Total 50,503 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Guide for planning and auditing SEO for AI tool, SaaS, and product-led websites. Powered by AnyCap -- the capability runtime that equips AI agents with web search and web crawl through a single CLI. Use when Codex needs to define SEO ICPs, map search intent to page types, inspect live SERPs, write page briefs for tool/comparison/alternatives/pricing/tutorial pages, prioritize technical SEO foundations, plan citations or backlinks, or decide whether programmatic SEO is safe and worthwhile. Trigger on mentions of AI tool SEO, SaaS SEO, product-led SEO, search intent, page type mapping, vs pages, alternatives pages, pricing pages, directory submissions, backlink plans, citations, or pSEO.
Postalytics integration. Manage Organizations. Use when the user wants to interact with Postalytics data.
Use this skill when users ask "What is the first step to build a brand", the team has a chaotic work rhythm, or discussions on hiring, ad placement, content creation and channel expansion have started without figuring out why to do it and what to do first.
Apply Consumer Culture Theory to analyze consumption as a cultural practice shaped by identity, marketplace cultures, and ideology. Use this skill when the user needs to interpret consumer behavior through cultural lenses, analyze brand communities or subcultures of consumption, decode marketplace ideologies, or when they ask 'why do consumers behave this way culturally', 'what does this consumption mean', or 'how does identity shape buying'.
Plan Southeast Asia market entry including mode selection, regulatory requirements, cultural research, and go-to-market timeline. Use this skill when the user is considering expansion to SEA, evaluating entry modes (marketplace vs direct vs distributor), or conducting market feasibility studies — even if they say 'should we enter Vietnam', 'how to sell in Indonesia', 'SEA expansion plan', or 'find a local distributor'.
Design push notification and messaging strategies including channel selection, timing optimization, personalization, and fatigue management. Use this skill when the user needs to improve notification engagement, reduce opt-out rates, plan multi-channel messaging, or A/B test notification content — even if they say 'our push open rates are low', 'users are unsubscribing', 'when should we send notifications', or 'which channel to use for alerts'.
Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions. Use this skill when the user needs to decide how to grow — through existing vs new markets and existing vs new products. Also use when the user asks 'how should we grow', 'should we launch a new product or expand to new markets', or 'what's our growth strategy'.
Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis. Use this skill when the user needs to define or refine how their brand is perceived relative to competitors, craft a positioning statement, build a brand identity framework, or map competitive positions — even if they say 'what makes us different', 'our brand feels generic', or 'how do customers see us vs competitors'.
Identifies upsell and cross-sell opportunities within existing customer accounts. Analyzes product usage, feature gaps, team growth, industry benchmarks, and competitive pressure to surface revenue expansion plays scored by potential, effort, and likelihood. Generates an expansion-playbook.md with account-by-account opportunities, recommended pitch, timing, and approach.
Base/variable split recommendations, accelerators, decelerators, quota retirement methods, SPIFs, cost of sales tracking.
AI-assisted influencer identification, vetting, and campaign design — including the strategic choice between human and virtual/CGI influencers and AI-powered fraud detection. Invoke when a client is planning an influencer campaign and needs a data-informed approach to influencer selection, when engagement fraud is suspected, or when the client is considering virtual influencers as part of a brand innovation initiative. Influencer contracts and payments are out of scope — refer to a lawyer for contractual matters.
Transform one piece of long-form content into 10 platform-ready assets using AI tools. Solves the content creation bottleneck for resource-constrained East African marketing teams. Invoke when a client needs more content output from their existing content investment.