competitor-analysis

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

OpenSEO Competitor Analysis

OpenSEO 竞争对手分析

Goal

目标

Analyze one competitor deeply enough to decide what to learn from, avoid, counter-position against, or outrank.

Use this for a named competitor. For identifying the market leaders first, use

competitive-landscape

对单个竞争对手进行深度分析，以确定可借鉴之处、需规避的点、差异化定位方向或超越策略。

本工具适用于指定的单个竞争对手。若需先识别市场领导者，请使用

competitive-landscape

工具。

Required inputs

必填输入项

```
projectId
```
Competitor domain
User's domain when comparison is requested
Optional topic/category/location/language

```
projectId
```
竞争对手域名
当需要对比时，用户自身的域名
可选的主题/类别/地区/语言

OpenSEO MCP tools

OpenSEO MCP 工具

```
get_domain_overview
```
: baseline organic traffic and keyword count.
```
get_search_console_performance
```
: when comparing to the user's own domain and Search Console is connected, use it as the first-party baseline (real clicks/impressions/CTR/position) instead of estimating the user's own performance from third-party data.
```
get_ranked_keywords
```
: exact keyword, URL, rank, intent, traffic, CPC, and SERP-type rows for the competitor domain or page.
```
get_backlinks_overview
```
: backlink/referring-domain profile.
```
find_serp_competitors
```
: validate whether the named competitor is a real search competitor across the target keyword set.
```
search_local_businesses
```
,
```
get_local_serp_results
```
, and
```
get_google_business_questions
```
: use for local SEO competitors when Maps/local-pack visibility, nearby businesses, categories, or Google Q&A matter.
```
get_serp_results
```
: validate direct head-to-head SERPs for important keywords.
```
research_keywords
```
: expand gaps or category terms when needed.

```
get_domain_overview
```
：获取自然流量和关键词数量的基准数据。
```
get_search_console_performance
```
：当与用户自身域名对比且已连接Search Console时，使用该工具作为第一方基准（真实点击量/展示量/点击率/排名），而非通过第三方数据估算用户自身表现。
```
get_ranked_keywords
```
：获取竞争对手域名或页面的精准关键词、URL、排名、搜索意图、流量、CPC以及SERP类型数据行。
```
get_backlinks_overview
```
：获取反向链接/引荐域名概况。
```
find_serp_competitors
```
：验证指定竞争对手在目标关键词集中是否为真实的搜索竞争对手。
```
search_local_businesses
```
、
```
get_local_serp_results
```
和
```
get_google_business_questions
```
：当涉及本地SEO竞争对手，且地图/本地包可见性、周边商家、类别或Google问答至关重要时使用。
```
get_serp_results
```
：验证重要关键词的直接正面竞争SERP结果。
```
research_keywords
```
：必要时拓展关键词差距或类别术语。

Workflow

工作流程

Call
```
get_domain_overview
```
for the competitor, passing provided location/language when supported.
If comparing to the user, call
```
get_domain_overview
```
for the user's domain too — and if Search Console is connected,
```
get_search_console_performance
```
for the user's real baseline.

Call

get_ranked_keywords

for the competitor. Use filters like

maxRank

minSearchVolume

excludeBrandTerms

, and

resultTypes

to keep rows relevant.

If comparing to the user, call
```
get_ranked_keywords
```
for the user's domain/page too, or use
```
get_serp_results
```
for the shared terms when a lighter check is enough.
For local SEO, use
```
search_local_businesses
```
and
```
get_local_serp_results
```
around the relevant business location(s) before drawing local-pack conclusions. Add
```
get_google_business_questions
```
only when Q&A evidence matters.
Use
```
find_serp_competitors
```
when the competitor was supplied by the user but its search overlap is unclear.
Group competitor keywords into themes:
- Product/category terms
- Alternatives/comparisons
- Templates/tools/calculators
- Educational guides
- Branded demand
- Local/neighborhood terms when relevant
Call
```
get_backlinks_overview
```
for the competitor, especially if authority appears to explain rankings. Continue without backlink evidence if it is unavailable.
Use
```
get_serp_results
```
for important shared or target keywords to compare positioning, passing provided location/language when supported.
Produce an actionable plan:
- What they are doing well
- Where they are vulnerable
- Which pages/keywords to pursue
- What to avoid copying

