Instagram Content Benchmark

• postplus-shared

  release-shell rules

• find strong Instagram post or Reel examples
• benchmark competitor content
• identify repeatable hooks, caption structures, or format patterns
• decide what type of Instagram content to recreate or adapt

• skills/20-research/instagram-references/actor-selection.md

• skills/20-research/instagram-references/normalized-schema.md

• skills/20-research/instagram-references/tool-contracts.md

Primary Hosted Collection Keys

• instagram-posts

• instagram-hashtags

Recommended Workflow

1. define seeds:
   • usernames
   • post URLs
   • Reel URLs
   • hashtags
2. scrape a small candidate pool
3. normalize posts and Reel-like results into one comparable dataset
4. rank by engagement, relevance, recency, and format fit
5. produce a shortlist of benchmark content
6. summarize:
   • repeated hooks
   • repeated visual formats
   • caption patterns
   • hashtag usage

Cost Discipline

• 10-30 posts or reels total
• one or two themes at a time
• comments only after a shortlist exists

Release-Shell Execution Contract

• keep benchmark briefs, actor inputs, raw datasets, normalized datasets, and shortlist caches under

  <work-folder>/.postplus/instagram-benchmark/

• keep only final user-facing summaries or shortlist exports outside

  .postplus/

• compile a small benchmark brief before the expensive collection step
• if hosted capability is unavailable, unauthorized, or returns a stable network error, stop immediately instead of switching to ad hoc shell glue

Good Output

• top benchmark shortlist
• content-type split:
  • Reel
  • static post
  • carousel
• repeated opening patterns
• repeated value promises
• likely content pillars
• recommended next posts to inspect deeper

Handoff

instagram-audience-voice

• the user wants to read comment sentiment and language

• the user wants shot-level breakdowns of the actual videos

instagram-creator-discovery

• the user wants to turn benchmark content into a creator pool