references/learnings.md

1. What do you need help with?
   • A) Evaluating HoM — deciding if they're the right agency
   • B) Planning a TikTok influencer campaign through HoM
   • C) TikTok paid ads management
   • D) Content creation for TikTok (UGC, brand channel)
   • E) TikTok strategy consulting
   • F) Understanding pricing and service tiers
   • G) Agency vs in-house TikTok marketing decision
   • H) Something else — describe it
2. What's your business type?
   • A) DTC / ecommerce brand
   • B) Mobile app developer
   • C) Gaming company
   • D) Enterprise / global brand
   • E) Startup / SMB
   • F) Other — describe it
3. What's your current TikTok setup?
   • A) No TikTok presence yet
   • B) Have a profile but minimal content
   • C) Active profile, want to scale
   • D) Running TikTok ads in-house, want help
   • E) Already working with another agency
4. Budget range?
   • A) Under $20K (single campaign)
   • B) $20K-50K
   • C) $50K-200K
   • D) $200K+ (multi-market, ongoing retainer)

• TikTok marketing strategy (not HoM-specific) →

  /sales-tiktok-marketing

• Influencer marketing strategy across platforms →

  /sales-influencer-marketing

• Gaming influencer marketing →

  /sales-gaming-marketing

• General retargeting strategy →

  /sales-retargeting

• Paid social advertising strategy →

  /sales-b2b-advertising

• Social media management →

  /sales-social-media-management

• Access to 50K+ creator network across TikTok, Instagram, YouTube, Twitch, and Twitter/X
• Full-cycle management: creator selection → outreach → negotiation → content coordination → performance tracking
• Campaign managers across Europe, North America, South America, Asia, and UAE (multilingual execution)
• 20+ combined years of senior team influencer experience

• Fully managed TikTok ad campaigns for sales, app installs, engagement, and awareness
• Creative strategy and ad optimization by platform specialists
• Performance reporting and budget allocation
• Extends to paid social beyond TikTok where relevant

• UGC-style content designed for TikTok's native format
• Trending audio and concept integration
• Brand channel content (organic posts, not just ads)
• No in-house production team needed — HoM handles creative direction and production

• Comprehensive audience and industry research
• Hashtag strategy and content planning
• KPI target setting and customer funnel design
• Brainstorming sessions and creative direction
• Algorithm and trend analysis

• Organic profile development and community building
• Content calendar management
• Engagement strategy (comments, duets, stitches)
• Follower growth campaigns

• No in-house TikTok expertise and need to move fast
• Campaign budgets $20K+ with clear performance KPIs
• Need multilingual or multi-market campaigns
• Want creator network access without building relationships from scratch

• Long-term brand voice consistency is critical
• Budget is primarily under $20K/campaign
• Already have social media team with TikTok experience
• Need daily community management (not campaign-burst model)

1. Briefing — HoM conducts industry and audience research, defines KPIs
2. Strategy — Content themes, hashtag strategy, creator profiles, funnel design
3. Creator selection — Match from 50K+ network based on audience, niche, engagement
4. Outreach & negotiation — HoM handles creator contracts and rates
5. Content production — Creators produce content, HoM reviews and provides feedback
6. Publication — Coordinated launch across selected creators
7. Reporting — Performance tracking against KPIs, optimization recommendations

• Primary: TikTok (core specialization)
• Secondary: Instagram, YouTube, Twitch, Twitter/X
• Cross-platform campaigns available but TikTok is always the centerpiece

1. Service selection — which HoM service fits their goal (influencer vs paid ads vs content vs strategy)
2. Budget planning — realistic campaign budget based on goals, market, and creator tier
3. Agency vs in-house — decision framework based on timeline, budget, expertise, and control needs
4. Campaign briefing — how to brief HoM effectively (goals, audience, tone, KPIs, timeline)
5. Performance expectations — realistic timeline (60-90 days for reliable results), benchmark metrics
6. Multi-service packaging — when to combine influencer + paid ads + content creation

Best-effort from research — review these, especially items about pricing and service scope that may be outdated.

• No self-serve platform. Unlike Cloutboost (Portal) or Modash, HoM is a pure agency — no SaaS product for DIY influencer discovery. You work with their team, not a dashboard.
• $20K+ for meaningful campaigns. While they list $1K/month minimums, realistic influencer campaigns with performance measurement start at $20K+. Sub-$20K budgets may be better served by self-serve platforms.
• TikTok-first, not TikTok-only. They work across Instagram, YouTube, Twitch, and Twitter/X, but TikTok is the core competency. If TikTok isn't your primary channel, consider a general influencer agency.
• Campaign-burst model, not always-on. HoM excels at campaign-style activations. If you need daily community management or ongoing organic posting, clarify scope — this may require a separate social media management retainer.
• No public API or dashboard access. Reporting is delivered by HoM's team, not through a self-serve dashboard. Ask about reporting frequency and format during briefing.
• Creator network is pre-established. The 50K+ network is curated but may not include niche micro-creators in very specific verticals. Discuss creator sourcing for niche categories upfront.
• Enterprise pricing varies widely. $20K to $5M+ is a huge range. Get a detailed scope and deliverables before committing to avoid mismatched expectations.
• Self-improving: If you discover something not covered here, append it to

  references/learnings.md

  with today's date.

• /sales-tiktok-marketing

  — TikTok marketing strategy — organic growth, paid ads, content creation, influencer strategy, algorithm, metrics

• /sales-influencer-marketing

  — Influencer marketing strategy across platforms — platform comparison, creator discovery, vetting, ROI measurement

• /sales-gaming-marketing

  — Gaming influencer marketing strategy — streamer partnerships, game launch campaigns, budget allocation

• /sales-retargeting

  — Retargeting strategy — visitor retargeting, dynamic ads, cross-channel

• /sales-social-media-management

  — Social media management strategy — publishing, scheduling, engagement, analytics

• /sales-do

  — Not sure which skill to use? The router matches any sales objective to the right skill. Install:

  npx skills add sales-skills/sales --skill sales-do

1. Applies agency vs in-house framework — $50K is well within HoM's range, and no existing in-house expertise makes agency the faster path
2. Recommends starting with HoM's influencer + content creation bundle for launch (campaign-burst model)
3. Suggests 3-month engagement: Month 1 strategy + creator matching, Months 2-3 campaign execution
4. Notes skincare is a strong HoM vertical (health & beauty) with established creator relationships
5. Flags long-term consideration: build in-house after learning from HoM's approach Result: User has a clear recommendation with timeline and budget allocation

1. Highlights HoM's multi-continent team with campaign managers in Europe
2. Recommends separate creator pools per market (local language, local trends)
3. Sets expectations: $50K-200K+ for three-market campaign depending on creator tiers and content volume
4. Advises on briefing: separate KPIs per market, localized content strategy, coordinated launch timing
5. Notes HelloFresh (similar vertical) is a HoM client — ask for relevant case studies Result: User understands multi-market scope, pricing expectations, and how to brief effectively

1. Notes $15K/month ($180K/yr) is significant — enough for HoM's managed paid ads service
2. Compares current in-house performance against HoM's typical 2-3x improvement for agency-managed campaigns
3. Recommends trial engagement: keep in-house for organic, hire HoM for paid ads optimization (3-month test)
4. Sets realistic timeline: 60-90 days before HoM produces reliably better results
5. Routes to

   /sales-tiktok-marketing

   for TikTok-specific ad optimization strategy regardless of agency decision Result: User has a hybrid approach that reduces risk while testing agency value