product-strategy

Original：🇺🇸 English
Translated

Use when "product strategy", "OKR planning", "product vision", "market positioning", or asking about "competitive analysis", "product-market fit", "go-to-market strategy", "product roadmap"

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Sourceeyadsibai/ltk
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npx skill4agent add eyadsibai/ltk product-strategy

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product-strategyokr-frameworkcompetitive-analysisgo-to-market-strategyproduct-market-fit

SKILL.md Content

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<!-- Adapted from: claude-skills/product-team/product-strategist -->

Product Strategy Guide

Strategic planning, OKRs, and product vision frameworks.

When to Use

  • Defining product vision and strategy
  • Creating OKR hierarchies
  • Analyzing competitive landscape
  • Planning go-to-market strategy
  • Assessing product-market fit

OKR Framework

Structure

Objective: Qualitative, inspiring goal
├── Key Result 1: Quantitative measure
├── Key Result 2: Quantitative measure
└── Key Result 3: Quantitative measure

Cascade Pattern

Company OKR
└── Product OKR (aligned)
    └── Team OKR (contributing)

Example OKR Set

Objective: Become the preferred solution for enterprise customers
Key ResultBaselineTarget
Enterprise deals closed1025
NPS for enterprise tier3550
Enterprise feature adoption40%70%

Strategy Templates

Growth Strategy

Objective: Accelerate user acquisition
KR1: Increase MoM growth from 5% to 15%
KR2: Reduce CAC from $50 to $30
KR3: Achieve 40% organic signup rate

Retention Strategy

Objective: Build sticky product experience
KR1: Improve D30 retention from 25% to 40%
KR2: Increase weekly active users by 50%
KR3: Reduce churn rate from 8% to 4%

Revenue Strategy

Objective: Drive sustainable revenue growth
KR1: Increase ARPU from $20 to $35
KR2: Achieve 120% net revenue retention
KR3: Launch 2 new monetization features

Competitive Analysis

Framework

DimensionUsCompetitor ACompetitor B
Pricing$$$$$$
Target MarketSMBEnterpriseStartup
Key StrengthUXIntegrationsPrice
Key WeaknessScaleComplexitySupport

Positioning Map

                 High Price
                     │
           Premium   │   Enterprise
                     │
    Simple ─────────┼───────── Complex
                     │
           Budget    │   DIY
                     │
                 Low Price

Product-Market Fit Assessment

Sean Ellis Test

"How would you feel if you could no longer use [product]?"
ResponseBenchmark
Very disappointed>40% = PMF
Somewhat disappointed20-40%
Not disappointed<20%

Retention Curves

Good PMF: Curve flattens (users stick)
No PMF: Curve continues declining

Go-to-Market Framework

Launch Phases

  1. Alpha (Internal)
    • Team testing
    • Bug fixing
    • Feature polish
  2. Beta (Limited)
    • Early adopters
    • Feedback collection
    • Iteration
  3. GA (General Availability)
    • Full launch
    • Marketing push
    • Support scaling

Channel Strategy

ChannelBest ForCAC Range
Content/SEOLong-term, B2B$20-50
Paid AdsQuick scale$30-100
Product-ledSelf-serve$5-20
SalesEnterprise$200-500

Vision Document Template

markdown
# Product Vision: [Product Name]

## Mission
Why does this product exist?

## Vision (3-5 years)
What does success look like?

## Target Users
Who are we building for?

## Key Problems
What problems are we solving?

## Unique Value Proposition
Why will users choose us?

## Success Metrics
How do we measure success?

## Strategic Priorities
What are our focus areas?

Best Practices

Strategy Development

  • Start with user problems
  • Validate assumptions early
  • Align with company goals
  • Communicate clearly

OKR Setting

  • Limit to 3-5 objectives
  • Make key results measurable
  • Set ambitious but achievable targets
  • Review quarterly

Competitive Monitoring

  • Update regularly
  • Focus on differentiation
  • Monitor market shifts
  • Learn from competitors