Total 44,509 skills
Showing 12 of 44509 skills
Design and conduct user research using interviews, focus groups, surveys, and field observation. Use this skill when the user needs to understand customer needs, validate product assumptions, gather qualitative insights, or design a research study — even if they say 'we need to talk to users', 'how do we validate this idea', or 'what do our customers actually think'.
Apply the Technology Acceptance Model (Davis, 1989) and Unified Theory of Acceptance and Use of Technology (Venkatesh et al., 2003) to predict technology adoption. Use this skill when the user needs to evaluate user acceptance of a new system, diagnose adoption barriers, design interventions to improve technology uptake, or when they ask 'why aren't users adopting this', 'what drives technology acceptance', or 'how do we increase adoption rates'.
Apply Consumer Culture Theory to analyze consumption as a cultural practice shaped by identity, marketplace cultures, and ideology. Use this skill when the user needs to interpret consumer behavior through cultural lenses, analyze brand communities or subcultures of consumption, decode marketplace ideologies, or when they ask 'why do consumers behave this way culturally', 'what does this consumption mean', or 'how does identity shape buying'.
Apply behavioral finance theory to identify systematic investor biases and their impact on asset prices. Use this skill when the user needs to analyze irrational market behavior, explain pricing anomalies through cognitive biases, diagnose investor decision errors, or when they ask 'why do investors hold losers too long', 'how does loss aversion affect pricing', or 'what biases drive this market pattern'.
Apply Bhaskar's critical realism to analyze phenomena through three ontological domains (real, actual, empirical), identify generative causal mechanisms via retroduction, and examine structure-agency interplay. Use this skill when the user needs to go beyond surface correlations to underlying causes, design research that distinguishes mechanisms from events from experiences, or when they ask 'what causes this beyond the observed pattern', 'what structures enable or constrain this behavior', or 'how do I move from correlation to causal explanation'.
Apply the Uppsala Internationalization Model to analyze gradual foreign market entry based on psychic distance and experiential learning. Use this skill when the user needs to plan a staged internationalization sequence, understand why firms enter culturally similar markets first, or evaluate whether a firm's international expansion follows the establishment chain from export to subsidiary.
Use historical analogies to inform strategic decisions by identifying structural similarities and differences between past and present situations. Use this skill when the user draws on historical precedent to justify a strategy, needs to evaluate whether a historical comparison is valid, or wants to learn from past events — even if they say 'this is like the dotcom bubble', 'history repeats itself', or 'what can we learn from how X handled this'.
Apply Bourdieu's field theory to analyze power relations through the interplay of field, capital, and habitus. Use this skill when the user needs to map positions and position-takings within a social field, analyze how different forms of capital (economic, cultural, social, symbolic) structure competition, explain why actors behave as they do within institutional settings, or when they ask 'why do people in this industry act this way', 'who has power and why', or 'how does this field reproduce inequality'.
Apply meta-analysis to synthesize effect sizes across multiple studies, assess heterogeneity, and evaluate publication bias. Use this skill when the user needs to combine findings from prior research, compare fixed-effect vs random-effects models, compute pooled effect sizes, or when they ask 'what does the overall evidence say', 'how do I combine results across studies', or 'is there publication bias'.
Apply brand equity frameworks (Aaker, 1991; Keller, 1993) to assess and build customer-based brand value. Use this skill when the user needs to audit brand strength, diagnose brand equity components, design brand-building strategies, or when they ask 'how strong is our brand', 'what drives brand value', or 'how do we build brand equity'.
Structure and write investor pitch decks covering problem, solution, market, business model, traction, team, and financials. Use this skill when the user needs to create a fundraising presentation, prepare for investor meetings, or structure a startup pitch — even if they say 'build a pitch deck', 'present to investors', 'prepare for fundraising', or 'how should I structure my pitch'.
Apply Granovetter's embeddedness theory to analyze how economic behavior is embedded in ongoing social relations, avoiding both over-socialized and under-socialized accounts. Use this skill when the user needs to explain why market transactions deviate from pure economic rationality, analyze how trust and social ties shape business dealings, evaluate structural vs relational embeddedness in inter-firm networks, or when they ask 'why do firms prefer existing partners over cheaper alternatives', 'how do social relationships shape economic outcomes', or 'is this market truly arms-length'.