business-model-canvas

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Original

English

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Translation

Chinese

<objective> Help design and analyze business models using the Business Model Canvas framework - 9 interconnected building blocks that describe how a company creates, delivers, and captures value. </objective>

<quick_start> Generate a canvas:

/business-model canvas for [company/idea]

Claude will analyze all 9 blocks:

Customer Segments (who are we serving?)
Value Propositions (what value do we deliver?)
Channels (how do we reach customers?)
Customer Relationships (how do we engage?)
Revenue Streams (how do we make money?)
Key Resources (what do we need?)
Key Activities (what must we do?)
Key Partnerships (who helps us?)
Cost Structure (what does it cost?) </quick_start>

<the_9_blocks>

<objective> 帮助使用Business Model Canvas框架设计和分析商业模式——这是9个相互关联的构建模块，用于描述企业如何创造、交付和获取价值。 </objective>

<quick_start> 生成画布：

/business-model canvas for [company/idea]

Claude将分析所有9个模块：

Customer Segments（我们的服务对象是谁？）
Value Propositions（我们交付的价值是什么？）
Channels（我们如何触达客户？）
Customer Relationships（我们如何与客户互动？）
Revenue Streams（我们如何盈利？）
Key Resources（我们需要什么资源？）
Key Activities（我们必须开展哪些活动？）
Key Partnerships（谁为我们提供支持？）
Cost Structure（成本构成是什么？） </quick_start>

<the_9_blocks>

1. Customer Segments

Question: For whom are we creating value? Who are our most important customers?

Types:

Type	Description	Example
Mass Market	No distinction between segments	Consumer electronics
Niche Market	Specific, specialized segment	Luxury goods
Segmented	Slightly different needs	Bank retail vs private
Diversified	Unrelated segments	Amazon (retail + AWS)
Multi-sided	Interdependent segments	Credit cards (merchants + cardholders)

问题： 我们为谁创造价值？谁是我们最重要的客户？

类型：

类型	描述	示例
Mass Market	无客户细分差异	消费电子
Niche Market	特定的细分领域	奢侈品
Segmented	需求略有差异	银行零售客户 vs 私人银行客户
Diversified	不相关的细分群体	亚马逊（零售 + AWS）
Multi-sided	相互依赖的细分群体	信用卡（商户 + 持卡人）

2. Value Propositions

Question: What value do we deliver? Which problems do we solve?

Value Types:

Newness - New needs customers didn't know they had
Performance - Improving product/service performance
Customization - Tailoring to specific needs
Getting the Job Done - Simply helping get things done
Design - Superior design and aesthetics
Brand/Status - Value from using a specific brand
Price - Offering similar value at lower price
Cost Reduction - Helping customers reduce costs
Risk Reduction - Reducing risks customers incur
Accessibility - Making products available to new segments
Convenience/Usability - Making things easier to use

问题： 我们交付的价值是什么？我们解决了哪些问题？

价值类型：

新颖性 - 满足客户未曾意识到的新需求
性能提升 - 改进产品/服务性能
定制化 - 贴合特定需求
任务完成 - 帮助客户轻松完成任务
设计 - 卓越的设计与美学
品牌/身份地位 - 使用特定品牌带来的价值
价格优势 - 以更低价格提供相似价值
成本降低 - 帮助客户削减成本
风险降低 - 减少客户面临的风险
可及性 - 让产品触达新的细分群体
便捷性/易用性 - 简化使用流程

3. Channels

Question: How do we reach our customers? Which channels work best?

Channel Phases:

Awareness - How do we raise awareness?
Evaluation - How do we help customers evaluate?
Purchase - How do we allow customers to purchase?
Delivery - How do we deliver value?
After-sales - How do we provide post-purchase support?

Channel Types:

Type	Owned	Partner
Direct	Sales force, web sales, own stores	-
Indirect	-	Partner stores, wholesalers

问题： 我们如何触达客户？哪些渠道最有效？

渠道阶段：

认知 - 我们如何提升品牌认知？
评估 - 我们如何帮助客户评估产品？
购买 - 我们如何让客户完成购买？
交付 - 我们如何交付价值？
售后 - 我们如何提供售后支持？

渠道类型：

类型	自有	合作
Direct	销售团队、线上销售、自有门店	-
Indirect	-	合作门店、批发商

4. Customer Relationships

Question: What type of relationship does each segment expect?

