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ChineseProduct Hunt Newsletter Pitch
Product Hunt新闻通讯投稿指南
This skill helps you get featured in Product Hunt's newsletters, extending your launch visibility beyond launch day.
本技能可帮助你登上Product Hunt的新闻通讯，让你的产品曝光度突破发布当天的限制，获得更长久的曝光。
When to Use This Skill
何时使用本技能
- Before launch: Planning for newsletter inclusion
- During launch: Pitching to editorial
- After launch: Follow-up pitches
- Anytime: Understanding newsletter strategy
- 发布前：规划如何入选新闻通讯
- 发布中：向编辑团队投稿
- 发布后：跟进投稿
- 任何时间：了解新闻通讯策略
Product Hunt Newsletters
Product Hunt新闻通讯
Newsletter Types
通讯类型
The Leaderboard (Daily)
- Sent Monday-Friday
- Top 10 launches of the day
- Quick snapshot format
- Highest reach
The Roundup (Sunday)
- Week's top products
- Community discussions
- Long-form content
- Curated selection
The Frontier (Tuesday)
- AI-focused insights
- Top AI launches
- Founder features
- Specialized audience
Developer Tools Edition
- Developer-focused products
- Technical audience
- Specific criteria
The Leaderboard（每日版）
- 周一至周五发送
- 每日排名前10的产品
- 简洁快照格式
- 覆盖范围最广
The Roundup（周日版）
- 当周热门产品汇总
- 社区讨论内容
- 长文形式
- 人工精选
The Frontier（周二版）
- AI领域专属洞察
- 热门AI产品
- 创始人专访
- 精准触达专业受众
开发者工具特辑
- 聚焦开发者工具类产品
- 触达技术受众
- 有特定入选标准
Newsletter Reach
通讯覆盖范围
- Sent to millions of subscribers
- High open rates (tech audience)
- Drives significant traffic
- Extends launch visibility
- 发送给数百万订阅用户
- 科技受众打开率高
- 可为产品带来大量流量
- 延长产品曝光周期
Getting Featured
入选方式
Automatic Inclusion
自动入选
Daily Newsletter (The Leaderboard):
- Top 10 products automatically included
- Based on ranking at end of day
- No pitch needed
每日新闻通讯（The Leaderboard）：
- 排名前10的产品自动入选
- 依据当日结束时的排名
- 无需投稿
Editorial Selection
编辑精选
Weekly & Specialty Newsletters:
- Editorially curated
- Based on interest/uniqueness
- Can be pitched
- Quality over ranking
每周及特辑新闻通讯：
- 由编辑团队人工筛选
- 基于产品的趣味性/独特性
- 可主动投稿
- 质量优先于排名
What Editors Look For
编辑筛选标准
Key Criteria (from PH Editorial)
核心标准（来自PH编辑团队）
1. Uniqueness
- Doesn't need to be revolutionary
- Must do something different
- Not "another [category] tool"
- Clear differentiation
2. Visual Quality
- Strong gallery images
- Clear screenshots
- Compelling thumbnail
- Professional presentation
3. Clear Value Proposition
- Easy to understand
- Obvious benefit
- Specific use case
- Not vague/generic
4. Interesting Story
- Why it was built
- Who it's for
- What problem it solves
- Maker passion
1. 独特性
- 无需具备革命性突破
- 但必须有差异化亮点
- 不能是“又一款[品类]工具”
- 差异化定位清晰
2. 视觉呈现质量
- 高质量的展示图片
- 清晰的截图
- 有吸引力的缩略图
- 专业的视觉呈现
3. 清晰的价值主张
- 易于理解
- 优势明确
- 有具体的使用场景
- 不能模糊/泛泛而谈
4. 有趣的故事
- 产品的诞生缘由
- 目标用户群体
- 解决的具体问题
- 开发者的热情
Red Flags (Won't Get Featured)
入选雷区（无法入选的情况）
- Generic products
- Poor visual quality
- Unclear purpose
- Low-quality listing
- Obvious cash grabs
- Clones without innovation
- 泛化的产品
- 视觉呈现质量差
- 定位模糊
- 产品页面质量低
- 明显的圈钱产品
- 无创新的仿制品
Crafting Your Pitch
撰写投稿邮件
When to Pitch
投稿时机
Proactive Pitch:
- Day of launch (morning)
- Before newsletter deadline (7 AM PT)
Reactive Pitch:
- After launch, for future editions
- For specialty newsletters
主动投稿：
- 发布当天（上午）
- 在新闻通讯截止时间前（太平洋时间7点前）
被动跟进投稿：
- 发布后，针对后续的特辑投稿
- 针对垂直领域特辑
Pitch Email Template
投稿邮件模板
To: editorial@producthunt.co
Subject: [Product Name] — [Unique angle] | Live on PH today
Hi PH Editorial Team,
[Product Name] just went live on Product Hunt:
[Link]
WHAT IT IS:
[One sentence description]
WHAT MAKES IT UNIQUE:
[Key differentiator — what's new/different]
WHO IT'S FOR:
[Specific target audience]
WHY NOW:
[Timeliness or relevance]
GALLERY HIGHLIGHTS:
• Image 1: [What it shows]
• Video: [Brief description]
Happy to provide any additional info!
