expert-validator

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Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.

Brunson's Principle: "You don't need to be the most qualified—you need to be the most positioned."

对照Expert Secrets原则评估定位、权威性和信息传递。找出那些让你泯然众人的薄弱定位。

Brunson原则：“你不需要是最合格的——你只需要定位最精准。”

Attractive Character → Epiphany Bridge → Big Domino → New Opportunity

Attractive Character → Epiphany Bridge → Big Domino → New Opportunity

Dimension	Weight	What It Measures
Attractive Character	2x	Is there a compelling persona/story?
Origin Story	1.5x	Is there a powerful epiphany bridge?
Big Domino	2x	Is there one core belief to shift?
New Opportunity	1.5x	Is it framed as new vs. improvement?
Authority Signals	1x	Are credentials/proof established?
Differentiation	1x	Do they stand out from competitors?

Max Score: 100 points

维度	权重	衡量内容
Attractive Character	2倍	是否有引人入胜的人设/故事？
Origin Story（起源故事）	1.5倍	是否有强有力的Epiphany Bridge（顿悟桥梁）？
Big Domino	2倍	是否有一个需要转变的核心信念？
New Opportunity	1.5倍	是否将其塑造为新机遇而非改进？
Authority Signals（权威信号）	1倍	是否建立了资质/证明？
Differentiation（差异化）	1倍	是否与竞争对手脱颖而出？

**最高分：**100分

"If I can get them to believe [ONE THING], then all other objections become irrelevant."

“如果我能让他们相信[一件事]，那么所有其他反对意见都将无关紧要。”

Improvement (Weak)	New Opportunity (Strong)
"Better marketing"	"A new way to get customers"
"Faster results"	"A different approach entirely"
"We're like X but better"	"Skip the old method"

Skill	When to Use
`expert-architect`	Build positioning from scratch
`copy-validator`	Validate positioning translates to copy
`offer-validator`	Validate offer matches positioning

For detailed scoring criteria, output templates, and complete examples:

references/full-guide.md

如需详细评分标准、输出模板和完整示例：

references/full-guide.md