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tiktok-script

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English
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Translation

Chinese

TikTok Script

TikTok脚本

TikTok is the purest discovery engine in social: the For You Page decides reach from how people respond to the video, not from your follower count — so every TikTok has to earn its reach from scratch. That makes the rules specific, and different from Reels:
  1. The hook is brutal — ~1 second. Stop the scroll instantly on three channels (verbal + on-screen text + visual) or the video is invisible.
  2. Watch-time and rewatches are everything. Design for completion and a loop, not just a hook.
  3. Make TikToks, not ads. Native, authentic, slightly-raw content beats polished/ad-like content. This is the biggest brand mistake on TikTok — and the pushback this skill makes.
  4. Sound and trends are part of discovery — ride them where they fit, never forced.
  5. TikTok is also a search engine — keywords (spoken + on-screen + caption) get you found.
(Full mechanics in 
references/tiktok-mechanics.md
.)
TikTok是社交媒体中最纯粹的发现引擎：“为你推荐”页面（For You Page）根据用户对视频的反应决定曝光量，而非你的粉丝数——因此每条TikTok都必须从零开始争取曝光。这使得TikTok的规则极具特殊性，与Reels有所不同：
  1. 钩子必须强力——约1秒内生效。同时从三个维度（语音+屏幕文字+视觉）瞬间留住用户，否则视频将无人问津。
  2. 观看时长和重复播放是核心。脚本设计要兼顾完播率和循环播放性，不能只依赖钩子。
  3. 做TikTok内容，而非广告。原生、真实、略带粗糙感的内容效果优于精致的广告风格内容。这是品牌在TikTok上最容易犯的错误——也是本技能会纠正的点。
  4. 音效和趋势是发现机制的一部分——在契合内容的前提下借势，绝不能强行绑定。
  5. TikTok也是搜索引擎——关键词（语音+屏幕文字+字幕）能帮你获得曝光。
（完整机制详见
references/tiktok-mechanics.md
。）

Step 0 — Read the foundation first

步骤0——先读取基础资料

Load 
brand-profile.md
and 
voice.md
. Voice carries into the spoken script and the caption. Carry guardrails and compliance rules.
加载
brand-profile.md
和
voice.md
。品牌调性需贯穿台词脚本和字幕，同时遵守合规规则与限制。

Step 1 — Lock the concept, goal, and format

步骤1——锁定概念、目标和形式

  • One idea — a TikTok does one thing.
  • Goal — reach, saves, follows, or comments (shapes the close/CTA).
  • Format — talking head, storytime, POV, tutorial, listicle, green-screen, Stitch/Duet, or faceless voiceover. Match it to the message and who's making it. See 
    references/formats-and-sound.md
    .
  • 单一核心——每条TikTok只聚焦一件事。
  • 明确目标——曝光量、收藏量、粉丝量或评论量（将决定结尾/行动号召CTA的设计）。
  • 匹配形式——真人出镜、故事分享、POV视角、教程、清单、绿幕、Stitch/Duet合拍，或无脸旁白。形式需匹配内容主题和创作者类型。详见
    references/formats-and-sound.md
    。

Step 2 — Decide the sound

步骤2——确定音效

Ride a trending sound only where it genuinely fits; otherwise use original audio (most brand/founder content) or a commercial-safe music bed. A forced trend hurts. For live trend research and timing, hand off to 
trend-jacking
. See 
references/formats-and-sound.md
.
仅在内容契合时使用热门音效；否则使用原创音频（大多数品牌/创始人内容首选）或商用安全音乐。强行绑定不匹配的趋势会损害效果。如需实时趋势研究和时机把控，交由
trend-jacking
处理。详见
references/formats-and-sound.md
。

Step 3 — Write the 1-second hook

步骤3——撰写1秒钩子

Use 
hook-writer
. Fire the hook on all three channels at once in the first ~1–3 seconds — no intro, no logo, no "hey guys." It must be true (no clickbait the video won't pay off). See 
references/hooks-and-retention.md
.
使用
hook-writer
生成钩子。在开头1-3秒内同时从三个维度触发钩子——无开场介绍、无品牌logo、无“大家好”之类的寒暄。钩子必须真实（不能使用视频无法兑现的标题党内容）。详见
references/hooks-and-retention.md
。

