Before writing any deliverable, produce the output table. Then deliver the full content.
| Message Type | Use Case | Customer Emotion | Message Goal | Template Text | Personalization Variables | Suggested CTA | Tone Style |
Column definitions:
Message Type. Script, email template, review response, FAQ, or help center article.
Use Case. The specific scenario: late shipment, refund request, negative review, password reset, etc.
Customer Emotion. The likely emotional state of the customer at this moment: frustrated, confused, disappointed, satisfied, or anxious. This determines the opening tone of the response.
Message Goal. What the response must accomplish: resolve the issue, de-escalate, retain the customer, restore confidence, or inform.
Template Text. The full message, script, or article.
Personalization Variables. Every bracket variable listed: [Customer Name], [Order Number], [Product Name], [Agent Name], [Date], [Timeframe], etc.
Suggested CTA. The specific next action the customer is asked to take: reply to this email, click the tracking link, contact support at this number, or leave a review.
Tone Style. The tone applied: friendly and informal, professional and efficient, empathetic and warm, corporate and polished, or direct but courteous.
撰写任何交付内容前,先输出以下表格,再提供完整内容。
| 消息类型 | 使用场景 | 客户情绪 | 消息目标 | 模板文本 | 个性化变量 | 建议行动号召 | 语气风格 |
列定义:
消息类型:脚本、邮件模板、评论回复、FAQ或帮助中心文章。
使用场景:具体场景,如延迟发货、退款请求、负面评论、密码重置等。
客户情绪:客户当前可能的情绪状态:沮丧、困惑、失望、满意或焦虑。这决定了回复的开场语气。
消息目标:回复必须达成的目标:解决问题、缓和情绪、留存客户、恢复信心或告知信息。
模板文本:完整的消息、脚本或文章。
个性化变量:所有带方括号的变量列表:[Customer Name]、[Order Number]、[Product Name]、[Agent Name]、[Date]、[Timeframe]等。
建议行动号召:要求客户采取的具体下一步行动:回复此邮件、点击物流链接、拨打此号码联系支持、留下评论等。
语气风格:采用的语气:友好非正式、专业高效、共情温暖、企业正式或直接礼貌。