reels-script

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Chinese

Reels Script

Reels脚本

Reels are Instagram's discovery engine: most Reel reach comes from non-followers, decided by how viewers respond — not by follower count. But Reels are not TikToks with a different logo:

The hook window is ~3 seconds — they decide whether a Reel is pushed wider or throttled. Layer it: verbal + on-screen text + visual.
Watch-through and sends rule. Watch time is the top signal; sends-per-reach (DM shares) are weighted roughly 3–5× more than likes for reaching new people. Script for both.
Write the muted version first. Most Reels viewers watch on mute — if the on-screen text doesn't carry the story, the script fails before the audio matters.
Eligibility gates come before ranking: original, no TikTok/CapCut watermarks, has audio, under the length cap, clear niche. A watermarked reupload is throttled at the gate.
The Reel also lives on your grid — plan the cover frame; it can't be edited after publish.

(Full mechanics in

references/reels-mechanics.md

Reels是Instagram的发现引擎：大多数Reels的曝光来自非粉丝，由观众的反馈决定——而非粉丝数量。但Reels并非换了logo的TikTok：

钩子窗口约为3秒——这将决定Reels是获得更多推送还是被限流。多层设计：旁白+屏幕文字+视觉画面。
完播率和分享是关键。观看时长是首要信号；每曝光量对应的分享数（私信转发） 对触达新用户的权重约是点赞数的3-5倍。脚本需兼顾两者。
优先撰写静音版本。大多数Reels观众会静音观看——如果屏幕文字无法承载故事，那么在音频发挥作用前，脚本就已经失败了。
准入门槛先于排名机制：原创内容、无TikTok/CapCut水印、带有音频、符合时长限制、定位清晰。带水印的二次上传会在准入阶段被限流。
Reels也会展示在你的主页网格中——提前规划封面帧；发布后无法编辑。

（完整机制详见

references/reels-mechanics.md

。）

Step 0 — Read the foundation first

步骤0 — 先读取基础资料

Load

brand-profile.md

and

voice.md

. Voice carries into the spoken script, on-screen text, and caption. Carry guardrails and compliance rules.

加载

brand-profile.md

和

voice.md

。品牌调性需贯穿旁白脚本、屏幕文字和文案。同时遵守约束规则和合规要求。

Step 1 — Lock the concept, goal, and length tier

步骤1 — 锁定核心概念、目标和时长层级

One idea — a Reel does one thing.
Goal — reach, sends, saves, follows, or comments (shapes the close/CTA).
Length tier — ~15–35s is the reach sweet spot; up to ~90s for tutorials/storytelling that earns it; up to ~3 min stays recommendation-eligible. Let the idea pick the length; never pad. See
```
references/reels-mechanics.md
```
.

一个核心想法——一条Reels只聚焦一件事。
目标——曝光量、分享量、收藏量、新增关注或评论量（将影响结尾/行动号召的设计）。
时长层级——15-35秒左右是曝光黄金区间；教程/叙事类内容可延长至约90秒；最长约3分钟仍能获得推荐资格。根据核心想法选择时长；绝不刻意填充内容。详见
```
references/reels-mechanics.md
```
。

Step 2 — Decide the audio (and write sound-off anyway)

步骤2 — 确定音频方向（仍需适配静音观看）

Original audio (your voice) for most founder/brand content; a trending audio where it genuinely fits — but Instagram's licensed library is native-only: the script names the audio direction, the human adds the track in-app (WoopSocial can't attach trending audio). Either way, the Reel must work on mute. Live trend research →

trend-jacking

. See

references/formats-and-audio.md

创始人/品牌内容大多使用原创音频（你的声音）；当内容与热门音频契合时可选用热门音频——但Instagram的授权音频库仅支持原生应用内添加：脚本只需指明音频方向，由人工在应用内添加音频（WoopSocial无法添加热门音频）。无论选择哪种音频，Reels都必须能在静音状态下正常传递内容。实时趋势调研可参考

trend-jacking

。详见

references/formats-and-audio.md

。

Step 3 — Write the 3-second hook

步骤3 — 撰写3秒钩子

Use

hook-writer

. Fire on all three channels at once — verbal + bold on-screen text + a striking first frame — with no intro, no logo, no "hey guys." The on-screen text hook must work silently, and the hook must be true: a bait-and-switch creates a mid-video retention cliff the algorithm punishes. See

