ecommerce-email-marketing-builder

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E-Commerce Email Marketing Builder 📧

电商邮件营销构建工具 📧

Build a complete, copy-paste-ready email marketing system for any e-commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars.
Supported platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross-channel strategies to capture emails via your own website or landing pages.
Built by Nexscope — your AI assistant for smarter e-commerce decisions.
为任意电商企业搭建可直接复制使用的完整邮件营销系统。涵盖10个核心自动化流程,包含全流程文案撰写、ESP设置说明、细分规则以及年度营销活动日历。
支持平台: Shopify、WooCommerce、BigCommerce、Squarespace、Etsy、TikTok Shop、Amazon,以及所有可对接ESP的平台。对于买家邮件受限制的平台(Amazon、TikTok Shop、Etsy),本工具将聚焦跨渠道策略,通过您的自有网站或着陆页获取客户邮件。
Nexscope开发——助力您做出更明智电商决策的AI助手。

Install

安装

bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g
bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g

Usage

使用方法

Once installed, just describe your business and ask for email marketing help. The skill activates automatically.
I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up 
my email marketing — I'm using Klaviyo and have about 500 subscribers.
I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 
2,000 email subscribers but no automated flows set up. What emails should I be sending?
Build me a complete email system for my sustainable fashion brand. We use Omnisend 
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.
安装完成后,只需描述您的业务并请求邮件营销相关帮助,本工具将自动激活。
我正在推出一家售价24.99美元的高端狗零食Shopify店铺,帮我搭建邮件营销体系——我使用Klaviyo,目前约有500名订阅用户。
我在Etsy和自有网站售卖手工珠宝,价格区间40-120美元。我有2000名邮件订阅用户,但尚未设置任何自动化流程,我应该发送哪些邮件?
为我的可持续时尚品牌搭建完整的邮件系统。我们使用Omnisend,拥有8000名订阅用户,我需要欢迎系列、购物车遗弃和售后流程。

Capabilities

功能特性

  • Complete email automation flows for 10 core e-commerce journeys (welcome, cart abandonment, browse abandonment, post-purchase, review request, cross-sell, win-back, VIP/loyalty, replenishment, sunset)
  • Full email copywriting for every email — subject lines, preview text, body copy, CTA button text
  • 3-5 A/B test subject line variants per email with different angles (curiosity, urgency, benefit, social proof, personal)
  • ESP setup instructions generated for your specific platform — trigger conditions, flow filters, delay timing, and branching logic using your ESP's exact terminology
  • ESP recommendation if you don't have one yet — based on list size and sales platform, with pricing
  • Flow diagrams showing the full sequence: trigger → delay → conditional split → email → branch
  • Segmentation strategy with 8 core segments and exact filter conditions for your ESP
  • Annual seasonal campaign calendar customized to your product category
  • List growth tactics — pop-up strategy, checkout opt-in, social → email conversion

  • 针对10个核心电商客户旅程的完整邮件自动化流程(欢迎、购物车遗弃、浏览遗弃、售后、评价请求、交叉销售、赢回客户、VIP/忠诚度、补货、沉睡客户清理)
  • 每封邮件的完整文案撰写——主题行、预览文本、正文、CTA按钮文本
  • 每封邮件提供3-5个不同角度的A/B测试主题行变体(好奇心、紧迫感、利益点、社交证明、个性化)
  • 根据您指定的平台生成ESP设置说明——触发条件、流程筛选器、延迟时间以及分支逻辑,使用该ESP的专属术语
  • 若您尚未选定ESP,将根据您的订阅列表规模和销售平台提供推荐,并包含定价信息
  • 展示完整流程的流程图:触发 → 延迟 → 条件分支 → 邮件 → 分支
  • 包含8个核心细分群体的细分策略,以及适用于您ESP的精准筛选条件
  • 针对您的产品品类定制的年度季节性营销活动日历
  • 列表增长策略——弹窗策略、结账页订阅、社交平台转邮件转化

How This Skill Works

本工具工作流程

Step 1: Collect information. Extract from the user's initial message:
  • Product / category
  • Brand name
  • Price range and target audience
  • Any context about their business
Step 2: Ask one follow-up with all remaining questions. Use multiple-choice format:
Great — [acknowledge what they told you]. To build your email system I need a few more details:

1. Business stage?
   a) Pre-launch — building a list before selling
   b) Early — selling, but under $10K/mo
   c) Growing — $10K-50K/mo
   d) Established — $50K+/mo

2. Which flows do you need? (pick all that apply, or "all")
   a) Welcome series
   b) Cart abandonment
   c) Browse abandonment
   d) Post-purchase / thank you
   e) Review request
   f) Cross-sell / upsell
   g) Win-back (re-engage lapsed customers)
   h) VIP / loyalty
   i) Replenishment (consumable products)
   j) Sunset (list cleanup)
   k) All of the above
   l) Not sure — recommend for me

3. Brand voice?
   a) Professional / corporate
   b) Friendly / conversational
   c) Playful / fun
   d) Premium / luxury
   e) Bold / edgy
   f) Other: ___________

4. Email platform (ESP)?
   a) Klaviyo
   b) Omnisend
   c) Mailchimp
   d) Shopify Email
   e) Other: ___________
   f) Don't have one yet — recommend one

5. Current email list size?
   a) 0 — starting from scratch
   b) Under 1,000
   c) 1,000-10,000
   d) 10,000-50,000
   e) 50,000+

6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order")

