content-marketing

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Original

English

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Translation

Chinese

<objective> Enable effective B2B content marketing for demand generation and thought leadership. Covers content strategy (pillars, calendars), LinkedIn optimization, SEO blog writing, case studies, video scripts, and content repurposing across platforms. </objective>

<quick_start> Content types by funnel stage:

Content	Stage	Effort
LinkedIn post	Top	Low
Blog post	Top	Low
Case study	Mid	Medium
Whitepaper	Mid	High

LinkedIn formula: Hook (1 line) + Story (3-5 lines) + Lesson (2-3 lines) + CTA

Blog SEO: Primary keyword in title, H1, first 100 words, URL; 1,500-2,500 words </quick_start>

<success_criteria> Content is successful when:

Maps to one of 3-5 content pillars
LinkedIn posts follow hook-story-lesson structure
Blog posts hit SEO checklist (keyword in title, H1, URL, first 100 words)
Case studies include quantified results (metrics, not vague claims)
Video scripts have clear hook in first 15 seconds
Content repurposed: 1 long-form → multiple formats (LinkedIn, Twitter, email) </success_criteria>

<core_content> B2B content strategy and creation for demand generation and thought leadership.

<objective> 为获客和思想领导力打造高效的B2B内容营销体系。涵盖内容策略（内容支柱、日历规划）、LinkedIn优化、SEO博客撰写、案例研究、视频脚本创作，以及跨平台内容复用。 </objective>

<quick_start> 按漏斗阶段划分的内容类型：

内容类型	漏斗阶段	制作成本
LinkedIn帖子	顶部	低
博客文章	顶部	低
案例研究	中部	中等
白皮书	中部	高

LinkedIn帖子公式：钩子（1行）+ 故事（3-5行）+ 经验总结（2-3行）+ 行动号召（CTA）

博客SEO要点：主关键词需出现在标题、H1标签、前100词及URL中；文章字数控制在1500-2500词 </quick_start>

<success_criteria> 内容达标标准：

契合3-5个核心内容支柱
LinkedIn帖子遵循“钩子-故事-经验总结”结构
博客文章满足SEO检查清单（关键词出现在标题、H1、URL、前100词中）
案例研究包含量化成果（具体指标，而非模糊表述）
视频脚本在前15秒内有明确钩子
内容可复用：1篇长内容衍生为多种格式（LinkedIn、Twitter、邮件） </success_criteria>

<core_content> 面向获客与思想领导力的B2B内容策略制定与内容创作。

Quick Reference

快速参考

Content Type	Goal	Funnel Stage	Effort
Blog post	SEO, awareness	Top	Low
LinkedIn post	Engagement, brand	Top	Low
Case study	Social proof	Mid	Medium
Whitepaper	Lead gen	Mid	High
Video	Engagement	All	Medium
Webinar	Demand gen	Mid-Bottom	High

内容类型	目标	漏斗阶段	制作成本
博客文章	SEO引流、品牌曝光	顶部	低
LinkedIn帖子	用户互动、品牌塑造	顶部	低
案例研究	社交证明	中部	中等
白皮书	线索获取	中部	高
视频内容	用户互动	全阶段	中等
线上研讨会	获客	中-底部	高

Content Strategy Framework

内容策略框架

Content Pillars

内容支柱

yaml

content_pillars:
  definition: "3-5 core themes all content maps to"

  example_gtm_engineer:
    pillar_1:
      name: "AI in Sales"
      topics:
        - "LLM-powered sales automation"
        - "AI agents for outreach"
        - "Cost-optimized AI stacks"

    pillar_2:
      name: "GTM Engineering"
      topics:
        - "Building GTM infrastructure"
        - "Sales + engineering hybrid roles"
        - "Automating the revenue engine"

    pillar_3:
      name: "B2B Sales Craft"
      topics:
        - "Discovery techniques"
        - "Enterprise selling"
        - "25 years of sales lessons"

yaml

content_pillars:
  definition: "3-5 core themes all content maps to"

  example_gtm_engineer:
    pillar_1:
      name: "AI in Sales"
      topics:
        - "LLM-powered sales automation"
        - "AI agents for outreach"
        - "Cost-optimized AI stacks"

    pillar_2:
      name: "GTM Engineering"
      topics:
        - "Building GTM infrastructure"
        - "Sales + engineering hybrid roles"
        - "Automating the revenue engine"

    pillar_3:
      name: "B2B Sales Craft"
      topics:
        - "Discovery techniques"
        - "Enterprise selling"
        - "25 years of sales lessons"

