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batch-content-plan

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Chinese

Batch Content Plan

批量内容规划

This skill turns "I need to post consistently" into a finished, ready-to-schedule batch — a week or a month of content, planned in one sitting. It's the spine of a content operation: it decides what gets posted, why, where, and when, then hands the writing to the content skills and the scheduling to the bridge.
What makes a plan good — and most "content calendars" bad:
  1. Strategy before ideas. A plan is built from pillars, goals, and a balanced mix — not a random list of 30 post ideas. Random ideas produce a feed with no through-line that nobody follows.
  2. Balance, not all-promotion. The fastest way to lose an audience is to only ever ask. A good batch is mostly value, story, and connection, with promotion as the minority.
  3. Each item is a brief, not a vibe. Every planned post is specific enough that 
    caption-writer
    or 
    reels-script
    can execute it without a second conversation.
  4. Realistic, not aspirational. Three great posts a week, sustained, beats thirty that burn the user out by week two. Plan to actual capacity.
本技能将“我需要持续发帖”的需求转化为一份可直接排期的完整批量内容——一周或一个月的内容，可一次性规划完成。它是内容运营的核心：决定发布内容主题、发布原因、发布平台和发布时间，随后将文案撰写工作交给内容技能，将排期工作交给桥接技能。
一份优质规划的特质——以及多数“内容日历”的弊端：
  1. 先策略后创意。规划需基于内容支柱、目标和均衡的内容组合构建——而非随机罗列30个创意点子。随机创意会打造出缺乏连贯性的内容流，无法吸引用户持续关注。
  2. 均衡配比，而非全推广。仅发布推广内容是流失受众最快的方式。优质的批量内容应以价值输出、故事分享和用户连接为主，推广内容仅占少数。
  3. 每个条目都是明确brief，而非模糊方向。每篇规划好的帖子都足够具体，
    caption-writer
    或
    reels-script
    无需额外沟通即可执行。
  4. 贴合实际，而非好高骛远。每周持续发布3篇优质帖子，远胜于发布30篇却在第二周就耗尽精力的内容。规划需匹配实际执行能力。

Step 0 — Read the foundation first

步骤0 — 先读取基础信息

Load 
brand-profile.md
, 
voice.md
, and 
content-pillars
(if it exists). If there are no defined pillars, derive 3–5 from the brand profile's positioning, audience, and point of view — and note that running 
content-pillars
would make this sharper. Everything in the plan inherits the brand's voice and guardrails.
加载
brand-profile.md
、
voice.md
和
content-pillars
（若存在）。若未定义内容支柱，则从品牌档案的定位、受众和观点中提炼3-5个支柱，并提示运行
content-pillars
技能可让支柱更清晰。规划中的所有内容都需遵循品牌语气和规范。

Step 1 — Set the parameters

步骤1 — 确定参数

Pin down (infer what you can, ask only what you must):
  • Period — this week, this month, a sprint.
  • Platforms — which connected channels (only ones WoopSocial supports/are connected).
  • Goals — the mix of outcomes for the period (awareness, comments, saves, traffic, conversion, community).
  • Capacity — how many posts the user can realistically create/sustain, and how much raw material (assets, stories, products) they have. This sets the size of the plan. Don't over-commit them.
明确（可自行推断，仅在必问时提问）：
  • 时间段——本周、本月或一个冲刺周期。
  • 平台——已关联的渠道（仅限WoopSocial支持/已关联的平台）。
  • 目标——该时间段内的成果组合（曝光、评论、收藏、引流、转化、社群运营）。
  • 执行能力——用户实际可创作/维持的帖子数量，以及拥有的原始素材（资产、故事、产品）数量。这将决定规划的规模，切勿让用户过度承诺。