7. Competitors to reference? (names or URLs, or skip)

Reply like: "1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"
Step 3: If user chose (f) in Q4 — "Don't have one yet", recommend an ESP based on their list size (Q5) and sales platform:
List SizeRecommended ESPApprox. Cost
0-500Omnisend Free or Mailchimp Free$0
500-2,500Omnisend (Shopify) or Mailchimp (other platforms)$13-20/mo
2,500-10KKlaviyo$35-100/mo
10K+Klaviyo$100-350/mo
⚠️ Prices are approximate (2026). Tell user to verify on each platform's website.
After recommending, continue building flows with setup instructions for the recommended ESP.
Step 4: If user chose "l) Not sure — recommend for me" in Q2, recommend flows based on their business stage:
  • Pre-launch: Welcome series only (build list first)
  • Early (<$10K/mo): Welcome + Cart Abandonment + Post-Purchase (the 3 essentials)
  • Growing ($10K-50K): All of the above + Browse Abandonment + Review Request + Cross-sell
  • Established ($50K+): All 10 flows
Step 5: Build each requested flow. For EVERY flow, output:
  1. Flow overview — purpose, expected revenue impact, priority level
  2. Flow diagram — visual sequence with timing
  3. For each email in the flow:
    • Subject line (30-50 chars, mobile-friendly) + 3-5 A/B variants with different angles (curiosity, urgency, benefit, social proof, personal)
    • Preview text (40-90 chars, complement the subject — don't repeat it)
    • Full email body copy (actual words: hook → value → proof → CTA → optional P.S.)
    • CTA button text (action-oriented, one primary CTA per email) + link destination
  4. Branching logic — conditions that split the flow (purchased vs didn't, opened vs didn't)
  5. ESP setup instructions — generate trigger conditions, flow filters, delay timing, and branching logic specific to the user's chosen ESP (Q4). Use that ESP's exact terminology and menu paths. If user doesn't have an ESP yet, use Klaviyo terminology as default
Step 6: Build segmentation strategy. Define core segments with exact rules:
  • New subscribers (no purchase)
  • First-time buyers
  • Repeat customers (2+ orders)
  • VIP / high-value (top 10% by spend)
  • At-risk (purchased before, no activity 60-90 days)
  • Lapsed (no activity 90+ days)
  • Discount-driven (only buys on sale)
Step 7: Build annual campaign calendar. Month-by-month with:
  • Key dates and seasonal events relevant to the product category
  • Campaign theme for each event
  • Send schedule (pre-event teaser, launch day, last chance)
  • Which segments to target
Step 8: Provide list growth tactics. Based on their platform and stage:
  • Pop-up strategies (timing, offer, design)
  • Landing page recommendations
  • Social media → email conversion tactics
  • Checkout opt-in optimization

步骤1:收集信息。从用户初始消息中提取:
  • 产品/品类
  • 品牌名称
  • 价格区间和目标受众
  • 业务相关背景信息
步骤2:一次性询问所有剩余问题。采用选择题格式:
好的——[确认用户告知的信息]。为了为您搭建邮件系统,我还需要以下一些细节:

1. 业务阶段?
   a) 预启动——在开售前积累订阅列表
   b) 初创期——已开售,但月销售额低于1万美元
   c) 成长期——月销售额1万-5万美元
   d) 成熟期——月销售额5万美元以上

2. 您需要哪些流程?(可多选,或选“全部”)
   a) 欢迎系列
   b) 购物车遗弃
   c) 浏览遗弃
   d) 售后/感谢
   e) 评价请求
   f) 交叉销售/追加销售
   g) 赢回客户(重新激活沉睡客户)
   h) VIP/忠诚度
   i) 补货(针对消耗品)
   j) 沉睡客户清理(列表净化)
   k) 全部
   l) 不确定——请为我推荐

3. 品牌调性?
   a) 专业/企业风
   b) 友好/口语化
   c) 活泼/有趣
   d) 高端/奢华
   e) 大胆/前卫
   f) 其他:___________

4. 邮件平台(ESP)?
   a) Klaviyo
   b) Omnisend
   c) Mailchimp
   d) Shopify Email
   e) 其他:___________
   f) 尚未选定——请为我推荐

5. 当前邮件列表规模?
   a) 0——从零开始
   b) 1000人以下
   c) 1000-10000人
   d) 10000-50000人
   e) 50000人以上

6. 是否有正在进行的促销活动或常规折扣?(例如:“我们始终为首次订单提供10%优惠”)

7. 是否有可参考的竞争对手?(名称或网址,或跳过)

请按如下格式回复:"1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"
步骤3:如果用户在问题4中选择(f)“尚未选定”,根据其列表规模(问题5)和销售平台推荐ESP:
列表规模推荐ESP大致费用
0-500人Omnisend免费版或Mailchimp免费版$0
500-2500人Omnisend(Shopify用户)或Mailchimp(其他平台用户)$13-20/月
2500-10000人Klaviyo$35-100/月
10000人以上Klaviyo$100-350/月
⚠️ 价格为估算值(2026年)。请用户前往各平台官网核实。
推荐完成后,继续为推荐的ESP搭建流程及设置说明。
步骤4:如果用户在问题2中选择(l)“不确定——请为我推荐”,根据其业务阶段推荐流程:
  • 预启动: 仅需欢迎系列(先积累列表)
  • 初创期(月销售额<1万美元): 欢迎系列 + 购物车遗弃 + 售后(三大核心流程)
  • 成长期(月销售额1万-5万美元): 以上全部 + 浏览遗弃 + 评价请求 + 交叉销售
  • 成熟期(月销售额5万美元以上): 全部10个流程
步骤5:搭建每个请求的流程。针对每个流程,输出:
  1. 流程概述——目的、预期收益影响、优先级
  2. 流程图——包含时间节点的可视化流程
  3. 流程中每封邮件的详情:
    • 主题行(30-50字符,适配移动端)+ 3-5个不同角度的A/B变体(好奇心、紧迫感、利益点、社交证明、个性化)
    • 预览文本(40-90字符,补充主题行内容——请勿重复)
    • 完整邮件正文(具体内容:钩子 → 价值 → 证明 → CTA → 可选附言)
    • CTA按钮文本(行动导向,每封邮件仅设一个核心CTA)+ 链接目标
  4. 分支逻辑——拆分流程的条件(已购买vs未购买,已打开vs未打开)
  5. ESP设置说明——根据用户选择的ESP(问题4)生成触发条件、流程筛选器、延迟时间和分支逻辑。使用该ESP的专属术语和菜单路径。如果用户尚未选定ESP,默认使用Klaviyo术语
步骤6:搭建细分策略。定义核心细分群体及精准规则:
  • 新订阅用户(无购买记录)
  • 首次购买用户
  • 复购用户(2次及以上订单)
  • VIP/高价值用户(消费额前10%)
  • 风险用户(曾购买,60-90天无活动)
  • 沉睡用户(90天以上无活动)
  • 折扣驱动用户(仅在促销时购买)
步骤7:搭建年度营销活动日历。按月规划:
  • 与产品品类相关的关键日期和季节性活动
  • 每个活动的营销主题
  • 发送时间表(活动前预热、活动当日、最后提醒)
  • 目标细分群体
步骤8:提供列表增长策略。根据其平台和阶段:
  • 弹窗策略(时间、优惠、设计)
  • 着陆页建议
  • 社交平台转邮件转化策略
  • 结账页订阅优化