Relationship Types:

Personal Assistance - Human interaction during/after sale
Dedicated Personal Assistance - Dedicated representative
Self-Service - No direct relationship, all resources provided
Automated Services - Mix of self-service + automation
Communities - User communities for knowledge exchange
Co-creation - Customer involvement in value creation

问题： 每个细分群体期望何种类型的关系？

关系类型：

人工协助 - 销售期间/之后的人工互动
专属人工协助 - 专属对接人员
自助服务 - 无直接互动，提供所有所需资源
自动化服务 - 自助服务 + 自动化的结合
社区 - 用户社区，用于知识交流
共创 - 让客户参与价值创造过程

5. Revenue Streams

Question: For what value are customers willing to pay? How do they pay?

Revenue Types:

Type	Description	Pricing
Asset Sale	Selling ownership rights	Fixed/Dynamic
Usage Fee	Pay per use of service	Per unit
Subscription	Recurring access fee	Monthly/Annual
Lending/Leasing	Temporary right to use	Per period
Licensing	Intellectual property rights	Per license
Brokerage Fees	Intermediation fee	% of transaction
Advertising	Fees for advertising	CPM/CPC/CPA

Pricing Mechanisms:

Fixed: List price, feature-dependent, segment-dependent, volume-dependent
Dynamic: Negotiation, yield management, real-time market, auctions

问题： 客户愿意为哪些价值付费？他们如何付费？

收入类型：

类型	描述	定价方式
Asset Sale	出售所有权	固定/动态
Usage Fee	按服务使用次数付费	按单位
Subscription	定期访问费用	月度/年度
Lending/Leasing	临时使用权	按周期
Licensing	知识产权授权	按授权次数
Brokerage Fees	中介服务费	交易金额的百分比
Advertising	广告费用	CPM/CPC/CPA

定价机制：

固定定价：标价、基于功能、基于细分群体、基于数量
动态定价：协商、收益管理、实时市场定价、拍卖

6. Key Resources

Question: What key resources does our value proposition require?

Resource Categories:

Category	Examples
Physical	Facilities, equipment, vehicles, inventory, materials
Intellectual	Brands, patents, copyrights, proprietary knowledge, databases
Human	Creative talent, expertise, experience, skills
Financial	Cash, credit lines, stock options, guarantees

问题： 我们的价值主张需要哪些关键资源？

资源类别：

类别	示例
Physical	设施、设备、车辆、库存、原材料
Intellectual	品牌、专利、版权、专有知识、数据库
Human	创意人才、专业技能、经验、能力
Financial	现金、信用额度、股票期权、担保

7. Key Activities

Question: What key activities does our value proposition require?

Activity Categories:

Production - Designing, making, delivering products (manufacturing)
Problem Solving - Finding solutions to individual problems (consulting)
Platform/Network - Platform development, service provisioning, promotion (tech)

问题： 我们的价值主张需要哪些关键活动？

活动类别：

生产 - 产品的设计、制造与交付（制造业）
问题解决 - 为个体问题提供解决方案（咨询业）
平台/网络 - 平台开发、服务提供、推广（科技行业）

8. Key Partnerships

Question: Who are our key partners and suppliers?

Partnership Types:

Type	Purpose	Example
Strategic Alliance	Non-competitors	Airlines + Hotels
Coopetition	Competitors partnering	Samsung + Apple (components)
Joint Venture	New business development	Sony Ericsson
Buyer-Supplier	Assured supplies	Car manufacturers + suppliers

Partnership Motivations:

Optimization and economies of scale
Reduction of risk and uncertainty
Acquisition of resources and activities

问题： 我们的关键合作伙伴和供应商是谁？

合作类型：

类型	目的	示例
Strategic Alliance	非竞争对手合作	航空公司 + 酒店
Coopetition	竞争对手合作	三星 + 苹果（组件供应）
Joint Venture	新业务开发	索尼爱立信
Buyer-Supplier	确保供应稳定	汽车制造商 + 供应商

合作动机：

优化与规模经济
降低风险与不确定性
获取资源与活动能力

9. Cost Structure

Question: What are the most important costs in our business model?

