House of Marketers Platform Help
Helps the user evaluate and work with House of Marketers (HoM) — the TikTok-focused marketing agency built by early TikTok employees, offering influencer campaigns, paid ads, content creation, strategy, and business profile growth.
Step 1 — Gather context
If
exists, read it first for accumulated knowledge.
Ask the user:
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What do you need help with?
- A) Evaluating HoM — deciding if they're the right agency
- B) Planning a TikTok influencer campaign through HoM
- C) TikTok paid ads management
- D) Content creation for TikTok (UGC, brand channel)
- E) TikTok strategy consulting
- F) Understanding pricing and service tiers
- G) Agency vs in-house TikTok marketing decision
- H) Something else — describe it
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What's your business type?
- A) DTC / ecommerce brand
- B) Mobile app developer
- C) Gaming company
- D) Enterprise / global brand
- E) Startup / SMB
- F) Other — describe it
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What's your current TikTok setup?
- A) No TikTok presence yet
- B) Have a profile but minimal content
- C) Active profile, want to scale
- D) Running TikTok ads in-house, want help
- E) Already working with another agency
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Budget range?
- A) Under $20K (single campaign)
- B) $20K-50K
- C) $50K-200K
- D) $200K+ (multi-market, ongoing retainer)
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
Step 2 — Route or answer directly
If the request maps to another skill, route:
- TikTok marketing strategy (not HoM-specific) →
- Influencer marketing strategy across platforms →
/sales-influencer-marketing
- Gaming influencer marketing →
- General retargeting strategy →
- Paid social advertising strategy →
- Social media management →
/sales-social-media-management
Otherwise, answer directly from the platform reference below.
Step 3 — House of Marketers platform reference
Company background
House of Marketers was founded in 2020 by Iñigo Rivero (ex-TikTok — one of the first employees in EMEA, managed Strategy and Partnerships) and Rohan Midha (ran one of Europe's largest influencer marketing agencies). The agency has ~53 employees across 5 continents (Europe, North America, South America, Asia, UAE).
Notable clients: KFC, Red Bull, Hilton, HelloFresh, eToro, Apple Music, Hinge, Western Union, Grover, PSG, Playtika, Badoo
Verticals served: Entertainment, gaming, health & beauty, apps, retail/ecommerce, social networks, food & beverages
Core services
1. TikTok Influencer Marketing (primary service — ~50% of revenue)
- Access to 50K+ creator network across TikTok, Instagram, YouTube, Twitch, and Twitter/X
- Full-cycle management: creator selection → outreach → negotiation → content coordination → performance tracking
- Campaign managers across Europe, North America, South America, Asia, and UAE (multilingual execution)
- 20+ combined years of senior team influencer experience
2. TikTok Paid Ads (Paid Social)
- Fully managed TikTok ad campaigns for sales, app installs, engagement, and awareness
- Creative strategy and ad optimization by platform specialists
- Performance reporting and budget allocation
- Extends to paid social beyond TikTok where relevant
3. TikTok Content Creation
- UGC-style content designed for TikTok's native format
- Trending audio and concept integration
- Brand channel content (organic posts, not just ads)
- No in-house production team needed — HoM handles creative direction and production
4. TikTok Strategy Consulting
- Comprehensive audience and industry research
- Hashtag strategy and content planning
- KPI target setting and customer funnel design
- Brainstorming sessions and creative direction
- Algorithm and trend analysis
5. TikTok Business Profile Growth
- Organic profile development and community building
- Content calendar management
- Engagement strategy (comments, duets, stitches)
- Follower growth campaigns
Pricing
| Service | Typical range | Notes |
|---|
| Influencer campaigns | $20K–$5M+ per campaign | Depends on scale, markets, creator count, content volume, paid amplification |
| Smaller campaigns | From $1K/month | Targeted creator partnerships, limited scope |
| Enterprise multi-market | $200K+ | Large-scale activation across multiple countries |
Pricing varies by: number of creators, markets targeted, content volume, paid amplification, and campaign duration. No public rate card — all campaigns are custom-scoped.
