Competitor Teardown

竞品拆解

Structured competitive analysis with research and screenshots via inference.sh CLI.

通过inference.sh CLI进行包含调研和截图的结构化竞品分析。

Quick Start

快速开始

bash

curl -fsSL https://cli.inference.sh | sh && infsh login

bash

curl -fsSL https://cli.inference.sh | sh && infsh login

Research competitor landscape

调研竞品格局

infsh app run tavily/search-assistant --input '{ "query": "top project management tools comparison 2024 market share" }'

Screenshot competitor's website

截取竞品网站截图

infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com", "action": "screenshot" }'

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infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com", "action": "screenshot" }'

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Teardown Framework

拆解框架

The 7-Layer Analysis

7层分析模型

Layer	What to Analyze	Data Source
1. Product	Features, UX, quality	Screenshots, free trial
2. Pricing	Plans, pricing model, hidden costs	Pricing page, sales call
3. Positioning	Messaging, tagline, ICP	Website, ads
4. Traction	Users, revenue, growth	Web search, press, funding
5. Reviews	Strengths, weaknesses from users	G2, Capterra, App Store
6. Content	Blog, social, SEO strategy	Website, social profiles
7. Team	Size, key hires, background	LinkedIn, About page

层级	分析内容	数据来源
1. 产品	功能、UX、品质	截图、免费试用
2. 定价	套餐、定价模式、隐性成本	定价页面、销售沟通
3. 定位	品牌话术、标语、目标客户（ICP）	官网、广告
4. 影响力	用户量、营收、增长情况	网页搜索、新闻报道、融资信息
5. 用户评论	用户提及的优势与劣势	G2、Capterra、应用商店
6. 内容生态	博客、社交媒体、SEO策略	官网、社交账号
7. 团队情况	规模、核心成员、背景	LinkedIn、关于我们页面

Research Commands

调研命令

Company Overview

公司概况

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General intelligence

基础情报

infsh app run tavily/search-assistant --input '{ "query": "CompetitorX company overview funding team size 2024" }'

Funding and financials

融资与财务信息

infsh app run exa/search --input '{ "query": "CompetitorX funding round series valuation investors" }'

Recent news

Feature comparison

功能对比

infsh app run exa/search --input '{ "query": "CompetitorX vs alternatives feature comparison review" }'

Pricing details

定价详情

infsh app run tavily/extract --input '{ "urls": ["https://competitor.com/pricing"] }'

User reviews

用户评论

infsh app run tavily/search-assistant --input '{ "query": "CompetitorX reviews G2 Capterra pros cons 2024" }'

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infsh app run tavily/search-assistant --input '{ "query": "CompetitorX reviews G2 Capterra pros cons 2024" }'

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UX Screenshots

UX截图

bash

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Homepage

首页

infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com", "action": "screenshot" }'

Pricing page

定价页

infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com/pricing", "action": "screenshot" }'

Signup flow

注册流程

infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com/signup", "action": "screenshot" }'

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infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com/signup", "action": "screenshot" }'

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Feature Matrix

功能矩阵

Structure

结构模板

markdown

| Feature | Your Product | Competitor A | Competitor B | Competitor C |
|---------|:---:|:---:|:---:|:---:|
| Real-time collaboration | ✅ | ✅ | ❌ | ✅ |
| API access | ✅ | Paid only | ✅ | ❌ |
| SSO/SAML | ✅ | Enterprise | ✅ | Enterprise |
| Custom reports | ✅ | Limited | ✅ | ❌ |
| Mobile app | ✅ | iOS only | ✅ | ✅ |
| Free tier | ✅ (unlimited) | ✅ (3 users) | ❌ | ✅ (1 project) |
| Integrations | 50+ | 100+ | 30+ | 20+ |

markdown

| 功能 | 你的产品 | 竞品A | 竞品B | 竞品C |
|---------|:---:|:---:|:---:|:---:|
| 实时协作 | ✅ | ✅ | ❌ | ✅ |
| API访问 | ✅ | 仅付费版 | ✅ | ❌ |
| SSO/SAML | ✅ | 企业版专属 | ✅ | 企业版专属 |
| 自定义报表 | ✅ | 功能受限 | ✅ | ❌ |
| 移动应用 | ✅ | 仅iOS | ✅ | ✅ |
| 免费套餐 | ✅（无限制） | ✅（最多3用户） | ❌ | ✅（1个项目） |
| 集成数量 | 50+ | 100+ | 30+ | 20+ |

