Loading...
Loading...
Found 6 Skills
Create an Amazon-style PR/FAQ (future press release + FAQ) plus a backcasting launch plan to align on customer value, scope, and GTM readiness. Use for working backwards, PRFAQ / PR-FAQ, future press release, backcasting, launch plan.
Guide the Amazon Working Backwards process from the 5 Questions through to a full PR-FAQ document. Use when the user wants to (1) draft answers to the Amazon 5 Questions for a proposal or idea, (2) refine or critique existing 5Q answers, (3) verify and challenge 5Q answers with probing questions, (4) generate a PR-FAQ document from 5Q answers, (5) review or critique an existing PR-FAQ against Amazon standards, or (6) clarify any element of the 5Q or PR-FAQ process. Triggers include mentions of "5 questions," "PR-FAQ," "PRFAQ," "working backwards," "press release FAQ," Amazon-style proposals, or requests to write/review product proposals in Amazon format.
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事
Use when the user asks to "author our durable brand message hierarchy", "build the brand message house that seeds the canon", or "define the main narrative, three pillars, and tagline for the whole brand"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona proof points (each labeled Measured / User-provided / '[needs source]'), and the tagline/one-liner — that seeds the narrative-registry canon and from which every per-launch house derives. Not for a single launch's message house or PR-FAQ — use message-house-builder; not for claim adjudication — use offer-claims-registry; not for the change-narrative arc itself — use strategic-narrative-designer. 品牌消息屋/主叙事/三支柱/标语/持久叙事 canon
Help users apply the working backwards methodology. Use when someone is defining a new product, writing a PR/FAQ, planning from a future state, or trying to clarify a product's value proposition before building.
Write a clear, decision-ready PRD (and optionally a PR/FAQ, AI eval spec, and prompt set) for cross-functional alignment.