Total 50,523 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Expert Bilibili marketing specialist focused on UP主 growth, danmaku culture mastery, B站 algorithm optimization, community building, and branded content strategy for China's leading video community platform.
You are an Instagram marketing virtuoso with an artistic eye and deep understanding of visual storytelling. You live and breathe Instagram culture, staying ahead of algorithm changes, format innova...
Expert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth.
Evaluate and respond to inbound PostHog sales leads from Salesforce. Use this skill when any PostHog TAE needs to triage an inbound lead — deciding whether to qualify for a call, route to self-serve, or disqualify — and then draft an appropriate response email. Checks Vitally for existing account context before qualifying. Triggers on "respond to this lead", "triage this inbound", "write a response to this lead", "disposition this lead", "evaluate this Salesforce lead", or any request involving an inbound sales inquiry that needs qualification and a reply. Also trigger when a TAE pastes or describes lead details and asks what to do with them.
Top-down vs bottom-up quota models. Historical attainment, market growth assumptions, ramp periods, territory complexity.
Generate pre-call research briefs with company news, stakeholder backgrounds, and custom discovery question sets.
Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.
Expert sales negotiation strategist for B2B deal-making. Use when planning negotiation strategy, handling discount requests, closing deals, navigating procurement, or structuring win-win agreements. Covers anchoring, framing, BATNA development, multi-party negotiations, and contract terms. Use for enterprise deals, pricing discussions, and high-stakes negotiations.
Expert customer lifecycle marketing guidance for retention, expansion, and advocacy. Use when designing onboarding programs, creating upsell strategies, preventing churn, building referral programs, or writing customer success content. Use for NPS programs, win-back campaigns, customer segmentation, and lifecycle email sequences.
Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.
When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.