Total 50,476 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Diagnose why a listing is losing the Amazon Buy Box (Featured Offer) and build a plan to win it back. Covers seller-health signals, pricing relative to the competing offer, fulfillment method, stock, and account metrics. Use when a user asks why they lost the Buy Box, how to win the Featured Offer, why a reseller is beating them, or why their own listing shows another seller's offer. Trigger phrases: "buy box", "featured offer", "lost the buy box", "win the buy box", "buy box percentage", "another seller has my listing". Works with zero tools. the user describes the offer and account state.
Build a complete Amazon product launch plan. the 30-day runway from go-live to established rank. Sequences the pre-launch checklist, the review ramp, the ad and deal cadence, the price strategy, and the daily and weekly milestones that turn a new listing into a ranking product. Use when a user asks how to launch a product on Amazon, a launch plan, a launch strategy, a launch checklist, a product launch timeline, or how to rank a new product. Trigger phrases: "launch plan", "launch strategy", "how to launch", "product launch", "launch checklist", "launch runway", "rank a new product". Works with zero tools.
Mine the Customer Questions tab of a listing for unanswered buyer intent. Generates branded answers to publish, then feeds the recurring question themes back into bullets, A+ content, and backend keywords. Use when a user asks about Customer Questions section, Q&A tab, unanswered questions, or using questions for SEO. Trigger phrases: "Customer Questions", "Q&A tab", "unanswered questions", "questions on my listing". Works with zero tools. the user pastes the questions.
Research and validate an Amazon product opportunity end to end, and evaluate whether the niche around it is winnable. Assesses demand, competition, profit potential, entry barriers, review wall, differentiation room, and seasonality, and returns a go/no-go with the reasoning. Use when a user asks to research a product, find a product to sell, validate a product idea, assess an opportunity, evaluate a niche, find a profitable niche, judge whether a category is worth entering, or compare niches. Trigger phrases: "product research", "find a product to sell", "validate this product", "is this a good product", "product opportunity", "should I sell this", "niche finder", "evaluate this niche", "is this niche worth it", "good niche", "low competition niche", "should I enter". Works with zero tools. the user describes the product and what they can observe.
Build the optimal 250-byte Amazon backend search term string. Collects every candidate keyword, removes anything already indexed in the title and bullets, strips duplicates and Amazon-prohibited terms, prioritizes by search value, and packs the field to the byte limit. Use when a user asks about backend keywords, search terms, the hidden keyword field, generic keywords, "Search Terms" in the listing back end, or wants to fix wasted backend space. Trigger phrases: "backend keywords", "search terms field", "hidden keywords", "250 bytes", "generic keywords". Works with zero tools. the user pastes the current title, bullets, and any keyword list.
Build or audit Amazon Sponsored Products campaigns, and layer dayparting on mature accounts. Mode A builds a campaign structure from scratch with keyword groups, match types, and starting bids from product margins. Mode B audits existing campaigns from a search term report and returns bid changes, negatives, and a graduation plan. An advanced dayparting appendix schedules bids and budgets by hour and day for accounts with enough data. Use when a user asks to build PPC campaigns, structure Sponsored Products, set ad bids, audit a campaign, fix ACoS, plan an auto and exact campaign structure, or dayparting, bid scheduling, ad scheduling by time of day, peak shopping hours, or wasted ad spend at low hours. Trigger phrases. "PPC campaign", "sponsored products", "campaign structure", "set bids", "audit my ads", "fix my ACoS", "auto and exact campaigns", "dayparting", "bid scheduling", "ad schedule", "time of day bidding", "peak hours", "budget by hour". Works with zero tools. the user provides margins, keywords, or a search term report.
Remove an Amazon listing hijacker step by step. Walks the test-buy script, evidence package, Brand Registry violation report, cease-and-desist template, and escalation to Amazon's Counterfeit Crimes Unit. Use when a user asks about a hijacker on their listing, an unauthorized seller, removing rogue sellers, counterfeit sellers, Brand Registry violation reports, or CCU. Trigger phrases: "hijacker", "unauthorized seller", "rogue seller", "counterfeit", "remove this seller", "report a violation", "CCU". Works with zero tools. the user describes the listing and the hijacker.
Recover a suppressed, blocked, or deactivated Amazon listing. Maps the suppression reason code to the specific fix path and produces the reinstatement message. Use when a user asks about a suppressed listing, a blocked listing, listing deactivated, pricing error suppression, image policy, restricted phrase, or missing required field. Trigger phrases: "suppressed listing", "blocked listing", "listing deactivated", "pricing error", "image suppression", "restricted phrase". Works with zero tools. the user pastes the suppression notice.
Mine Amazon reviews for product, listing, and marketing intelligence. Extracts recurring complaints, feature requests, the words customers use, and the reasons they chose the product, then turns them into listing fixes, product improvements, and copy. Use when a user pastes reviews and asks to analyze them, find complaint patterns, mine reviews, understand customer sentiment, pull insights from competitor reviews, or turn reviews into improvements. Trigger phrases: "analyze reviews", "review analysis", "complaint patterns", "what customers say", "mine reviews", "competitor reviews". Works with zero tools. the user pastes the reviews.
Plan and optimize Amazon Sponsored Display campaigns. Covers product targeting, audience targeting, retargeting views and purchases, and creative choices, and matches each tactic to a funnel goal. Use when a user asks about Sponsored Display, SD campaigns, product targeting, audience targeting, retargeting on Amazon, defending a listing, or attacking a competitor ASIN with ads. Trigger phrases: "sponsored display", "SD ads", "display ads", "product targeting", "audience targeting", "retargeting", "competitor targeting". Works with zero tools. the user describes the product and goal.
Build Amazon FBA reimbursement claims under the 2025 manufacturing-cost policy. Identifies eligible cases (lost units, warehouse-damaged units, customer-return losses, fee errors), assembles the cost-basis evidence Amazon now requires, and produces a claim packet per case within the 60-day window. Use when a user asks about FBA reimbursements, lost inventory claims, warehouse damage, the new reimbursement policy, manufacturing cost evidence, or unrecovered refunds. Trigger phrases: "reimbursement", "FBA claim", "lost inventory", "warehouse damage", "manufacturing cost", "60 day window", "SAFE-T". Works with zero tools. the user pastes the relevant Amazon report rows and supplier invoices.
Design a portfolio-level Amazon advertising strategy across Sponsored Products, Sponsored Brands, and Sponsored Display. Sets the TACoS target, splits budget by funnel stage, defines the role of each campaign type, and builds a scaling plan. Use when a user asks how to structure their ad account, allocate ad budget, set ACoS or TACoS targets, decide between SP, SB, and SD, plan a launch vs a scale phase, or fix an ad account that grew without a plan. Trigger phrases: "advertising strategy", "ad budget", "TACoS", "ad portfolio", "SP SB SD", "scale my ads", "ad account structure". Works with zero tools. the user pastes their own ad and sales numbers.