Content Calendar Template

内容日历模板

markdown

undefined

markdown

undefined

Monthly Content Calendar

月度内容日历

Week 1: [Theme]

第1周：[主题]

Day	Platform	Content Type	Status
Mon	LinkedIn	Post	[ ]
Wed	Blog	Article	[ ]
Fri	LinkedIn	Post	[ ]

日期	平台	内容类型	状态
周一	LinkedIn	帖子	[ ]
周三	博客	文章	[ ]
周五	LinkedIn	帖子	[ ]

Week 2: [Theme]

第2周：[主题]

Day	Platform	Content Type	Status
Mon	LinkedIn	Post	[ ]
Wed	Blog	Article	[ ]
Fri	LinkedIn	Post	[ ]

日期	平台	内容类型	状态
周一	LinkedIn	帖子	[ ]
周三	博客	文章	[ ]
周五	LinkedIn	帖子	[ ]

Monthly Goals

月度目标

LinkedIn Content

LinkedIn内容运营

Post Formats That Work

高转化帖子格式

The Hook + Story + Lesson

[Provocative hook - 1 line]

[Story - 3-5 lines]

[Lesson/takeaway - 2-3 lines]

[Call to action or question]

The List Post

[Number] things I learned about [topic]:

1. [Point] - [One line explanation]
2. [Point] - [One line explanation]
...

Which resonates most with you?

The Contrarian Take

Unpopular opinion: [Contrarian statement]

Here's why:

[3-4 supporting points]

Agree or disagree?

钩子+故事+经验总结格式

[引人深思的钩子 - 1行]

[故事内容 - 3-5行]

[经验总结/核心观点 - 2-3行]

[行动号召或互动提问]

清单式帖子格式

关于[主题]，我学到的[数字]件事：

1. [观点] - [一句话解释]
2. [观点] - [一句话解释]
...

哪一点最能引起你的共鸣？

反常识观点帖子格式

 unpopular opinion: [反常识观点]

 原因如下：

[3-4个支撑论点]

你同意还是反对？

LinkedIn Best Practices

LinkedIn运营最佳实践

yaml

linkedin_tactics:
  posting:
    frequency: "3-5x per week"
    best_times: "7-8am, 12pm, 5-6pm (local)"
    best_days: "Tuesday-Thursday"

  formatting:
    - "First line is the hook (shows in preview)"
    - "Use line breaks liberally"
    - "Keep paragraphs to 1-2 sentences"
    - "End with engagement prompt"

  engagement:
    - "Reply to every comment within 1 hour"
    - "Comment on 10 posts before posting"
    - "Tag sparingly (only if relevant)"
    - "No links in post (kills reach)"

  hashtags:
    count: "3-5 max"
    placement: "End of post"
    mix: "1 broad, 2 niche, 2 industry"

yaml

linkedin_tactics:
  posting:
    frequency: "3-5x per week"
    best_times: "7-8am, 12pm, 5-6pm (local)"
    best_days: "Tuesday-Thursday"

  formatting:
    - "First line is the hook (shows in preview)"
    - "Use line breaks liberally"
    - "Keep paragraphs to 1-2 sentences"
    - "End with engagement prompt"

  engagement:
    - "Reply to every comment within 1 hour"
    - "Comment on 10 posts before posting"
    - "Tag sparingly (only if relevant)"
    - "No links in post (kills reach)"

  hashtags:
    count: "3-5 max"
    placement: "End of post"
    mix: "1 broad, 2 niche, 2 industry"

LinkedIn Post Templates

LinkedIn帖子模板

Sharing a Win

We just [achievement].