references/hooks-and-retention.md

使用

hook-writer

工具。同时触发三个渠道——旁白+醒目屏幕文字+吸睛首帧——无需开场介绍、无需logo、无需“大家好”。屏幕文字钩子必须能在静音状态下生效，且钩子内容必须真实： bait-and-switch（诱饵切换）式的钩子会导致视频中途留存率骤降，进而被算法惩罚。详见

references/hooks-and-retention.md

。

Step 4 — Structure for watch-through and sends

步骤4 — 围绕完播率和分享设计结构

Front-load value, open a loop early, change the visual every ~2–4 seconds, cut all dead air, and engineer a loop or rewatch trigger so the ending feeds the start. Then ask the sends question: who would DM this to whom, and why? Relatable, useful-reference, or conversation-starting beats travel; generic tips don't. See

references/hooks-and-retention.md

前置核心价值，尽早设置悬念，每2-4秒切换一次视觉画面，删除所有无效停顿，设计循环或重看触发点，让结尾衔接开头。然后思考分享问题： 谁会把这条Reels私信发给谁，原因是什么？ 有共鸣、实用参考或能引发话题的内容更容易传播；通用技巧则不会。详见

references/hooks-and-retention.md

。

Step 5 — Write the production doc + cover brief

步骤5 — 撰写制作文档+封面说明

Output a shootable doc — a row per beat with shot · on-screen text · spoken · audio · timing — plus a one-line cover-frame brief (which frame, or a custom cover with bold text in the grid-safe center). Keep hook text, faces, and CTAs inside the safe zone — exact zones live in

instagram-reels-publishing

输出可直接用于拍摄的文档——每个节拍对应一行，包含镜头·屏幕文字·旁白·音频·时长—— 外加一句封面帧说明（选择哪个画面，或在主页网格安全区域添加醒目文字的自定义封面）。确保钩子文字、人脸和行动号召都在安全区域内——具体安全区域详见

instagram-reels-publishing

。

Step 6 — Instagram SEO + caption + hashtags

步骤6 — Instagram SEO+文案+话题标签

Instagram search is keyword-based now: put the target keyword in the first ~3 seconds spoken, the on-screen text, and the caption's first sentence — and the visual must match the caption. Keyword research + the search-first caption →

instagram-seo

; caption craft →

caption-writer

; 3–5 topic-label hashtags, not thirty.

Instagram搜索现在基于关键词：将目标关键词放在前3秒的旁白中、屏幕文字里和文案的第一句话中——且视觉画面必须与文案匹配。关键词调研+搜索优先型文案可参考

instagram-seo

；文案创作技巧参考

caption-writer

；使用3-5个主题标签，而非30个。

Step 7 — Test with Trial Reels; produce film-first or with the Veo pack

步骤7 — 用试播Reels测试；优先原生拍摄或使用Veo提示包

For unproven hooks/formats, recommend a Trial Reel (shown to non-followers first — a free test that doesn't touch follower-facing stats). Default to native filming for faces and voices. For faceless niches, b-roll, or unfilmable shots, use the bundled Veo prompt pack (

references/veo-prompt-pack.md

; API layer in

tools/integrations/veo.md

) — and follow Meta's AI-labeling rules for generated media (disclosure on Instagram is native/manual, not automatic).

对于未验证的钩子/格式，建议制作试播Reel（先展示给非粉丝——这是一项免费测试，不会影响面向粉丝的数据）。真人出镜和旁白优先选择原生拍摄。对于无脸细分领域、备用镜头或无法拍摄的画面，使用配套的Veo提示包（

references/veo-prompt-pack.md

；API层详见

tools/integrations/veo.md

）——并遵守Meta的AI生成内容标注规则（Instagram上的披露需手动原生操作，无法自动完成）。

Step 8 — Hand off

步骤8 — 交付对接

Caption →
```
caption-writer
```
(keyworded via
```
instagram-seo
```
).
Publish (specs, safe zone, cover, settings) →
```
instagram-reels-publishing
```
.
Schedule →
```
scheduling-and-queue
```
(upload the video to WoopSocial Media, then schedule).