调用
```
get_domain_overview
```
获取竞争对手数据，若支持则传入指定的地区/语言参数。
若需与用户自身对比，同时调用
```
get_domain_overview
```
获取用户域名数据——若已连接Search Console，还需调用
```
get_search_console_performance
```
获取用户的真实基准数据。
调用
```
get_ranked_keywords
```
获取竞争对手数据。使用
```
maxRank
```
、
```
minSearchVolume
```
、
```
excludeBrandTerms
```
和
```
resultTypes
```
等过滤器筛选相关数据行。
若需与用户自身对比，调用
```
get_ranked_keywords
```
获取用户域名/页面数据；若仅需轻量检查，可针对共同关键词调用
```
get_serp_results
```
。
针对本地SEO，在得出本地包结论前，先围绕相关商家位置调用
```
search_local_businesses
```
和
```
get_local_serp_results
```
。仅当问答证据重要时，再调用
```
get_google_business_questions
```
。
当用户提供的竞争对手其搜索重叠度不明确时，调用
```
find_serp_competitors
```
进行验证。
将竞争对手关键词按主题分组：
- 产品/类别术语
- 替代品/对比类术语
- 模板/工具/计算器类术语
- 教育指南类术语
- 品牌需求类术语
- 相关的本地/社区术语
调用
```
get_backlinks_overview
```
获取竞争对手数据，尤其是当域名权重似乎能解释排名情况时。若无法获取反向链接证据，可继续分析。
针对重要的共同或目标关键词调用
```
get_serp_results
```
，对比排名情况，若支持则传入指定的地区/语言参数。
生成可执行计划：
- 他们的优势所在
- 他们的薄弱环节
- 值得跟进的页面/关键词
- 需避免复制的内容

Output format

输出格式

Start with:

Competitor snapshot
Biggest lesson
Best opportunity to beat them

Then include:

Area	Competitor pattern	Evidence	OpenSEO opportunity

Include sections for:

Top keyword themes
Content/page types working for them
Backlink/authority notes
Head-to-head SERP observations
Priority actions for the user

开头需包含：

竞争对手快照
核心启示
超越对手的最佳机会

随后包含：

领域	竞争对手模式	证据	OpenSEO 优化机会

需涵盖以下板块：

顶级关键词主题
对他们有效的内容/页面类型
反向链接/权重说明
正面竞争SERP观察
用户的优先行动项

Guardrails

约束规则

Do not treat all competitor keywords as desirable. Filter for business fit.
Separate evidence from inference.
Do not infer competitor page/content-type patterns from keyword rows alone; use SERP or web evidence for page-level claims.
For local SEO, do not infer Maps/local-pack strength from national organic domain metrics alone; use local business and local SERP tools when the location is known or reasonably discoverable.
Do not recommend copying content; recommend a stronger angle or better answer to the same intent.
If the user's domain is unavailable, frame the analysis as competitor-only.

勿将所有竞争对手的关键词视为目标，需筛选符合业务定位的关键词。
区分证据与推断。
勿仅从关键词数据行推断竞争对手的页面/内容类型模式；需使用SERP或网页证据支撑页面层面的结论。
针对本地SEO，勿仅从全国自然搜索域名指标推断地图/本地包竞争力；当位置已知或可合理确定时，需使用本地商家和本地SERP工具。
勿建议复制内容；建议针对相同搜索意图提供更有力的视角或更优质的解答。
若无法获取用户域名数据，则将分析限定为仅针对竞争对手。