Rules

标注规则

✅ = Full support
⚠️ or "Partial" = Limited or conditional
❌ = Not available
Note conditions: "Paid only", "Enterprise tier", "Beta"
Lead with features where YOU win
Be honest about competitor strengths — credibility matters

✅ = 完全支持
⚠️ 或 "Partial" = 功能受限或有条件支持
❌ = 不支持
标注附加条件："仅付费版"、"企业版专属"、"测试版"
优先展示我方占优的功能
如实标注竞品优势，确保分析可信度

Pricing Comparison

定价对比

Structure

结构模板

markdown

| | Your Product | Competitor A | Competitor B |
|---------|:---:|:---:|:---:|
| **Free tier** | Yes, 5 users | Yes, 3 users | No |
| **Starter** | $10/user/mo | $15/user/mo | $12/user/mo |
| **Pro** | $25/user/mo | $30/user/mo | $29/user/mo |
| **Enterprise** | Custom | Custom | $50/user/mo |
| **Billing** | Monthly/Annual | Annual only | Monthly/Annual |
| **Annual discount** | 20% | 15% | 25% |
| **Min seats** | 1 | 5 | 3 |
| **Hidden costs** | None | Setup fee $500 | API calls metered |

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| | 你的产品 | 竞品A | 竞品B |
|---------|:---:|:---:|:---:|
| **免费套餐** | 支持，5用户 | 支持，3用户 | 不支持 |
| **入门版** | $10/用户/月 | $15/用户/月 | $12/用户/月 |
| **专业版** | $25/用户/月 | $30/用户/月 | $29/用户/月 |
| **企业版** | 定制化 | 定制化 | $50/用户/月 |
| **计费方式** | 月付/年付 | 仅年付 | 月付/年付 |
| **年付折扣** | 20% | 15% | 25% |
| **最低用户数** | 1 | 5 | 3 |
| **隐性成本** | 无 | 500美元安装费 | API调用按量计费 |

What to Look For

重点关注项

Minimum seat requirements
Annual-only billing (reduces flexibility)
Feature gating between tiers
Overage charges
Setup/onboarding fees
Contract lock-in periods

最低用户数要求
仅年付模式（降低灵活性）
不同套餐间的功能限制
超额使用费用
安装/入职培训费用
合约锁定周期

SWOT Analysis

SWOT分析

Create a SWOT for each competitor:

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为每个竞品创建SWOT分析：

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Competitor A — SWOT

竞品A — SWOT分析

Strengths	Weaknesses
• Strong brand recognition	• Slow feature development
• Large integration ecosystem	• Complex onboarding (30+ min)
• Enterprise sales team	• No free tier

Opportunities	Threats
• AI features not yet shipped	• New AI-native competitors
• Expanding into mid-market	• Customer complaints about pricing
• International markets untapped	• Key engineer departures (LinkedIn)

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优势	劣势
• 品牌知名度高	• 功能迭代缓慢
• 集成生态完善	• 入职流程复杂（需30+分钟）
• 专业企业销售团队	• 无免费套餐

机会	威胁
• 尚未推出AI功能	• 新兴AI原生竞品
• 可拓展至中端市场	• 用户对定价的投诉较多
• 国际市场未开发	• 核心工程师离职（LinkedIn信息）

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Positioning Map

定位图

A 2x2 matrix showing where competitors sit on two meaningful dimensions.

通过2x2矩阵展示竞品在两个关键维度上的位置。

Choose Meaningful Axes

选择合适的维度

Good Axes	Bad Axes
Simple ↔ Complex	Good ↔ Bad
SMB ↔ Enterprise	Cheap ↔ Expensive (too obvious)
Self-serve ↔ Sales-led	Old ↔ New
Specialized ↔ General	Small ↔ Large
Opinionated ↔ Flexible	—

优质维度	劣质维度
简单 ↔ 复杂	好 ↔ 坏
中小企业 ↔ 企业级	便宜 ↔ 昂贵（过于直白）
自助服务 ↔ 销售主导	老旧 ↔ 新颖
垂直细分 ↔ 通用型	小型 ↔ 大型
强规则 ↔ 高灵活	—

Template

模板

                    Enterprise
                        │
           Competitor C │  Competitor A
                ●       │       ●
                        │
  Simple ──────────────────────────── Complex
                        │
            You ●       │  Competitor B
                        │       ●
                        │
                      SMB

                    企业级
                        │
           竞品C │  竞品A
                ●       │       ●
                        │
  简单 ──────────────────────────── 复杂
                        │
            我方 ●       │  竞品B
                        │       ●
                        │
                      中小企业