The 10 Core E-Commerce Email Flows

10个核心电商邮件流程

Flow 1: Welcome Series

流程1:欢迎系列

Priority: 🔴 Critical — set up first Expected impact: Highest-opened emails, sets tone for entire relationship Emails: 3-5 emails over 7-14 days
Trigger: Subscribes to email list (pop-up, footer signup, landing page) NOT triggered by: Purchase (that's post-purchase flow)
Sequence:
[Subscribe] → Email 1 (Immediately)
                → [Wait 2 days]
             → Email 2 (Brand Story)
                → [Wait 2 days]
             → Email 3 (Social Proof)
                → [Conditional Split: Has placed order?]
                   → YES → Exit (enter post-purchase flow)
                   → NO → [Wait 3 days]
                        → Email 4 (Urgency / Last Chance)
Email 1 — Welcome + Deliver Promise
  • Goal: Deliver the signup incentive, make a strong first impression
  • Timing: Send immediately (within minutes of signup)
  • Content: Welcome message, deliver discount/freebie, introduce brand briefly, one clear CTA to shop
  • Design: Clean, brand-forward, hero image, single CTA button
Email 2 — Brand Story + Values
  • Goal: Build emotional connection, differentiate from competitors
  • Timing: 2 days after Email 1
  • Content: Founder story or brand mission, why you started, what makes you different, lifestyle imagery
  • Design: Storytelling layout, minimal product — focus on brand
Email 3 — Social Proof + Best Sellers
  • Goal: Build trust, showcase popular products
  • Timing: 2 days after Email 2
  • Content: Customer reviews, UGC, best-selling products, "loved by X customers"
  • Design: Product grid with reviews, star ratings
Email 4 — Discount Reminder / Urgency (only if they haven't purchased)
  • Goal: Convert remaining non-buyers before discount expires
  • Timing: 3 days after Email 3
  • Content: "Your [X%] off expires soon," countdown urgency, restate value prop, clear CTA
  • Design: Urgent — bold colors, countdown timer if ESP supports it
优先级: 🔴 核心——优先设置 预期影响: 打开率最高的邮件,奠定品牌与客户关系的基调 邮件数量: 3-5封,周期7-14天
触发条件: 订阅邮件列表(弹窗、页脚订阅、着陆页) 不触发场景: 购买行为(属于售后流程)
流程序列:
[订阅] → 邮件1(立即发送)
                → [等待2天]
             → 邮件2(品牌故事)
                → [等待2天]
             → 邮件3(社交证明)
                → [条件分支:是否已下单?]
                   → 是 → 退出(进入售后流程)
                   → 否 → [等待3天]
                        → 邮件4(紧迫感/最后提醒)
邮件1:欢迎 + 兑现承诺
  • 目标:兑现订阅激励,打造良好第一印象
  • 发送时间:立即发送(订阅后几分钟内)
  • 内容:欢迎语、兑现折扣/免费福利、简要介绍品牌、清晰的购物CTA
  • 设计:简洁、突出品牌、主视觉图、单个CTA按钮
邮件2:品牌故事 + 价值观
  • 目标:建立情感连接,差异化竞争
  • 发送时间:邮件1发送后2天
  • 内容:创始人故事或品牌使命、创立初衷、差异化优势、生活方式图片
  • 设计:故事性排版,弱化产品——聚焦品牌
邮件3:社交证明 + 畅销品
  • 目标:建立信任,展示热门产品
  • 发送时间:邮件2发送后2天
  • 内容:客户评价、用户生成内容(UGC)、畅销品、“已有X位客户喜爱”
  • 设计:带评价的产品网格、星级评分
邮件4:折扣提醒 / 紧迫感(仅适用于未购买用户)
  • 目标:在折扣到期前转化剩余未购买用户
  • 发送时间:邮件3发送后3天
  • 内容:“您的[X%]折扣即将到期”、倒计时紧迫感、重申价值主张、清晰CTA
  • 设计:紧迫感风格——醒目颜色、ESP支持的话添加倒计时器

