Total 50,404 skills, Marketing & Growth has 2392 skills
Showing 12 of 2392 skills
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison."
When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads."
When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment."
When the user wants to decide domain structure for multiple products or brands—subfolder vs subdomain vs independent domain. Also use when the user mentions "subfolder vs subdomain," "subdirectory vs subdomain," "multiple products domain," "multiple websites," "brand architecture," "branded house," "house of brands," "where to host product," "domain structure," or "hub-spoke domain."
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion."
Digital marketing agency coordinator and brand manager. Use this skill when the user wants to work on marketing for any brand — planning campaigns, creating content, optimizing channels, running ads, improving SEO, email marketing, social media, guerrilla marketing, or any marketing-related task. Also use when the user mentions SOSTAC, marketing plan, brand strategy, campaign management, marketing team, or wants to start marketing for a new product/brand. This is the entry point for all marketing work — always trigger this first for any marketing-related request, even if the user doesn't explicitly ask for 'the agency'.
Applies behavioral science, cognitive biases, and psychological principles to marketing strategy, copy, pricing, and conversion optimization. Use when the user wants to improve persuasion in their copy, apply mental models to marketing decisions, understand why customers behave as they do, use psychology to improve conversion rates, or make any marketing more effective using behavioral science. Also triggers for 'loss aversion', 'social proof', 'scarcity', 'cognitive bias', 'Cialdini', 'Jobs to Be Done', 'behavioral design', or 'why do customers not buy'.
Digital PR and outreach specialist covering media relations, press releases, journalist outreach, HARO/Connectively, digital PR campaigns for link building, crisis communications, brand reputation management, and thought leadership placement. Use when the user wants to get media coverage, write press releases, pitch journalists, build backlinks through PR, manage a brand crisis, respond to negative press, get featured in publications, or build brand authority through earned media. Also triggers for media kits, press pages, spokesperson preparation, or brand reputation.
SOSTAC marketing plan builder — guides users through the complete 6-phase planning framework (Situation, Objectives, Strategy, Tactics, Action, Control) with deep guided interviews using industry-standard frameworks. Use when creating a marketing plan, starting marketing for a new brand, or when the marketing-agency coordinator routes here. Also use when the user mentions SOSTAC, marketing plan, situation analysis, marketing objectives, marketing strategy, or wants to plan before implementing any marketing activities. Begins with automated brand and competitor research using web browsing before the interview starts.
Retention and churn prevention specialist covering cancel flow design, proactive health scoring, payment recovery, dunning sequences, and win-back campaigns. Use when the user wants to reduce churn, build cancellation flows, create exit surveys, recover failed payments, set up dunning sequences, identify at-risk customers, run win-back campaigns, or improve customer retention. Also triggers for 'save rate', 'cancel flow', 'churn rate', 'dunning', 'failed payments', 'churned customers', or any customer retention question.
Research and investigate business prospects and leads. Gathers company information, contact details, and qualification data for sales.