Week 1-2: Positioning + Docs
- [ ] Define ICP using web3 ICP framework (see below)
- [ ] Write positioning statement (one sentence, "X for Y" format)
- [ ] Audit docs for AI-readability (structured markdown, working code blocks)
- [ ] Create "getting started in 5 minutes" tutorial
- [ ] Set up founder CT account (or audit existing one)

Week 3-4: First Outreach
- [ ] Identify 10 potential first integrators
- [ ] Send 5 partnership outreach messages
- [ ] Submit to 2 grant programs (Solana Foundation, Superteam)
- [ ] Post 3x/week on CT (insights, building updates, ecosystem commentary)
- [ ] Join 3 relevant developer communities (Discord/TG)

Week 5-6: Integrations + Content
- [ ] Ship first integration with a complementary protocol
- [ ] Publish 2 technical deep-dive threads on CT
- [ ] Host or join 1 developer workshop
- [ ] Get 1 notable CT account to try your protocol organically

Week 7-8: Hackathons + Proof
- [ ] Enter or sponsor 1 hackathon with a bounty using your protocol
- [ ] Publish metrics dashboard (even if numbers are small)
- [ ] Second integration shipped or in progress
- [ ] Start tracking weekly metrics (see Metrics Framework)

Week 9-10: Case Studies + Partnerships
- [ ] Write case study from first 2-3 integrators
- [ ] Submit grant milestone report
- [ ] Co-announce partnerships (joint CT threads)
- [ ] Identify next 10 integration targets

Week 11-12: Evaluate + Plan
- [ ] Do you have 3+ teams building on your protocol? (early PMF signal)
- [ ] Is developer activity growing week-over-week?
- [ ] Plan next quarter based on what worked
- [ ] Kill what did not work (be ruthless)

Protocol: [your protocol name]

Target Builder Profile:
  Building: [category]
  Needs: [primitive you provide]
  Current solution: [what they use now - or "nothing"]
  Pain: [specific gap your protocol fills]
  Where they are: [channels]
  Integration effort: [e.g., "npm install + 3 SDK calls"]
  Decision maker: [individual dev, team lead, DAO vote]

Product: [name]
Target User: [who] doing [what task]
Current solution: [what they use now / nothing]
Pain: [friction you eliminate]
Crypto comfort: [holds crypto / curious / needs fiat option]
Where: [channels]
Price sensitivity: [impulse <$10 / considered $10-50 / enterprise $50+]
Conversion path: [email signup / wallet connect / direct payment]

Monday:    Technical insight or problem you solved
Tuesday:   Ecosystem commentary (react to relevant news)
Wednesday: Building in public (screenshot, metric, milestone)
Thursday:  Thread: deep dive on your problem space (not your product)
Friday:    Community highlight (who is building on you, what they shipped)

Hook: "[Thing everyone assumes works] is broken. Here's why."
Body: 3-5 tweets explaining the problem with data/examples
Turn: "We built [protocol] to fix this. Here's how."
Proof: Architecture decision, benchmark, or user quote
CTA: "Try it: [link to quickstart]"

Hook: "We shipped [feature] this week. The hardest part was [X]."
Body: Technical decisions, trade-offs, what you tried and discarded
Lesson: What you learned that others can apply
CTA: "Full docs: [link]"

1. Docs         - AI-readable, working examples, 5-min quickstart
2. SDK          - One npm install, typed, minimal config
3. Examples     - Working reference implementations
4. Support      - Fast response in dev channels (<30 min during business hours)
5. Content      - Technical threads, tutorials, architecture posts
6. AI Agents    - Agentic DevRel: AI force-multipliers for human DevRel

- [ ] AI-readable (structured headings, code blocks, no images-as-docs)
- [ ] 5-minute quickstart that actually works (copy-paste, run, see result)
- [ ] Code examples with real values (not <PLACEHOLDER>)
- [ ] Error handling examples (not just happy path)
- [ ] API reference with types and return values
- [ ] Changelog maintained
- [ ] llms.txt or equivalent for AI tool discovery

Pre-hackathon (2 weeks before):
- [ ] Create bounty: "$X for best project using [your protocol]"
- [ ] Run a 30-min workshop showing integration in real-time
- [ ] Prepare "hackathon quickstart" docs (stripped-down, copy-paste ready)
- [ ] Create boilerplate repo teams can fork (working example with your SDK)
- [ ] Ensure your SDK works well with AI coding tools (Cursor, Claude Code)

During:
- [ ] Staff engineers at the event (instant unblocking is highest-ROI activity)
- [ ] Response time target: < 30 minutes for technical questions
- [ ] Run office hours (2x during hackathon)
- [ ] Engage with every team building on your protocol

Post-hackathon:
- [ ] Follow up within 48 hours (the conversion window closes fast)
- [ ] Offer to help teams ship to mainnet
- [ ] Feature their projects on your CT and docs
- [ ] Track: hackathon teams that become ongoing integrators
- [ ] Only ~15% of winning projects continue development - your follow-up determines if yours are in that 15%

Subject: [Your Protocol] + [Their Protocol] integration

[Name],

I'm building [protocol] - [one-line description].

Your [product] needs [primitive you provide] to [specific benefit].
Integration is [X lines of code / one SDK call].

I built a working demo: [link or screenshot].

Want to see it?

[Your name]

1. Ship reference implementation (nobody adopts a spec without running code)
2. Get 3-5 high-profile early adopters building on your standard
3. Make forking/implementing trivially easy (MIT license, clear docs)
4. Show up consistently to working groups and governance discussions
5. Write educational content on WHY the standard exists (the problem it solves)

Week | Integrations | GitHub Stars | npm Downloads | Active Wallets | Revenue
  1  |      0       |     12       |      45       |       0        |   $0
  2  |      0       |     18       |      89       |       3        |   $0
  3  |      1       |     25       |     156       |      12        |   $0
  4  |      1       |     31       |     234       |      28        |  $12

Devnet/Testnet (Month 1-3)
  - Internal testing, security review
  - First 3-5 alpha testers (hand-picked builders)
  - Bug bounty (even small: $500-$5K range)
  - Docs and SDK stabilized

Mainnet Beta (Month 4-6)
  - Audited code deployed
  - First integrations go live
  - Public docs + SDK published
  - Grant milestone report submitted
  - CT announcement (understated - show metrics, not hype)

Mainnet GA (Month 6-9)
  - 5+ integrations live
  - Public metrics dashboard
  - Standards body submission (if applicable)
  - Ecosystem partnership co-announcements

Token (Month 12+, only if needed)
  - Only after proven utility and real usage
  - Only if tokenomics serve protocol function (governance, staking, fees)
  - Anti-sybil measures from day 1
  - Legal review completed
  - Never use token launch to generate interest in a product without PMF

- [ ] Clear problem statement (one paragraph, no jargon)
- [ ] Working code (testnet deployment at minimum)
- [ ] Milestone-based budget (not lump sum request)
- [ ] Team credentials (GitHub profiles, past shipped work)
- [ ] Ecosystem benefit (why this helps the ecosystem broadly)
- [ ] Measurable success criteria per milestone
- [ ] Realistic timeline (grants reviewers reject optimistic timelines)
- [ ] Hackathon results if applicable (strong signal for reviewers)