Total 30,765 skills, Marketing & Growth has 1347 skills
Showing 12 of 1347 skills
Customer-centric conversion rate optimization methodology based on "Making Websites Win" by Karl Blanks and Ben Jesson (Conversion Rate Experts). Use when optimizing websites, landing pages, funnels, improving conversion rates, analyzing why visitors don't convert, creating persuasive copy, designing A/B tests, auditing UX, or building customer-centric websites. Provides systematic CRO process, objection/counter-objection framework, and evidence-based optimization techniques.
Visual marketing asset creation for ads, social media, email, presentations, and brand collateral. Platform-specific dimensions, creative best practices, AI design tools, and conversion-focused visual hierarchy. Use when you need production-ready marketing visuals.
SEO and AI discovery (GEO) - schema, ChatGPT/Perplexity optimization
Technical SEO - robots.txt, sitemap, meta tags, Core Web Vitals
This skill should be used when users need help analyzing content analytics data, creating reports, identifying trends, calculating ROI, or providing content optimization recommendations. It activates when users ask analytics questions, request reports, need performance analysis, ROI calculations, trend identification, or content optimization recommendations.
Use when building or fixing B2B pipeline. Revenue-aligned demand generation with lead types, funnel design, conversion paths, scoring/routing, attribution, ABS motions, and compliance.
Generate comprehensive market opportunity analysis with TAM/SAM/SOM calculations
Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.
Optimize content for search engines with keyword analysis, readability scoring, meta descriptions, and competitor comparison. Use this when users want to improve SEO, optimize blog posts, or analyze content for search performance.
Use this skill when users need to improve cold outreach, optimize cold emails or DMs, increase response rates, or turn outbound from spam into revenue. Activates for cold outreach optimization, prospecting strategy, or "my outbound isn't working" problems.
Complete SEO skill for technical audits (Core Web Vitals, site speed, crawlability/indexation, robots/sitemaps/canonicals, structured data, mobile, security, internal linking), SEO marketing strategy (keyword research, content planning, competitive analysis, E-E-A-T), operational workflows (cross-team collaboration, OKRs), link building, local SEO, international SEO (hreflang), and multi-platform SEO (Google, YouTube, Reddit, social). Updated for January 2026.
Expert brand strategy covering brand positioning, identity development, brand architecture, messaging frameworks, and brand governance.