Agency vs in-house decision framework
| Factor | Agency (HoM) | In-house team |
|---|
| Time to launch | 2-4 weeks | 3-6 months (hiring + onboarding) |
| Cost | Campaign-based ($20K+) | $500K-$1M/yr for full team (manager, creator, strategist, media buyer) |
| Creator network | 50K+ established relationships | Build from scratch |
| Platform expertise | Founded by ex-TikTok employee | Learn through trial and error |
| Institutional knowledge | Stays with agency | Stays with company |
| Control | Less direct control over creative | Full creative control |
| Scalability | Easy to scale up/down | Fixed headcount |
When to choose HoM:
- No in-house TikTok expertise and need to move fast
- Campaign budgets $20K+ with clear performance KPIs
- Need multilingual or multi-market campaigns
- Want creator network access without building relationships from scratch
When to stay in-house:
- Long-term brand voice consistency is critical
- Budget is primarily under $20K/campaign
- Already have social media team with TikTok experience
- Need daily community management (not campaign-burst model)
Campaign workflow (typical)
- Briefing — HoM conducts industry and audience research, defines KPIs
- Strategy — Content themes, hashtag strategy, creator profiles, funnel design
- Creator selection — Match from 50K+ network based on audience, niche, engagement
- Outreach & negotiation — HoM handles creator contracts and rates
- Content production — Creators produce content, HoM reviews and provides feedback
- Publication — Coordinated launch across selected creators
- Reporting — Performance tracking against KPIs, optimization recommendations
Platforms covered
- Primary: TikTok (core specialization)
- Secondary: Instagram, YouTube, Twitch, Twitter/X
- Cross-platform campaigns available but TikTok is always the centerpiece
Step 4 — Actionable guidance
Based on the user's specific question:
- Service selection — which HoM service fits their goal (influencer vs paid ads vs content vs strategy)
- Budget planning — realistic campaign budget based on goals, market, and creator tier
- Agency vs in-house — decision framework based on timeline, budget, expertise, and control needs
- Campaign briefing — how to brief HoM effectively (goals, audience, tone, KPIs, timeline)
- Performance expectations — realistic timeline (60-90 days for reliable results), benchmark metrics
- Multi-service packaging — when to combine influencer + paid ads + content creation
Gotchas
Best-effort from research — review these, especially items about pricing and service scope that may be outdated.
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No self-serve platform. Unlike Cloutboost (Portal) or Modash, HoM is a pure agency — no SaaS product for DIY influencer discovery. You work with their team, not a dashboard.
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$20K+ for meaningful campaigns. While they list $1K/month minimums, realistic influencer campaigns with performance measurement start at $20K+. Sub-$20K budgets may be better served by self-serve platforms.
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TikTok-first, not TikTok-only. They work across Instagram, YouTube, Twitch, and Twitter/X, but TikTok is the core competency. If TikTok isn't your primary channel, consider a general influencer agency.
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Campaign-burst model, not always-on. HoM excels at campaign-style activations. If you need daily community management or ongoing organic posting, clarify scope — this may require a separate social media management retainer.
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No public API or dashboard access. Reporting is delivered by HoM's team, not through a self-serve dashboard. Ask about reporting frequency and format during briefing.
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Creator network is pre-established. The 50K+ network is curated but may not include niche micro-creators in very specific verticals. Discuss creator sourcing for niche categories upfront.
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Enterprise pricing varies widely. $20K to $5M+ is a huge range. Get a detailed scope and deliverables before committing to avoid mismatched expectations.
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Self-improving: If you discover something not covered here, append it to
with today's date.