Cost Focus:

Approach	Description	Example
Cost-Driven	Minimize costs wherever possible	Budget airlines, Walmart
Value-Driven	Focus on value creation	Luxury hotels, premium brands

Cost Characteristics:

Fixed Costs - Same regardless of volume (salaries, rent)
Variable Costs - Vary with production volume (materials)
Economies of Scale - Lower cost per unit with volume
Economies of Scope - Lower cost with broader operations

</the_9_blocks>

<canvas_generation_algorithm>

问题： 我们商业模式中最重要的成本是什么？

成本导向：

方式	描述	示例
Cost-Driven	尽可能降低成本	廉价航空公司、沃尔玛
Value-Driven	专注于价值创造	豪华酒店、高端品牌

成本特征：

固定成本 - 与产量无关（薪资、租金）
可变成本 - 随产量变化（原材料）
规模经济 - 产量提升后单位成本降低
范围经济 - 业务范围扩大后成本降低

</the_9_blocks>

<canvas_generation_algorithm>

Canvas Generation Process

画布生成流程

Step 1: Identify Customer Segments

步骤1：确定客户细分

For each potential segment:
  - Define demographics/firmographics
  - Assess market size
  - Evaluate accessibility
  - Score attractiveness (1-10)

Prioritize: Focus on top 2-3 segments

针对每个潜在细分群体：
  - 定义人口统计/企业统计特征
  - 评估市场规模
  - 评估可触达性
  - 评分吸引力（1-10分）

优先级排序：聚焦前2-3个细分群体

Step 2: Define Value Propositions

步骤2：定义价值主张

For each priority segment:
  - List jobs-to-be-done
  - Identify pains to relieve
  - Identify gains to create
  - Match to value types above

Map: segment → value proposition(s)

针对每个优先级细分群体：
  - 列出待完成任务
  - 识别需要缓解的痛点
  - 识别需要创造的收益
  - 匹配上述价值类型

映射：细分群体 → 价值主张

Step 3: Design Channels

步骤3：设计渠道

For each channel phase:
  - Awareness: [channels]
  - Evaluation: [channels]
  - Purchase: [channels]
  - Delivery: [channels]
  - After-sales: [channels]

Optimize: Cost vs reach vs customer preference

针对每个渠道阶段：
  - 认知：[渠道]
  - 评估：[渠道]
  - 购买：[渠道]
  - 交付：[渠道]
  - 售后：[渠道]

优化：成本 vs 覆盖范围 vs 客户偏好

Step 4: Define Customer Relationships

步骤4：定义客户关系

For each segment:
  - Determine relationship type
  - Consider acquisition cost
  - Plan retention strategy
  - Define upsell path

针对每个细分群体：
  - 确定关系类型
  - 考虑获客成本
  - 规划留存策略
  - 定义交叉销售路径

Step 5: Establish Revenue Streams

步骤5：确立收入来源

For each value proposition:
  - Select revenue type
  - Choose pricing mechanism
  - Estimate willingness to pay
  - Project revenue potential

针对每个价值主张：
  - 选择收入类型
  - 选择定价机制
  - 评估客户付费意愿
  - 预测收入潜力

Step 6: Identify Key Resources

步骤6：识别关键资源

For value propositions + channels + relationships:
  - List required physical resources
  - List required intellectual resources
  - List required human resources
  - List required financial resources

针对价值主张 + 渠道 + 客户关系：
  - 列出所需物理资源
  - 列出所需知识产权资源
  - 列出所需人力资源
  - 列出所需财务资源

Step 7: Define Key Activities

步骤7：定义关键活动

For each key resource:
  - Define activities to acquire
  - Define activities to maintain
  - Define activities to leverage

Categorize: Production / Problem Solving / Platform

针对每个关键资源：
  - 定义获取资源的活动
  - 定义维护资源的活动
  - 定义利用资源的活动

分类：生产 / 问题解决 / 平台

Step 8: Establish Key Partnerships

步骤8：确立关键合作伙伴

For each activity not core to business:
  - Evaluate build vs buy vs partner
  - Identify potential partners
  - Define partnership type
  - Establish terms

针对每项非核心业务活动：
  - 评估自主开发 vs 外购 vs 合作
  - 识别潜在合作伙伴
  - 定义合作类型
  - 确定合作条款

Step 9: Calculate Cost Structure

步骤9：计算成本结构

Sum all costs:
  - Fixed costs (resources, overhead)
  - Variable costs (per unit)
  - Partnership costs

