Total 50,358 skills, Marketing & Growth has 2391 skills
Showing 12 of 2391 skills
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.
Brainstorm and write high-retention short-form video and carousel content for TikTok, Reels, and YouTube Shorts. Use whenever someone wants viral hook ideas, a video script or outline, content concepts for a product or topic, or wants to critique and improve a draft hook or script. Works for any short-form format: talking head, demo, unboxing, before/after, tutorial, storytime, listicle, carousel, or meme. Produces several diverse hook options from proven patterns, structures scripts for retention (hook, escalation, payoff, CTA), and adapts to each platform. Pattern-based guidance grounded in how short-form tends to perform; it improves the odds, it does not guarantee virality.
Write captions, on-screen text, hashtags, and CTAs for short-form video that earn saves and sends without tripping engagement-bait penalties. Use when someone asks for a viral caption, an instagram caption or tiktok caption or video caption, wants to fix a weak cta or call to action, asks about hashtag strategy and whether to add hashtags, wonders what the right pinned comment or comment seeding play is, or needs a gut check on whether their copy is engagement bait. Covers caption length sweet spots per platform, the first-line cutoff, on-screen text patterns for muted watching, native versus cross-posted copy, how hashtags actually work now, send-driving and save-driving CTAs, pinned comment tactics, and the anti-patterns that suppress reach. Pattern-based guidance grounded in how captions and CTAs tend to perform; it improves the odds, it does not guarantee virality.
Write and diagnose YouTube Shorts that hold attention on the Shorts Feed and route viewers into your long-form. Use when someone wants a shorts script, a shorts hook tuned for VVSA and the first 3 seconds, a fix for a flopping short, a read on whether to link a short to a long-form video, or a plan to build the shorts to long form funnel for their channel. Covers what the youtube shorts algorithm rewards now that the Shorts feed runs separately from long-form, how shorts retention is measured, and the youtube shorts strategy choices that move RPM (licensed music split, Creator Pool math, Engaged Views). Pattern-based viral shorts guidance grounded in how shorts tend to perform.
Plan, write, and diagnose Instagram Reels that earn cold-audience reach. Use whenever someone wants a reels script or reels hook for a specific Reel, is debugging why a Reel flopped, wants to know if a draft is worth testing with Trial Reels before going public, or needs a reels caption tuned for the post-hashtag instagram algorithm. Built around what Mosseri has publicly named as the signal hierarchy (watch time, sends per reach, likes per reach), the Trial Reels test-then-publish loop, the Original Content Guidelines and 30-day recovery window, the Edits app, and Reels Insights metrics (skip rate, share rate, followers from this post). Covers a Reels-specific reels strategy: send-driving CTAs, originality without watermarks, audio licensing by account type, captions as the primary SEO signal, and the anti-patterns that quietly cap distribution. Pattern-based guidance, not a virality promise.
Write and critique viral hooks for short-form video: the opening 1 to 3 seconds that decide whether anything else gets seen. Use this when you need a batch of hook ideas for a video, want to make a weak opening line stronger, are picking which hook archetype fits an idea, or want a critique of a draft hook against proven patterns. Covers the three-layer hook (visual, verbal, on-screen text), the named-creator frameworks (Kallaway, MrBeast, Hormozi, Brunson, Koe, Welsh, Bush, Galloway), scroll-stopping hook tactics, and the anti-patterns that tank first-three-seconds retention. Works across TikTok, Reels, and Shorts. Pattern-based guidance that improves the odds. It does not guarantee virality.
Write a tiktok script, a tiktok hook, or a fresh tiktok video idea shaped for how the FYP actually ranks content. Use when someone asks for a tiktok hook for X, wants a script made tiktok-shaped, asks whether a clip is a tiktok or a Reel, wants to improve a tiktok video they drafted, or wants to know what tiktok trends are worth riding this week. Covers the tiktok algorithm signals (user interactions, video information, device and account), completion-rate math by length, trending sound timing, duets, stitches, TikTok Shop pacing, and the AI disclosure regime. Pattern-based guidance for viral tiktok content; it improves the odds of landing on fyp, it does not promise virality.
Generate short-form video ideas at volume and stop the blank-page problem for good. Use whenever someone says they're stuck for ideas, asks for 20 TikTok ideas or Reels ideas or YouTube Shorts ideas for their niche, wants a content brainstorm, needs help building a content pillar system or content matrix, wants to turn one idea into 5 angles, asks what to post this week, or wants a real idea generator workflow instead of staring at a notes app. Runs the systems prolific creators actually use: pillars, mining (comments, Reddit, search autocomplete, competitor outliers), repurposing, evergreen vs trend balance. Pattern-based guidance grounded in how short-form ideation tends to work; never run out of ideas is the goal, virality is not promised.
Comprehensive Amazon product research and opportunity analysis. Evaluate market demand, competition intensity, profit potential, and entry barriers for any product category or niche. Uses BSR data, review analysis, and pricing patterns.
Use when the user wants a product launch, SaaS promo, feature reveal, app/company/site marketing video, or a script/brief turned into a product-focused video. Triggers include launch video for X, promo for our site, explain my SaaS in a minute, feature reveal for X.com, and turn this script into a 60s promo. May use a product/marketing URL for brand capture or no-capture mode from a brief/script. Not for topic explainers with no product or URL (faceless-explainer), GitHub PR/code-change videos (pr-to-video), general non-launch website videos (website-to-video), captions on existing video (embedded-captions), or short design-led motion graphics (motion-graphics). When product-vs-topic or launch-vs-general-site is unclear, do not assume — start at /hyperframes-read-first.