OpenSEO Competitor Analysis

Goal

Analyze one competitor deeply enough to decide what to learn from, avoid, counter-position against, or outrank.

Use this for a named competitor. For identifying the market leaders first, use

competitive-landscape

```
get_domain_overview
```
: baseline organic traffic and keyword count.
```
get_search_console_performance
```
: when comparing to the user's own domain and Search Console is connected, use it as the first-party baseline (real clicks/impressions/CTR/position) instead of estimating the user's own performance from third-party data.
```
get_ranked_keywords
```
: exact keyword, URL, rank, intent, traffic, CPC, and SERP-type rows for the competitor domain or page.
```
get_backlinks_overview
```
: backlink/referring-domain profile.
```
find_serp_competitors
```
: validate whether the named competitor is a real search competitor across the target keyword set.
```
search_local_businesses
```
,
```
get_local_serp_results
```
, and
```
get_google_business_questions
```
: use for local SEO competitors when Maps/local-pack visibility, nearby businesses, categories, or Google Q&A matter.
```
get_serp_results
```
: validate direct head-to-head SERPs for important keywords.
```
research_keywords
```
: expand gaps or category terms when needed.

Call
```
get_domain_overview
```
for the competitor, passing provided location/language when supported.
If comparing to the user, call
```
get_domain_overview
```
for the user's domain too — and if Search Console is connected,
```
get_search_console_performance
```
for the user's real baseline.

Call

get_ranked_keywords

for the competitor. Use filters like

maxRank

minSearchVolume

excludeBrandTerms

, and

resultTypes

to keep rows relevant.

If comparing to the user, call
```
get_ranked_keywords
```
for the user's domain/page too, or use
```
get_serp_results
```
for the shared terms when a lighter check is enough.
For local SEO, use
```
search_local_businesses
```
and
```
get_local_serp_results
```
around the relevant business location(s) before drawing local-pack conclusions. Add
```
get_google_business_questions
```
only when Q&A evidence matters.
Use
```
find_serp_competitors
```
when the competitor was supplied by the user but its search overlap is unclear.
Group competitor keywords into themes:
- Product/category terms
- Alternatives/comparisons
- Templates/tools/calculators
- Educational guides
- Branded demand
- Local/neighborhood terms when relevant
Call
```
get_backlinks_overview
```
for the competitor, especially if authority appears to explain rankings. Continue without backlink evidence if it is unavailable.
Use
```
get_serp_results
```
for important shared or target keywords to compare positioning, passing provided location/language when supported.
Produce an actionable plan:
- What they are doing well
- Where they are vulnerable
- Which pages/keywords to pursue
- What to avoid copying

Start with:

Then include:

Area	Competitor pattern	Evidence	OpenSEO opportunity

Include sections for:

Do not treat all competitor keywords as desirable. Filter for business fit.
Separate evidence from inference.
Do not infer competitor page/content-type patterns from keyword rows alone; use SERP or web evidence for page-level claims.
For local SEO, do not infer Maps/local-pack strength from national organic domain metrics alone; use local business and local SERP tools when the location is known or reasonably discoverable.
Do not recommend copying content; recommend a stronger angle or better answer to the same intent.
If the user's domain is unavailable, frame the analysis as competitor-only.