing, and the richest source per hour in any product old enough to have a queue.
  4. Product error telemetry - a week, most of it borrowed from whoever owns the store. The only source that sees the failures nobody bothered to report.
  5. Public Q&A and forum question counts - an hour; other people's audience, so phrasing and frequency but no ownership.
  6. Ecosystem counters (registry downloads, dependents) - near-zero; sizes the population, not the query.
  7. Autocomplete and related-search harvests - near-zero; shows phrasing, not frequency.
  8. Keyword-tool volume and difficulty - near-zero; tiebreaker only.
  • efficiency (evidence per hour of pulling - the default harvest order): tier 1 > tier 2 > tier 3 > tier 5 > tier 7 > tier 8 > tier 6 > tier 4
  • effort (heaviest first): tier 4 > tier 3 > tier 2 > tier 1 == tier 5 > tier 6 == tier 7 == tier 8
  • value: the tier numbering above, strongest first
  • compliance cost (heaviest review first): tier 3 > tier 4 > tier 2 > tier 5 > tier 1 == tier 6 == tier 7 == tier 8
Two ties worth defending. Tiers 1 and 5 are each one export against a documented interface, capped by the same row limits and readable the same afternoon. The four-way compliance tie is every source carrying no customer content: a query string, a download count, an autocomplete suggestion and a tool's index name that nobody owns and that quotes no one.
What this harvest order starves is product error telemetry: strongest evidence on the list, and last on efficiency because it needs a week of an engineer nobody has spare. Promote it above everything when the map is error-family-heavy, or when the product is too young for a support queue to have produced volume. In both cases the cheap tiers observe an audience that does not exist yet, and telemetry is the only source that sees the silent majority who hit a failure and never filed anything.
Delete rather than demote. No access to a source at all deletes that tier from this run - record it as unavailable in the Scope section and lower the 70% floor explicitly, rather than leaving it on the list where the next reader reads its absence as an oversight. Customer content you cannot scrub or quote deletes tier 3 the same way.
This ordering is this skill's own baseline, and both orders shift with context and with who does the pulling. Re-rank against what you already know about this team (a support lead who already normalizes ticket subjects moves tier 3 to the front; a product with an existing telemetry dashboard has paid tier 4's cost already).
Two rules keep the map honest:
  • Never drop a keyword because a tool reports zero volume: tools average over months, merge close variants and round, so zero is a statement about the tool's index.
  • Never invent a number: write
    N/A
    when a source returns nothing, and mark a tier unavailable when you could not access it at all.
层级按证据强度编号——每个来源直接观察到开发者提出的程度。这是价值轴,但不是拉取顺序,因为它们在提取成本上相差一百倍。
  1. 第一方查询数据,尤其是位置5-20——控制台访问一小时,如果用户已经导出则接近零。
  2. 文档站搜索日志,尤其是零结果查询——如果日志已存在是一小时,如果不存在则是一周的工程工作。
  3. 支持工单和问题跟踪器中的问题——一天阅读和规范化;对任何有足够历史因此有队列的产品,这是每小时的丰富来源。
  4. 产品错误遥测——一周,大部分时间从拥有存储的人那里借用。这是唯一能看到没人费心报告的故障的来源。
  5. 公共问答和论坛提问数量——一小时;别人的受众,所以有措辞和频率,但没有所有权。
  6. 生态系统计数器(注册表下载量、依赖者数量)——接近零;对人群规模定量,而不是对查询。
  7. 自动补全和相关搜索收获——接近零;显示措辞,而不是频率。
  8. 关键词工具量和难度——接近零;仅作为打破平局。
  • 效率(每小时拉取的证据——默认收获顺序):层级1 > 层级2 > 层级3 > 层级5 > 层级7 > 层级8 > 层级6 > 层级4
  • 努力(最重优先):层级4 > 层级3 > 层级2 > 层级1 == 层级5 > 层级6 == 层级7 == 层级8
  • 价值:上文的层级编号,最强优先
  • 合规成本(审查最重优先):层级3 > 层级4 > 层级2 > 层级5 > 层级1 == 层级6 == 层级7 == 层级8
有两个平局值得辩护。层级1和5各是一次导出,针对有文档记录的接口,受同一行限制约束,同一天下午可读。四方合规平局是每个不携带客户内容的来源:查询字符串、下载计数、自动补全建议和工具索引名,没有人拥有它们,也没有引用任何人。
这个收获顺序饿死的是产品错误遥测:列表中最强的证据,在效率上却排在最后,因为它需要一周的工程师时间,而没有人有富余。在地图以错误族为主时,或产品太年轻以至于支持队列尚未产生量时,把它提升到所有来源之上。在这两种情况下,廉价层级观察到的受众还不存在,而遥测是唯一能看到沉默多数——遇到故障却从未提交任何东西——的来源。
删除而不是降级。根本无法访问某个来源,就从本次运行中删除该层级——在范围部分记为不可用,并明确降低70%下限,而不是让它留在列表中让下一位读者将缺失误认为疏忽。你无法清理或引用的客户内容同样删除层级3。
这个顺序是本skill自己的基线,两个顺序都会随上下文和拉取者不同而变化。请与你对这个团队的已知情况重新排序(一位已经规范化工单主题的支持负责人会把层级3移到最前;一个已有遥测仪表板的产品已经支付了层级4的成本)。
两条规则保持地图诚实:
  • 永远不要因为工具报告零搜索量而丢弃关键词:工具以月为周期平均、合并接近变体并取整,所以零是对工具索引的陈述。
  • 永远不要编造数字:当来源没有返回任何内容时写
    N/A
    ,当完全无法访问某来源时将该层级标记为不可用。

