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Found 16 Skills
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM strategy framework (modes, 90-day, ICP, new market, repositioning), use gtm-strategy.
Fast-track GTM value preview for new users. Runs gtm-analytics-audit and gtm-strategy back to back and outputs the top 5 tracking opportunities with business rationale and effort estimates. No implementation, no DOM changes. Just a clear answer to "what should I track and why". Trigger on - "quickstart", "what should I track", "show me tracking opportunities", "quick GTM overview", "I'm new to GTM", "where do I start".
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Create an Amazon-style PR/FAQ (future press release + FAQ) plus a backcasting launch plan to align on customer value, scope, and GTM readiness. Use for working backwards, PRFAQ / PR-FAQ, future press release, backcasting, launch plan.
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.
Use when defining ABM tiers, scoring logic, and coverage rules.
Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".
Build an early sales team and operating cadence (readiness gate, hiring plan, role scorecards, interview loop, onboarding/ramp). Use for first AE/SDR hires, seed→Series A sales team build, and product-led sales pilot. Category: Sales & GTM.
Plan and execute launch marketing by producing a Launch Marketing Pack (launch brief, hook/sizzle, channel plan, PR outreach kit, internal readiness kit, execution checklist, measurement + experiment plan). Use for product launch, feature launch, go-to-market, GTM, announcement, and press outreach. Category: Marketing.
Analyze market size and competitive dynamics with consulting-grade rigor. Use when decisions require TAM/SAM/SOM triangulation, competitor mapping, positioning implications, and uncertainty-aware recommendations.
Terminal-first JTBD engine for founders and product people. Interview fast, kill jargon, capture real switching forces (Push/Pull/Habit/Anxiety), score opportunities, and export structured artifacts (JSON + one-pager + messaging angles + GTM brief). Use when the user says "help me figure out what to build", "analyze these customer reviews", "what are people actually hiring this for", "I need messaging for my product", "turn this interview into insights", "what should I prioritize", or any variation of articulating what a project does, why it matters, who it's for, or converting interview/review/transcript signal into a decision-grade brief. Also triggers on "describe my project", "JTBD", "jobs to be done", "switching forces", or "mine these reviews".