E-Commerce Email Marketing Builder 📧

Install

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g

Usage

I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up 
my email marketing — I'm using Klaviyo and have about 500 subscribers.

I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 
2,000 email subscribers but no automated flows set up. What emails should I be sending?

Build me a complete email system for my sustainable fashion brand. We use Omnisend 
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.

Capabilities

• Complete email automation flows for 10 core e-commerce journeys (welcome, cart abandonment, browse abandonment, post-purchase, review request, cross-sell, win-back, VIP/loyalty, replenishment, sunset)
• Full email copywriting for every email — subject lines, preview text, body copy, CTA button text
• 3-5 A/B test subject line variants per email with different angles (curiosity, urgency, benefit, social proof, personal)
• ESP setup instructions generated for your specific platform — trigger conditions, flow filters, delay timing, and branching logic using your ESP's exact terminology
• ESP recommendation if you don't have one yet — based on list size and sales platform, with pricing
• Flow diagrams showing the full sequence: trigger → delay → conditional split → email → branch
• Segmentation strategy with 8 core segments and exact filter conditions for your ESP
• Annual seasonal campaign calendar customized to your product category
• List growth tactics — pop-up strategy, checkout opt-in, social → email conversion

How This Skill Works

• Product / category
• Brand name
• Price range and target audience
• Any context about their business

Great — [acknowledge what they told you]. To build your email system I need a few more details:

1. Business stage?
   a) Pre-launch — building a list before selling
   b) Early — selling, but under $10K/mo
   c) Growing — $10K-50K/mo
   d) Established — $50K+/mo

2. Which flows do you need? (pick all that apply, or "all")
   a) Welcome series
   b) Cart abandonment
   c) Browse abandonment
   d) Post-purchase / thank you
   e) Review request
   f) Cross-sell / upsell
   g) Win-back (re-engage lapsed customers)
   h) VIP / loyalty
   i) Replenishment (consumable products)
   j) Sunset (list cleanup)
   k) All of the above
   l) Not sure — recommend for me

3. Brand voice?
   a) Professional / corporate
   b) Friendly / conversational
   c) Playful / fun
   d) Premium / luxury
   e) Bold / edgy
   f) Other: ___________

4. Email platform (ESP)?
   a) Klaviyo
   b) Omnisend
   c) Mailchimp
   d) Shopify Email
   e) Other: ___________
   f) Don't have one yet — recommend one

5. Current email list size?
   a) 0 — starting from scratch
   b) Under 1,000
   c) 1,000-10,000
   d) 10,000-50,000
   e) 50,000+

6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order")

7. Competitors to reference? (names or URLs, or skip)

Reply like: "1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"

• Pre-launch: Welcome series only (build list first)
• Early (<$10K/mo): Welcome + Cart Abandonment + Post-Purchase (the 3 essentials)
• Growing ($10K-50K): All of the above + Browse Abandonment + Review Request + Cross-sell
• Established ($50K+): All 10 flows

1. Flow overview — purpose, expected revenue impact, priority level
2. Flow diagram — visual sequence with timing
3. For each email in the flow:
   • Subject line (30-50 chars, mobile-friendly) + 3-5 A/B variants with different angles (curiosity, urgency, benefit, social proof, personal)
   • Preview text (40-90 chars, complement the subject — don't repeat it)
   • Full email body copy (actual words: hook → value → proof → CTA → optional P.S.)
   • CTA button text (action-oriented, one primary CTA per email) + link destination
4. Branching logic — conditions that split the flow (purchased vs didn't, opened vs didn't)
5. ESP setup instructions — generate trigger conditions, flow filters, delay timing, and branching logic specific to the user's chosen ESP (Q4). Use that ESP's exact terminology and menu paths. If user doesn't have an ESP yet, use Klaviyo terminology as default

• New subscribers (no purchase)
• First-time buyers
• Repeat customers (2+ orders)
• VIP / high-value (top 10% by spend)
• At-risk (purchased before, no activity 60-90 days)
• Lapsed (no activity 90+ days)
• Discount-driven (only buys on sale)

• Key dates and seasonal events relevant to the product category
• Campaign theme for each event
• Send schedule (pre-event teaser, launch day, last chance)
• Which segments to target

• Pop-up strategies (timing, offer, design)
• Landing page recommendations
• Social media → email conversion tactics
• Checkout opt-in optimization

The 10 Core E-Commerce Email Flows

Flow 1: Welcome Series

[Subscribe] → Email 1 (Immediately)
                → [Wait 2 days]
             → Email 2 (Brand Story)
                → [Wait 2 days]
             → Email 3 (Social Proof)
                → [Conditional Split: Has placed order?]
                   → YES → Exit (enter post-purchase flow)
                   → NO → [Wait 3 days]
                        → Email 4 (Urgency / Last Chance)