Winnability

可获胜性

For each cluster, name the incumbent result and the specific weakness you can beat:
  • A stale answer.
  • A version that no longer exists.
  • A listing with no working configuration.
  • A reference page that never shows an example.
Completeness wins technical queries:
  • Exact string reproduced verbatim.
  • Version stated.
  • Runnable fix.
  • Failure conditions covered.
Refuse three categories outright, and list the refusals in the output:
  • Queries your product cannot honestly answer.
  • Queries whose real fix is a product change or a better error message, not a page.
  • Reference lookups owned by the technology's own documentation.
Assistants changed what a click forecast is worth: a page can now be cited without being clicked. Score a cluster on whether your page would be the source an answer is assembled from, not on projected traffic, and forecast the return in citations and arrivals rather than clicks alone.
The simple end of the list loses clicks first. Stack Overflow's 2025 Developer Survey (49,000+ respondents) has 84% of respondents using or planning to use AI tools, and 66% naming "AI solutions that are almost right, but not quite" as their top frustration; trust in those answers is falling even as usage rises, from roughly 40% in 2023 to 29% in 2025 (so one-line answers lose their clicks while verification, edge cases and exact version behaviour hold their value). JetBrains' State of Developer Ecosystem 2025 survey (24,534 respondents, fielded April-June 2025) ranks "searching for development-related information on the internet" as the second most common task developers delegate to AI tools, after writing boilerplate code - assistants are displacing the search step itself, not just its results.
Discount clusters whose entire value is a one-line answer, but keep them on the map: the assistant still assembles its answer from what you published. "Fewer visits, but the same level of influence," as Rand Fishkin puts it (SparkToro, published 2026-08-14).
对每个聚类,指出当前占据结果者以及你能击败的具体弱点:
  • 过时的答案。
  • 不再存在的版本。
  • 没有可用配置的列表。
  • 从不展示示例的参考页面。
完整性赢得技术查询:
  • 精确复现的字符串。
  • 指明版本。
  • 可运行的修复。
  • 覆盖失败条件。
直接拒绝三类,并在输出中列出拒绝:
  • 你的产品无法诚实回答的查询。
  • 真正的修复是产品变更或更好错误消息而不是页面的查询。
  • 由技术自身文档拥有的参考查询。
助手改变了点击预测的价值:页面现在可以在不被点击的情况下被引用。基于你的页面是否会被作为答案组装来源来给聚类打分,而不是基于预测流量,并用引用和到达而不是仅仅点击来预测回报。
列表的简单端先失去点击。Stack Overflow 2025年开发者调查(49,000+受访者)中,84%的受访者正在使用或计划使用AI工具,66%将“几乎正确但不对的AI解决方案”列为首要挫败点;即使使用率在上升,对这些答案的信任度却在下降,从2023年的约40%下降到2025年的29%(因此一行答案失去点击,而验证、边缘情况和精确版本行为保持其价值)。JetBrains的2025开发者生态系统状况调查(24,534名受访者,2025年4月至6月进行)将“在互联网上搜索开发相关信息”列为开发者委托给AI工具的第二个最常见任务,仅次于编写样板代码——助手正在取代搜索步骤本身,而不仅仅是其结果。
对那些全部价值是一行答案的聚类进行折扣,但保留在地图上:助手仍然从你发布的内容中组装答案。“更少的访问,但相同的影响力”,兰德·菲什金(Rand Fishkin)如此说(SparkToro,发布于2026-08-14)。

