Total 50,396 skills, Marketing & Growth has 2392 skills
Showing 12 of 2392 skills
Maximize organic search traffic with optimized product page meta tags, JSON-LD structured data for Google Shopping, and automated XML sitemaps
Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.
Digi integration. Manage data, records, and automate workflows. Use when the user wants to interact with Digi data.
Prepare negotiation strategies and playbooks for B2B technology consulting deals. Covers BATNA/ZOPA analysis, concession planning, objection handling, closing techniques, and procurement navigation. Includes consulting-specific objection responses (pricing vs. Big4, internal team, offshore). Use when preparing for price negotiations, handling client objections to consulting proposals, navigating procurement/RFP processes, or developing closing strategies for complex deals.
Design, analyze, and optimize cold outbound email campaigns for Instantly. Handles end-to-end ICP definition, expert panel scoring (recursive to 90+), sequence copywriting, infrastructure audit, capacity planning, and implementation docs. Use when asked to build cold outbound sequences, optimize cold email, analyze outbound campaigns, build sales sequences, build Instantly sequences, create cold outbound strategies, or design email campaigns. Supports both "start from scratch" and "optimize existing" modes.
Active Trail integration. Manage data, records, and automate workflows. Use when the user wants to interact with Active Trail data.
Implement Generalized Second Price auction for ad slot allocation and pricing. Use this skill when the user needs to understand search ad auctions, compute ad positions and costs-per-click, or analyze bidding dynamics — even if they say 'how does Google Ads auction work', 'ad rank calculation', or 'second price auction for ads'.
Analyze Taiwan's retail industry including convenience stores, department stores, supermarkets, hypermarkets, and e-commerce with omnichannel trends. Use this skill when the user needs to understand Taiwan's unique retail ecosystem, plan a retail strategy for Taiwan, or evaluate retail channels — even if they say 'how does retail work in Taiwan', 'convenience store strategy', 'Taiwan omnichannel', or 'where should we sell in Taiwan'.
Implement dynamic pricing strategies that adjust prices in real-time based on demand, time, and competition. Use this skill when the user needs to build a dynamic pricing system, implement surge pricing, or optimize prices for perishable inventory — even if they say 'real-time pricing', 'surge pricing', or 'demand-based price adjustment'.
SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
Builds a custom lead scoring model for a business. Takes ICP definition, historical win/loss data, CRM export. Analyzes which attributes correlate with closed-won deals. Generates lead-scoring-model.md with scoring dimensions, point values, thresholds, CRM implementation guide, and validation methodology. Can also score a batch of current leads against the model.
This skill should be used when the user asks to "set up an A/B test", "calculate sample size", "design an experiment", "analyze A/B test results", "check statistical significance", "determine test duration", or "evaluate conversion rate experiments".