• Goal: Deliver the signup incentive, make a strong first impression
• Timing: Send immediately (within minutes of signup)
• Content: Welcome message, deliver discount/freebie, introduce brand briefly, one clear CTA to shop
• Design: Clean, brand-forward, hero image, single CTA button

• Goal: Build emotional connection, differentiate from competitors
• Timing: 2 days after Email 1
• Content: Founder story or brand mission, why you started, what makes you different, lifestyle imagery
• Design: Storytelling layout, minimal product — focus on brand

• Goal: Build trust, showcase popular products
• Timing: 2 days after Email 2
• Content: Customer reviews, UGC, best-selling products, "loved by X customers"
• Design: Product grid with reviews, star ratings

• Goal: Convert remaining non-buyers before discount expires
• Timing: 3 days after Email 3
• Content: "Your [X%] off expires soon," countdown urgency, restate value prop, clear CTA
• Design: Urgent — bold colors, countdown timer if ESP supports it

Flow 2: Cart Abandonment

[Checkout Started, Not Completed] → [Wait 1-4 hours]
   → Email 1 (Reminder)
      → [Wait 24 hours]
      → [Conditional Split: Placed order?]
         → YES → Exit
         → NO → Email 2 (Overcome Objections)
            → [Wait 24 hours]
            → [Conditional Split: Placed order?]
               → YES → Exit
               → NO → Email 3 (Incentive)

• Goal: Catch people who got distracted (not resistant — just forgot)
• Content: "You left something behind," show cart contents with images + prices, direct link back to cart
• Tone: Helpful, not pushy. No discount yet
• CTA: "Complete Your Order" or "Return to Cart"

• Goal: Address why they didn't buy (shipping? trust? price?)
• Content: Social proof (reviews), shipping/return policy highlights, FAQs, "still thinking?"
• Tone: Reassuring
• CTA: "Get It Before It's Gone"

• Goal: Last resort conversion with discount or free shipping
• Content: Limited-time offer (10% off or free shipping), urgency ("expires in 24 hours")
• Tone: Urgent but not desperate
• CTA: "Claim Your [X%] Off"
• ⚠️ Only use a discount if your margin supports it. If not, emphasize scarcity instead

Flow 3: Browse Abandonment

[Viewed Product, Did Not Add to Cart] → [Wait 2-4 hours]
   → [Conditional Split: Has added to cart since?]
      → YES → Exit (they'll enter cart abandonment)
      → NO → Email 1 (Product Reminder)
         → [Wait 24 hours]
         → Email 2 (Related Products)

• Content: Show the product they viewed with image + price, brief benefit/review quote, link to product page
• Tone: Casual, helpful — NOT "we noticed you looking" (creepy)
• CTA: "Take Another Look"
• ⚠️ Do NOT offer a discount here — saves margin, avoids training customers to browse-then-leave for discounts

• Content: "You might also like..." with 3-4 related products, category page link
• Purpose: If they weren't sold on that specific product, show alternatives

Flow 4: Post-Purchase / Thank You

[Order Placed] → Email 1 (Immediately — Thank You)
   → [Wait: Estimated delivery + 2 days]
   → [Conditional Split: First-time buyer?]
      → YES → Email 2a (Product Education)
      → NO → Email 2b (Loyalty Reward)
   → [Wait 5-7 days]
   → Email 3 (Review Request — see Flow 5)
   → [Wait 14 days]
   → Email 4 (Cross-sell — see Flow 6)

• Timing: Immediately after purchase
• Content: Thank you, order summary, shipping timeline, what to expect, support contact
• Tone: Warm, grateful — this is a celebration, not a receipt
• Add: "Here's what happens next" (sets expectations)

• Timing: After estimated delivery + 2 days
• Content: How to use/care for the product, tips, FAQ, "get the most out of your [product]"
• Purpose: Reduce returns, increase satisfaction, build brand connection

• Timing: Same timing
• Content: "Thanks for coming back! You're one of our best customers," exclusive offer or early access
• Purpose: Reward loyalty, increase LTV

Flow 5: Review Request

• Content: "How's your [product]? We'd love to hear!" + direct link to leave review
• Tone: Personal, low-pressure
• Make it easy: One-click star rating if your review platform supports it (Stamped, Loox, Judge.me)
• Optional: Small incentive (10% off next order, loyalty points)

• Content: Shorter, more direct. "Quick reminder — your review helps other [pet owners / etc.]"
• Social proof: "Join 500+ customers who shared their experience"

Flow 6: Cross-Sell / Upsell

• Content: Related products based on purchase (accessories, refills, complementary items)
• Tone: Helpful recommendation, not hard sell
• CTA: "Shop the Collection" or "Complete Your Set"

• If ESP supports dynamic product recommendations (Klaviyo, Omnisend), use them
• If not, build manual splits by product category:
  • Bought [Category A] → Recommend [Category B]
  • Bought [Product X] → Recommend [Accessory Y]