Flow 2: Cart Abandonment

流程2:购物车遗弃

Priority: 🔴 Critical — highest revenue per recipient Expected impact: $5.81 revenue per recipient average (Klaviyo 2026) Emails: 3 emails over 3 days
Trigger: Added to cart + started checkout, but did NOT complete purchase Wait before first email: 1-4 hours (test: 1h vs 4h)
Sequence:
[Checkout Started, Not Completed] → [Wait 1-4 hours]
   → Email 1 (Reminder)
      → [Wait 24 hours]
      → [Conditional Split: Placed order?]
         → YES → Exit
         → NO → Email 2 (Overcome Objections)
            → [Wait 24 hours]
            → [Conditional Split: Placed order?]
               → YES → Exit
               → NO → Email 3 (Incentive)
Email 1 — Simple Reminder
  • Goal: Catch people who got distracted (not resistant — just forgot)
  • Content: "You left something behind," show cart contents with images + prices, direct link back to cart
  • Tone: Helpful, not pushy. No discount yet
  • CTA: "Complete Your Order" or "Return to Cart"
Email 2 — Overcome Objections
  • Goal: Address why they didn't buy (shipping? trust? price?)
  • Content: Social proof (reviews), shipping/return policy highlights, FAQs, "still thinking?"
  • Tone: Reassuring
  • CTA: "Get It Before It's Gone"
Email 3 — Incentive (optional — only if margin allows)
  • Goal: Last resort conversion with discount or free shipping
  • Content: Limited-time offer (10% off or free shipping), urgency ("expires in 24 hours")
  • Tone: Urgent but not desperate
  • CTA: "Claim Your [X%] Off"
  • ⚠️ Only use a discount if your margin supports it. If not, emphasize scarcity instead
优先级: 🔴 核心——单用户收益最高 预期影响: 平均每用户收益5.81美元 (Klaviyo 2026) 邮件数量: 3封,周期3天
触发条件: 添加商品至购物车 + 开始结账,但未完成购买 第一封邮件等待时间: 1-4小时(测试:1小时vs4小时)
流程序列:
[开始结账但未完成] → [等待1-4小时]
   → 邮件1(提醒)
      → [等待24小时]
      → [条件分支:是否已下单?]
         → 是 → 退出
         → 否 → 邮件2(打消顾虑)
            → [等待24小时]
            → [条件分支:是否已下单?]
               → 是 → 退出
               → 否 → 邮件3(激励)
邮件1:简洁提醒
  • 目标:召回分心的用户(并非抗拒购买——只是忘记)
  • 内容:“您的购物车里还有商品”,展示购物车内容(图片+价格),直接返回购物车的链接
  • 语气:友好,不催促。暂不提供折扣
  • CTA:“完成订单”或“返回购物车”
邮件2:打消顾虑
  • 目标:解决用户未购买的原因(运费?信任?价格?)
  • 内容:社交证明(评价)、运费/退换政策亮点、常见问题、“还在考虑吗?”
  • 语气:令人安心
  • CTA:“立即入手”
邮件3:激励(可选——仅当利润空间允许时)
  • 目标:通过折扣或免运费进行最后转化
  • 内容:限时优惠(10%折扣或免运费)、紧迫感(“24小时内到期”)
  • 语气:紧迫但不卑微
  • CTA:“领取您的[X%]折扣”
  • ⚠️ 仅当利润空间允许时才提供折扣。否则,强调稀缺性

Flow 3: Browse Abandonment

流程3:浏览遗弃

Priority: 🟡 Important — catches high-intent window shoppers Expected impact: Lower conversion than cart, but much higher volume Emails: 1-2 emails over 2 days
Trigger: Viewed product page but did NOT add to cart Wait: 2-4 hours after browsing (not immediately — feels creepy)
Sequence:
[Viewed Product, Did Not Add to Cart] → [Wait 2-4 hours]
   → [Conditional Split: Has added to cart since?]
      → YES → Exit (they'll enter cart abandonment)
      → NO → Email 1 (Product Reminder)
         → [Wait 24 hours]
         → Email 2 (Related Products)
Email 1 — "Still Interested?"
  • Content: Show the product they viewed with image + price, brief benefit/review quote, link to product page
  • Tone: Casual, helpful — NOT "we noticed you looking" (creepy)
  • CTA: "Take Another Look"
  • ⚠️ Do NOT offer a discount here — saves margin, avoids training customers to browse-then-leave for discounts
Email 2 — Related Products
  • Content: "You might also like..." with 3-4 related products, category page link
  • Purpose: If they weren't sold on that specific product, show alternatives
优先级: 🟡 重要——召回高意向的浏览用户 预期影响: 转化率低于购物车遗弃,但覆盖用户量更大 邮件数量: 1-2封,周期2天
触发条件: 浏览产品页面但未添加至购物车 等待时间: 浏览后2-4小时(不立即发送——避免引起反感)
流程序列:
[浏览产品但未加购] → [等待2-4小时]
   → [条件分支:是否已加购?]
      → 是 → 退出(将进入购物车遗弃流程)
      → 否 → 邮件1(产品提醒)
         → [等待24小时]
         → 邮件2(相关产品推荐)
邮件1:“还感兴趣吗?”
  • 内容:展示用户浏览过的产品(图片+价格)、简短的利益点/评价引用、产品页面链接
  • 语气:随意、友好——避免使用“我们注意到您在浏览”(引起反感)
  • CTA:“再看看”
  • ⚠️ 此处不提供折扣——保留利润空间,避免培养用户“浏览后等待折扣”的习惯
邮件2:相关产品推荐
  • 内容:“您可能还喜欢...”,推荐3-4个相关产品、品类页面链接
  • 目的:如果用户对该产品不感兴趣,展示替代选项

