Marketing Image Generation

Core Workflow

1. Identify the asset type: ad, social post, blog header, hero image, launch graphic, thumbnail, email banner, product mockup, or campaign visual.
2. Gather only missing essentials: goal, audience, channel, dimensions or aspect ratio, required copy, brand constraints, product context, and output count.
3. Check available context before asking: README,

   DESIGN.md

   , brand files, existing screenshots, product copy, and any user-provided reference images.
4. Draft a concrete visual direction before generating: subject, layout, composition, style, color palette, typography direction, lighting, mood, camera/framing, and constraints.
5. Use the image generation tool only when the user has explicitly asked for an image asset or visual mockup.
6. Review the result against the brief, then iterate with targeted changes instead of rewriting the whole concept.

Marketing Defaults

• Prefer one strong focal point over collages.
• Make the product, benefit, or audience instantly legible at thumbnail size.
• Use short text in images. If copy is required, preserve it exactly and keep it to a headline or label.
• For product-led assets, show a plausible interface, workflow, or user outcome rather than decorative UI fragments.
• For paid ads, optimize for immediate comprehension, contrast, and a clear emotional hook.
• For editorial/blog assets, prefer a concept-driven image that supports the article thesis without repeating the title literally.

Patterns to Avoid (AI Slop)

• Eyebrow pills above the headline. The little rounded badge with label text ("✨ INTRODUCING", "NEW", "v2.0") floating above the H1. It almost never adds information the headline doesn't already carry, and it's the single most common AI-layout tell. Lead with the headline itself.
• Gradient-filled or glowing buttons. Multi-color gradient fills, neon glow, or animated-looking sheen on CTAs. Use a single solid accent color with a flat or very subtle shadow. A button should look pressable, not radioactive.
• The default purple→pink/violet tech gradient. Indigo-to-magenta backgrounds (the generic "AI startup" wash) signal template, not brand. Anchor color in the product's actual palette. A gradient is fine when it's restrained and on-brand — the problem is reaching for that gradient as a default.
• Emoji and sparkle (✨/🚀/⚡) ornament. Decorative emoji used as design elements rather than content. They cheapen the composition and date instantly.
• Glassmorphism everywhere. Frosted, semi-transparent blurred cards stacked in depth for no functional reason. One blurred foreground card can work (see

  examples/blurred-bg-foreground-component.html

  ); a whole scene of them is slop.
• Generic startup imagery. Floating dashboards without context, handshake photos, rocket/lightbulb metaphors, vague abstract 3D — blobs, glossy spheres, isometric doodads, gradient orbs that don't represent anything.
• Decoration over hierarchy. Heavy drop shadows on every element, oversized border-radius on everything, neon glow text, and centered-everything with no size/weight contrast. Polish comes from clear hierarchy and spacing, not effects.
• Dense copy. Paragraphs, multi-sentence subheads, or stacked feature lists crammed into an image. If it can't be read at thumbnail size, it doesn't belong in the image — move it to the surrounding page.
• Fake credibility filler. Invented "Trusted by" logo rows, placeholder star ratings, or stat trios with made-up numbers. Use real assets or omit them.

examples/layouts/

examples/backgrounds/

Prompt Template

Create a [asset type] for [product/company/campaign].

Goal: [conversion goal or message]
Audience: [specific audience]
Format: [dimensions/aspect ratio/channel]
Composition: [primary subject, layout, focal point, depth, framing]
Style: [visual style, medium, brand feel]
Color and lighting: [palette, contrast, mood]
Text: [exact text, or "no text"]
Brand constraints: [logo usage, typography direction, do/don't]
Avoid: [specific visual cliches, clutter, wrong objects, unsafe claims]

Reusable Backgrounds

ImageResponse

examples/backgrounds/

/images/backgrounds

examples/backgrounds/README.md

conic-gradient

backgroundSize

Reusable Layouts

examples/layouts/

examples/backgrounds/

/images/layouts

examples/layouts/README.md

Channel Guidance

• LinkedIn or X launch image: 16:9 or 1.91:1, bold single message, product screenshot or conceptual hero, readable at feed size.
• Instagram or TikTok cover: 4:5 or 9:16, centered subject, high contrast, minimal text, strong hook.
• Blog header: 16:9, editorial composition, room for title overlay if needed, avoid ad-like CTA styling.
• Landing page hero: wide composition, clean negative space, product context, brand-consistent lighting and palette.
• Paid ad: clear benefit, high contrast, direct product/category cues, no tiny UI details, no dense copy.

Iteration Rules

• Change one or two variables at a time: composition, color, copy, product prominence, realism, or format.
• Preserve what worked from the previous result explicitly.
• If text rendering is poor, reduce the amount of text or move text into the surrounding page instead of forcing dense copy into the image.
• If brand fit is weak, anchor the next prompt in concrete brand traits: colors, typography feel, product screenshots, website style, or visual references.

Output

• The intended use case and format.
• Any assumptions made.
• Suggested next iteration only when there is a clear improvement path.