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Found 29 Skills
Pull GA4 reports, traffic data, and insights from the Google Analytics Data API. Use when asked about website traffic, user behavior, acquisition channels, conversions, or audience segments. Trigger phrases: "google analytics", "GA4", "traffic report", "analytics data", "user acquisition", "engagement metrics", "conversion tracking", "audience segments", "page views", "sessions".
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "gtag," or "data layer."
Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.
When the user wants to build, audit, or standardize UTM parameters for Google Ads campaigns — generating UTM URLs, setting up naming conventions, using dynamic value insertion, choosing between auto-tagging and manual UTMs, or ensuring GA4 channel grouping works correctly. Triggers on 'UTM', 'UTM parameters', 'UTM generator', 'UTM builder', 'tracking URL', 'campaign tracking', 'auto-tagging', 'GCLID', 'UTM naming convention', 'GA4 source medium', 'utm_source utm_medium utm_campaign', 'build UTM links', or 'Google Ads tracking links'. For conversion action setup in Google Ads see google-ads-conversion-tracking.
Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs. Use this skill when the user needs to evaluate online store performance, diagnose conversion drop-offs, set up e-commerce tracking, or create performance dashboards — even if they say 'why are sales down', 'optimize our online store', 'set up GA4 for e-commerce', or 'what metrics should we track'.
Interpret GA4 and GSC data with benchmarks, status indicators, and actionable insights
Weekly analytics report combining GA4, Google Search Console, and Microsoft Clarity into a premium HTML email. Use for automated Sunday cron jobs that generate weekly product analytics reports. Tracks users, sessions, pageviews, SEO performance (queries, impressions, CTR, position), UX friction (dead clicks, rage clicks, quickbacks), and week-over-week trends. Includes accountability tracking (did we do what we said?), prioritized recommendations with impact/effort ratings, and actionable checklists. Persona: $15K/month SEO consultant. Outputs: HTML email + chat summary.
Help Portaly creators install Google Analytics 4 (GA4) on their websites, set up Portaly event tracking, and connect their GA4 account to Portaly for viewing analytics dashboards. Trigger when the user mentions Google Analytics, GA4, tracking, analytics, website traffic, event tracking, or wants to connect analytics to Portaly.
Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.
Query GA4 reports (users, sessions, conversions, funnels, realtime), manage properties / data streams / key events / custom dimensions / audiences / access bindings, and send Measurement Protocol events via the `ga4` CLI. Use this skill whenever the user mentions GA4, Google Analytics, property IDs starting with `properties/`, tracking events, engagement or traffic metrics, attribution, conversions, key events, audiences, BigQuery links, access roles, or realtime users — even if they don't explicitly say "GA4". Do not use for Google Search Console (see google-search-console skill) or generic web analytics where the source isn't GA4 (ask first).
Privacy-by-design analytics setup for clients operating under Uganda's Data Protection and Privacy Act 2019, Kenya's Data Protection Act 2019, and international frameworks (GDPR, CCPA). Covers cookie consent implementation, GA4 privacy configuration, data minimisation, and WhatsApp data governance. Invoke when setting up GA4 for a new client, configuring cookie consent banners, advising on analytics data governance, or when a client asks about data protection compliance for their digital channels. Does not replace legal counsel — flags compliance requirements and provides implementation guidance.
Marketing analytics specialist covering tracking setup, dashboards, reporting, attribution modeling, A/B testing and experiment design, conversion optimization, and data-driven decision making. Use when the user wants to set up analytics tracking, create dashboards, build reports, implement conversion tracking, design or set up A/B tests, calculate sample sizes, write test hypotheses, analyze campaign performance, set up attribution models, audit existing analytics, or make data-driven marketing decisions. Also triggers for GA4, Google Tag Manager, UTM parameters, conversion rates, marketing ROI, funnel analysis, cohort analysis, sample size calculation, ICE scoring, experiment roadmap, or any marketing measurement question.