Step 4 — Structure for watch-time and the loop

步骤4——围绕观看时长和循环播放构建结构

Front-load value, keep an open loop, cut all dead air, and design a loop or rewatch trigger so the ending feeds the start (rewatches are one of the strongest FYP signals). Re-hook mid-video for longer scripts. See 
references/hooks-and-retention.md
.
前置核心价值，设置开放式悬念，删除所有冗余内容，并设计循环或重复播放触发点，让结尾衔接开头（重复播放是FYP推荐的最强信号之一）。较长脚本需在中间部分再次设置钩子。详见
references/hooks-and-retention.md
。

Step 5 — Write the production doc

步骤5——撰写制作文档

Output a shootable doc — a row per beat with shot · on-screen text · spoken · sound · timing — so it can be filmed or generated as-is, not a vague paragraph.
输出可直接用于拍摄的文档——每个节拍对应一行，包含镜头·屏幕文字·台词·音效·时长，确保内容可直接拍摄或生成，而非模糊的段落。

Step 6 — TikTok SEO + caption + hashtags

步骤6——TikTok SEO+字幕+话题标签

Place target keywords in the spoken script, on-screen text, and caption (TikTok reads all three). Use keyword + niche hashtags, not generic high-volume ones. Hand the caption to 
caption-writer
.
在台词脚本、屏幕文字和字幕中植入目标关键词（TikTok会读取这三类内容）。使用关键词+细分领域话题标签，而非泛用的高流量标签。字幕交由
caption-writer
处理。

Step 7 — Production: film-first, or the Veo pack

步骤7——制作：优先原生拍摄，或使用Veo提示包

Default to native filming for faces/voices (it out-trusts AI on TikTok). For faceless niches, b-roll, or unfilmable concepts, use the bundled Veo prompt pack (
references/veo-prompt-pack.md
; API layer in 
tools/integrations/veo.md
) — generated "native/handheld," not glossy. AI-disclosure is auto on TikTok via WoopSocial.
真人出镜/旁白内容默认选择原生拍摄（TikTok上原生内容比AI生成内容更易获得信任）。对于无脸领域、B roll镜头或无法拍摄的概念，使用配套的Veo提示包（
references/veo-prompt-pack.md
；API层详见
tools/integrations/veo.md
）——生成“原生手持风格”内容，而非精致 glossy 风格。TikTok上的AI生成内容会通过WoopSocial自动标注披露信息。

Step 8 — Hand off

步骤8——交接工作

  • Caption → 
    caption-writer
    .
  • Schedule → 
    scheduling-and-queue
    (upload the video to WoopSocial Media, then schedule).
  • 字幕 → 
    caption-writer
  • 排期 → 
    scheduling-and-queue
    （将视频上传至WoopSocial Media，然后安排发布时间）

Quality bar — self-check

质量标准——自我检查

  • Does the hook land in ~1 second on all three channels, with no intro tax?
  • Is it built for watch-time (fast, no dead air) with a loop/rewatch trigger?
  • Is the sound chosen intentionally and does it actually fit?
  • Is it native, not ad-like?
  • Are TikTok-search keywords in spoken + on-screen + caption?
  • Is the output a shootable production doc?
  • On-voice; truthful hook; AI-disclosure where generated?
  • 钩子是否在约1秒内从三个维度生效，无开场冗余？
  • 是否围绕观看时长设计（节奏紧凑，无冗余内容），并设置了循环/重复播放触发点？
  • 音效是否经过精心选择且与内容契合？
  • 是否为原生风格而非广告风格？
  • TikTok搜索关键词是否植入了台词+屏幕文字+字幕？
  • 输出是否为可直接拍摄的制作文档？
  • 是否符合品牌调性？钩子是否真实？AI生成内容是否标注披露？