Determine: Cost-driven or Value-driven approach

</canvas_generation_algorithm>

<output_format>

汇总所有成本：
  - 固定成本（资源、管理费用）
  - 可变成本（单位成本）
  - 合作成本

确定：成本导向或价值导向方式

</canvas_generation_algorithm>

<output_format>

Business Model Canvas Output

Business Model Canvas输出格式

Visual Canvas Layout

可视化画布布局

┌─────────────────┬─────────────────┬─────────────────┬─────────────────┬─────────────────┐
│ Key Partners    │ Key Activities  │ Value           │ Customer        │ Customer        │
│                 │                 │ Propositions    │ Relationships   │ Segments        │
│ • Partner 1     │ • Activity 1    │                 │                 │                 │
│ • Partner 2     │ • Activity 2    │ • Value 1       │ • Type 1        │ • Segment 1     │
│                 ├─────────────────┤ • Value 2       │ • Type 2        │ • Segment 2     │
│                 │ Key Resources   │                 │                 │                 │
│                 │                 │                 ├─────────────────┤                 │
│                 │ • Resource 1    │                 │ Channels        │                 │
│                 │ • Resource 2    │                 │                 │                 │
│                 │                 │                 │ • Channel 1     │                 │
│                 │                 │                 │ • Channel 2     │                 │
├─────────────────┴─────────────────┴─────────────────┴─────────────────┴─────────────────┤
│ Cost Structure                    │ Revenue Streams                                     │
│                                   │                                                     │
│ Fixed: $X                         │ • Stream 1: $Y                                      │
│ Variable: $X per unit             │ • Stream 2: $Z                                      │
└───────────────────────────────────┴─────────────────────────────────────────────────────┘

┌─────────────────┬─────────────────┬─────────────────┬─────────────────┬─────────────────┐
│ Key Partners    │ Key Activities  │ Value           │ Customer        │ Customer        │
│                 │                 │ Propositions    │ Relationships   │ Segments        │
│ • Partner 1     │ • Activity 1    │                 │                 │                 │
│ • Partner 2     │ • Activity 2    │ • Value 1       │ • Type 1        │ • Segment 1     │
│                 ├─────────────────┤ • Value 2       │ • Type 2        │ • Segment 2     │
│                 │ Key Resources   │                 │                 │                 │
│                 │                 │                 ├─────────────────┤                 │
│                 │ • Resource 1    │                 │ Channels        │                 │
│                 │ • Resource 2    │                 │                 │                 │
│                 │                 │                 │ • Channel 1     │                 │
│                 │                 │                 │ • Channel 2     │                 │
├─────────────────┴─────────────────┴─────────────────┴─────────────────┴─────────────────┤
│ Cost Structure                    │ Revenue Streams                                     │
│                                   │                                                     │
│ Fixed: $X                         │ • Stream 1: $Y                                      │
│ Variable: $X per unit             │ • Stream 2: $Z                                      │
└───────────────────────────────────┴─────────────────────────────────────────────────────┘

Table Format

表格格式

Block	Content
Customer Segments	[List segments]
Value Propositions	[List propositions]
Channels	[List channels by phase]
Customer Relationships	[List relationship types]
Revenue Streams	[List streams with pricing]
Key Resources	[List by category]
Key Activities	[List activities]
Key Partnerships	[List partners and purpose]
Cost Structure	[List costs, approach]

</output_format>

<validation_questions>

模块	内容
Customer Segments	[列出细分群体]
Value Propositions	[列出价值主张]
Channels	[按阶段列出渠道]
Customer Relationships	[列出关系类型]
Revenue Streams	[列出带定价方式的收入来源]
Key Resources	[按类别列出]
Key Activities	[列出活动]
Key Partnerships	[列出合作伙伴及合作目的]
Cost Structure	[列出成本及导向方式]

</output_format>

<validation_questions>

Canvas Validation Checklist

画布验证清单

Customer Segments

Are segments clearly defined and distinct?
Is market size quantified?
Are they profitable to serve?

细分群体定义清晰且有区别？
市场规模已量化？
服务这些群体具备盈利性？

Value Propositions

Does it solve a real problem or satisfy a need?
Is it differentiated from competitors?
Is value clearly articulated?

是否解决了真实问题或满足了需求？
是否与竞争对手形成差异化？
价值是否清晰阐述？

Channels

Are channels cost-efficient?
Do they reach target segments effectively?
Are they integrated across phases?

渠道是否具备成本效益？
是否能有效触达目标细分群体？
各阶段渠道是否整合？

Customer Relationships

Do relationships match segment expectations?
Are acquisition costs sustainable?
Is there a retention strategy?

关系类型是否匹配细分群体期望？
获客成本是否可持续？
是否有留存策略？

Revenue Streams

Are customers willing to pay?
Is pricing competitive yet profitable?
Are revenue streams diversified?