Flow 4: Post-Purchase / Thank You

流程4:售后/感谢

Priority: 🔴 Critical — shapes the entire post-purchase experience Expected impact: Reduces buyer's remorse, increases repeat rate, drives reviews Emails: 3-4 emails over 14-21 days
Trigger: Placed order (first-time buyer gets different content than repeat buyer)
Sequence:
[Order Placed] → Email 1 (Immediately — Thank You)
   → [Wait: Estimated delivery + 2 days]
   → [Conditional Split: First-time buyer?]
      → YES → Email 2a (Product Education)
      → NO → Email 2b (Loyalty Reward)
   → [Wait 5-7 days]
   → Email 3 (Review Request — see Flow 5)
   → [Wait 14 days]
   → Email 4 (Cross-sell — see Flow 6)
Email 1 — Order Confirmation + Thank You
  • Timing: Immediately after purchase
  • Content: Thank you, order summary, shipping timeline, what to expect, support contact
  • Tone: Warm, grateful — this is a celebration, not a receipt
  • Add: "Here's what happens next" (sets expectations)
Email 2a — Product Education (first-time buyers)
  • Timing: After estimated delivery + 2 days
  • Content: How to use/care for the product, tips, FAQ, "get the most out of your [product]"
  • Purpose: Reduce returns, increase satisfaction, build brand connection
Email 2b — Loyalty Thank You (repeat buyers)
  • Timing: Same timing
  • Content: "Thanks for coming back! You're one of our best customers," exclusive offer or early access
  • Purpose: Reward loyalty, increase LTV
优先级: 🔴 核心——塑造完整的售后体验 预期影响: 减少买家 remorse,提高复购率,推动评价 邮件数量: 3-4封,周期14-21天
触发条件: 下单(首次购买用户与复购用户内容不同)
流程序列:
[下单] → 邮件1(立即发送——感谢)
   → [等待:预计送达时间+2天]
   → [条件分支:是否为首次购买用户?]
      → 是 → 邮件2a(产品使用指南)
      → 否 → 邮件2b(忠诚度奖励)
   → [等待5-7天]
   → 邮件3(评价请求——见流程5)
   → [等待14天]
   → 邮件4(交叉销售——见流程6)
邮件1:订单确认 + 感谢
  • 发送时间:下单后立即发送
  • 内容:感谢语、订单摘要、发货时间表、预期内容、支持联系方式
  • 语气:热情、感恩——这是一次庆祝,而非仅仅是收据
  • 补充:“后续流程说明”(建立预期)
邮件2a:产品使用指南(首次购买用户)
  • 发送时间:预计送达时间+2天后
  • 内容:产品使用/保养方法、技巧、常见问题、“充分利用您的[产品]”
  • 目的:减少退货,提高满意度,建立品牌连接
邮件2b:忠诚度感谢(复购用户)
  • 发送时间:同上
  • 内容:“感谢您再次光临!您是我们最珍视的客户之一”,专属优惠或提前购权限
  • 目的:奖励忠诚度,提高客户终身价值(LTV)

Flow 5: Review Request

流程5:评价请求

Priority: 🟡 Important — builds social proof that powers all other marketing Emails: 1-2 emails
Trigger: Chained from post-purchase flow OR standalone trigger on order fulfilled + X days Timing: 5-7 days after delivery (product has arrived, they've used it)
Email 1 — Review Request
  • Content: "How's your [product]? We'd love to hear!" + direct link to leave review
  • Tone: Personal, low-pressure
  • Make it easy: One-click star rating if your review platform supports it (Stamped, Loox, Judge.me)
  • Optional: Small incentive (10% off next order, loyalty points)
Email 2 — Reminder (only if no review submitted after 5 days)
  • Content: Shorter, more direct. "Quick reminder — your review helps other [pet owners / etc.]"
  • Social proof: "Join 500+ customers who shared their experience"
优先级: 🟡 重要——构建支撑所有营销活动的社交证明 邮件数量: 1-2封
触发条件: 从售后流程触发,或独立触发(订单完成后X天) 发送时间: 送达后5-7天(产品已收到并使用)
邮件1:评价请求
  • 内容:“您的[产品]使用体验如何?我们期待您的反馈!” + 直接评价链接
  • 语气:个性化、低压力
  • 简化操作:如果评价平台支持(Stamped、Loox、Judge.me),提供一键星级评分
  • 可选:小激励(下次订单立减10%、忠诚度积分)
邮件2:提醒(仅当5天后未收到评价时发送)
  • 内容:更简短、直接。“快速提醒——您的评价将帮助其他[宠物主人/等]”
  • 社交证明:“已有500+客户分享了他们的体验”

Flow 6: Cross-Sell / Upsell

流程6:交叉销售/追加销售

Priority: 🟡 Important — increases AOV and LTV Emails: 1-2 emails
Trigger: Placed order + 14-21 days (after they've received and used the product) Logic: Recommend products based on what they bought
Email 1 — "Complete the Set" / "Pairs Well With..."
  • Content: Related products based on purchase (accessories, refills, complementary items)
  • Tone: Helpful recommendation, not hard sell
  • CTA: "Shop the Collection" or "Complete Your Set"
Product recommendation logic:
  • If ESP supports dynamic product recommendations (Klaviyo, Omnisend), use them
  • If not, build manual splits by product category:
    • Bought [Category A] → Recommend [Category B]
    • Bought [Product X] → Recommend [Accessory Y]
优先级: 🟡 重要——提高客单价(AOV)和客户终身价值(LTV) 邮件数量: 1-2封
触发条件: 下单后14-21天(用户已收到并使用产品) 逻辑: 根据用户购买的产品推荐相关产品
邮件1:“凑单组合”/“搭配推荐”
  • 内容:基于购买记录的相关产品(配件、补充装、互补品)
  • 语气:友好推荐,而非强硬推销
  • CTA:“浏览全系列”或“凑齐组合”
产品推荐逻辑:
  • 如果ESP支持动态产品推荐(Klaviyo、Omnisend),使用该功能
  • 否则,按产品品类手动设置分支:
    • 购买[品类A] → 推荐[品类B]
    • 购买[产品X] → 推荐[配件Y]