Here's what made the difference:

→ [Key factor 1]
→ [Key factor 2]
→ [Key factor 3]

The biggest lesson: [Insight]

What's working for you lately?

Teaching from Experience

After [X years/deals/projects] in [field], here's what I know for sure:

[Lesson 1]
↳ [Brief explanation]

[Lesson 2]
↳ [Brief explanation]

[Lesson 3]
↳ [Brief explanation]

What would you add?

成果分享模板

我们刚刚达成了[成就]。

背后的关键因素是：

→ [核心因素1]
→ [核心因素2]
→ [核心因素3]

最大的感悟是：[洞察]

你最近有什么有效的方法？

经验传授模板

在[领域]深耕[X年/完成X个项目/对接X个客户]后，我确信这些道理：

[经验1]
↳ [简要解释]

[经验2]
↳ [简要解释]

[经验3]
↳ [简要解释]

你有什么补充？

Blog Content

博客内容创作

Blog Post Structure

博客文章结构

markdown

undefined

markdown

undefined

[Title - Include primary keyword]

[标题 - 包含主关键词]

Meta description: [150-160 chars with keyword]

Meta描述：[150-160字符，包含关键词]

Introduction (100-150 words)

引言（100-150词）

Hook: Start with pain point or surprising stat
Context: Why this matters now
Promise: What reader will learn

钩子：从痛点或惊人数据切入
背景：说明该主题的当下重要性
承诺：告知读者将学到的内容

Section 1: [H2 with keyword variation]

章节1：[H2标签，包含关键词变体]

Key point
Supporting evidence
Example or data

核心观点
支撑证据
案例或数据

Section 2: [H2]

章节2：[H2标签]

Key point
Supporting evidence
Example or data

核心观点
支撑证据
案例或数据

Section 3: [H2]

章节3：[H2标签]

Key point
Supporting evidence
Example or data

核心观点
支撑证据
案例或数据

Conclusion

结论

Summarize key points
Call to action
Next step for reader

Word count target: 1,500-2,500 for SEO

undefined

总结核心观点
行动号召
为读者指明下一步方向

目标字数：1500-2500词（适配SEO）

undefined

SEO Checklist

SEO检查清单

markdown

undefined

markdown

undefined

Blog SEO Checklist

博客SEO检查清单

On-Page SEO

页面内SEO

Content Quality

内容质量

Technical

技术优化

URL is clean (/blog/keyword-topic)
Page loads <3 seconds
Images compressed
Schema markup (if applicable)

undefined

URL简洁（/blog/keyword-topic）
页面加载时间<3秒
图片已压缩
适配Schema标记（如适用）

undefined

Case Studies

案例研究创作

Case Study Structure

案例研究结构

markdown

undefined

markdown

undefined

[Customer Name]: [Headline Result]

[客户名称]：[核心成果标题]

The Challenge

面临的挑战

Company background (1-2 sentences)
Situation before (pain points)
Why they needed to change

公司背景（1-2句话）
合作前的现状（痛点）
变革的必要性

The Solution

解决方案

Why they chose us
Implementation overview
Key features/services used

选择我们的原因
实施概览
使用的核心功能/服务

The Results

取得的成果

Quantified outcomes (3-5 metrics)
Qualitative improvements
Timeline to results

量化成果（3-5个指标）
定性提升
成果达成周期

Customer Quote

客户评价

"[Compelling testimonial]" — [Name], [Title] at [Company]

"[有说服力的 testimonial]" — [姓名]，[职位] @ [公司]