客户是否愿意付费？
定价是否兼具竞争力与盈利性？
收入来源是否多元化？

Key Resources

Are all critical resources identified?
Are intellectual assets protected?
Is human capital sustainable?

是否识别了所有关键资源？
知识产权是否得到保护？
人力资本是否可持续？

Key Activities

Are activities aligned with value proposition?
Are processes documented and scalable?
Is quality maintained?

活动是否与价值主张对齐？
流程是否已文档化且具备可扩展性？
是否维持了质量标准？

Key Partnerships

Are partnerships strategically valuable?
Are dependencies manageable?
Are terms favorable?

合作伙伴是否具备战略价值？
依赖关系是否可控？
合作条款是否有利？

Cost Structure

Are all costs accounted for?
Is the model profitable at scale?
Are there cost optimization opportunities?

</validation_questions>

<canvas_metrics>

是否涵盖了所有成本？
规模化后商业模式是否盈利？
是否有成本优化空间？

</validation_questions>

<canvas_metrics>

Canvas Health Metrics

画布健康指标

Viability Score (0-100)

可行性评分（0-100）

Customer fit:     (segment_clarity + value_alignment) / 2 × 20
Channel efficiency: (reach + cost_efficiency) / 2 × 15
Relationship depth: (retention + satisfaction) / 2 × 15
Revenue potential:  (streams_diversity + pricing_power) / 2 × 20
Cost efficiency:    (margin + scalability) / 2 × 15
Resource strength:  (capabilities + sustainability) / 2 × 15
──────────────────────────────────────────────────────────────
Total:             Sum of above (max 100)

客户匹配度:     (细分清晰度 + 价值对齐度) / 2 × 20
渠道效率: (覆盖范围 + 成本效益) / 2 × 15
关系深度: (留存率 + 满意度) / 2 × 15
收入潜力:  (来源多样性 + 定价能力) / 2 × 20
成本效率:    (利润率 + 可扩展性) / 2 × 15
资源实力:  (能力 + 可持续性) / 2 × 15
──────────────────────────────────────────────────────────────
总分:             上述各项之和（最高100）

Key Ratios

关键比率

Ratio	Formula	Healthy Range
CAC	Total acquisition cost / New customers	Industry-dependent
LTV:CAC	Lifetime value / Acquisition cost	> 3:1
Gross Margin	(Revenue - COGS) / Revenue	> 50% for SaaS
Burn Rate	Monthly cash outflow	< 1/12 of runway

</canvas_metrics>

<example_session>

比率	公式	健康范围
CAC	总获客成本 / 新客户数	因行业而异
LTV:CAC	客户终身价值 / 获客成本	> 3:1
毛利率	(收入 - 销货成本) / 收入	SaaS行业 > 50%
消耗率	月度现金流出	< 现金流储备的1/12

</canvas_metrics>

<example_session>

Example: AI-Powered CRM Startup

示例：AI驱动的CRM创业公司

User: Create a business model canvas for an AI-powered CRM for small businesses

用户： 为面向小企业的AI驱动CRM创建商业模式画布

Customer Segments

Primary: Small businesses (10-50 employees) in service industries
Secondary: Solopreneurs and freelancers
Characteristics: Tech-savvy, growth-oriented, limited IT resources

核心群体： 服务行业的小企业（10-50名员工）
次要群体： 个体创业者与自由职业者
特征： 精通技术、追求增长、IT资源有限

Value Propositions

AI automates data entry from emails/calls (saves 5+ hours/week)
Predictive lead scoring (increases close rate 20%)
Natural language queries ("Show my hottest leads in Texas")
Affordable pricing (1/3 of enterprise CRM cost)

AI自动从邮件/通话中录入数据（每周节省5+小时）
预测性线索评分（提升20%成单率）
自然语言查询（如“显示我在德克萨斯州的高潜力线索”）
亲民定价（仅为企业级CRM的1/3）

Channels

Awareness: Content marketing, SEO, partner referrals
Evaluation: Free trial, demo videos, ROI calculator
Purchase: Self-service online checkout
Delivery: Cloud SaaS, browser + mobile apps
After-sales: In-app chat, knowledge base, email support

认知： 内容营销、SEO、合作伙伴推荐
评估： 免费试用、演示视频、ROI计算器
购买： 自助式线上结账
交付： 云SaaS、浏览器端 + 移动端应用
售后： 应用内聊天、知识库、邮件支持