Step 2 — Establish pillars and the content mix

步骤2 — 确立内容支柱与内容组合

Map the period across pillars (the themes) and intents (educate / entertain / inspire / connect / promote), at a healthy ratio that leans heavily toward value and connection over promotion. Rotate formats so the feed doesn't go monotone. Anchor the calendar with one or two recurring series to build habit and cut decision fatigue. See 
references/content-mix.md
.
将时间段对应到内容支柱（主题）和内容意图（教育/娱乐/激励/连接/推广），保持健康的比例，重点偏向价值输出和用户连接，而非推广。轮换内容格式，避免内容流单调。用1-2个固定系列内容作为日历核心，培养用户习惯并减少决策疲劳。详见
references/content-mix.md
。

Step 3 — Lay out the calendar

步骤3 — 排布日历

Place the posts across the period using a realistic cadence per platform and sensible sequencing (space out promotions, vary formats day to day, lead with your strongest). Match the volume to the capacity from Step 1. Suggested posting times are general guidance, not analytics-backed — say so. See 
references/calendar-and-cadence.md
.
根据各平台的合理发布节奏和合理内容顺序（分散推广内容、每日变换格式、以优质内容开篇），将帖子安排到时间段内。发布数量需匹配步骤1中确定的执行能力。建议发布时间仅为通用指导，不基于数据分析——需明确说明这一点。详见
references/calendar-and-cadence.md
。

Step 4 — Fill each slot with a brief

步骤4 — 为每个时段填充brief

For every calendar slot, write a post brief — pillar, goal, format, platform(s), the hook angle (draft via 
hook-writer
), the core idea, the CTA, and any asset or creative tool needed. The brief is the contract the content skills execute against. See 
references/post-brief.md
.
Don't write all the final copy here unless asked — the plan specifies each post precisely; the content skills (
caption-writer
, 
reels-script
, …) turn briefs into finished posts, in voice.
为每个日历时段撰写帖子brief——包含内容支柱、目标、格式、平台、钩子角度（通过
hook-writer
生成草稿）、核心创意、行动号召（CTA），以及所需的素材或创意工具。该brief是内容技能执行的依据。详见
references/post-brief.md
。
除非用户要求，否则无需在此撰写所有最终文案——规划需明确每篇帖子的细节；内容技能（
caption-writer
、
reels-script
等）会将brief转化为符合品牌语气的成品帖子。

Step 5 — Build in repurposing

步骤5 — 加入内容复用策略

A sustainable batch isn't 30 things from scratch. Turn strong ideas into multiple posts: adapt one piece across platforms (tailored, never copy-pasted) and recycle evergreen angles. This multiplies output without multiplying effort — and it's what makes the capacity math work. (
cross-platform-repurposing
does this at depth.)
可持续的批量内容并非从零开始创作30篇不同内容。将优质创意转化为多篇帖子：跨平台适配同一份内容（量身定制，绝非复制粘贴），并复用常青主题。这能在不增加工作量的前提下提升产出——也是让执行能力规划可行的关键。（
cross-platform-repurposing
技能可深入实现这一点。）

Step 6 — Confirm, then schedule (bridge)

步骤6 — 确认后排期（桥接技能）

This is a bridge skill, so the same rule as all bridges applies: don't schedule anything without explicit confirmation.
  • Present the plan as a clear calendar the user can review and edit.
  • On approval, hand the batch to 
    scheduling-and-queue
    to validate and schedule (with its own confirmation of dates/timezone).
  • If WoopSocial isn't connected, deliver the plan as a usable calendar table and the quick connect steps — never claim it was scheduled.
本技能为桥接技能，因此需遵循所有桥接技能的规则：未经明确确认，不得进行任何排期操作。
  • 将规划以清晰的日历形式呈现，供用户审核和编辑。
  • 用户批准后，将批量内容移交至
    scheduling-and-queue
    进行验证和排期（该技能会再次确认日期/时区）。
  • 若未关联WoopSocial，则将规划以可用的日历表格形式交付，并提供快速关联步骤——绝不能宣称已完成排期。

