BRIDGEBOUND Category I: Based on Relationship (39 Triggers)

Share a Common VC (2 Triggers)

1. Common VC with Your Company - Same investor
2. Common VC with Your Customers - VC's other portfolio companies

Your Customers (5 Triggers)

1. Referral to Network of Happy Customers - Ask for referrals
2. Inbound Referrals from Key Customers - Customer-initiated referrals
3. Engaged with Key Customer's Personal Page - Engaged with customer's content
4. Engaged with Key Customer's Company Page - Company engagement
5. Followers of Key Customer's Company Page - Following customer's company

C-Suite (3 Triggers)

1. Inbound Referrals from C-Suite - Executive referrals
2. Engaged with C-Suite's Personal Page - Engaged with exec content
3. Mutual Connections with C-Suite - Shared network with execs

Employees of Your Company (4 Triggers)

1. Inbound Referrals from Company Employees - Team referrals
2. Engaged with Company Employee's Personal Page - Engaged with employee content
3. Mutual Connections with Company Employees - Shared network
4. Previous Employers of Company Employees - Alumni network

VC Partners (5 Triggers)

1. Inbound Referrals from VC Partners - VC introductions
2. Engaged with VC Partner's Personal Page - VC engagement
3. Mutual Connections with VC Partners - Shared VC network
4. Engaged with VC's Company Page - VC firm engagement
5. Followers of VC's Company Page - Following VC firm

Advisors (3 Triggers)

1. Inbound Referrals from Advisors - Advisor introductions
2. Engaged with Advisor's Personal Page - Advisor engagement
3. Mutual Connections with Advisors - Shared advisor network

Board Members (3 Triggers)

1. Inbound Referrals from Board Members - Board introductions
2. Engaged with Board Member's Personal Page - Board engagement
3. Mutual Connections with Board Members - Shared board network

Customer Advisors (3 Triggers)

1. Inbound Referrals from Customer Advisors - Customer advisor intros
2. Engaged with Customer Advisor's Personal Page - Engagement
3. Mutual Connections with Customer Advisors - Shared network

Sponsored Company / Joint Marketing (5 Triggers)

1. Engaged with Sponsored Company's Company Page - Partner engagement
2. Followers of Sponsored Company's Company Page - Partner followers
3. Inbound Referrals from Sponsored Company's Employees - Partner referrals
4. Engaged with Sponsored Company's Employee's Personal Page - Employee engagement
5. Mutual Connections with Sponsored Company's Employees - Shared network

Your Network (6 Triggers)

1. Currently Employed at Prospective Company (Decision Maker) - Direct connection
2. Currently Employed at Prospective Company ("Groundswell") - Internal champion
3. Past Employees of a Prospective Company - Alumni connection
4. Mutual Connections with DM at Prospective Company - Warm intro path
5. Prospects Met at a Networking Event - Event connections
6. Engaged with Your Personal Page - Engaged with your content

Combines with

outreach-4-categories

personalization-playbooks

linkedin-campaign-complete

outbound-triggers-6

Example prompts

Create an outreach strategy leveraging trigger #3 (Referral to Network of Happy Customers).

How do I find mutual connections with VCs in my portfolio company's network?

Write an email using trigger #37 (Mutual Connections with DM at Prospective Company).