Best,
[Your Name]
[Your Title]
[Product URL]To: editorial@producthunt.co
Subject: [Product Name] — [Unique angle] | Live on PH today
Hi PH Editorial Team,
[Product Name] just went live on Product Hunt:
[Link]
WHAT IT IS:
[One sentence description]
WHAT MAKES IT UNIQUE:
[Key differentiator — what's new/different]
WHO IT'S FOR:
[Specific target audience]
WHY NOW:
[Timeliness or relevance]
GALLERY HIGHLIGHTS:
• Image 1: [What it shows]
• Video: [Brief description]
Happy to provide any additional info!
Best,
[Your Name]
[Your Title]
[Product URL]Pitch Best Practices
投稿最佳实践
Do:
- Keep it brief (skimmable)
- Lead with uniqueness
- Include direct PH link
- Highlight visual assets
- Be professional
Don't:
- Write a novel
- Beg for inclusion
- Exaggerate claims
- Send multiple follow-ups
- Be pushy
建议：
- 内容简洁（便于快速浏览）
- 突出产品独特性
- 附上Product Hunt直接链接
- 强调视觉素材
- 保持专业
禁忌：
- 长篇大论
- 乞求入选
- 夸大产品效果
- 多次发送跟进邮件
- 态度强硬
Optimizing for Newsletter
针对新闻通讯优化产品
Before Launch
发布前准备
Gallery Preparation:
- First image must be compelling
- Clear product shots
- Readable at small sizes
- Video if possible
Listing Quality:
- Strong tagline
- Clear description
- Complete profile
- No typos
展示素材准备：
- 第一张图片必须有吸引力
- 清晰的产品截图
- 小尺寸下仍清晰可读
- 如有条件可准备视频
产品页面优化：
- 有力的标语
- 清晰的产品描述
- 完整的资料填写
- 无拼写错误
Day of Launch
发布当天
Timing:
- Launch at 12:01 AM PT
- Newsletter compiles ~7 AM PT
- Early morning performance matters
Engagement:
- Active comments
- Quality discussions
- Maker presence
时间规划：
- 太平洋时间0点01分发布
- 新闻通讯约在太平洋时间7点汇总
- 清晨的表现至关重要
用户互动：
- 积极回复评论
- 高质量的社区讨论
- 开发者亲自参与
Newsletter Categories
新闻通讯品类适配
Which Newsletter to Target
目标通讯选择
General Tech Products:
- The Leaderboard (daily)
- The Roundup (weekly)
AI Products:
- The Frontier (Tuesdays)
- AI-specific coverage
Developer Tools:
- Developer Tools edition
- Technical audience focus
Design Tools:
- May have design-focused coverage
- Visual products highlighted
通用科技产品：
- The Leaderboard（每日版）
- The Roundup（每周版）
AI产品：
- The Frontier（周二版）
- AI专属报道
开发者工具：
- 开发者工具特辑
- 聚焦技术受众
设计工具：
- 可能有设计专属报道
- 视觉类产品更受关注
Timing Considerations
时间规划要点
Deadline Awareness
截止时间须知
| Newsletter | Compiles | Sends |
|---|---|---|
| Leaderboard | ~7 AM PT | Morning |
| Roundup | Saturday | Sunday |
| Frontier | Monday | Tuesday |
| 新闻通讯 | 汇总时间 | 发送时间 |
|---|---|---|
| Leaderboard | ~太平洋时间7点 | 上午 |
| Roundup | 周六 | 周日 |
| Frontier | 周一 | 周二 |
Optimal Pitch Timing
最佳投稿时间
- Same day: Before 7 AM PT
- Weekly: Thursday-Saturday for Sunday
- Specialty: Varies by edition
- 当日投稿： 太平洋时间7点前