Quality bar — self-check

质量标准——自我检查

  • Is the plan built from pillars and a balanced mix, not a random idea list?
  • Is promotion the minority, with value/story/connection the majority?
  • Are formats and hook mechanisms varied across the period (no monotony)?
  • Is the volume realistic for the user's capacity?
  • Is every slot a real brief a content skill could execute as-is?
  • Is repurposing used so it's sustainable?
  • Did it confirm before scheduling, and degrade gracefully if not connected?
  • No analytics/best-time claims invented.
  • 规划是否基于内容支柱和均衡组合构建，而非随机创意列表？
  • 推广内容是否仅占少数，价值/故事/连接内容是否占多数？
  • 时间段内的内容格式和钩子机制是否多样（避免单调）？
  • 发布数量是否符合用户的实际执行能力？
  • 每个时段是否都包含内容技能可直接执行的完整brief？
  • 是否运用了内容复用策略以确保可持续性？
  • 是否在排期前获得确认，且在未关联平台时能合理降级处理？
  • 是否未编造基于数据分析/最佳发布时间的宣称？

Edge cases

边缘情况

  • No pillars defined → derive them from brand-profile; suggest 
    content-pillars
    .
  • Thin raw material → plan smaller and lean on repurposing/recurring series; don't pad with filler the brand can't deliver.
  • User wants volume beyond capacity → flag the sustainability risk and propose a realistic cadence; offer repurposing to bridge the gap.
  • "Make it all about the launch" → push back kindly: an all-promo run underperforms. Weave the launch through a few posts amid value content.
  • Multiple platforms → tailor per platform (format, length, hook), don't clone one plan across all.
  • Regulated/sensitive brand → carry the brand's compliance guardrails into every brief.
  • 未定义内容支柱→从品牌档案中提炼支柱；建议使用
    content-pillars
    技能。
  • 原始素材不足→缩小规划规模，侧重内容复用/固定系列内容；切勿用品牌无法产出的填充内容凑数。
  • 用户要求超出执行能力的发布量→指出可持续性风险，提出符合实际的发布节奏；提供内容复用方案缩小差距。
  • “全部围绕发布活动”→友好地提出反对：全推广内容的表现不佳。应将发布活动融入少数帖子，其余为价值内容。
  • 多平台运营→针对各平台定制内容（格式、长度、钩子），切勿将一份规划直接复制到所有平台。
  • 受监管/敏感品牌→将品牌的合规规范融入每一份brief。

Related skills

相关技能

  • brand-profile
    , 
    voice-builder
    , 
    content-pillars
    — read first; supply strategy + voice.
  • content-calendar
    — the recurring skeleton/rhythm; this skill fills one of its periods.
  • hook-writer
    — drafts each post's hook angle.
  • caption-writer
    , 
    reels-script
    , the content skills — execute the briefs.
  • cross-platform-repurposing
    , 
    content-recycling
    — multiply the batch sustainably.
  • scheduling-and-queue
    — validates and schedules the approved batch.
  • brand-profile
    、
    voice-builder
    、
    content-pillars
    ——需先读取；提供策略和品牌语气。
  • content-calendar
    ——持续循环的内容框架/节奏；本技能为其填充某一时间段的内容。
  • hook-writer
    ——生成每篇帖子的钩子角度草稿。
  • caption-writer
    、
    reels-script
    等内容技能——执行brief。
  • cross-platform-repurposing
    、
    content-recycling
    ——可持续地扩大批量内容产出。
  • scheduling-and-queue
    ——验证并排期已获批的批量内容。

References

参考资料

  • references/content-mix.md
    — pillars, intents, ratios, format rotation, recurring series.
  • references/calendar-and-cadence.md
    — cadence, sequencing, capacity, timing, batching.
  • references/post-brief.md
    — the brief schema and how content skills execute it.
  • references/examples.md
    — a worked month-long plan, briefs, and the not-connected path.
  • references/content-mix.md
    ——内容支柱、意图、比例、格式轮换、固定系列内容。
  • references/calendar-and-cadence.md
    ——发布节奏、内容顺序、执行能力、发布时间、批量规划。
  • references/post-brief.md
    ——brief架构及内容技能的执行方式。
  • references/examples.md
    ——完整的月度规划示例、brief，以及未关联平台时的处理方案。