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Found 39 Skills
Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.
Help Portaly creators install Google Analytics 4 (GA4) on their websites, set up Portaly event tracking, and connect their GA4 account to Portaly for viewing analytics dashboards. Trigger when the user mentions Google Analytics, GA4, tracking, analytics, website traffic, event tracking, or wants to connect analytics to Portaly.
Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs. Use this skill when the user needs to evaluate online store performance, diagnose conversion drop-offs, set up e-commerce tracking, or create performance dashboards — even if they say 'why are sales down', 'optimize our online store', 'set up GA4 for e-commerce', or 'what metrics should we track'.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic."
Standardizes all click-related IDs and CSS classes across website for clean analytics tracking. Use when users want to "standardize analytics classes", "clean up tracking IDs", "prepare DOM for GTM", "fix analytics naming", or "make tracking consistent". Scans entire codebase (HTML/JSX/TSX/Vue) and applies consistent naming convention - IDs as "cta_{location}_{action}" and classes as "js-track js-{category} js-{action} js-{location}". Acts as senior frontend engineer ensuring scalable GA4/GTM implementation.
Comprehensive GTM tracking testing and validation including automated Playwright headless testing, browser console testing, GTM Preview mode validation, and GA4 DebugView verification. Use when users need to "test GTM tracking", "validate dataLayer events", "debug GTM", "check if tracking works", "automated tracking tests", "run tracking tests without opening browser", or troubleshoot tracking issues. Prioritises automated testing over manual when possible.
Pull GA4 reports, traffic data, and insights from the Google Analytics Data API. Use when asked about website traffic, user behavior, acquisition channels, conversions, or audience segments. Trigger phrases: "google analytics", "GA4", "traffic report", "analytics data", "user acquisition", "engagement metrics", "conversion tracking", "audience segments", "page views", "sessions".
Comprehensive Google Analytics 4 guide covering property setup, events, custom events, recommended events, custom dimensions, user tracking, audiences, reporting, BigQuery integration, gtag.js implementation, GTM integration, Measurement Protocol, DebugView, privacy compliance, and data management. Use when working with GA4 implementation, tracking, analysis, or any GA4-related tasks.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "gtag," or "data layer."
Design, audit, and improve analytics tracking systems that produce reliable, decision-ready data. Use when the user wants to set up, fix, or evaluate analytics tracking (GA4, GTM, product analytics, events, conversions, UTMs). This skill focuses on measurement strategy, signal quality, and validation— not just firing events.
Query GA4 reports (users, sessions, conversions, funnels, realtime), manage properties / data streams / key events / custom dimensions / audiences / access bindings, and send Measurement Protocol events via the `ga4` CLI. Use this skill whenever the user mentions GA4, Google Analytics, property IDs starting with `properties/`, tracking events, engagement or traffic metrics, attribution, conversions, key events, audiences, BigQuery links, access roles, or realtime users — even if they don't explicitly say "GA4". Do not use for Google Search Console (see google-search-console skill) or generic web analytics where the source isn't GA4 (ask first).
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.