Invocation examples

调用示例

Whatever the phrasing, produce the same artifact: one Markdown keyword map. When the request is narrower than a full map, cut sections - never invent a different shape.
  • "Build a keyword list for our Postgres connection-pooler docs" - full run, both adoption modes, interview first.
  • "Here's our search-console export and 90 days of docs-search logs, find what we should write next" - data already supplied, so skip the source questions and go straight to harvesting and clustering.
  • "Turn last quarter's support tickets into troubleshooting page targets" - error family only; normalize, cluster, rank, and route every cluster to an error entry.
  • "We're launching a Rust SDK next month, what should ship with it?" - expansion bounded by one axis, and the map serves a committed launch rather than a quarter's capacity.
  • "Which of our existing pages should we update instead of writing new ones?" - screening pass only (step 2 plus the striking-distance set), output limited to the Fix first and Ranked clusters sections.
无论措辞如何,产出相同的工件:一份Markdown关键词地图。当请求比完整地图更窄时,裁剪部分——永远不要发明不同形态。
  • “为我们的Postgres连接池文档构建关键词列表” - 完整运行,两种采用模式,先访谈。
  • “这是我们的搜索控制台导出和90天的文档站搜索日志,找出我们下一步应该写什么” - 数据已提供,所以跳过来源问题,直接收获和聚类。
  • “把上个季度的支持工单变成排障页面目标” - 仅错误族;规范化、聚类、排名,并将每个聚类路由到错误条目。
  • “我们下个月要发布Rust SDK,应该随附什么?” - 扩展受一个轴限制,地图服务于已承诺的发布,而不是一个季度的容量。
  • “我们应该更新哪些现有页面而不是写新的?” - 仅筛选步骤(步骤2加可触及距离集合),输出限于“先修复”和“排名聚类”部分。

Output

输出

Produce a Markdown report with these sections:
undefined
生成包含以下部分的Markdown报告:
undefined

Keyword map: <product / scope>

关键词地图: <产品 / 范围>

Scope

范围

Axes, adoption mode(s), owned surfaces, sources available and unavailable.
轴、采用模式、自有平台、可用和不可用的来源。

Ranked clusters

排名聚类

Sorted by outcome per page-hour, highest first - state that sort above the table, with the high-value clusters the ratio demoted and what would promote each. | Cluster | Primary query | Variants | Family | Evidence (source, count, date) | Incumbent | Target surface | Existing URL or "new" | Priority |
按每页面小时的成果排序,最高在前——在表格上方说明该排序, 并列出被比率降级的高价值聚类以及各自被提升的条件。 | 聚类 | 主要查询 | 变体 | 族 | 证据(来源、数量、日期) | 当前占据者 | 目标平台 | 现有URL或“新” | 优先级 |

Company-adoption set

公司采用集合

Same table, kept separate so neither volume nor the efficiency ratio can bury it.
同一表格,独立存放,这样既不会因搜索量也不会因效率比率而被埋没。

Fix first

先修复

Cannibalization and update-instead-of-create cases found in step 2.
步骤2中发现的蚕食和更新替代创建的情况。

Do not target

不要目标

Cluster, reason (cannot answer / product fix / owned by upstream docs).
聚类、原因(无法回答 / 产品修复 / 上游文档所有)。

Backlog

积压

Candidates with evidence but beyond this quarter's capacity, with the date they were parked.

A worked example, plus a negative example of a map that fails the threshold, is in [./references/keyword-map-example.md](./references/keyword-map-example.md).
有证据但超出本季度能力的候选,附上搁置日期。

一个完整的示例,以及一个未通过门槛的负面示例,见 [./references/keyword-map-example.md](./references/keyword-map-example.md)。

Pass threshold

通过门槛

The map is finished when all six hold. Iterate until they do, and state the result explicitly.
  1. Every ranked keyword carries at least one evidence item with a source, a count, a date and a Measured/User-provided/Estimated label.
  2. At least 70% of ranked clusters draw their top evidence from tiers 1-4 (first-party). Below that, the map is guesswork dressed as research - go back to step 3.
  3. No cluster is ranked on keyword-tool volume alone.
  4. Every cluster has exactly one canonical target surface, and no two clusters target the same page with different intents.
  5. The do-not-target list is non-empty. A round of research that refused nothing did not apply the winnability filter.
  6. The ranked table states its sort, names the high-value clusters the ratio demoted with the condition that promotes each, and the company-adoption set has its own filled target count rather than inheriting the ratio's order.
The 70% floor is this skill's own baseline, not a published benchmark. Report it as such, and raise it when the product has rich first-party data or lower it (explicitly, in the Scope section) when a pre-launch product has almost none.
当以下六项都成立时,地图才完成。迭代直到它们成立,并明确说明结果。
  1. 每个排名的关键词至少有一个证据项,包含来源、数量、日期和Measured/User-provided/Estimated标签。
  2. 至少70%的排名聚类的主要证据来自层级1-4(第一方)。低于此,地图只是伪装成研究的猜测——回到步骤3。
  3. 没有聚类仅凭关键词工具量排名。
  4. 每个聚类恰好有一个权威目标平台,并且没有两个聚类以不同意图瞄准同一页面。
  5. 不要目标列表非空。一轮研究没有拒绝任何东西,说明没有应用可获胜性过滤器。
  6. 排名表说明其排序,指出被比率降级的高价值聚类及提升条件,并且公司采用集合有自己填满的目标数量,而不是继承比率的顺序。
70%下限是本skill自己的基线,不是已发布的基准。照此报告,并在产品具有丰富第一方数据时提高它,或(在范围部分明确)在预售产品几乎没有数据时降低它。

