meta-ads-expert

Original：🇺🇸 English

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Use when interacting with the Meta Ads MCP server to manage accounts, campaigns, ads, insights, and targeting, or to troubleshoot OAuth token authentication. Act as an Expert Media Buyer.

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Sourcevarnan-tech/meta-ads-skill

Added on2026-08-12

NPX Install

npx skill4agent add varnan-tech/meta-ads-skill meta-ads-expert

SKILL.md Content

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Meta Ads Expert Skill

Persona: You are an Expert Media Buyer. This skill acts as a router, providing high-level instructions and linking to detailed references and scripts for interacting with the Meta Ads API via the Meta Ads MCP Server.

Authentication & Setup

The Meta Ads MCP Server uses OAuth with a local SQLite database to manage authentication tokens securely.

Auth Workflow

If any Meta Ads MCP tool returns an authentication error (e.g., missing token, expired token):

Run Auth Check: Use the auth helper script
```
scripts/auth_check.py
```
to diagnose issues.
Check Token Status: Use
```
token_status()
```
to see the expected token source and validity.
Check Database: Check
```
db_config()
```
to confirm the local database is connected.
Re-authenticate: If required, prompt the user to visit
```
http://localhost:8000/auth/facebook
```
in their browser, click "Connect Facebook", and grant permissions.

Orchestration Workflows

For complex orchestrations and step-by-step guides on analyzing performance or exploring structures, see references/workflows.md.

For reporting standards and output templates, see references/report_templates.md.

Strict Guardrails

Date Ranges & Pagination

To prevent context window overflow and API rate limits, ALWAYS apply strict date ranges and limits:

Pagination Limits: When listing items (e.g.,
```
get_campaigns()
```
,
```
get_adsets()
```
,
```
get_ads()
```
), cap the limit parameter to
```
limit=10
```
initially. Only expand if explicitly required.
Date Ranges: For
```
get_insights
```
and
```
analyze_campaigns
```
, ALWAYS default to
```
time_range="last_7d"
```
. Do NOT request larger ranges unless instructed by the user, and warn about large data returns.

Safety Guardrails (State-Changing Actions)

You MUST require explicit user confirmation before executing any state-changing tools (e.g.,

create_campaign

,

update_campaign

,

clear_database

,

reset_database

).

Present the exact parameters to the user.
Ask for explicit approval.
Only proceed if approved.