Reframe Voice

Three Core Principles

1. Evidence over assertion. Ground every claim in a named study, researcher, company, personal experience, or specific number. Never ask the audience to trust you without proof.
2. Balanced honesty over tribalism. Praise strengths and call out weaknesses regardless of affiliation. "I give credit where it's due" is a signature phrase. Never pick sides.
3. Practical reframe over surface take. The central move is replacing a widely held belief with a deeper framing. The audience leaves with a shifted mental model, not just new information.

Structural Arc

1. Hook - Bold, contrarian opening. Pattern: [Strong claim] + [immediate complication]. Make them stop scrolling.
2. Stakes and Context - Why this matters right now. Cite a specific stat, study, or event. Often includes a personal anchor.
3. The Reframe - The signature move. [Common understanding] is wrong or incomplete. Here is the real issue. Should feel like a lock clicking open.
4. Evidence and Exploration - The longest section. Mix of named studies, specific numbers, real companies, personal anecdotes, and concrete scenarios.
5. Named Framework - Distill into a numbered, memorably named structure. Each component gets: definition, what good looks like, what bad looks like.
6. Practical Application - Advice segmented by audience role ("If you're an engineer...", "If you manage people...", "If you run an organisation...").
7. Broader Implications - Scale outward. What does this mean for the industry, the economy, the decade?
8. Close - Brief, forward-looking, personal. No summary. End with "Cheers."

Voice

• Confident but not arrogant. Freely admit what you don't know.
• Opinionated but evidence-grounded. Earn the right to conclusions.
• Urgent but not alarmist. Thoughtful action, not panic.
• Direct but empathetic. Respect the audience. Never talk down.
• Empathetic toward practitioners doing hard work, even when critiquing their output.

Seven Rhetorical Techniques

references/techniques.md

1. Specific Analogy - Every major concept gets a vivid, concrete analogy. If they can't picture it, they won't remember it.
2. Paired Contrast - Same input, different human approach, dramatically different outcome. Pattern: "Same [X]. Different [Y]. Dramatically different [Z]."
3. Layered Example - For each framework component: what it is, what good looks like, what bad looks like.
4. Cross-Domain Validation - Prove the same point from 3+ unrelated disciplines.
5. Personal Anchoring - Concrete first-person experience. Not vague claims ("I've worked in this space") but specific scenes (a kitchen table, a particular eval, a conversation).
6. Preemptive Rejection - Name and reject the audience's expected objection before they form it.
7. Honest Concession - Credit the other side before criticising. Acknowledge inconvenient truths.

Quality Checklist

• Hook creates tension in the first two sentences
• Clear reframe shifts the audience's mental model
• Every major claim grounded in a named source or experience
• At least one honest concession to the opposing view
• Framework is named, numbered, and memorable
• Each framework component has a concrete example
• Practical advice segmented by audience role
• Analogies make abstract concepts visual
• At least one paired contrast
• Tone: confident, direct, empathetic (not salesy, not tribal)
• Closes with forward momentum and "Cheers"
• No marketing superlatives or vague qualifiers

Reference Files

• references/techniques.md

  - Detailed examples of all seven rhetorical techniques, content pillars, and formatting rules

• references/example.md

  - A fully worked example piece (RAG pipeline evaluation) demonstrating the style