competitive-analysis

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Competitive Analysis

竞争分析

Frameworks for analyzing competitive position and industry dynamics.

用于分析竞争定位与行业动态的框架。

When to Use Porter's vs. SWOT

何时使用波特五力 vs SWOT

Framework	Use When
Porter's Five Forces	Evaluating industry attractiveness; new market entry; strategic positioning
SWOT	Internal capability assessment; go/no-go decisions; strategy planning
Competitive Landscape Map	Visualizing whitespace; investor decks; positioning against specific competitors
Competitor Profiles	Battlecards for sales; feature gap analysis; threat assessment

Use Porter's to understand the structural forces shaping the industry. Use SWOT to assess your specific position within it. Combine both for a complete picture.

框架	使用场景
波特五力模型	评估行业吸引力；新市场进入；战略定位
SWOT分析	内部能力评估；项目启动/终止决策；战略规划
竞争格局图	可视化空白市场；投资者演示文稿；对标特定竞品
竞品档案	销售作战卡片；功能差距分析；威胁评估

使用波特五力模型理解塑造行业的结构性力量。使用SWOT分析评估自身在行业中的具体定位。结合两者可获得完整的分析视角。

Porter's Five Forces Template

波特五力模型模板

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Porter's Five Forces: [Industry/Market]

1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW

Factor	Assessment
Number of competitors
Industry growth rate
Product differentiation
Exit barriers

Factor	Assessment
Number of competitors
Industry growth rate
Product differentiation
Exit barriers

2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW

Barrier	Strength
Economies of scale
Brand loyalty
Capital requirements
Network effects
Switching costs

Barrier	Strength
Economies of scale
Brand loyalty
Capital requirements
Network effects
Switching costs

3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW

[Key suppliers, switching cost, concentration]

4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW

[Price sensitivity, alternatives available, buyer concentration]

5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW

[Alternative ways customers solve the same problem]

Overall Industry Attractiveness: X/10

[Summary: which forces are most significant and why]

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[Summary: which forces are most significant and why]

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SWOT Analysis

SWOT分析

+-------------------------+-------------------------+
|       STRENGTHS         |       WEAKNESSES        |
|       (Internal +)      |       (Internal -)      |
| * What we do well       | * Where we lack         |
| * Unique resources      | * Resource gaps         |
| * Competitive advantages| * Capability limits     |
+-------------------------+-------------------------+
|      OPPORTUNITIES      |         THREATS         |
|       (External +)      |       (External -)      |
| * Market trends         | * Competitive pressure  |
| * Unmet needs           | * Regulatory changes    |
| * Technology shifts     | * Economic factors      |
+-------------------------+-------------------------+

+-------------------------+-------------------------+
|       STRENGTHS         |       WEAKNESSES        |
|       (Internal +)      |       (Internal -)      |
| * What we do well       | * Where we lack         |
| * Unique resources      | * Resource gaps         |
| * Competitive advantages| * Capability limits     |
+-------------------------+-------------------------+
|      OPPORTUNITIES      |         THREATS         |
|       (External +)      |       (External -)      |
| * Market trends         | * Competitive pressure  |
| * Unmet needs           | * Regulatory changes    |
| * Technology shifts     | * Economic factors      |
+-------------------------+-------------------------+

TOWS Matrix (SWOT to Strategy)

TOWS矩阵（从SWOT到战略）

	Strengths	Weaknesses
Opportunities	SO: Use strengths to capture opportunities	WO: Fix weaknesses to unlock opportunities
Threats	ST: Use strengths to mitigate threats	WT: Minimize weaknesses, avoid threats

	优势	劣势
机遇	SO：利用优势抓住机遇	WO：弥补劣势以解锁机遇
威胁	ST：利用优势缓解威胁	WT：弱化劣势，规避威胁

Competitor Profile Template

竞品档案模板

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Competitor: [Name]

Overview

Founded: [Year] | Funding: $[Amount] | Employees: [N]
Target customer: [Segment]
Pricing: [Model and range]

Founded: [Year] | Funding: $[Amount] | Employees: [N]
Target customer: [Segment]
Pricing: [Model and range]

Strengths / Weaknesses

[Strength 1]
[Strength 2]

[Weakness 1]
[Weakness 2]

