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Found 27 Skills
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Use when defining ABM tiers, scoring logic, and coverage rules.
Use this skill when planning go-to-market strategy, running beta programs, creating launch checklists, or managing rollout strategy. Triggers on product launch, go-to-market, GTM strategy, beta programs, launch checklist, rollout strategy, launch tiers, and any task requiring product release planning or execution.
Plan and execute launch marketing by producing a Launch Marketing Pack (launch brief, hook/sizzle, channel plan, PR outreach kit, internal readiness kit, execution checklist, measurement + experiment plan). Use for product launch, feature launch, go-to-market, GTM, announcement, and press outreach. Category: Marketing.
Create an Amazon-style PR/FAQ (future press release + FAQ) plus a backcasting launch plan to align on customer value, scope, and GTM readiness. Use for working backwards, PRFAQ / PR-FAQ, future press release, backcasting, launch plan.
Use to link segments and insights to GTM plays, owners, and measurement plans.
Build an early sales team and operating cadence (readiness gate, hiring plan, role scorecards, interview loop, onboarding/ramp). Use for first AE/SDR hires, seed→Series A sales team build, and product-led sales pilot. Category: Sales & GTM.
Terminal-first JTBD engine for founders and product people. Interview fast, kill jargon, capture real switching forces (Push/Pull/Habit/Anxiety), score opportunities, and export structured artifacts (JSON + one-pager + messaging angles + GTM brief). Use when the user says "help me figure out what to build", "analyze these customer reviews", "what are people actually hiring this for", "I need messaging for my product", "turn this interview into insights", "what should I prioritize", or any variation of articulating what a project does, why it matters, who it's for, or converting interview/review/transcript signal into a decision-grade brief. Also triggers on "describe my project", "JTBD", "jobs to be done", "switching forces", or "mine these reviews".
Analyze market size and competitive dynamics with consulting-grade rigor. Use when decisions require TAM/SAM/SOM triangulation, competitor mapping, positioning implications, and uncertainty-aware recommendations.
Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".
Apex - Senior Product Marketing Manager & CSO specializing in B2B/B2C IT Products & SaaS. Use for Go-To-Market strategies, product positioning, growth funnels, IT product copywriting, SEO content strategy, or marketing analytics. Also responds to 'Apex' or /apex command.
Strategic advisory for digital health and healthtech founders covering HIPAA scope, FDA SaMD vs non-SaMD classification, EHR integration patterns, payor/provider/employer GTM, and value-based care models. Complements the RA/QM compliance domain with software-side strategic guidance. Use when scoping a healthtech idea, classifying PHI, picking a GTM, or when the user mentions HIPAA, PHI, FDA SaMD, EHR integration, telehealth, or digital therapeutics.