Total 30,709 skills, Marketing & Growth has 1339 skills
Showing 12 of 1339 skills
End-to-end marketing plan framework based on Allan Dib's "The 1-Page Marketing Plan". Use when you need to: (1) define your target market using the PVP Index, (2) craft a compelling message and USP, (3) choose advertising media and channels, (4) design lead capture systems and magnets, (5) build lead nurture sequences, (6) optimize sales conversion, (7) create world-class customer experiences, (8) increase customer lifetime value, (9) build referral and advocacy systems.
Technology adoption and go-to-market strategy based on Geoffrey Moore's "Crossing the Chasm". Use when you need to: (1) identify where your product is in the adoption lifecycle, (2) choose a beachhead market segment, (3) build a "whole product" solution for mainstream buyers, (4) position against incumbent competition, (5) transition from early adopters to mainstream market, (6) develop B2B tech marketing strategy, (7) understand why tech products fail to gain mainstream traction.
Create viral content frameworks with platform-specific patterns, psychological hooks, and daily schedules that maximize organic reach without paid promotion.
Conduct full competitor strategy breakdowns across SEO, ads, social, email, pricing, and positioning. Use when the user asks to analyze competitors, benchmark against rivals, understand competitive landscape, find competitor weaknesses, or build a competitive matrix. Trigger phrases include "competitor analysis", "competitive analysis", "who are my competitors", "competitor research", "competitive landscape", "benchmark competitors", "competitor ads", "competitor SEO", "competitor pricing", "SWOT analysis", "competitive matrix".
Expert SEO content strategy for SaaS and B2B sites. Use when doing keyword research, planning content clusters, creating pillar pages, optimizing on-page SEO, fixing technical SEO issues, building links, refreshing content, implementing programmatic SEO, mapping search intent, optimizing for SERP features, or measuring content performance. Use for SEO audits, content gap analysis, and organic growth strategy.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see review-seo-audit.
Design referral programs and viral growth loops. Use when asked to create referral systems, viral mechanics, word-of-mouth campaigns, or growth loops. Trigger phrases: "referral program", "viral loop", "refer a friend", "word of mouth", "viral coefficient", "referral incentive", "growth loop", "invite system", "ambassador program".
Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
Optimize signup and registration conversion funnels. Use when asked to improve signup rates, reduce form abandonment, audit registration flows, or optimize conversion funnels. Trigger phrases: "signup optimization", "registration flow", "form conversion", "signup CRO", "reduce abandonment", "signup funnel", "form optimization", "conversion rate optimization", "registration page".
Generate, evaluate, and A/B test email subject lines for maximum open rates. Includes formulas for curiosity, urgency, personalization, and more. Trigger phrases: "email subject line", "subject line ideas", "email subject", "write subject lines", "A/B test subject lines", "improve open rates", "email open rate", "subject line formulas".
Master Alex Hormozi's offer creation framework from "$100M Offers" (2021). Build irresistible offers using the Value Equation, stacking, guarantees, and scarcity. Use when: Creating new product or service offers; Restructuring existing offers for higher conversions; Pricing premium products and services; Building offer stacks with bonuses and guarantees; Choosing target markets for maximum leverage
Create email drip campaigns, nurture sequences, and automated email flows. Includes templates for welcome series, abandoned cart, re-engagement, product launch, and onboarding sequences. Trigger phrases: "email sequence", "drip campaign", "nurture sequence", "email flow", "welcome series", "abandoned cart emails", "onboarding emails", "email automation", "product launch emails", "re-engagement campaign", "send email", "send sequence".