Generating the Visual

生成可视化图

bash

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Create positioning map with Python

用Python创建定位图

infsh app run infsh/python-executor --input '{ "code": "import matplotlib.pyplot as plt\nimport matplotlib\nmatplotlib.use("Agg")\n\nfig, ax = plt.subplots(figsize=(10, 10))\n\n# Competitors\ncompetitors = {\n "You": (-0.3, -0.3),\n "Competitor A": (0.5, 0.6),\n "Competitor B": (0.6, -0.4),\n "Competitor C": (-0.4, 0.5)\n}\n\nfor name, (x, y) in competitors.items():\n color = "#22c55e" if name == "You" else "#6366f1"\n size = 200 if name == "You" else 150\n ax.scatter(x, y, s=size, c=color, zorder=5)\n ax.annotate(name, (x, y), textcoords="offset points", xytext=(10, 10), fontsize=12, fontweight="bold")\n\nax.axhline(y=0, color="grey", linewidth=0.5)\nax.axvline(x=0, color="grey", linewidth=0.5)\nax.set_xlim(-1, 1)\nax.set_ylim(-1, 1)\nax.set_xlabel("Simple ← → Complex", fontsize=14)\nax.set_ylabel("SMB ← → Enterprise", fontsize=14)\nax.set_title("Competitive Positioning Map", fontsize=16, fontweight="bold")\nax.grid(True, alpha=0.3)\nplt.tight_layout()\nplt.savefig("positioning-map.png", dpi=150)\nprint("Saved")" }'

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infsh app run infsh/python-executor --input '{ "code": "import matplotlib.pyplot as plt\nimport matplotlib\nmatplotlib.use("Agg")\n\nfig, ax = plt.subplots(figsize=(10, 10))\n\n# Competitors\ncompetitors = {\n "You": (-0.3, -0.3),\n "Competitor A": (0.5, 0.6),\n "Competitor B": (0.6, -0.4),\n "Competitor C": (-0.4, 0.5)\n}\n\nfor name, (x, y) in competitors.items():\n color = "#22c55e" if name == "You" else "#6366f1"\n size = 200 if name == "You" else 150\n ax.scatter(x, y, s=size, c=color, zorder=5)\n ax.annotate(name, (x, y), textcoords="offset points", xytext=(10, 10), fontsize=12, fontweight="bold")\n\nax.axhline(y=0, color="grey", linewidth=0.5)\nax.axvline(x=0, color="grey", linewidth=0.5)\nax.set_xlim(-1, 1)\nax.set_ylim(-1, 1)\nax.set_xlabel("Simple ← → Complex", fontsize=14)\nax.set_ylabel("SMB ← → Enterprise", fontsize=14)\nax.set_title("Competitive Positioning Map", fontsize=16, fontweight="bold")\nax.grid(True, alpha=0.3)\nplt.tight_layout()\nplt.savefig("positioning-map.png", dpi=150)\nprint("Saved")" }'

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Review Mining

评论挖掘

Where to Find Reviews

评论来源平台

Platform	Best For	URL Pattern
G2	B2B SaaS	g2.com/products/[product]/reviews
Capterra	Business software	capterra.com/software/[id]/reviews
App Store	iOS apps	apps.apple.com
Google Play	Android apps	play.google.com
Product Hunt	Launches	producthunt.com/posts/[product]
Reddit	Honest opinions	reddit.com/r/[relevant-sub]

平台	适用场景	URL格式
G2	B2B SaaS	g2.com/products/[product]/reviews
Capterra	商用软件	capterra.com/software/[id]/reviews
App Store	iOS应用	apps.apple.com
Google Play	Android应用	play.google.com
Product Hunt	产品首发	producthunt.com/posts/[product]
Reddit	真实用户评价	reddit.com/r/[relevant-sub]

What to Extract

提取重点

Category	Look For
Most praised	What features do happy users mention most?
Most complained	What do unhappy users say? (= your opportunity)
Switching reasons	Why do users leave? What triggers switching?
Feature requests	What's missing that users want?
Comparison mentions	When users compare, what do they say?