- 每周版： 周四至周六投稿，目标周日版
- 特辑： 依不同特辑而定
Beyond Initial Feature
首次入选后的后续操作
Getting Featured Again
再次入选的机会
Future opportunities:
- Product updates
- Major milestones
- New features
- Community stories
Stay connected:
- Follow PH editorial on social
- Engage with newsletter content
- Build relationship over time
未来机会：
- 产品更新
- 重大里程碑
- 新功能上线
- 社区相关故事
保持联系：
- 在社交平台关注PH编辑团队
- 参与新闻通讯内容互动
- 长期维护关系
Roundup Consideration
每周版入选机会
If not featured on launch day:
- Can still make weekly roundup
- Based on overall week performance
- Editorial discretion
如果发布当天未入选：
- 仍有机会入选每周汇总版
- 依据整周的产品表现
- 由编辑团队决定
Newsletter Pitch Checklist
投稿检查清单
Before Launch
发布前
- Gallery images optimized
- Unique angle identified
- Pitch drafted
- Contact ready
- 优化展示素材
- 确定产品独特卖点
- 撰写好投稿邮件
- 准备好联系方式
Launch Day
发布当天
- Launched at 12:01 AM PT
- Pitch sent early morning
- Monitoring ranking
- Active engagement
- 太平洋时间0点01分发布
- 清晨发送投稿邮件
- 监控产品排名
- 积极参与互动
Post-Launch
发布后
- Track if featured
- Note what was highlighted
- Save for future reference
- Plan for specialty editions
- 追踪是否入选
- 记录产品被关注的亮点
- 留存资料以备未来使用
- 规划特辑投稿
Measuring Newsletter Impact
衡量新闻通讯的效果
Traffic Indicators
流量指标
Signs of Newsletter Traffic:
- Spike morning after launch
- Traffic source: email
- PH referrer in analytics
新闻通讯带来流量的迹象：
- 发布次日清晨流量激增
- 流量来源为邮件
- 分析工具中显示PH为推荐来源
Tracking
追踪方法
- Set up UTM tracking where possible
- Monitor traffic patterns
- Compare featured vs non-featured
- 尽可能设置UTM追踪参数
- 监控流量变化规律
- 对比入选与未入选的流量差异
Output Format
输出格式
NEWSLETTER PITCH PLAN: [Product Name]
TARGET NEWSLETTERS:
Primary: [Newsletter name]
Secondary: [Newsletter name]
UNIQUE ANGLE:
[What makes this pitch-worthy]
PITCH:
---
[Complete pitch email]
---
TIMING:
Launch: [Time PT]
Pitch send: [Time PT]
Newsletter deadline: [Time PT]
GALLERY HIGHLIGHTS:
- Image 1: [Description]
- Video: [Description]
CHECKLIST:
- [ ] Pitch drafted
- [ ] Contact confirmed
- [ ] Unique angle clear
- [ ] Gallery optimized
SPECIALTY EDITIONS:
[Which specialized newsletters might be relevant]NEWSLETTER PITCH PLAN: [Product Name]
TARGET NEWSLETTERS:
Primary: [Newsletter name]
Secondary: [Newsletter name]
UNIQUE ANGLE:
[What makes this pitch-worthy]
PITCH:
---
[Complete pitch email]
---
TIMING:
Launch: [Time PT]
Pitch send: [Time PT]
Newsletter deadline: [Time PT]
GALLERY HIGHLIGHTS:
- Image 1: [Description]
- Video: [Description]
CHECKLIST:
- [ ] Pitch drafted
- [ ] Contact confirmed
- [ ] Unique angle clear
- [ ] Gallery optimized
SPECIALTY EDITIONS:
[Which specialized newsletters might be relevant]