Total 30,584 skills, Marketing & Growth has 1329 skills
Showing 12 of 1329 skills
Expert performance marketing guidance for paid acquisition, CRO, and growth optimization. Use when creating ad campaigns, writing ad copy, optimizing landing pages, setting up A/B tests, analyzing CAC/LTV, building attribution models, or planning retargeting strategies. Use for Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, budget allocation, and funnel optimization.
Expert renewal management guidance for maximizing retention and expansion revenue. Use when building renewal playbooks, forecasting renewal pipeline, structuring multi-year deals, developing pricing strategies, mitigating churn risk, defending against competitive displacement, negotiating contracts, attaching expansion to renewals, or optimizing renewal operations. Covers high-touch and tech-touch renewal motions, early renewal strategies, and save plays.
Outbound sales methodology based on Aaron Ross' "Predictable Revenue". Use when you need to: (1) build a scalable outbound sales process, (2) implement Cold Calling 2.0, (3) structure sales team roles (SDR/AE/CSM), (4) design lead generation and qualification frameworks, (5) scale B2B SaaS sales predictably, (6) create prospecting email sequences, (7) build sales development pipeline, (8) separate prospecting from closing.
Apex - Senior Product Marketing Manager & CSO specializing in B2B/B2C IT Products & SaaS. Use for Go-To-Market strategies, product positioning, growth funnels, IT product copywriting, SEO content strategy, or marketing analytics. Also responds to 'Apex' or /apex command.
Helps develop ad concepts from hooks or ideas for paid social campaigns. Use when the user has a hook or idea and wants to build it into a full ad concept. Triggers: "ad concept", "creative concept", "campaign idea", "ad direction", "concept brief", "creative brief", "develop this hook", "build out this idea", "paid social concept"
Use after drafting positioning statements, before writing website copy, or when marketing language sounds corporate rather than human
Sistema completo para optimizar perfiles LinkedIn de desarrolladores senior (IC). Usar cuando el usuario necesite optimizar su perfil LinkedIn, escribir headlines, about sections, descripciones de experiencia laboral, o convertir proyectos tecnicos en narrativas que comuniquen senioridad. Activa con palabras como LinkedIn, perfil, headline, about, experiencia, CV, reclutadores, posicionamiento profesional, branding personal developer. Especializado en Senior Individual Contributors (IC) del mundo tech/SaaS.
Ultimate growth skill: playbooks, viral loops, acquisition, funnel, retention, competitor intel, personas, content/SEO, growth ideas, product-led growth (PLG), growth audits, and launch execution via MCPs. Use when the user wants growth playbooks, viral/referral, channels, funnel optimization, retention, PLG, product-led, time-to-value, PQL, signup/onboarding/paywall optimization, free-to-paid conversion, expansion revenue, competitor analysis, personas, content/SEO, growth ideas, growth audit, or launch execution (email, ads, analytics, payments, social) with Resend, Meta/Google Ads, PostHog, Stripe, or Twitter MCPs.
GEO内容优化工具，同时优化SEO和AI搜索引擎可见性，让内容更容易被ChatGPT/Claude等AI系统引用
World-class content strategy expertise combining the frameworks of Andy Crestodina's data-driven approach, Ann Handley's "everybody writes" philosophy, and the content engines that power companies like HubSpot, Ahrefs, and Intercom. Content strategy isn't about creating content - it's about creating the right content for the right audience at the right time in the right format. The best content strategists think in systems, not pieces. They build content engines that compound over time and turn strangers into customers and customers into advocates. Use when "content strategy, content plan, editorial calendar, blog strategy, content marketing, topic clusters, pillar content, content audit, content calendar, SEO content, content distribution, content funnel, thought leadership, content engine, content topics, what to write, content, strategy, editorial, SEO, blog, planning, distribution, measurement" mentioned.
The art and science of narrative-driven brand communication. This skill transforms brand messages into compelling stories that connect emotionally, build memory, and drive action. In a world of infinite content, story is the only thing that cuts through. Great brands don't sell products—they tell stories. Apple tells the story of creative rebels. Nike tells the story of human potential. Patagonia tells the story of environmental stewardship. This skill teaches you to find, craft, and tell your brand's story across every touchpoint. AI amplifies storytelling capability—generating variations, adapting across channels, maintaining consistency—but the human insight that identifies the true story remains essential. This skill bridges narrative craft with AI execution. Use when "story, storytelling, narrative, brand story, origin story, hero journey, emotional connection, customer story, testimonial, case study, brand film, about us, storytelling, narrative, brand-story, emotional, hero-journey, content" mentioned.
Transform webinar recordings into multiple content assets including blog post series, social media snippets, infographic ideas, email sequences, and sales one-pagers. Extracts key moments, quotes, and insights for maximum content ROI. Use when users need to repurpose webinars, video content, or live presentations into multi-channel marketing materials.