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Found 82 Skills
Build targeted lists of potential buyers from LinkedIn based on ICP criteria. Use when user wants to find prospects, build buyer lists, search LinkedIn for customers, or define their ideal buyer profile. Not for competitor research. Can be invoked with optional campaign_id and/or criteria (e.g., "campaign_fintech_q1 VP Engineering at Series B SaaS companies in SF").
Build and maintain a global company context file that all other GTM skills read from. Captures product info, voice rules, ICP, win cases, proof library, campaign history, hypotheses, and DNC lists. Supports four modes: create (new context), update (append to existing), call recording capture (extract signals from transcripts), and feedback loop (import campaign results). Triggers on: "company context", "update context", "build context", "ICP", "win cases", "campaign history", "call recording", "feedback loop", "DNC list".
Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.
Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'
Use when evaluating ICP fit, buying intent, and routing priority for new leads.
6 AI personalization prompts (lemlist style) plus 2 email templates - ICP Identification, Company Description, Similar Product, Top 3 Problems, Subject Line, Case Study Reference, and Similar Company Approach. Use when setting up AI-powered personalization, building Clay/lemlist workflows, or automating research.
Build enriched prospect lists from ICP criteria - find targets, enrich contacts, score accounts, detect trigger signals
Build Account-Based Everything (ABX) GTM strategies for complex B2B sales. Use when working on ABM strategy, ICP scoring, messaging architecture, product launches, or pipeline acceleration for companies with <500 accounts, $100K+ deals, and 6+ month sales cycles.
Build targeted B2B prospect lists for outbound campaigns. Use when building a prospect list, defining an ICP, searching for leads, filtering contacts by title/industry/company size, creating saved searches, segmenting lists, or finding decision-makers at target accounts. Do NOT use for enriching existing contacts with emails/phones (use /sales-enrich), interpreting buying signals (use /sales-intent), or general Apollo platform help (use /sales-apollo).
/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix.
Full ICP-to-leads pipeline. Describe your ideal customer in plain English and get a ranked table of enriched decision-maker leads with emails and phone numbers.
Use when designing go-to-market strategy, selecting GTM motion (PLG/sales-led), defining ICP, planning product launches, or implementing AI-powered GTM automation. Covers channel selection, growth loops, RevOps alignment, and market entry execution.