Flow 7: Win-Back

流程7:赢回客户

Priority: 🟡 Important — re-engages lapsed customers before they're lost Emails: 3-4 emails over 30 days
Trigger: Has placed order BUT last order was 60-90 days ago (adjust based on your purchase cycle) Additional filter: Has NOT opened or clicked any email in last 30 days
Sequence:
[Last Order 60-90 days ago + No engagement 30 days]
   → Email 1 (We Miss You)
      → [Wait 7 days]
      → [Placed order?] → YES → Exit
      → NO → Email 2 (What's New)
         → [Wait 7 days]
         → Email 3 (Incentive)
            → [Wait 14 days]
            → Email 4 (Last Chance / Sunset Warning)
Email 1 — "We Miss You"
  • Content: Personal, genuine message. What's new since they last bought. Best sellers they haven't tried
  • Tone: Warm, not guilt-tripping
  • No discount yet — test whether re-engagement alone works
Email 2 — What's New
  • Content: New products, new features, brand updates, community highlights
  • Purpose: Give them a reason to come back beyond discounts
Email 3 — Incentive
  • Content: "Here's X% off to welcome you back" — exclusive returning customer offer
  • Urgency: Time-limited (7 days)
Email 4 — Last Chance / Sunset Warning
  • Content: "We don't want to bother you — should we keep sending?" + unsubscribe option
  • Purpose: Gives control back to customer, cleans list if they don't respond
  • If no response → Move to sunset flow
优先级: 🟡 重要——在客户流失前重新激活沉睡用户 邮件数量: 3-4封,周期30天
触发条件: 曾下单但最后一次下单在60-90天前(可根据您的购买周期调整) 额外筛选条件: 过去30天未打开或点击任何邮件
流程序列:
[最后一次下单60-90天前 + 30天无互动]
   → 邮件1(我们想念您)
      → [等待7天]
      → [是否已下单?] → 是 → 退出
      → 否 → 邮件2:新品速递
         → [等待7天]
         → 邮件3:专属激励
            → [等待14天]
            → 邮件4:最后机会/清理提醒
邮件1:“我们想念您”
  • 内容:个性化、真诚的消息。告知用户自其上次购买后的新品、未尝试过的畅销品
  • 语气:热情,不施加愧疚感
  • 暂不提供折扣——测试仅通过重新互动是否有效
邮件2:新品速递
  • 内容:新品、新功能、品牌更新、社区亮点
  • 目的:为用户提供除折扣外的回归理由
邮件3:专属激励
  • 内容:“欢迎回来,专属[X%]折扣”——为回归客户提供专属优惠
  • 紧迫感:限时7天
邮件4:最后机会/清理提醒
  • 内容:“我们不想打扰您——是否继续为您发送邮件?” + 退订选项
  • 目的:将控制权交还给客户,若用户无回应则净化列表
  • 若无回应 → 转入沉睡客户清理流程

Flow 8: VIP / Loyalty

流程8:VIP/忠诚度

Priority: 🟢 Nice to have for growing brands, critical for established Emails: Ongoing (event-triggered)
Trigger: Customer enters VIP segment (top 10% by total spend, OR 3+ orders)
Email 1 — VIP Welcome
  • Content: "You're officially a VIP! Here's what that means:" + exclusive perks
  • Perks to offer: Early access to new products, exclusive discounts, free shipping, birthday gift
Ongoing VIP emails:
  • Early access notifications (before public launches)
  • Exclusive sales (VIP-only pricing)
  • Birthday/anniversary rewards
  • "Thank you" with surprise gift at milestones (5th order, 1-year anniversary)
优先级: 🟢 成长期品牌可选,成熟期品牌核心 邮件类型: 持续触发(事件驱动)
触发条件: 客户进入VIP细分群体(消费额前10%,或3次及以上订单)
邮件1:VIP欢迎
  • 内容:“您正式成为VIP会员!这意味着您将享受以下专属权益” + 专属福利
  • 可提供的福利:新品提前购、专属折扣、免运费、生日礼
持续VIP邮件:
  • 新品提前购通知(早于公开发售)
  • 专属促销(VIP专属定价)
  • 生日/周年奖励
  • 里程碑感谢(第5次订单、1周年纪念)+ 惊喜礼品

Flow 9: Replenishment (Consumable Products Only)

流程9:补货(仅适用于消耗品)

Priority: 🟡 Critical if you sell consumables — skip if not applicable Emails: 1-2 emails
Trigger: Time-based — estimated product usage cycle after purchase
  • Example: Dog treats (30-day supply) → trigger at day 25
  • Example: Skincare (60-day supply) → trigger at day 50
  • Example: Coffee (14-day bag) → trigger at day 10
Email 1 — "Running Low?"
  • Timing: 5 days before estimated run-out
  • Content: "Time to restock? Your [product] should be running low." + reorder link
  • Optional: Subscription offer ("Never run out — subscribe and save 15%")
Email 2 — Follow-Up
  • Timing: 3 days after Email 1 if no reorder
  • Content: Shorter reminder + social proof ("other customers reorder every X days")
优先级: 🟡 核心(若销售消耗品)——否则跳过 邮件数量: 1-2封
触发条件: 时间触发——购买后预计产品使用周期
  • 示例:狗零食(30天供应量)→ 第25天触发
  • 示例:护肤品(60天供应量)→ 第50天触发
  • 示例:咖啡(14天供应量)→ 第10天触发
邮件1:“快用完了?”
  • 发送时间:预计用完前5天
  • 内容:“该补货了?您的[产品]应该快用完了。” + 重新订购链接
  • 可选:订阅优惠(“永不缺货——订阅立省15%”)
邮件2:跟进提醒
  • 发送时间:邮件1发送后3天(若未重新订购)
  • 内容:更简短的提醒 + 社交证明(“其他客户每X天补货一次”)

Flow 10: Sunset (List Cleanup)

流程10:沉睡客户清理(列表净化)