Customer Relationships

Self-service: Most interactions automated
Automated: AI-powered onboarding, tips, alerts
Community: User forum, template sharing
Personal: High-touch for annual plans (10+ seats)

自助服务： 大多数互动自动化
自动化服务： AI驱动的入职引导、提示、警报
社区： 用户论坛、模板分享
人工服务： 年度套餐（10+席位）提供高接触服务

Revenue Streams

Subscription: $29/user/month (monthly) or $19/user/month (annual)
Premium Features: AI analytics add-on +$10/user/month
Integration Marketplace: 20% rev share on partner integrations

订阅： 每月29美元/用户（月付）或每年19美元/用户（年付）
高级功能： AI分析附加组件 +10美元/用户/月
集成市场： 合作伙伴集成收入分成20%

Key Resources

Proprietary AI/ML models (NLP, prediction)
Cloud infrastructure (AWS/GCP)
Engineering team (10 FTEs)
Customer success team (3 FTEs)

专有AI/ML模型（NLP、预测分析）
云基础设施（AWS/GCP）
工程团队（10名全职员工）
客户成功团队（3名全职员工）

Key Activities

AI model training and improvement
Platform development and maintenance
Customer acquisition and onboarding
Integration partnerships

AI模型训练与优化
平台开发与维护
客户获客与入职引导
集成合作伙伴拓展

Key Partnerships

Cloud providers (AWS, GCP) - infrastructure
Communication platforms (Twilio, email APIs) - integrations
Accounting software (QuickBooks, Xero) - data sync
Referral partners (consultants, VARs) - distribution

云服务商（AWS、GCP）- 基础设施
通信平台（Twilio、邮件API）- 集成
会计软件（QuickBooks、Xero）- 数据同步
推荐合作伙伴（咨询顾问、增值经销商）- 分销

Cost Structure

Fixed: Salaries ($800K/yr), office ($50K/yr), tools ($30K/yr)
Variable: Cloud costs ($2/user/month), support ($1/user/month)
Approach: Value-driven (premium AI features justify pricing)

固定成本： 薪资（每年80万美元）、办公场地（每年5万美元）、工具（每年3万美元）
可变成本： 云服务成本（2美元/用户/月）、支持成本（1美元/用户/月）
导向： 价值导向（高端AI功能支撑定价）

Canvas Score: 78/100

画布评分：78/100

Customer fit: 18/20 (strong segment-value match)
Channel efficiency: 12/15 (need more paid acquisition)
Relationship depth: 11/15 (automation good, retention TBD)
Revenue potential: 16/20 (pricing competitive, upsell path clear)
Cost efficiency: 12/15 (good unit economics)
Resource strength: 9/15 (AI talent competitive market)

</example_session>

<success_criteria> Canvas is successful when:

All 9 building blocks are populated with specific, actionable content
Customer segments are clearly defined with quantified market size
Value propositions address real problems with clear differentiation
Revenue streams match customer willingness to pay
Cost structure supports sustainable unit economics (LTV:CAC > 3:1)
Canvas Viability Score calculated (target: 60+/100)
Validation checklist completed for each block </success_criteria>

<activation_triggers> This skill activates for:

"business model canvas"
"business model for [company]"
"value proposition for"
"customer segments"
"revenue model"
"startup canvas"
"analyze this business"
"9 building blocks"
"Osterwalder canvas" </activation_triggers>

客户匹配度：18/20（细分群体与价值主张匹配度高）
渠道效率：12/15（需增加付费获客渠道）
关系深度：11/15（自动化表现良好，留存率待验证）
收入潜力：16/20（定价有竞争力，交叉销售路径清晰）
成本效率：12/15（单位经济效益良好）
资源实力：9/15（AI人才市场竞争激烈）

</example_session>

<success_criteria> 画布成功的标准：

所有9个构建模块均填充了具体、可执行的内容
客户细分群体定义清晰，市场规模已量化
价值主张解决真实问题，具备明确差异化
收入来源与客户付费意愿匹配
成本结构支持可持续的单位经济效益（LTV:CAC > 3:1）
计算了画布可行性评分（目标：60+/100）
完成了每个模块的验证清单 </success_criteria>

<activation_triggers> 触发该技能的关键词：

"business model canvas"
"business model for [company]"
"value proposition for"
"customer segments"
"revenue model"
"startup canvas"
"analyze this business"
"9 building blocks"
"Osterwalder canvas" </activation_triggers>