Total 50,476 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Plan a complete Amazon product image set that converts. Builds the shot list for the main image and the gallery, designs each infographic, plans lifestyle scenes, and sets the order so the gallery answers objections in sequence. Use when a user asks about listing images, the main image, the photo gallery, infographics, lifestyle images, image order, or what photos a listing needs. Trigger phrases: "listing images", "main image", "product photos", "image gallery", "infographics", "lifestyle images", "shot list". Works with zero tools. the user describes the product and its buyers.
Audits AI-generated or AI-enhanced listing images against the 2026 Amazon disclosure and representation policy before submission. A 5-gate flow catches the issues that trigger suppression or a misrepresentation flag. Use when a user asks about AI image policy, AI photo rules, image suppression, or 2026 image compliance. Trigger phrases: "AI image Amazon policy", "AI generated photos listing", "image suppression AI", "Amazon AI image rules 2026". Works with zero tools.
Plan and write conversion-grade Amazon A+ Content (formerly called Enhanced Brand Content, renamed in 2019), including Premium A+ tier modules (video, carousel, interactive hotspots, larger comparison chart, Q&A) and the Brand Story carousel that runs across the catalog. Selects the right module layout, writes persuasive module copy, designs the comparison chart, and produces designer-ready image briefs. Use when a user asks to create, plan, improve, or audit A+ Content, Enhanced Brand Content, Premium A+, brand story modules, comparison charts, interactive A+ modules, A+ video, or the visual section below the bullet points on an Amazon listing. Trigger phrases include "A+ content", "EBC", "enhanced brand content", "brand story module", "comparison chart", "below the fold", "premium A+", "brand story", "A+ video", "interactive modules", "premium content". Works with zero tools. the user describes the product and pastes any existing copy.
Plan Amazon Brand Tailored Promotions. targeted discounts sent to specific shopper audiences such as repeat customers, recent customers, brand followers, cart abandoners, and high-spend shoppers. Picks the right audience, the right discount depth, and the right goal for each promotion. Use when a user asks about Brand Tailored Promotions, targeting past customers with a discount, re-engaging repeat buyers, rewarding brand followers, or winning back lapsed customers. Trigger phrases: "brand tailored promotions", "BTP", "target repeat customers", "win back customers", "brand follower discount". Works with zero tools. the user describes their brand and audience sizes.
Build a compliant Amazon review-generation strategy that grows review count and rating without breaking policy. Covers the Request a Review button, the Amazon Vine program (including a deep-dive on gating criteria, unit-count math, expected feedback quality, and when Vine is worth it vs not), product inserts, follow-up timing, and what is strictly prohibited. Use when a user asks how to get more reviews, increase review count, improve rating, the Request a Review button, Vine, product insert cards, review follow-up, the Vine program, Vine reviews, enrolling in Vine, getting first reviews on a new product, or whether Vine is worth it. Trigger phrases. "get more reviews", "review strategy", "increase reviews", "request a review", "Vine", "insert card", "improve my rating", "Vine program", "Vine reviews", "first reviews", "enroll in Vine", "is Vine worth it". Works with zero tools.
Diagnose why an Amazon product gets returned and build a plan to cut the return rate. Clusters returns into five named root causes, quantifies the dollar bleed per return including the Returns Processing Fee where it applies, and fixes each cause at the listing, the product, or the packaging. Use when a user asks about reducing returns, a high return rate, why customers return a product, return reasons, the Returns Processing Fee, or refunds eating profit. Trigger phrases: "reduce returns", "return rate", "why are customers returning", "return reasons", "too many refunds", "cut returns", "Returns Processing Fee", "returns eating margin". Works with zero tools. the user pastes return reasons and reviews.
Turn Amazon Brand Analytics reports into decisions. Reads Search Query Performance, Search Catalog Performance, Market Basket, Repeat Purchase, and Top Search Terms exports, and converts them into ranked actions. Use when a user pastes or describes Brand Analytics data, asks about Search Query Performance, SQP, market basket analysis, search frequency rank, click share, conversion share, repeat purchase behavior, or wants to know what their Brand Analytics is telling them. Trigger phrases: "brand analytics", "SQP", "search query performance", "market basket", "click share", "conversion share", "repeat purchase". Works with zero tools. the user pastes the report data.
Build a complete Amazon keyword set for a product and sort it into a usable map. generates seed keywords, expands by intent, classifies by funnel stage and relevance, and assigns each keyword a placement (title, bullets, backend, PPC). Use when a user asks for keyword research, keyword ideas, what keywords to target, long-tail keywords, search terms to rank for, or how to map keywords to a listing. Trigger phrases: "keyword research", "keyword ideas", "what keywords", "long tail keywords", "keywords for my listing", "keyword map". Works with zero tools. the user describes the product and audience.
Build an Amazon seasonal and Q4 plan. Works backward from peak demand dates to set inventory order timing, ad budget ramps, deal calendar, listing refresh, and the post-peak wind-down. Use when a user asks about seasonal planning, Q4 preparation, Prime Day prep, holiday selling, peak season inventory, or timing a seasonal product. Trigger phrases: "seasonal planning", "Q4 plan", "holiday prep", "prime day prep", "peak season", "seasonal product", "black friday". Works with zero tools.
Find and manage Amazon PPC negative keywords to cut wasted ad spend without blocking converting traffic. Reads a search term report, flags the terms draining budget, decides negative-exact versus negative-phrase, and protects valuable terms from being blocked by accident. Use when a user asks about negative keywords, wasted ad spend, search term reports, irrelevant clicks, high-ACoS terms, or cleaning up a PPC campaign. Trigger phrases: "negative keywords", "wasted ad spend", "search term report", "irrelevant clicks", "high ACoS terms", "clean up campaign". Works with zero tools. the user pastes the search term report.
Detect and fix silent Amazon category re-noding. When Amazon quietly moves listings to incorrect browse-tree nodes, sales drop sharply because the listing now ranks against the wrong queries. This skill audits the nodes, identifies the wrong placements, and writes the browse-node correction case for Seller Central. Use when a user notices a sudden sales drop with flat ad spend, a listing in the wrong browse category, or wonders why their product is not showing up for the right keywords. Trigger phrases: "category", "browse node", "wrong category", "re-noded", "sales dropped no reason", "browse tree". Works with zero tools.
Optimize a full Amazon listing for both ranking and conversion, and diagnose why a listing is not ranking against the A9 + COSMO pillars. Rewrites the title, bullets, and description, places keywords correctly, sharpens the benefit argument, and checks policy and mobile compliance. Use when a user asks to optimize a listing, improve a title, rewrite bullets, fix a listing that does not convert, improve listing copy, do a listing makeover, rank higher in search, audit search visibility, or asks about the A9 or COSMO algorithm. Trigger phrases: "optimize my listing", "listing optimization", "rewrite my bullets", "improve my title", "listing not converting", "listing makeover", "amazon SEO", "rank higher", "A9", "COSMO", "search ranking", "search visibility", "why doesn't my listing rank". Works with zero tools.