ad-library-teardown
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ChineseAd Library Teardown
Ad Library 拆解
Overview
概述
Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.
分析公开广告，以了解竞争对手的营销信息、优惠方案、创意策略和测试方向。输出内容应为营销人员可用于撰写更优质广告或确定测试内容的实用拆解报告。
When to Use
使用场景
Use this skill when the user asks to:
- analyze a competitor's active ads
- search Meta/Facebook, Google, or LinkedIn ad libraries
- extract ad hooks, CTAs, claims, offers, and landing page angles
- compare ad messaging across competitors
- summarize video ad transcripts
- generate ad test ideas from competitor ads
当用户提出以下需求时，可使用本技能：
- 分析竞争对手的活跃广告
- 搜索Meta/Facebook、Google或LinkedIn广告库
- 提取广告钩子、CTA、主张、优惠信息和着陆页方向
- 对比不同竞争对手的广告营销信息
- 总结视频广告转录文本
- 从竞争对手的广告中生成广告测试思路
Data Sources
数据源
| Ad library | Search/list endpoint | Detail endpoint | Transcript endpoint |
|---|---|---|---|
| Meta/Facebook | | | |
| | n/a | |
| | n/a |
| 广告库 | 搜索/列表端点 | 详情端点 | 转录文本端点 |
|---|---|---|---|
| Meta/Facebook | | | |
| | n/a | |
| | n/a |
Workflow
工作流程
-
Find the advertiser
- Use company search endpoints when the user provides only a brand name.
- Use domain/advertiser/page IDs when available.
-
Fetch active ads
- Prefer active ads unless the user asks for historical analysis.
- Capture platform, advertiser/page, ad ID, start date, creative type, text, headline, CTA, destination URL, and source URL.
-
Fetch details for representative ads
- Enrich the ads with detail endpoints.
- For video Meta ads, fetch transcripts when available.
-
Cluster messaging Group ads by:
- pain point
- persona
- offer
- proof/social proof
- feature/benefit
- objection handled
- comparison/alternative angle
- urgency/discount
-
Extract swipeable elements
- hooks
- headlines
- primary text patterns
- CTAs
- claims
- offers
- visual/creative concepts
-
Recommend tests Suggest tests based on repeated patterns and gaps, not random ideas.
-
找到广告主
- 当用户仅提供品牌名称时，使用企业搜索端点。
- 若有域名/广告主/页面ID，则优先使用这些信息。
-
获取活跃广告
- 优先获取活跃广告，除非用户要求进行历史分析。
- 记录平台、广告主/页面、广告ID、开始日期、创意类型、文案、标题、CTA、目标URL和来源URL。
-
获取代表性广告的详情
- 通过详情端点丰富广告信息。
- 对于Meta平台的视频广告，若有可用转录文本则获取。
-
归类营销信息 按以下维度对广告进行分组：
- 痛点
- 用户角色
- 优惠方案
- 证明/社交证明
- 功能/收益
- 异议处理
- 对比/替代方向
- 紧迫感/折扣
-
提取可借鉴元素
- 钩子（hooks）
- 标题
- 主要文案模式
- CTA
- 主张
- 优惠信息
- 视觉/创意概念
-
推荐测试方案 根据重复出现的模式和空白点提出测试建议，而非随机想法。
Output Format
输出格式
markdown
undefinedmarkdown
undefinedAd Library Teardown: {brand}
Ad Library Teardown: {brand}
Summary
Summary
- Ads analyzed: {count}
- Platforms: Meta / Google / LinkedIn
- Main positioning:
- Strongest repeated offer:
- Ads analyzed: {count}
- Platforms: Meta / Google / LinkedIn
- Main positioning:
- Strongest repeated offer:
Messaging Angles
Messaging Angles
| Angle | Evidence | Example ads | Notes |
|---|
| Angle | Evidence | Example ads | Notes |
|---|
Hooks and Headlines Swipe File
Hooks and Headlines Swipe File
- "..."
- "..."
- "..."
- "..."
Offers and CTAs
Offers and CTAs
| Offer | CTA | Platform | Example |
|---|
| Offer | CTA | Platform | Example |
|---|
Video Transcript Notes
Video Transcript Notes
- Ad: summary, hook, best quote
- Ad: summary, hook, best quote
What They Appear to Be Testing
What They Appear to Be Testing
- ...
- ...
- ...
- ...
Recommended Tests for Us
Recommended Tests for Us
- ...
- ...
- ...
- ...
- ...
- ...
Sources
Sources
- Ad
undefined- Ad
undefinedCommon Pitfalls
常见误区
- Do not claim an ad is winning just because it is active. Say it is active or repeated; performance is not public unless the endpoint returns it.
- Do not ignore repeated ads. Repetition is often a useful signal.
- Do not invent spend, conversion rate, or targeting unless public data includes it.
- Do not skip video transcripts when the user asks for hooks or messaging from video ads.
- 不要仅因广告处于活跃状态就声称其表现优异。应说明该广告处于活跃状态或重复投放；除非端点返回相关数据，否则广告表现并非公开信息。
- 不要忽略重复出现的广告。重复投放通常是一个有用的信号。
- 不要编造广告花费、转化率或目标受众信息，除非公开数据包含这些内容。
- 当用户要求从视频广告中提取钩子或营销信息时，不要跳过视频转录文本的获取。