Total 50,523 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: **Understand why buyers buy** (or don't buy) your solution; **Create personas that drive action** rather than gather dust; **Align marketing and sales** around real buyer insights; **Develop messaging** that resonates with actual decision-makers; **Map content** to the buyer's journey
Master the consultative sales methodology trusted by enterprise sales teams worldwide. Use Neil Rackham's research-backed question sequence to uncover needs and close complex deals. Use when: **Complex B2B sales** with long sales cycles; **High-value deals** requiring multiple stakeholders; **Solution selling** where discovery is critical; **Enterprise sales** with sophisticated buyers; **Consultative positioning** to differentiate from competitors
Optimize App Store and Google Play listings with keyword strategy, metadata, and localization. Use when asked to improve app store visibility, ASO, or app discoverability. Don't use for web SEO, paid UA/ad campaigns, or pre-submission compliance/review audits.
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
Return rate reduction — root cause analysis, listing accuracy, packaging improvements, size guides
Amazon repricing strategy advisor — competitive pricing rules, Buy Box optimization, margin protection, and repricing tool selection. Builds custom repricing logic based on your goals: Buy Box win rate, margin targets, or velocity.
RB2B platform help — Person-Level Website Visitor ID, Company-Level ID, Hot Pages, Hot Leads, Traffic Insights, Identity Resolution API, integrations. Use when you know companies visit your site but not which people, the RB2B pixel isn't identifying visitors, you need person-level ID not just company-level, Hot Pages aren't flagging high-intent visits, or you're comparing RB2B vs Clearbit Reveal for visitor identification. Do NOT use for visitor identification strategy across tools (use /sales-intent), enrichment strategy across tools (use /sales-enrich), building prospect lists across tools (use /sales-prospect-list), or lead scoring strategy (use /sales-lead-score).
Reddit Ads platform help — campaign setup, subreddit targeting, ad formats (Image, Video, Carousel, Conversation, Product, Free-Form, AMA, Takeover, Interactive, Max), Reddit Pixel, Conversions API (CAPI), Lead Gen Ads, Business Manager, bidding strategy, audience building, conversion tracking. Use when Reddit ad ROAS is underperforming, you're not sure which subreddits to target, the Reddit Pixel isn't tracking conversions, your ads get downvoted or feel off-tone for Reddit, or you can't figure out the right bidding strategy. Do NOT use for general retargeting strategy (use /sales-retargeting), B2B advertising strategy across tools (use /sales-b2b-advertising), or organic Reddit marketing (out of scope).
Famesters platform help — global full-cycle influencer marketing agency with 8+ years experience and 1000+ brand portfolio across Gaming, FinTech, Apps & Software, and iGaming. Covers campaign services (strategy, creator selection, outreach, content coordination, performance tracking), platform coverage (YouTube, TikTok, Instagram, Twitch), BuzzGuru proprietary analytics technology, competitor analysis, measurement and reporting (tracking links, promo codes, UTM parameters), and campaign workflow. Use when you're considering hiring Famesters but aren't sure if they're the right fit, need to understand what Famesters costs and covers, wondering how Famesters compares to Cloutboost or House of Marketers, or trying to decide between agency vs in-house influencer marketing for gaming/fintech/apps. Do NOT use for influencer marketing strategy across platforms (use /sales-influencer-marketing), gaming influencer marketing strategy (use /sales-gaming-marketing), TikTok marketing strategy (use /sales-tiktok-marketing), or general retargeting (use /sales-retargeting).
Revenue.io platform help — Salesforce-native revenue orchestration with RingDNA dialer, Guided Selling cadences, Moments real-time coaching, conversation intelligence, and Revenue Intelligence dashboards. Use when calls not logging to Salesforce from Revenue.io, setting up Guided Selling cadences and task prioritization, configuring Moments real-time coaching notifications, choosing between Activate vs Engage vs Orchestrate tiers, dialer call dispositions not syncing to Salesforce, or Revenue.io vs Gong for conversation intelligence. Do NOT use for general conversation intelligence strategy (use /sales-note-taker) or building a coaching program (use /sales-coaching).
Online reputation management strategy — monitoring reviews across Google, Yelp, Facebook, and industry sites, responding to negative reviews, generating more reviews, managing business listings, Google Business Profile optimization, reputation recovery after a crisis. Covers multi-location reputation at scale. Use when Google reviews disappeared or got removed, negative review is hurting your business, not getting enough reviews, business listings show wrong information, unsure which reputation management tool to pick, or your star rating is dropping. Do NOT use for ecommerce product review apps (use /sales-customer-reviews), B2B software reviews on G2 (use /sales-g2), or social listening for brand mentions (use /sales-social-listening).
Birdeye platform help — reviews, listings, social media, messaging, surveys, referrals, payments, and BirdAI for multi-location businesses. Use when review requests not generating responses, Google Business Profile listings out of sync, webchat not converting visitors, survey response rates low, unsure how to set up BirdAI automation, or comparing Birdeye vs Podium vs Yext vs Reputation.com. Do NOT use for ecommerce product review apps like Judge.me or Yotpo (use /sales-customer-reviews) or B2B software reviews on G2 (use /sales-g2).