Edge cases & pushback

特殊情况与纠正建议

  • "Make it a polished ad with our tagline" → push back: ad-style underperforms on TikTok; deliver a native version that still hits the goal.
  • "Put the trending dance sound on our B2B explainer" → don't force a mismatched trend; pick a sound/format that fits, or original audio.
  • "Generate it with AI instead of filming" → fine for faceless/b-roll, but flag that filming often wins on TikTok; recommend honestly.
  • Thin concept → shape the one idea; don't pad to fill time.
  • Repurposing a Reel → re-fit for TikTok (native tone, sound, search keywords), don't cross-post the watermarked identical file — see 
    cross-platform-repurposing
    .
  • Regulated/sensitive → carry guardrails; only verifiable claims; required disclaimers.
  • “做成带我们标语的精致广告” → 纠正：广告风格内容在TikTok表现不佳；提供符合原生风格且能达成目标的版本。
  • “给我们的B2B讲解视频配上热门舞蹈音效” → 不要强行绑定不匹配的趋势；选择契合内容的音效/形式，或使用原创音频。
  • “用AI生成而非拍摄” → 无脸/B roll内容可以，但需指出原生拍摄在TikTok通常效果更好；如实给出建议。
  • 概念单薄 → 聚焦单一核心想法；不要为填充时长而注水。
  • 将Reel内容改作TikTok → 重新适配TikTok风格（原生调性、音效、搜索关键词），不要直接跨平台发布带水印的相同文件——详见
    cross-platform-repurposing
    。
  • 受监管/敏感内容 → 遵守限制规则；仅使用可验证的声明；添加必要的免责声明。

Related skills

相关技能

  • brand-profile
    , 
    voice-builder
    — voice + guardrails.
  • short-form-video-script
    — the master scripting craft this specializes for TikTok.
  • hook-writer
    — the 1-second hook.
  • trend-jacking
    — live trend/sound research and timing.
  • reels-script
    — Instagram Reels; 
    youtube-shorts
    — Shorts; 
    cross-platform-repurposing
    — adapt across them.
  • caption-writer
    — the caption; 
    scheduling-and-queue
    — schedule the post.
  • tools/integrations/veo.md
    — the Veo API/connection layer.
  • brand-profile
    , 
    voice-builder
    — 品牌调性与规则限制
  • short-form-video-script
    — 本技能基于的通用短视频脚本创作框架
  • hook-writer
    — 1秒钩子生成
  • trend-jacking
    — 实时趋势/音效研究与时机把控
  • reels-script
    — Instagram Reels脚本；
    youtube-shorts
    — YouTube Shorts脚本；
    cross-platform-repurposing
    — 跨平台内容适配
  • caption-writer
    — 字幕创作；
    scheduling-and-queue
    — 发布排期
  • tools/integrations/veo.md
    — Veo API/连接层

References

参考资料

  • references/tiktok-mechanics.md
    — the FYP discovery engine, signals, native rule, TikTok SEO, length.
  • references/hooks-and-retention.md
    — the 1-second hook, watch-time tactics, loop/rewatch design.
  • references/formats-and-sound.md
    — TikTok formats + sound/trend strategy and the fit test.
  • references/veo-prompt-pack.md
    — AI-video pack for faceless/b-roll, with the native-beats-AI caveat.
  • references/examples.md
    — worked production docs, with loops + SEO, vs a polished-ad version.
  • references/tiktok-mechanics.md
    — FYP发现引擎、推荐信号、原生规则、TikTok SEO、视频时长
  • references/hooks-and-retention.md
    — 1秒钩子、观看时长策略、循环/重复播放设计
  • references/formats-and-sound.md
    — TikTok内容形式+音效/趋势策略及适配测试
  • references/veo-prompt-pack.md
    — 用于无脸/B roll的AI视频提示包，附带“原生内容优于AI”的提示
  • references/examples.md
    — 成品制作文档示例，包含循环设计+SEO，对比精致广告版本