Total 50,474 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Use webinars to sell — live and automated/evergreen webinar strategy, presentation structure, registration funnels, follow-up sequences, and conversion optimization. Use when planning a webinar, designing a webinar presentation, setting up evergreen webinars, optimizing webinar attendance or conversion, or choosing a webinar platform. Do NOT use for general funnel strategy (use /sales-funnel), email follow-up sequences (use /sales-email-marketing), or general sales call prep (use /sales-call-review). For Groove-specific help, use /sales-groove.
Run competitive displacement campaigns — find competitor customers, identify those ready to switch, and build targeted outreach with displacement-specific messaging. Use when targeting a competitor's install base, building a competitive takeout list, finding companies evaluating alternatives, or designing win-away campaigns. Do NOT use for general prospect list building (use /sales-prospect-list), competitive positioning/messaging frameworks (use /sales-positioning), or general outreach writing (use /sales-outreach).
Manage outbound sequences in Apollo.io — create, configure, optimize deliverability, and analyze performance. Use when creating an Apollo sequence, fixing Apollo email deliverability, setting up A/B tests in Apollo, configuring Apollo mailboxes, analyzing Apollo sequence stats, or troubleshooting Apollo sending issues. Do NOT use for designing cadence strategy and content (use /sales-cadence), general Apollo platform help (use /sales-apollo), or non-Apollo sequence tools (use /email-sequence).
Inspect deal health, map stakeholders, identify risks, and recommend next actions. Use when reviewing a deal, assessing deal health, doing a MEDDPICC assessment, mapping stakeholders, analyzing deal risk, prepping for a deal review, inspecting pipeline deals, or evaluating champion strength. Do NOT use for portfolio-level pipeline management (use /sales-pipeline), revenue forecasting (use /sales-forecast), or reviewing a specific sales call (use /sales-call-review).
Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
Optimize e-commerce checkout flow to reduce cart abandonment. Friction analysis, payment method optimization, trust signals, and checkout UX best practices.
Skyword integration. Manage data, records, and automate workflows. Use when the user wants to interact with Skyword data.
Design and evaluate programmatic SEO strategies for creating SEO-driven pages at scale using templates and structured data. Use when the user mentions programmatic SEO, pages at scale, template pages, directory pages, location pages, comparison pages, integration pages, or keyword-pattern page generation. This skill focuses on feasibility, strategy, and page system design—not execution unless explicitly requested.
Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journalist relationships.
Help users build strategic partnerships and business development deals. Use when someone is pursuing a partnership, negotiating a BD deal, working with platforms like Google or Facebook, or trying to build distribution through partners.
Validate traffic strategy against Traffic Secrets principles. Assess Dream 100, Work In vs. Buy In, traffic temperature, and audience ownership. Activates for "validate my traffic plan" or traffic assessment questions.
Write persuasive sales copy that converts using proven direct response principles. Use when writing landing pages, sales emails, ads, or any copy designed to drive action.