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分类	关注内容
用户最认可点	满意用户提及最多的功能是什么？
用户最不满点	不满意用户的抱怨是什么？（= 我方机会）
用户流失原因	用户为何离开？触发流失的因素是什么？
功能需求	用户想要但当前缺失的功能是什么？
竞品对比提及	用户对比竞品时的评价是什么？

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Mine G2 reviews

挖掘G2评论

infsh app run tavily/search-assistant --input '{ "query": "CompetitorX G2 reviews complaints issues 2024" }'

Reddit sentiment

Reddit舆情分析

infsh app run exa/search --input '{ "query": "reddit CompetitorX alternative frustration switching" }'

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infsh app run exa/search --input '{ "query": "reddit CompetitorX alternative frustration switching" }'

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Deliverable Formats

交付物格式

Executive Summary (1 page)

执行摘要（1页）

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Competitive Landscape Summary

竞品格局摘要

Market: [Category] — $[X]B market growing [Y]% annually

Key competitors: A (leader), B (challenger), C (niche)

Our positioning: [Where you sit and why it matters]

Key insight: [One sentence about the biggest opportunity]

Metric	You	A	B	C
Users	X	Y	Z	W
Pricing (starter)	$X	$Y	$Z	$W
Rating (G2)	X.X	Y.Y	Z.Z	W.W

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市场规模： [品类] — 规模达$[X]B，年增长率[Y]%

核心竞品： A（市场领导者）、B（挑战者）、C（细分玩家）

我方定位： [我方市场位置及核心优势]

核心洞察： [一句话总结最大机会]

指标	我方	A	B	C
用户量	X	Y	Z	W
入门版定价	$X	$Y	$Z	$W
G2评分	X.X	Y.Y	Z.Z	W.W

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Detailed Report (per competitor)

详细竞品报告（单竞品）

Company overview (size, funding, team)
Product analysis (features, UX screenshots)
Pricing breakdown
SWOT analysis
Review analysis (top praised, top complained)
Positioning vs. you
Opportunity summary

公司概况（规模、融资、团队）
产品分析（功能、UX截图）
定价拆解
SWOT分析
评论分析（用户最认可/最不满点）
与我方的定位对比
机会总结

Comparison Grid Visual

竞品截图对比图

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Stitch competitor screenshots into comparison

将竞品截图拼接为对比图

infsh app run infsh/stitch-images --input '{ "images": ["your-homepage.png", "competitorA-homepage.png", "competitorB-homepage.png"], "direction": "horizontal" }'

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infsh app run infsh/stitch-images --input '{ "images": ["your-homepage.png", "competitorA-homepage.png", "competitorB-homepage.png"], "direction": "horizontal" }'

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Common Mistakes

常见错误

Mistake	Problem	Fix
Only looking at features	Misses positioning, pricing, traction	Use the 7-layer framework
Biased analysis	Loses credibility	Be honest about competitor strengths
Outdated data	Wrong conclusions	Date all research, refresh quarterly
Too many competitors	Analysis paralysis	Focus on top 3-5 direct competitors
No "so what"	Data without insight	End each section with implications for you
Feature-only comparison	Doesn't show positioning	Include pricing, reviews, positioning map

错误类型	问题	解决方法
仅关注功能	忽略定位、定价、影响力	使用7层分析框架
带有偏见的分析	失去可信度	如实标注竞品优势
使用过时数据	得出错误结论	为所有调研标注日期，每季度更新
覆盖竞品过多	分析陷入瘫痪	聚焦3-5个核心直接竞品
无结论性洞察	只有数据没有洞见	每个章节结尾标注对我方的启示
仅做功能对比	无法体现定位差异	加入定价、评论、定位图分析

competitor-teardown

Original

Translation

Competitor Teardown

竞品拆解

Quick Start

快速开始

Research competitor landscape

调研竞品格局

Screenshot competitor's website

截取竞品网站截图

Teardown Framework

拆解框架

The 7-Layer Analysis

7层分析模型

Research Commands

调研命令

Company Overview

公司概况

General intelligence

基础情报

Funding and financials

融资与财务信息

Recent news

最新动态

Product Analysis

产品分析

Feature comparison

功能对比

Pricing details

定价详情

User reviews

用户评论

UX Screenshots

UX截图

Homepage

首页

Pricing page

定价页

Signup flow

注册流程

Feature Matrix

功能矩阵

Structure

结构模板

Rules

标注规则

Pricing Comparison

定价对比

Structure

结构模板

What to Look For

重点关注项

SWOT Analysis

SWOT分析

Competitor A — SWOT

竞品A — SWOT分析

Positioning Map

定位图

Choose Meaningful Axes

选择合适的维度

Template

模板

Generating the Visual

生成可视化图

Create positioning map with Python

用Python创建定位图

Review Mining

评论挖掘

Where to Find Reviews

评论来源平台

What to Extract

提取重点

Mine G2 reviews

挖掘G2评论

Reddit sentiment

Reddit舆情分析

Deliverable Formats

交付物格式

Executive Summary (1 page)