Key Takeaways

核心启示

[Lesson others can apply]
[Lesson others can apply]
[Lesson others can apply]

undefined

[其他企业可借鉴的经验]
[其他企业可借鉴的经验]
[其他企业可借鉴的经验]

undefined

Case Study Metrics to Include

案例研究需包含的指标

yaml

strong_metrics:
  revenue:
    - "Increased revenue by X%"
    - "Generated $X in new business"
    - "Reduced costs by $X"

  efficiency:
    - "Saved X hours per week"
    - "Reduced processing time by X%"
    - "Automated X% of manual tasks"

  performance:
    - "Improved conversion by X%"
    - "Increased win rate from X% to Y%"
    - "Shortened sales cycle by X days"

  scale:
    - "Scaled from X to Y users"
    - "Handled Xx more volume"
    - "Expanded to X new markets"

yaml

strong_metrics:
  revenue:
    - "Increased revenue by X%"
    - "Generated $X in new business"
    - "Reduced costs by $X"

  efficiency:
    - "Saved X hours per week"
    - "Reduced processing time by X%"
    - "Automated X% of manual tasks"

  performance:
    - "Improved conversion by X%"
    - "Increased win rate from X% to Y%"
    - "Shortened sales cycle by X days"

  scale:
    - "Scaled from X to Y users"
    - "Handled Xx more volume"
    - "Expanded to X new markets"

Video Content

视频内容创作

Video Script Structure

视频脚本结构

markdown

undefined

markdown

undefined

[Video Title]

[视频标题]

Length: [Target duration] Goal: [What viewer should do/learn]

时长：[目标时长] 目标：[观众需学到/执行的内容]

HOOK (0:00-0:15)

钩子（0:00-0:15）

[Attention-grabbing opening - question, stat, or bold claim]

[吸引注意力的开场——问题、数据或大胆断言]

INTRO (0:15-0:30)

引言（0:15-0:30）

"Hey, I'm [Name]. Today I'm going to show you [promise]"

"大家好，我是[姓名]。今天我将为大家讲解[核心内容]"

MAIN CONTENT

核心内容

Point 1 (0:30-2:00) [Key insight + example]

Point 2 (2:00-3:30) [Key insight + example]

Point 3 (3:30-5:00) [Key insight + example]

要点1（0:30-2:00） [核心洞察 + 案例]

要点2（2:00-3:30） [核心洞察 + 案例]

要点3（3:30-5:00） [核心洞察 + 案例]

CTA (5:00-5:30)

行动号召（5:00-5:30）

"If this was helpful, [subscribe/follow/download]. Next video, I'll cover [teaser]"

"如果觉得内容有用，欢迎[订阅/关注/下载]。下一期视频我将讲解[预告内容]"

B-ROLL NOTES

B-ROLL提示

[Visual to show at timestamp]
[Screen recording needed]
[Graphic to create]

undefined

[对应时间点的视觉素材]
[需要录屏的内容]
[需制作的图形]

undefined

Content Repurposing

内容复用指南

One Piece → Many Formats

单内容多格式衍生

Original: Long-form blog post (2000 words)
           ↓
├── LinkedIn carousel (10 slides)
├── Twitter/X thread (10 tweets)
├── Email newsletter summary
├── Short-form video script (2 min)
├── Podcast talking points
├── Infographic
└── Quote graphics (5-10)

原始内容：长篇博客文章（2000词）
           ↓
├── LinkedIn轮播帖（10页）
├── Twitter/X推文线程（10条）
├── 邮件通讯摘要
├── 短视频脚本（2分钟）
├── 播客讨论要点
├── 信息图
└── 金句海报（5-10张）

Integration Notes

整合说明

Pairs with: gtm-strategy-skill (messaging), market-research-skill (topics)
Tools: LinkedIn, WordPress, Canva, Descript
Projects: coperniq-video-factory, gtm-engineer-journey

搭配技能：gtm-strategy-skill（消息传递）、market-research-skill（主题调研）
工具：LinkedIn、WordPress、Canva、Descript
关联项目：coperniq-video-factory、gtm-engineer-journey

Reference Files

参考文件

```
reference/linkedin-templates.md
```
- 20+ post templates
```
reference/blog-templates.md
```
- Article structures by type
```
reference/seo-checklist.md
```
- Comprehensive SEO guide
```
reference/video-scripts.md
```
- Video content frameworks

```
reference/linkedin-templates.md
```
- 20+种帖子模板
```
reference/blog-templates.md
```
- 不同类型的文章结构
```
reference/seo-checklist.md
```
- 全面SEO指南
```
reference/video-scripts.md
```
- 视频内容框架