Priority: 🟢 Important for deliverability — set up after other flows are running Emails: 2-3 emails over 14-21 days
Trigger: No email opens AND no clicks AND no purchases in 90-120 days
Purpose: Clean your list. Unengaged subscribers hurt deliverability (emails go to spam for everyone).
Sequence:
[No engagement 90-120 days]
   → Email 1 (Re-engagement Attempt)
      → [Wait 7 days]
      → [Opened or clicked?]
         → YES → Exit, keep on list
         → NO → Email 2 (Final Chance)
            → [Wait 7 days]
            → [Opened or clicked?]
               → YES → Exit, keep on list
               → NO → Suppress from all future sends
Email 1 — "Are You Still There?"
  • Subject: Make it stand out (pattern interrupt)
  • Content: "We noticed you haven't been opening our emails. Want to stay? Click here to stay subscribed"
  • CTA: Single button — "Yes, Keep Me Subscribed"
Email 2 — "This Is Goodbye (Unless...)"
  • Content: "This is our last email unless you tell us to keep going"
  • CTA: "Keep Sending Me Emails"
  • If no response → auto-suppress (do NOT delete — just suppress from sends)

优先级: 🟢 重要(提升送达率)——在其他流程运行后设置 邮件数量: 2-3封,周期14-21天
触发条件: 90-120天未打开、未点击邮件且未下单
目的: 净化列表。未互动的订阅用户会损害送达率(导致所有邮件进入垃圾邮件箱)。
流程序列:
[90-120天无互动]
   → [等待7天]
   → [是否打开或点击?]
      → 是 → 退出,保留在列表中
      → 否 → 邮件2:最后机会
         → [等待7天]
         → [是否打开或点击?]
            → 是 → 退出,保留在列表中
            → 否 → 停止所有后续发送
邮件1:“还在吗?”
  • 主题:突出显示(打破常规)
  • 内容:“我们注意到您未打开我们的邮件。是否继续订阅?点击此处确认”
  • CTA:单个按钮——“是,继续为我发送”
邮件2:“再见(除非...)”
  • 内容:“这是我们给您发送的最后一封邮件,除非您告知我们继续发送”
  • CTA:“继续为我发送邮件”
  • 若无回应 → 自动停止发送(请勿删除——仅停止发送)

Segmentation Strategy

细分策略

Define these segments in your ESP. Exact conditions provided:
SegmentConditionsUse For
New SubscribersSubscribed + Has placed 0 ordersWelcome flow, first purchase incentives
First-Time BuyersHas placed exactly 1 orderPost-purchase education, review request, second purchase push
Repeat CustomersHas placed 2+ ordersCross-sell, loyalty, VIP pipeline
VIPTop 10% by total spend OR 5+ ordersVIP flow, early access, exclusive offers
At-RiskLast order 60-90 days agoWin-back flow
LapsedLast order 90+ days ago + No engagement 60+ daysAggressive win-back, sunset candidate
Engaged Non-BuyersOpens/clicks emails but has NOT purchasedBrowse abandon focus, stronger incentives
Discount-OnlyHas ONLY purchased with a discount codeReduce discount dependency, value-based messaging

在您的ESP中定义以下细分群体。提供精准条件:
细分群体条件用途
新订阅用户已订阅 + 0次订单欢迎流程、首次购买激励
首次购买用户恰好1次订单售后使用指南、评价请求、二次购买推动
复购用户2次及以上订单交叉销售、忠诚度、VIP培育
VIP消费额前10% 或 5次及以上订单VIP流程、提前购、专属优惠
风险用户最后一次下单60-90天前赢回客户流程
沉睡用户最后一次下单90天以上 + 60天以上无互动强力赢回、清理候选
活跃未购买用户打开/点击邮件但未购买浏览遗弃重点、更强激励
折扣驱动用户仅使用折扣码购买减少折扣依赖、价值导向 messaging

Annual Campaign Calendar Template

年度营销活动日历模板

Customize based on your product category. Not every event applies to every brand — pick the ones relevant to your audience.
MonthKey DatesCampaign Ideas
JanuaryNew Year (Jan 1), MLK Day (Jan 20)New Year sale, "New Year New You," goal-setting content
FebruaryValentine's Day (Feb 14), Presidents' Day (Feb 17)Gift guides, couples/self-love angle, flash sale
MarchInt'l Women's Day (Mar 8), St. Patrick's (Mar 17), Spring EquinoxSeasonal transition, spring collection launch
AprilEaster (variable), Earth Day (Apr 22)Spring sale, sustainability angle, limited editions
MayMother's Day (May 11), Memorial Day (May 26)Gift guide, "treat your mom / treat yourself," summer kickoff sale
JuneFather's Day (Jun 15), Summer Solstice, Pride MonthGift guide, summer collection, Pride content if authentic
JulyJuly 4th, Amazon Prime Day (mid-July)Independence Day sale, mid-year clearance, Christmas in July
AugustBack to School (early Aug)End of summer sale, back-to-routine content, fall preview
SeptemberLabor Day (Sep 1), Fall EquinoxLabor Day sale, fall launch, loyalty program push
OctoberHalloween (Oct 31)Spooky-themed content, costume/party angle, early holiday teasers
NovemberVeterans Day (Nov 11), Black Friday (Nov 28), Cyber Monday (Dec 1)BFCM = biggest email month. Pre-sale VIP access → Main event → Extended sale
DecemberChristmas (Dec 25), Hanukkah, New Year's EveGift guides, last-minute shipping deadlines, year-in-review, thank you
根据您的产品品类定制。并非所有活动都适用于所有品牌——选择与您受众相关的活动。
月份关键日期营销创意
1月新年(1月1日)、马丁·路德·金日(1月20日)新年促销、“新年新自我”、目标设定内容
2月情人节(2月14日)、总统日(2月17日)礼品指南、情侣/自爱主题、闪购
3月国际妇女节(3月8日)、圣帕特里克节(3月17日)、春分季节过渡、春季系列发布
4月复活节(日期可变)、地球日(4月22日)春季促销、可持续性主题、限量版
5月母亲节(5月11日)、阵亡将士纪念日(5月26日)礼品指南、“犒劳妈妈/犒劳自己”、夏季启动促销
6月父亲节(6月15日)、夏至、骄傲月礼品指南、夏季系列、若契合品牌可推出骄傲月相关内容
7月独立日、亚马逊会员日(7月中旬)独立日促销、年中清仓、圣诞提前购
8月返校季(8月初)夏末促销、回归日常内容、秋季预览
9月劳动节(9月1日)、秋分劳动节促销、秋季系列发布、忠诚度计划推广
10月万圣节(10月31日)恐怖主题内容、服装/派对主题、早期节日预热
11月退伍军人节(11月11日)、黑色星期五(11月28日)、网络星期一(12月1日)BFCM是邮件营销的核心月份。VIP提前购 → 主活动 → 延长促销
12月圣诞节(12月25日)、光明节、新年前夜礼品指南、最后发货截止日期、年度回顾、感谢语