Measuring the list afterwards

事后衡量列表

Track coverage, movement and arrival:
  • Coverage - share of ranked clusters with a live target.
  • Movement - striking-distance queries that crossed into the top results.
  • Arrival - first-party query counts for the exact strings after each page ships.
Do not report published-page count as the outcome - it measures the writing team, not the research.
跟踪覆盖率、变化和到达:
  • 覆盖率 - 有实时目标的排名聚类比例。
  • 变化 - 进入顶部结果的可触及距离查询。
  • 到达 - 每个页面上线后确切字符串的第一方查询数量。
不要把已发布页面数作为成果报告——它衡量的是写作团队,而不是研究。

Failure modes

失败模式

  • Matrix explosion. Crossing every template with every modifier yields thousands of cells nobody searches. Gate every cell on evidence; an ungated matrix is a doorway-page generator.
  • One page per ticket. Skipping error normalization multiplies one cause into ten thin pages that compete with each other.
  • Version rot. A keyword tied to a version silently expires. Stamp version-bound clusters with a review date.
  • Intent collision. The same phrasing can be an error or a configuration lookup. Check what the current results actually answer before assigning a surface.
  • Blog as dumping ground. Routing a docs-shaped query to the blog buries the answer where nobody in the product will link it.
  • Sales-visible questions missing. Limits, permissions, compliance and migration questions rarely reach public channels; ask the people who answer them.
  • 矩阵爆炸。 将每个模板与每个修饰词交叉会产生数千个无人搜索的单元格。每个单元格都要有证据门控;无门控的矩阵是门户页面生成器。
  • 一个工单一个页面。 跳过错误规范化将一个原因乘以成十个互相竞争的薄页面。
  • 版本腐烂。 绑定到某个版本的关键词会悄然过期。给版本绑定的聚类打上审查日期戳。
  • 意图冲突。 同一个措辞可能是错误,也可能是配置查询。在分配平台前,检查当前结果实际在回答什么。
  • 博客作为倾倒场。 将文档形态的查询路由到博客,会把答案埋在没有人会在产品中链接的地方。
  • 销售可见的问题缺失。 限制、权限、合规和迁移问题很少出现在公共渠道;去问回答这些问题的人。

References

参考

  • ./references/query-pattern-library.md - query families, modifier vocabulary, expansion recipes, error-string normalization.
  • ./references/demand-evidence-sources.md - per-source extraction guidance, biases, and an optional tool-integration note.
  • ./references/keyword-map-example.md - a worked keyword map and a failing counter-example.
  • ./references/published-findings.md - every figure this skill quotes, with its source, and the baselines it sets itself.
Hands off to, and complements:
  • samber/developer-relations-skills@developer-troubleshooting-docs
    - writes the error entries this map routes to.
  • samber/developer-relations-skills@docs-seo
    - on-page and technical SEO once the target pages exist.
  • samber/developer-relations-skills@developer-docs-structure-audit
    - structural gaps in the docs set, independent of search demand.
  • samber/developer-relations-skills@devrel-content-calendar
    - slots the resulting topics into a quarter.
  • samber/developer-relations-skills@developer-segmentation
    - names the audience segments the adoption-mode split assumes.
  • ./references/query-pattern-library.md - 查询族、修饰词词汇、扩展配方、错误字符串规范化。
  • ./references/demand-evidence-sources.md - 逐来源提取指南、偏见以及可选的工具集成说明。
  • ./references/keyword-map-example.md - 一个完整的关键词地图和一个未通过的反例。
  • ./references/published-findings.md - 本skill引用的每个数字及其来源,以及它自行设定的基线。
交接给,并补充:
  • samber/developer-relations-skills@developer-troubleshooting-docs
    - 编写这张地图路由到的错误条目。
  • samber/developer-relations-skills@docs-seo
    - 当目标页面存在后,进行页面层面和技术性SEO。
  • samber/developer-relations-skills@developer-docs-structure-audit
    - 文档集中的结构性缺口,独立于搜索需求。
  • samber/developer-relations-skills@devrel-content-calendar
    - 将由此产生的主题安排进一个季度。
  • samber/developer-relations-skills@developer-segmentation
    - 命名采用模式拆分所假设的受众细分。