文案→
```
caption-writer
```
（通过
```
instagram-seo
```
植入关键词）。
发布（规格、安全区域、封面、设置）→
```
instagram-reels-publishing
```
。
排期→
```
scheduling-and-queue
```
（将视频上传至WoopSocial Media，然后进行排期）。

Quality bar — self-check

质量标准——自我检查

Does the hook land in ~3 seconds on all three channels, with no intro tax?
Does the script work on mute (on-screen text carries the story)?
Is it built for watch-through (fast, no dead air) with a loop/rewatch trigger?
Can I name who sends this to whom, and why?
Is the audio choice intentional — and flagged as native add-in-app if trending?
Does it clear the eligibility gates (original, watermark-free, niche-clear)?
Keywords in spoken + on-screen + caption; a cover-frame brief included?
Is the output a shootable production doc — on-voice, truthful hook, no fabricated stats?

钩子是否在约3秒内通过三个渠道传递到位，无开场冗余？
脚本是否能在静音状态下生效（屏幕文字承载完整故事）？
是否围绕完播率设计（节奏紧凑，无无效停顿），并带有循环/重看触发点？
能否明确说出谁会转发这条内容，以及原因？
音频选择是否有明确意图——如果是热门音频，是否标注需在原生应用内添加？
是否符合准入门槛（原创、无水印、定位清晰）？
关键词是否覆盖旁白+屏幕文字+文案；是否包含封面帧说明？
输出是否为可直接拍摄的制作文档——符合品牌调性、钩子真实、无虚假数据？

Edge cases & pushback

边缘情况与应对

"Just repost my TikToks" → the watermark + originality gates throttle reach; re-cut a clean native version →
```
cross-platform-repurposing
```
.
"Add the trending audio for me" → the script names the audio direction; the human adds IG's licensed audio in-app. Never claim WoopSocial attaches it.
"Make it a polished brand ad" → authentic, person-first content out-travels glossy spots; deliver a native version that still hits the goal.
"Guarantee this goes viral" → no guarantees; a strong hook + send-worthy idea stacks the odds, and a Trial Reel tests it risk-free.
Thin concept → shape the one idea; don't pad to fill a length tier.
Regulated/sensitive → carry guardrails; only verifiable claims; required disclaimers.

“直接转发我的TikTok内容”→水印+原创性门槛会导致曝光受限；重新剪辑无水印的原生版本，参考
```
cross-platform-repurposing
```
。
“帮我添加热门音频”→脚本只需指明音频方向，由人工在Instagram原生应用内添加授权音频。绝不能声称WoopSocial可以添加热门音频。
“制作一条精致的品牌广告”→真实、以人为核心的内容比光鲜的广告更易传播；交付符合目标的原生版本即可。
“保证这条内容 viral（爆火）”→无法保证；优质钩子+值得分享的想法能提升概率，试播Reel可进行零风险测试。
概念单薄→聚焦核心想法；不要为了填充时长而刻意加内容。
受监管/敏感内容→遵守约束规则；仅使用可验证的声明；添加必要的免责声明。

Related skills

References

参考资料

```
references/reels-mechanics.md
```
— the Reels discovery engine, signals, gates, length tiers, Trial Reels, the grid.
```
references/hooks-and-retention.md
```
— the 3-second hook, sound-off design, watch-through tactics, the sends lever.
```
references/formats-and-audio.md
```
— Reels formats + original vs trending audio (and the native-only limit).
```
references/veo-prompt-pack.md
```
— AI-video pack for faceless/b-roll, with disclosure and film-first caveats.
```
references/examples.md
```
— worked production docs with cover briefs, sends design, and IG keywords.

```
references/reels-mechanics.md
```
——Reels发现引擎、信号机制、准入门槛、时长层级、试播Reels、主页网格展示规则。
```
references/hooks-and-retention.md
```
——3秒钩子、静音适配设计、完播率策略、分享触发机制。
```
references/formats-and-audio.md
```
——Reels格式+原创vs热门音频（及原生应用内添加限制）。
```
references/veo-prompt-pack.md
```
——用于无脸镜头/备用镜头的AI视频提示包，包含披露要求和优先原生拍摄的提醒。
```
references/examples.md
```
——完整的制作文档示例，包含封面说明、分享设计和Instagram关键词。