Xiaohongshu Card Notes
Follow shared release-shell rules in:
Use this skill when the user wants to turn existing material into a Xiaohongshu card-style note.
Typical source inputs:
- an HTML landing page
- a spoken script
- a markdown memo
- a result table or dashboard
- a case study page
- a workflow explanation that should become carousel cards
This skill is for card-style image notes, not for generic captions or long prose posts.
Default Goal
Produce a Xiaohongshu card note that is:
- easy to scan on mobile
- visually structured
- page-by-page clear
- information-dense without losing scanability
- faithful to the source material
The target is not "rewrite beautifully."
The target is:
- extract the strongest message from the source
- map it into a small number of strong cards
- keep each page readable even when density is high
- make the output directly usable for design
First Decision
Decide what the user actually needs:
1.
Use when the user has source material and wants a full Xiaohongshu card note structure.
Return:
- page plan
- cover title
- per-page headline
- per-page body copy
2.
Use when the user already has the page copy and wants packaging only.
Do not rewrite the substance unless asked.
3.
Use when the source is an HTML page or landing page.
Inspect:
- section hierarchy
- proof/data modules
- title system
- visual rhythm
Then convert it into Xiaohongshu pages rather than mirroring the full web layout.
4.
Use when the source is a spoken script.
Do not preserve spoken redundancy.
Compress the script into card-ready statements.
5.
Use when the user provides both an HTML page and a script.
Default behavior:
- take structure from the HTML if it is strong
- take judgment and phrasing from the script if it is stronger
- merge them into one card sequence
Layout Rules
Read references/card-layout-spec.md whenever the user asks for design-ready card output.
Non-negotiable defaults:
- aspect ratio:
- canvas size:
- do not assume every page must be sparse
- some pages should be
- some pages should be
- left alignment is the default
- use only a small number of emphasis treatments
- when a repo already contains a strong HTML or landing page reference, inherit its color system, card language, corner radius, and visual rhythm instead of inventing a new style
- when the user provides a strong HTML or landing page reference, treat that
file as the visual source of truth for card rendering
- use the landing page's dark floating pill, luminous blue gradient blocks, pale blue surfaces, large radius cards, and black headlines on light backgrounds
- older black memo-card constraints are deprecated in the current release style and should be overridden when they conflict with the landing page reference
Source Adaptation Workflow
Read references/source-adaptation-workflow.md when adapting from HTML, scripts, or mixed sources.
The working order is:
- identify the core claim
- decide the card sequence
- compress each page to one job
- assign a page role
- write card copy that fits the page role
Page Roles
Common page roles:
- cover
- image-led cover
- problem
- hidden truth
- framework
- dense memo explanation
- proof / data
- case result
- workflow snapshot
- table screenshot page
- closing judgment
Not every note needs all of them.
Choose the smallest set that makes the story clear.
Copy Rules
For each page:
- one page = one main takeaway
- do not flatten everything into short slogans
- prefer short declarative lines
- keep keywords strong and sparse
- preserve the user's judgment and operator tone
- avoid by default
- avoid by default
- prefer direct statements over rhetorical contrast templates
For dense memo pages:
- allow 3-6 short paragraphs when needed
- each paragraph should push one sub-point
- paragraph spacing matters more than bullet count
- the page should still feel screenshot-worthy on its own
For image-led pages:
- let the image carry pause, mood, or proof
- keep the copy compact but sharp
- use these pages to create rhythm between dense pages
If adapting from a spoken script:
- remove repeated setup
- remove oral filler
- keep the strongest lines
- convert explanation into page headlines and short supporting text
If adapting from HTML:
- do not reproduce navbar, footer, or web-only scaffolding
- keep hero claim, proof blocks, workflow blocks, and result table logic only if they help the card sequence
- web sections often need to be split into multiple cards
Do not force every section into a sparse card.
If the source contains strong reasoning, preserve it as a dense memo page.
Output Shapes
Return the smallest useful output for the ask.
Common shapes:
For full card generation, default to this format:
- headline
- body
- optional design note
Repeat page by page.
Design Notes
Only include design notes when they help execution.
Useful design notes:
- text hierarchy
- suggested emphasis word
- suggested chart / table / screenshot use
- whether the page should be mostly text or mostly visual
- which parts of the reference HTML visual language should be inherited
- which card should use hero-gradient treatment
- which card should use white proof-table treatment
- which card should use pale-blue supporting surfaces instead of dark memo panels
Avoid vague notes like "make it aesthetic."
Density Preference
This workspace now prefers a denser Xiaohongshu note style than generic carousel cards.
Default preference:
- mix sparse and dense pages
- let some pages read like high-value memo screenshots
- allow stronger paragraph density when the reasoning matters
- use images or screenshots to create breathing room between dense pages
Do not use
as a universal rule.
That only applies to light pages, not to memo pages.
Anti-Patterns
Do not:
- dump the whole script onto cards unchanged
- mirror a webpage section-for-section without compression
- overload each page with too many bullets
- use too many highlight colors
- make every page equally loud
- add generic Xiaohongshu fluff that weakens trust
Default Input Shape
A common input shape is:
- professional scripts
- structured HTML pages
- result tables
- proof-heavy workflow explanations
Default preference:
- preserve the strongest judgments from the source
- convert proof into visible card pages
- turn tables or dashboards into one or more dedicated proof cards
- mix high-density memo pages with visual proof pages
- make the final output feel like a professional Xiaohongshu carousel, not a repackaged web page
Release-Shell Execution Contract
- keep page plans, source extracts, and intermediate layout notes under
<work-folder>/.postplus/xiaohongshu-card-notes/
- keep only final user-facing card copy or design briefs outside
- start with a bounded first pass on one source document and a small card set
- fail fast if the required source material is missing or under-specified
instead of inventing missing proof or using customer-specific fallback
assumptions