[Strength 1]
[Strength 2]

[Weakness 1]
[Weakness 2]

Threat Assessment: HIGH / MEDIUM / LOW

[Why this threat level]
[Our differentiation vs. this competitor]

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[Why this threat level]
[Our differentiation vs. this competitor]

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Competitive Landscape Map

竞争格局图

Plot competitors on two axes that matter most to buyers (e.g., price vs. features, ease of use vs. power):

                    HIGH PRICE
                        |
     Premium Leaders    |    Luxury Niche
   +-------------+      |      +-------------+
   |  [Comp A]   |      |      |  [Comp B]   |
   +-------------+      |      +-------------+
                        |
LOW ────────────────────+──────────────────── HIGH
FEATURES                |                   FEATURES
                        |
   +-------------+      |      +-------------+
   |  [Comp C]   |      |      |    [US]     |
   +-------------+      |      +-------------+
     Budget Options     |    Value Leaders
                        |
                    LOW PRICE

Identify whitespace — quadrants with no incumbents that align with unmet buyer needs.

将竞品标注在对买家最重要的两个维度上（例如，价格 vs 功能、易用性 vs 功能性）：

                    HIGH PRICE
                        |
     Premium Leaders    |    Luxury Niche
   +-------------+      |      +-------------+
   |  [Comp A]   |      |      |  [Comp B]   |
   +-------------+      |      +-------------+
                        |
LOW ────────────────────+──────────────────── HIGH
FEATURES                |                   FEATURES
                        |
   +-------------+      |      +-------------+
   |  [Comp C]   |      |      |    [US]     |
   +-------------+      |      +-------------+
     Budget Options     |    Value Leaders
                        |
                    LOW PRICE

识别空白市场——没有现有玩家且符合买家未被满足需求的象限。

GitHub Signals for Competitive Tracking

用于竞品追踪的GitHub信号

bash

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bash

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Star count and momentum

gh api repos/owner/repo --jq '{stars: .stargazers_count, forks: .forks_count}'

Shipping velocity (recent releases)

gh release list --repo owner/repo --limit 5

Community size

gh api repos/owner/repo/contributors --jq 'length'


| Signal | Check Frequency |
|--------|-----------------|
| Star growth | Weekly |
| Release notes | Per release |
| Pricing changes | Monthly |
| Feature launches | Per announcement |
| Full analysis | Quarterly |

gh api repos/owner/repo/contributors --jq 'length'


| 信号 | 检查频率 |
|--------|-----------------|
| 星标增长 | 每周 |
| 版本说明 | 每次发布 |
| 定价变动 | 每月 |
| 功能上线 | 每次发布公告 |
| 全面分析 | 每季度 |

References

参考资料

Competitive Analysis Rules — Porter's, SWOT, landscape map, competitor profile templates
Competitive Analysis Guide — Research methodology, data sources, update cadence

Competitive Analysis Rules — 波特五力、SWOT、竞争格局图、竞品档案模板
Competitive Analysis Guide — 研究方法、数据来源、更新节奏

competitive-analysis

Original

Translation

Competitive Analysis

竞争分析

When to Use Porter's vs. SWOT

何时使用波特五力 vs SWOT

Porter's Five Forces Template

波特五力模型模板

Porter's Five Forces: [Industry/Market]

Porter's Five Forces: [Industry/Market]

1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW

1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW

2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW

2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW

3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW

3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW

4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW

4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW

5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW

5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW

Overall Industry Attractiveness: X/10

Overall Industry Attractiveness: X/10

SWOT Analysis

SWOT分析

TOWS Matrix (SWOT to Strategy)

TOWS矩阵（从SWOT到战略）

Competitor Profile Template

竞品档案模板

Competitor: [Name]

Competitor: [Name]

Overview

Overview

Strengths / Weaknesses

Strengths / Weaknesses

Threat Assessment: HIGH / MEDIUM / LOW

Threat Assessment: HIGH / MEDIUM / LOW

Competitive Landscape Map

竞争格局图

GitHub Signals for Competitive Tracking

用于竞品追踪的GitHub信号

Star count and momentum

Star count and momentum

Shipping velocity (recent releases)

Shipping velocity (recent releases)

Community size

Community size

References

参考资料

Related Skills

相关技能