Flow 7: Win-Back

[Last Order 60-90 days ago + No engagement 30 days]
   → Email 1 (We Miss You)
      → [Wait 7 days]
      → [Placed order?] → YES → Exit
      → NO → Email 2 (What's New)
         → [Wait 7 days]
         → Email 3 (Incentive)
            → [Wait 14 days]
            → Email 4 (Last Chance / Sunset Warning)

• Content: Personal, genuine message. What's new since they last bought. Best sellers they haven't tried
• Tone: Warm, not guilt-tripping
• No discount yet — test whether re-engagement alone works

• Content: New products, new features, brand updates, community highlights
• Purpose: Give them a reason to come back beyond discounts

• Content: "Here's X% off to welcome you back" — exclusive returning customer offer
• Urgency: Time-limited (7 days)

• Content: "We don't want to bother you — should we keep sending?" + unsubscribe option
• Purpose: Gives control back to customer, cleans list if they don't respond
• If no response → Move to sunset flow

Flow 8: VIP / Loyalty

• Content: "You're officially a VIP! Here's what that means:" + exclusive perks
• Perks to offer: Early access to new products, exclusive discounts, free shipping, birthday gift

• Early access notifications (before public launches)
• Exclusive sales (VIP-only pricing)
• Birthday/anniversary rewards
• "Thank you" with surprise gift at milestones (5th order, 1-year anniversary)

Flow 9: Replenishment (Consumable Products Only)

• Example: Dog treats (30-day supply) → trigger at day 25
• Example: Skincare (60-day supply) → trigger at day 50
• Example: Coffee (14-day bag) → trigger at day 10

• Timing: 5 days before estimated run-out
• Content: "Time to restock? Your [product] should be running low." + reorder link
• Optional: Subscription offer ("Never run out — subscribe and save 15%")

• Timing: 3 days after Email 1 if no reorder
• Content: Shorter reminder + social proof ("other customers reorder every X days")

Flow 10: Sunset (List Cleanup)

[No engagement 90-120 days]
   → Email 1 (Re-engagement Attempt)
      → [Wait 7 days]
      → [Opened or clicked?]
         → YES → Exit, keep on list
         → NO → Email 2 (Final Chance)
            → [Wait 7 days]
            → [Opened or clicked?]
               → YES → Exit, keep on list
               → NO → Suppress from all future sends

• Subject: Make it stand out (pattern interrupt)
• Content: "We noticed you haven't been opening our emails. Want to stay? Click here to stay subscribed"
• CTA: Single button — "Yes, Keep Me Subscribed"

• Content: "This is our last email unless you tell us to keep going"
• CTA: "Keep Sending Me Emails"
• If no response → auto-suppress (do NOT delete — just suppress from sends)

Segmentation Strategy

Annual Campaign Calendar Template

BFCM (Black Friday / Cyber Monday) Email Strategy

• 3-4 weeks before: Teaser emails to build anticipation, grow list aggressively
• 1 week before: VIP early access announcement
• Black Friday: Launch email (morning) + reminder (evening)
• Saturday-Sunday: Extended deals, bundle offers
• Cyber Monday: New deals or "last chance" on BF deals
• Tuesday after: Thank you email + "sale extended 24 hours" (if applicable)

List Growth Tactics

• Pop-up: Show after 5-8 seconds OR on exit intent. Offer 10-15% off first order or free shipping. Target 3-5% conversion rate
• Checkout opt-in: Pre-checked "Email me about new products"
• Social → email: Instagram/TikTok bio link to email capture landing page
• Packaging insert: "Join our VIP list" card in orders
• Referral: "Give $X, get $X" programs that grow your list through customers
• Content marketing: Blog → gated downloads (guides, lookbooks)

Output Format

# 📧 Email Marketing System — [Brand Name]

## Overview
Brand: [name] | Products: [category] | Price: $XX-XX
Stage: [stage] | List Size: [size] | ESP: [platform]
Voice: [brand voice] | Flows: [list]

## Flow 1: [Flow Name]
**Purpose:** [why this flow matters]
**Priority:** [🔴 Critical / 🟡 Important / 🟢 Nice to have]

### Flow Diagram
[trigger] → [delay] → [email] → [conditional split] → [branch]

### Email 1: [Name]
**Subject:** [primary subject line]
**A/B Variants:**
1. [variant] — [angle]
2. [variant] — [angle]
3. [variant] — [angle]
**Preview:** [preview text]
**Body:** [full email copy]
**CTA:** [button text] → [link]

### ESP Setup ([platform name])
- Trigger: [exact trigger in ESP terminology]
- Filters: [conditions]
- Timing: [delays between emails]
- Branching: [split conditions]

[Repeat for each email and flow]

## Segmentation Strategy
[Segments with exact filter conditions for their ESP]

## Annual Campaign Calendar
[Month-by-month with dates, themes, and target segments]

## List Growth Plan
[Tactics based on their platform and stage]

Other Skills

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g