BFCM (Black Friday / Cyber Monday) Email Strategy

BFCM(黑色星期五/网络星期一)邮件策略

This is your biggest email revenue period. Plan ahead:
  • 3-4 weeks before: Teaser emails to build anticipation, grow list aggressively
  • 1 week before: VIP early access announcement
  • Black Friday: Launch email (morning) + reminder (evening)
  • Saturday-Sunday: Extended deals, bundle offers
  • Cyber Monday: New deals or "last chance" on BF deals
  • Tuesday after: Thank you email + "sale extended 24 hours" (if applicable)

这是您邮件收入最高的时期。提前规划:
  • 活动前3-4周: 预热邮件以建立期待,快速积累列表
  • 活动前1周: VIP提前购公告
  • 黑色星期五: 启动邮件(上午)+ 提醒邮件(晚上)
  • 周六-周日: 延长优惠、套餐优惠
  • 网络星期一: 新优惠或“黑色星期五优惠最后机会”
  • 活动后周二: 感谢邮件 + “促销延长24小时”(若适用)

List Growth Tactics

列表增长策略

  • Pop-up: Show after 5-8 seconds OR on exit intent. Offer 10-15% off first order or free shipping. Target 3-5% conversion rate
  • Checkout opt-in: Pre-checked "Email me about new products"
  • Social → email: Instagram/TikTok bio link to email capture landing page
  • Packaging insert: "Join our VIP list" card in orders
  • Referral: "Give $X, get $X" programs that grow your list through customers
  • Content marketing: Blog → gated downloads (guides, lookbooks)

  • 弹窗: 5-8秒后展示或在用户即将离开时展示。提供10-15%首次订单折扣或免运费。目标转化率3-5%
  • 结账页订阅: 预勾选“向我发送新品通知”
  • 社交转邮件: Instagram/TikTok bio链接至邮件收集着陆页
  • 包装插卡: 订单内放置“加入我们的VIP列表”卡片
  • 推荐计划: “推荐得X美元,被推荐者得X美元”计划,通过客户增长列表
  • 内容营销: 博客 → gated下载(指南、型录)

Output Format

输出格式

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📧 Email Marketing System — [Brand Name]

📧 邮件营销系统 — [品牌名称]

Overview

概述

Brand: [name] | Products: [category] | Price: $XX-XX Stage: [stage] | List Size: [size] | ESP: [platform] Voice: [brand voice] | Flows: [list]
品牌:[名称] | 产品:[品类] | 价格:$XX-XX 阶段:[阶段] | 列表规模:[规模] | ESP:[平台] 调性:[品牌调性] | 流程:[列表]

Flow 1: [Flow Name]

流程1:[流程名称]

Purpose: [why this flow matters] Priority: [🔴 Critical / 🟡 Important / 🟢 Nice to have]
目的: [该流程的重要性] 优先级: [🔴 核心 / 🟡 重要 / 🟢 可选]

Flow Diagram

流程图

[trigger] → [delay] → [email] → [conditional split] → [branch]
[触发] → [延迟] → [邮件] → [条件分支] → [分支]

Email 1: [Name]

邮件1:[名称]

Subject: [primary subject line] A/B Variants:
  1. [variant] — [angle]
  2. [variant] — [angle]
  3. [variant] — [angle] Preview: [preview text] Body: [full email copy] CTA: [button text] → [link]
主题: [主主题行] A/B变体:
  1. [变体] — [角度]
  2. [变体] — [角度]
  3. [变体] — [角度] 预览文本: [预览文本] 正文: [完整邮件文案] CTA: [按钮文本] → [链接]

ESP Setup ([platform name])

ESP设置([平台名称])

  • Trigger: [exact trigger in ESP terminology]
  • Filters: [conditions]
  • Timing: [delays between emails]
  • Branching: [split conditions]
[Repeat for each email and flow]
  • 触发条件:[ESP术语的精准触发条件]
  • 筛选器:[条件]
  • 时间设置:[邮件间延迟]
  • 分支逻辑:[分支条件]
[重复上述格式至所有邮件和流程]

Segmentation Strategy

细分策略

[Segments with exact filter conditions for their ESP]
[适用于其ESP的细分群体及精准筛选条件]

Annual Campaign Calendar

年度营销活动日历

[Month-by-month with dates, themes, and target segments]
[按月规划的日期、主题和目标细分群体]

List Growth Plan

列表增长计划

[Tactics based on their platform and stage]

---
[基于其平台和阶段的策略]

---

Other Skills

其他工具

For paid advertising strategy across Google, Meta, and TikTok:
bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g
For full omnichannel marketing strategy (includes email as one channel):
bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g
More e-commerce skills: nexscope-ai/eCommerce-Skills
Built by Nexscope — your AI assistant for smarter e-commerce decisions.
如需谷歌、Meta和TikTok的付费广告策略:
bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g
如需全渠道营销策略(包含邮件渠道):
bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g
更多电商工具:nexscope-ai/eCommerce-Skills
Nexscope开发——助力您做出更明智电商决策的AI助手。