Related skills
- — TikTok marketing strategy — organic growth, paid ads, content creation, influencer strategy, algorithm, metrics
/sales-influencer-marketing
- — Gaming influencer marketing strategy — streamer partnerships, game launch campaigns, budget allocation
- — Retargeting strategy — visitor retargeting, dynamic ads, cross-channel
/sales-social-media-management
- — Not sure which skill to use? The router matches any sales objective to the right skill. Install:
npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Evaluate HoM for a DTC skincare launch
User says: "I'm launching a new skincare line targeting Gen Z. Should I use House of Marketers or build an in-house TikTok team? Budget is around $50K."
Skill does:
- Applies agency vs in-house framework — $50K is well within HoM's range, and no existing in-house expertise makes agency the faster path
- Recommends starting with HoM's influencer + content creation bundle for launch (campaign-burst model)
- Suggests 3-month engagement: Month 1 strategy + creator matching, Months 2-3 campaign execution
- Notes skincare is a strong HoM vertical (health & beauty) with established creator relationships
- Flags long-term consideration: build in-house after learning from HoM's approach
Result: User has a clear recommendation with timeline and budget allocation
Example 2: Plan a multi-market influencer campaign
User says: "We need to promote our food delivery app across UK, Germany, and Spain on TikTok. What should we expect from HoM?"
Skill does:
- Highlights HoM's multi-continent team with campaign managers in Europe
- Recommends separate creator pools per market (local language, local trends)
- Sets expectations: $50K-200K+ for three-market campaign depending on creator tiers and content volume
- Advises on briefing: separate KPIs per market, localized content strategy, coordinated launch timing
- Notes HelloFresh (similar vertical) is a HoM client — ask for relevant case studies
Result: User understands multi-market scope, pricing expectations, and how to brief effectively
Example 3: Agency vs in-house decision
User says: "We're spending $15K/month on TikTok ads in-house and getting mediocre results. Should we switch to House of Marketers?"
Skill does:
- Notes $15K/month ($180K/yr) is significant — enough for HoM's managed paid ads service
- Compares current in-house performance against HoM's typical 2-3x improvement for agency-managed campaigns
- Recommends trial engagement: keep in-house for organic, hire HoM for paid ads optimization (3-month test)
- Sets realistic timeline: 60-90 days before HoM produces reliably better results
- Routes to for TikTok-specific ad optimization strategy regardless of agency decision
Result: User has a hybrid approach that reduces risk while testing agency value
Troubleshooting
Not sure which HoM service to request
Symptom: HoM offers multiple services and it's unclear which to start with
Cause: Services overlap — influencer campaigns include content, content creation supports ads, strategy underpins everything
Solution: Match to your primary goal: awareness = influencer campaigns, conversions = paid ads, content library = content creation, direction = strategy consulting. For most brands starting on TikTok, begin with strategy consulting ($5K-15K) to define the playbook, then execute with influencer campaigns. Ask HoM for a bundled proposal covering strategy + execution.
Campaign results below expectations
Symptom: Influencer content is live but not driving the expected engagement or conversions
Cause: Creator-audience mismatch, content didn't land with TikTok's algorithm, or expectations were unrealistically high
Solution: Review creator selection criteria with your HoM account manager. Check if selected creators' audiences match your target demographic (not just follower count). Expect 60-90 days for reliable results — single campaigns rarely show definitive ROI. Ask for a post-campaign analysis with benchmarks against industry averages. For future campaigns, request a test phase with 2-3 creators before scaling.
Budget too small for meaningful agency engagement
Symptom: HoM quotes a campaign price higher than your budget allows
Cause: Full-service agency campaigns have overhead (strategy, coordination, reporting) that requires minimum scale
Solution: If under $20K, consider self-serve platforms instead — Modash ($199/mo), Heepsy ($49/mo), or Hypefy (no subscription, pay per campaign). Use
/sales-influencer-marketing
to compare platforms and find one that fits your budget. Return to HoM when campaign budgets reach $20K+ and you need full-service support.